2. •My product is a football magazine called ‘Offside
Official’ with the slogan ‘Keeping You Ahead of
The Game.’
•I
will aim at the 16-25 age group and target both
genders (though mostly males) within North East
England. This gives me my USP.
•My
magazine will be distributed locally and
include exclusive interviews as well as the latest
news in the football world.
3. •TheNorthern Echo has many values as a long
running and successful newspaper that was
founded in 1870.
•My idea is impartial as well as practical and
imaginative.
4. •The genre on my magazine is football.
•The leading sport magazines are: ‘Match!’, ‘Autosport’
and ‘World Soccer.’
5. •Gender: Both genders but predominantly males
•Age: 16 – 25
•Socioeconomics: B, C1, C2
•Tribe: Sports Junkies
•Educational status: Full / part time education
6. •Gender: Female
•Age: Under 16’s and 25+
•Socioeconomics: A, D
•Tribe: None
•Educational status: No longer in education
7.
8. •Target Audience is a fairly broad age range.
•Many readers will be students who are unlikely to have
a lot of disposable income.
•Only one tribe (Sports Junkies)
•My target audience is predominantly males but I don’t
want to eliminate female readers.
•People who are in different socio economic groups and
people who are still in education expect different
things and find different things appealing to those who
are in full time employment.
9. •The articles included are suitable for every age group
within my target audience.
•The magazine will be distributed free of charge.
•I have tried to appeal to as many sports junkies as
possible by being neutral and impartial.
•I haven’t used colours / language that is directly
related to a specific gender.
•I have used a small amount of mild taboo language as
well as more formal language.
10. Mock up 1
Positive Negative
•Photography works well. •Font needs to be clearer.
•Strong layout. •Colour scheme is
questionable.
•Professional colour scheme.
Mock up 2
Positive Negative
•Good photography. •Colour scheme is dazzling.
•Uninteresting layout.
•Not enough content.
•Only one article
11. •It
enabled me to find out background information
about my content.
•Iwas able to find out information about the
career of the people who I have written articles
about.
•Primary research helped me because I was able
to find out this information first hand.
•My genre research helped me because I found out
which were the best selling magazines and what
they included.
12.
13.
14. •Mild taboo and comical language
•Reasonably limited vocabulary
•Short sentences and paragraphs
•Fairly long article length whilst avoiding being
monotonous.
•Descriptive article style
•Outdoor, active images of male footballers in
natural action
•3 even columns
•Active layout with slightly more text than images
•Type written font.
15. Once I have used professional
programmes to complete my magazine,
I think that it will be equally as
professional looking as the best selling
magazines on the market today.
16. Breakdown Rate Card
Expenditure - £14,360 Full page advert - £1800
Total Income - £21,200 Half page advert - £950
Net Profit - £6,840 Double page spread - £3,500
Inside back - £2,200
Outside back - £2,500
Inside front - £2,200
17. 4000
3000
2000
1000
0 £
Full Half Double Inside Outside Inside
page page page back back front
advert advert spread
25000
20000
15000
10000
5000
0
£
18. Mock up 1 - Positives
•Eye catching
•Interesting Content
•Good Image use and title
•Readers are drawn in
Mock up 1 – Negatives
•A lot of text
•Use of colours
19. Mock up 2 – Positives
•Good use of images
Good title
Mock up 2 – Negatives
•Colour use is dazzling
•Not enough text / images / articles
•Content isn’t interesting
•The article doesn’t draw people in
20. •For free
•Handed to people in each town or city within the
North East
•In local news agents
21. •I would like to compete with the biggest selling
football magazines on the market.
•I aim to make Offside Official a popular and well
known magazine in the local area.
•Profits for you and I!
22. •I
decided to include interviews to give my
magazine an element of exclusivity and to ensure
my magazine gives true and reliable information.
•Ihave included mini articles within main articles
to make my magazine individual and to make the
reader feel that there is plenty of content.
23. •Firstly, I conducted thorough genre research.
•I spotted a gap in the market and focussed on a
USP.
•I targeted an audience.
•I carried out a focus group
24. Yes, because I have met both my target
audience’s needs as well as The
Northern Echo’s by remaining impartial
as well as practical and imaginative
throughout.
