Typography research

1. TYPOGRAPHY

2. The mood board above has been focused on various digipak front covers which have included a use of typography in order to write the artists/bands name and album title. The mood board has
been focused on Progressive House genre which I will also reflect in my digipak. From the mood board I have concluded that the vast variety of Progressive House artists have used similar font
style which I consider to be typical for the genre. The set typography style for Progressive House mainly includes capital, sharp edged fonts that are either bold or thinner depending on the
information they give and their importance. On the other hand, we have exceptions which can be seen mainly on Avicii’s digipaks where the fonts used have a more creative and abstract
approach which I might consider using in my digipak creation. Within the Progressive House genre typography is a significant element of the digipak due to its mainly replacing any visuals on
the background therefore causing the typography to be the main visual interest. Within the mood board we can notice that the font colour mainly contrasts with the background colour in order
to make the text easy to read. The colours are mainly delicate for the eye in order to make the digipak pleasing to look at therefore this is something which I will consider within my making.
Considering the stereotypic typography styles I have researched a famous typography website ‘dafont.com’ which provided me with such font styles visible below:
FONT REFERENCE : 1) Bebas Neue, 2) Lemon Milk, 3) Big
Noodle Titling, 4) American Captain, 5) Built Titling, 6)
Palm Beach, 7) Abovea 8) Mad Rats, 10) Flamingo
On the left I portray my chosen font styles which I believe fit into the
Progressive House typography style. I have chosen a variety of bolder fonts
varying form sharp to curved edges as well as a more creative approach
which can be visible in the Palm Beach font. I have chosen each of the fonts
and applied the “Beautiful Now” song title as an example in order to gain an
insight on how the fonts differ from eachother. My attention has been
caught especially by the Bebas Neuefont as well as Built Titling, Palm Beach
as well as Abovea fonts which I will consider implementing into my final
product. In my final digipak I will consider using both bold as well as creative font styles in order to fulfil the need for both font styles
by which I believe I will make my digipak follow the conventions of Progressive House digipaks as well as make my product eye-
catching. Looking back at my mood board I have noticed that within the digipaks a typography overlay has been used in the form of
Logo creationLooking back at my artist logo creation, I have at first research already existing artists logo which can be seen on the image to
the left where I have concluded that the use of bold text, sharp angles and geometrical shapes is used. As a result of this I have
taken on inspiration and placed such elements into my own logo creation based on “Neo” as the artist name. The final product
can bee seen to the right, where all of the elements found within my research have been placed forward into making. While
researching already existing logos I have found that Progressive House artists mainly included
bold text which allowed for easy recognition of the logo from a far distance. As a result of this I
have chosen to go with font which is sharp, bold and contrasts with the bright background by
applying a black colour to it. In order to reflect the use of geometrical shapes within the
Progressive House we have constructed a background which consists of two overlapping
triangles. One of the triangles is filled in with bright red colour which reflects the dynamic
nature of the youth our music genre is focused on and their party/social life. On the other
hand, to reflect the surreal element which is mainly portrayed throughout the music videos
we have applied a cloud overlay to the other triangle. Overall the composition has a good
contrast which makes the artists name clearly stand out within the logo by which I believe it is
really effective.
colour, texture or image which suits the dynamic nature of Progressive House. As a result of this I would choose to further develop my fonts within my construction to experiment with various
colour combinations, textures as well as image overlay in order to effectively represent the Progressive House genre.
FONT REFERENCE : 1) Amethyst,
2)Basic Title, 3)Dolce Vita, 4)Neou
Within my research I have come across various digipaks
from Progressive House genre that use both bold and a
thinner font depending on the importance of the text.
As a result of this I have research the website ‘dafont.com’
to find potential fonts. On the left I portray the fonts which I
have found suitable for my digipak.
I believe they are suitable due to them being thin and portraying sharp edges
therefore following the same style from my logo as well as the bolder font.