The document discusses the balanced scorecard framework and how it was implemented by a company called Very Tall Building Corp. to align business activities with its strategic goals. Very Tall Building Corp. used the balanced scorecard to translate its mission of being customer-centric and innovative into operational goals across four perspectives: financial, customer, internal processes, and learning and growth. Key results after the first year of implementing the balanced scorecard included increased revenues, positive customer feedback, and greater product awareness. The conclusion emphasizes how alignment of goals and objectives across levels can improve performance.