1. The document discusses Quality Function Deployment (QFD), a method for developing products that meet customer needs. It was developed in Japan in 1966 by Dr. Yoji Akao. 2. QFD uses a structured approach called the "House of Quality" to define customer needs and translate them into technical requirements. This helps reduce development time and costs while improving customer satisfaction. 3. The benefits of QFD include reduced development time up to 50%, improved quality, reduced costs, and a focus on customer needs. It uses cross-functional teams and promotes concurrent engineering.

1. Chapter 16
Quality Function
Deployment

2. Students Prayer
God of Light and Truth,
thank you for giving me
a mind that can know
and a heart that can love.
Help me to keep learning every day of my life,
for all knowledge leads to you.
Let me be aware of your presence
in all things and at all times.
Encourage me when work is difficult
and when I am tempted to give up;
encourage me when my brain seems slow
and the way forward is difficult.
Grant me the grace to put my mind to use
exploring the world you have created,
confident that in you there a wisdom that is real.
Amen.

3. I- Learning
Objectives

4. 1. To improve the performance of the
company.
2. To put company into a better level.
3. In order to arrive at specific activities to
be undertaken.
4. To understand the meaning of QFD.
5. To put company into a better level.

5. Ii-Learning
Content

6. A. Topic
(Quality Function Deployment)
B. Skills
• Able to meet the good quality
• Being able to have an originality
• Having the capabilities of
seeking the best solutions
•Ability to take a conscious decision
C. Values
• Being open-minded
• Being innovative
• Being resourceful
• Being systematic

7. D. Materials
• PC
• Bond paper
• Ball pen
•TQM book
E. References
• Textbook in TQM 2007 edition
• Source: Operations Management: Strategy
and Analysis, Fourth Edition, by
Krajewski/Ritzman and
http://en.wikipedia.org/wiki/Quality_function_
deployment

8. Iii-Learning
Experience

9. A.Motivation
The thing always happens that you
really believe in;
and the belief in a thing makes it
happen.
-Frank Lloyd Wright(1869-1959)

10. B. Lesson Proper
Quality function deployment (QFD) is a
“method to transform user demands into
design quality, to deploy the functions forming
quality, and to deploy methods for achieving
the design quality into subsystems and
component parts, and ultimately to specific
elements of the manufacturing process.”, as
described by Dr. Yoji Akao, who originally
developed QFD in Japan in 1966, when the
author combined his work in quality assurance
and quality control points with function
deployment used in value engineering.

11. The QFD is a structured approach defining
both the spoken and unspoken needs of
customers and translating them into
specific product and process
improvements.
QFD results in dramatic improvements
such as reduction of development time by
50 per cent, reduced overall cost, time to
market and above all large improvements
in customer satisfaction.
House of quality is the primary toll of QFD.

12. QFD is exploited by many Fortune
500 companies due to its benefits
and building the process for future.
Benchmarking plays an important
role for successful QFD that will lead
to products that will be a successful
one in the market. Quality Function
Deployment (QFD) was developed
to bring this personal interface to
modern manufacturing and
business.

13. House of quality consists of 6 constituent of the
house as given below:
1.WHAT- the requirements of customers.
2. HOW- the technical requirements for the product
or process to meet the above.
3.Inter-relationship matrix, bringing out the degree
of relationship between each customer
requirements and the technical requirements.
4.Technical correlation matrix between the HOWs as
a roof of house of quality.
5.Prioritized customer requirements including the
comparison of the product or process with that of
competitors using benchmarking, target values for
the new design for each customer requirements.

14. 6.Prioritized technical requirements consist
of:
•Performance against technical
perimeter.
•Target value for each parameter
in the new design.
•Weight and relative weight for
each parameter.
The QFD process can be repeated with
HOWs of the first iteration as WHATs in
the second iteration. Specific technical
requirements can now be identified
and stated as how.

15. Benefits of QFD
*Reduces product development time up to 50%
*Design cycle time shortened by 30 to 50%
*Start up and engineering costs reduce by 20 to 60%
*Reduces time to market
*Focuses the organization on customer needs
*Useful for gathering customer requirement
*Design quality improves
*Improve performance of the products
*Reduces rework
*Reduced warranty and field service costs
*Reduction of quality costs
*Enables concurrent engineering

16. QFD Teams
*Marketing and Sales
*Design
*Production
*QA
*Testing
*Purchase
*Vendors

17. Organizations using QFD
*3m *AT & T
*Boening *EDS
*Ford *HP
*General Motors *IBM
*Kodak *Motorola
*NASA *Nokia
*Raytheon *Toshiba

18. “house of quality”

19. Simplified“house of quality”

21. C. Evaluation
1.Define QFD.
2.Who is the founder of QFD?
3-5. Give 3 benefits of QFD.
6-10. Give 5 teams of QFD.

22. D. Synthesis
The importance of QFD is because it
provides a framework for upfront
planning and product development. Also
of uses multi-functional teams to
enhance design and decision-making.
Another is that it promotes teamwork
(necessary for Concurrent Engineering).
The last one is it maintains customer
ideas and requirements, in the
customer's words, throughout the
process

23. GROUP 10
Cristine Santos
RachelleCardenas
Tristan Labata