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1. Methembe Darikwa
Design Annotations
The​ typography ​is called ​Myriad
Pro Bold Conde​. The colour of the
font is black with a pink outline; the
outline is used by the ​stroke ​tool. I
used these colours because Black
represents power and pink carries
connations of feminity. This design
doesn’t look good because it carries
an ameature quality and it doesn’t
look likle a logo.

2. Methembe Darikwa
The font I used was called ​Bolts SF​. I chose this font because the competitors seem to go for
bold fonts. For this design I thought I can still keep colours used before because they looked
pleasing to the eyes. I mainly used the outerglow for the pink so it’s arround the edges using te
special effects section. However I would not use this logo as Idon’t think it’s attractiv instead it
would need more layersof work.
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I used this font because I liked the fact that thighlighted the out/line The name of the font is
called Alphabet soup. I wrote it in capitail letters because it is a common covention in across all
logo designs. I used the stroke tool to colour the innner lines of the counter to give the logo
character. The colours I chose are purple and pink because they carry feminimity and their the
most comme colours that appear on women’s product. I also used the inner glow and outer glow
to make the colour more vibrant because tthis will interpollate the auidence.

3. Methembe Darikwa
With this design I wanted to incoroprate shapes into the logo because I wanted to standout. So I
used the elipsis tool instead of the shape tool because I felt that I can have more control over
the shapes size. I liked the purple colour and I decided to incorperate in this design. The purple
would complement the orange, yellow and light blue very well. I made the shape orange with
yellow uding the inner shadow tool. I made the SM in light blue because I wanted it to stand out
infront of all the colours. The size of that font is 72 and I used italics to give it personailty. The
rest of the typography is purple and the size of 32. In conclusion I think this logo is good but in
the morden day standards of logo it would be seen as nostaligia relic from the early 2000s.

4. Methembe Darikwa
The size of this logo is 72 because this size is suitable to bee seen at a far distance. The
colours I have chosen is yellow and pink because these colours connatate happiness and
femininty respectivly. These colours are also bright, that way they can interpolate the target
auidence. The name of the font is called Ballonsit SF. I picked this because I liked the tails of
each character as they are smooth and short. The arm on the T is smooth and cartoony. The
tools I used where inner glow and outer glow because they would make the colours more
vibrant and bright this will interpollate the auidence.However I feel like this would look great as
shirt design however I think this doesn’t look great as logo because it isn’t memeorable.

5. Methembe Darikwa
Annie BTN is the name of the font I chose because I liked the tail of the characters because
they resemble handwriting which is close to my signature idea. The colours I used was orange,
pink and black. Black represents power, orange carries connatations of warmth and pink
connates warmth I chose these colours because they complement each other well and they
standout vert well. I used the stroke tool so the letters are more defined and easy to read. I used
the outer glow tool to add character to the font. Using that tool I made the outside of the letters
orange it allso made the countor of the letters orange as well. I made filled the inside with the
colour pink as it is the brightest colour of them all. In conclucstion the font is inappropriate for

6. Methembe Darikwa
the company because it carries connations of childhood and it will be approriate to be seen on a
television. Other issues that may occur when using this as a logo is that it will distort what the
company industry is.
I decided to take a minimalist approach by just having the font ans the colour. Name of the font
is called Cinema Gothic BTN Outline. I think this font is just bad because it needs working on
the kerning as I beleve the letters are too close the cross bar on the E is a little too low and it
could be raised.

7. Methembe Darikwa
ConcursoModerne BTN was the font I chose for this design.I typed the letters in small caps
because I loved the ball terminal on the letter are and the terminals on the other letters. I made
the sm in pink because it’s a record label that targets the female auidence and pink carries
connations of feminity. The red represents passionan blue carries connations of masculinity.

8. Methembe Darikwa
The font of this logo is called double bubbleshodow I chose this because I found it easy to read.
The colout i picked is yellow, pink and black. I chose these colours as they will complement
each other very well. I used the stroke tool from the fx kit to make the letters more defined. I
used the stroke tool again but from the inside instead of the outside to give the font a 3D look.
However despite it being pleasing to the eye and eye catchy it doesn’t look like a record
label.Instead it looks like a logo for a chocolate brand. This design can be improved by adding
a graphic like a vinly record or a microphone. The surbs and the terminals have a smooth
design which interpollate the auidence.

9. Methembe Darikwa
I picked this dont because I liked how creative it is. They made the contour in the shape of a
heart; giving it the connatations of ferminisim.This is seen with the tittle is even in the shape of
heart. I wanted to use black because it connatates power. However this wont be suitable as it
will be likely linked to a female clothing brand thats aimed for children.

10. Methembe Darikwa
To draw the graphic I used the pen tool and traced it over a statue which is found in Seoul. I
thought this would make an intresting logo as it is a popular figure in the city, i decided to have it
in a silouhte because it would take awhilew to draw the details using the pen tool . The font I
used is called deluruim. It carried connations of class. However the statue in silouhte can be
confusing to the auidence as they wouldnt know what it is.However I would keep the font
because it looks good.

11. Methembe Darikwa
I kept the font from the prevouse design because of the connations it carried. I made it the
colour purple because it carried connatatons of royalty. Instead of a statue; this tmie I decided
to trace around the Seoul Skyline using the pen tool. After that I left clickked on the drawing and
clicked on fill stroke to make the lines thicker. I chose this because they’re huge and very
popular among tourists and citizens. This could be a potential logo design.

12. Methembe Darikwa
With this design i made a soundwave using the pen tool and I duplicated the line using the
duplicate layer. Then I used the wind tool from the stylize bar to make lines come out the
straight line creating an audio wave. Then I used gussain blur so typography can standout.
Then I added the typography using the font Awesome South Korea. I chose this font because it
resembles hangul which is the langauge in that country. I used the colour light blue, dark blue
and pink because they both represent masculinbty and feminimism. I used the graident tool to
make the transtision smooth. This design is one of the best i have come up with so far, it does
give a japanese pop asthetic due to the bright colours. This would be a good design for a logo
and it is a good design.

13. Methembe Darikwa
Since SM stands for Star Muesum I thought I could incorprate a galaxy insteads of an actual
star because I felt that it could be chessy and not professional and it would look great. I picked
the colours red, yellow and orange because there unisex colours and they’re conatate warmth
and they are bright colours. I used the ellispes tool to make the circle because the tool provides
a lot of control and i could add graident easily. Then i made the same circle by duplicating it.
Rasterrized the image and used the twirl tool to create the galaxy tool.

14. Methembe Darikwa
This is the website of the company. I liked the orginals layout but i didn’t like the colours and
some elements the elemements. I changed the font to match the logo. I used one of the
potential logo and placed them at the bottom corner. Bottom right corner i added the legal
copyright date. I kept the galleryy slide.

15. Methembe Darikwa