Resume Psychology - Get the Offer Not the Interview Websites for Dirk https://dirkspencer.com - Dirk’s recruiter experience https://resumepsychology.com – The book preview https://thecandymakerresume.com – The book preview https://theoneinterviewquestion.com – The book preview https://dirksinterviewpsychology.com – The book preview https://resumekeywordsdecoded.com – The book preview http://www.slideshare.net/DirkSpencer - Online presentations by Dirk http://resumekeywordsdecoded.teachable.com - Dirk’s online resume keywords class (free)

1. RESUME PSYCHOLOGY™
GET THE OFFER NOT THE INTERVIEW©
BY DIRK SPENCER
@DIRKINDALLAS
SOCIAL MEDIA TRAINER & RECRUITER
ALL RIGHTS RESERVED

2. WHY RESUME PSYCHOLOGY
 Offers instead of interviews
 Fact-based instead of opinion-based
 Repeatable processes not traditions

3. RESUME PSYCHOLOGY SOURCES
 Peer reviewed material exclusively
 Science journals
 Human behavior journals
 101, 201, 301, 401 college text

4. RESUME PSYCHOLOGY SOURCES
 Empirical Data
 Human resources best practices
 Talent acquisition strategies
 Job board data bases
 Applicant tracking software

5. RESUME PSYCHOLOGY SOURCES
 Source Interviews with HR professionals
 2 years of direct conversations with
HR managers, directors and VPs

6. RESUME PSYCHOLOGY SOURCES
 Tested under real-world conditions
 Job board databases
 Aggregate databases
 Boolean search technology

7. RESUME PSYCHOLOGY SOURCES
 Leverages the best practices of :
 Behavioral Science
 Linguistics
 Eye-Accessing Cues

8. THE RESUME TRIAD

9. RESUME PSYCHOLOGY
CONSIDERATIONS
 Changes in job board software
 Cheap ATS products

10. RESUME PSYCHOLOGY RULES
TheL.C.D.
Lowest
Common
Denominator

11. THE LCD COMPENSATES FOR
TheResume Triad
Company risk tolerance
Government compliance
HR policies

12. FORMAT RECOMMENDATIONS
 Reverse Chronological is King
 Generally Accepted
 Technology Mandated
 Client Expected
 Functional is…
 Limit Usage to Personal Hand-offs
 Generally Less Accepted
 Difficult to Load into Software
 Creates Questions
 Hybrid
 Combines the Best of Each Format

13. LAYOUT RECOMMENDATIONS
 Limit Paragraphs to 3 Lines Max
 Use Conventional Bullets
 1 Inch Margins All Sides
 Left Justify (Ragged Right)
 Use “Summary,” “Overview,” “Preview” and
“Professional Experience” and similar labels as
suffix to your job-title to maximize keywords in
context

14. STYLE RECOMMENDATIONS
 Times Roman 12 Or Arial 11
 Bold Major Section Headers, Job Titles
 Use Upper & Lower Case (Never All Caps)
 Stop the use of Underline
 Stop the use of Italics

15. RESUME PSYCHOLOGY HACKS
 Your Expertise Must Be:
 Overt
 Obvious
 Aligned to their needs and their needs alone
 Avoid Skills Beyond Their Need
 It will have them calculating how or why you
are not a fit
 It can confuse the client
 You cannot be rehabilitated otherwise
 It is about them!
It is not about your skills!

16. RESUME SECRETS
 This is not the place to showcase your word processing
skills
 Efficient resume communication works against
knowledge transfer
 Graphic lines and bullets along with page borders can
corrupt your content
 Text box, header and footer data is not always
collected electronically

17. THE 4 RULES OF RESUME
KEYWORD HACKS
Location This
can
Proximity be
your
2%
Frequency
advantage
Context - Take it!

18. THE 4-C’S OF
RESUME INFORMATION
Content – Jargon
Context – Experience
Clarity – Scale
Consistency – Stability

19. #1RULE TO MAXIMIZE
RELEVANT RESUME CONTENT
÷

20. KEYWORD / CONTENT SOURCES
 Definitions  Vendors  The Big 3
 Synonyms  Magazines  The Big 4
 Standards  Books  Types of Costs
 Regulations  Authors  Types of Income
 Best Practices  Speakers  ROI
 Bodies of Knowledge  Experts  Savings/Loss Ratios
 Compliance Reporting  Bloggers  Deficits
 State & Federal Laws  Reporters  Revenue
 Tools & Techniques  Associations  Capital Gains
 Methodologies  Societies  Percentage Increases
 Products & Services  News Outlets  Percentage Decreases

21. USE INEFFICIENT WRITING
It allows for increased…
- Resume Comprehension
- Keyword Placement
- KSA Branding

22. INEFFICIENT WRITING
EXAMPLE:
 Efficient:
Designed, developed, implemented customer
service software solution.
 Inefficient:
- Designed customer service software
requirements…
- Developed customer service software project
schedules…
- Implemented customer service software solution
used by 3 regional offices

23. THE KISS OF DEATH (THE K.O.D.)
AKA - Fluff Kills

24. “FLUFF” NEGATIVELY RANKS
RESUMES…
 Fluffis no longer harmless content
or “preference” choice today
 Changes in Job Board technology
make fluff, hyperbolic, hyperbole,
marketing “hype” words your
number 1 enemy to higher resume
ranking

25. JOB TITLES TO AVOID
Entrepreneur Operator
Owner Franchisee
Consultant Principal

26. PHRASES WE NEVER SEARCH
FOR
 Results-Oriented
 Proven Leader
 Strong Interpersonal Skills
 Hands-on Technician
 Seasoned Professional

27. WORDS THAT BLUNT YOUR
IMPACT
Other
Every
All
Any

28. “10+ YOE”
– STOP TELLING THEM THIS
Listing a mismatched years of
experience (YOE) number and
you have given them a legal way
to disqualify your resume
without ever reviewing it!

29. NEVER USE HUMOR ON A
RESUME
Head Bottle Washer and CEO

30. TMI ALERT
 Happily married with 3 beautiful kids
 Wife’s name is Mary
 Born Crafter

31. WORDS RECRUITERS DO NOT SEARCH
 Strong  Strategic Thinker
 Dynamic  Tactical Thinker
 Duties  Duties
 Utilize, Utilized, Utilizing  Decisive
 Responsible  Dynamic
 Successfully  High Energy
 Effectively  Power
 I (EYE did this - EYE did that)  Powerful
 Thinker

32. BEING VULNERABLE IS STUPID
 Self-Taught
 Recent Death in the family forced me
to start my own company

33. TROUGH SALES VS TEAM LEADER
Manger
Versus
Manager

34. NEGATIVITY STICKS TO YOU
– NOT THE SITUATION YOU DESCRIBE
 Demoralized
 Depressed
 Discouraged
 Disheartened
 Subpar

36. DIRK SPENCER – SOCIAL MEDIA RECRUITER
• DirkPMP@Yahoo.Com
• 214-295-8687
• @DirkInDallas
• http://www.linkedin.com/in/dirkindallas
• Slideshare.Net/Dirk Spencer
• Dirk is a former DOD Computer Specialist turned
Recruiter and Social Media Tactician.
• He is the creator of "Resume Psychology – Get the
Offer Not the Interview©.

37. DIRK SPENCER – SOCIAL MEDIA RECRUITER
 Beyond resumes, Dirk’s expertise includes talent acquisition,
deep-web sourcing, social media recruiting and linguistics.
 He has worked agency recruiting, contract recruiting and
corporate recruiting.
 Dirk is regularly invited to speak to career groups, industry
recruiters and professional organizations on resume strategies,
network tactics, sourcing and communication strategies and
professional branding using social media.

38. DIRK’S RECRUITING EXPERIENCE INCLUDES:
 Information Technology  Executive Leadership
 Telecomm  Networking
 Semiconductor  Aviation
 Banking  Defense
 Consumer Goods  Supply Chain
 Accounting  Software Development
 Finance  Fast Moving Consumer Goods
 Project Management  International
 Engineering

39. DIRK HAS WORKED FOR THESE COMPANIES

40. PREVIOUS RECRUITER EVENTS
& SPEAKER MENTIONS
• Dallas Fort Worth Texas Recruiter Network (DFWTRN)
• Executive Search Owners Association (ESOA)
• Inter-City Personnel Associates (IPA) Associates Food & Beverage
• Pikes Peak Recruiter Network (PPRN)
• Texas Regional Infrastructure Security Conference
• The Rick Gillis Radio Show in Houston, Texas ESPN Radio
• CareerRocketeer “The 150+ Experts on Twitter All Job Seekers Must Follow
• The Fort-Worth Star-Telegram

41. PREVIOUS SPEAKING EVENTS
PROFESSIONAL ORGANIZATIONS:
• Colorado Association Healthcare Executives (CAHE) Annual Conference
• Meeting of the Minds Conference
• Irving-Las Colinas Chamber of Commerce Breakfast of Champions
• North Texas Small Business Summit
• TalentNet Live Social Recruiting Conference
• Frisco Connect Job Seeker Strategy Summit
• Texas Small Business Summit
• Texas Regional Infrastructure Security Conference
• American Society of Quality (ASQ)
• Texas Workforce Commission Veterans Support Group
• Intuit Women’s Network
• International Institute of Business Analyst (IIBA)
• National Investor Relations Institute (NIRI).

42. PREVIOUS SPEAKING EVENTS
ECUMENICAL & VOLUNTEER ORGANIZATIONS
• St. Jude Career Alliance a Chapter of the Catholic Career Development
Community (CCDC)
• Career Counseling Group (CCG) of DFW Islamic Association of North Texas
(IANT)
• Career Counseling Group (CCG) of DFW Islamic Center of Irving (ICI)
• Crossroads Bible Church (CBC) Career Transition Workshop (CTW)
• Jewish Family Service (JFS)
• Career Jump Start - First United Methodist Church Richardson (FUMCR)
• Carrollton Career Focus Group (CFG)
• Carrollton City Job Hunt 101
• Custer Rd Church Job Net Plano
• Fort Worth Career Search Network (FWCSN)
• MacArthur Blvd Baptist Church (MBBC) Career Transition Network (CTN)
• McKinney Trinity Presbyterian Church Career Transition Network (CTN)
• McKinney Workforce Networking
• Preston Trail Job Network (PTJN)
• Saint Philip's Episcopal of Frisco Job Ministry
• Southlake Focus Group (SFG)
• St. Andrew UMC Sales Group with Dennis O’Hagan