RESUME PSYCHOLOGY RULESTheL.C.D. Lowest Common Denominator
THE LCD COMPENSATES FORTheResume TriadCompany risk toleranceGovernment complianceHR policies
FORMAT RECOMMENDATIONS Reverse Chronological is King Generally Accepted Technology Mandated Client Expected Functional is… Limit Usage to Personal Hand-offs Generally Less Accepted Difficult to Load into Software Creates Questions Hybrid Combines the Best of Each Format
LAYOUT RECOMMENDATIONS Limit Paragraphs to 3 Lines Max Use Conventional Bullets 1 Inch Margins All Sides Left Justify (Ragged Right) Use “Summary,” “Overview,” “Preview” and “Professional Experience” and similar labels as suffix to your job-title to maximize keywords in context
STYLE RECOMMENDATIONS Times Roman 12 Or Arial 11 Bold Major Section Headers, Job Titles Use Upper & Lower Case (Never All Caps) Stop the use of Underline Stop the use of Italics
RESUME PSYCHOLOGY HACKS Your Expertise Must Be: Overt Obvious Aligned to their needs and their needs alone Avoid Skills Beyond Their Need It will have them calculating how or why you are not a fit It can confuse the client You cannot be rehabilitated otherwise It is about them! It is not about your skills!
RESUME SECRETS This is not the place to showcase your word processing skills Efficient resume communication works against knowledge transfer Graphic lines and bullets along with page borders can corrupt your content Text box, header and footer data is not always collected electronically
THE 4 RULES OF RESUMEKEYWORD HACKSLocation This canProximity be your 2%Frequency advantageContext - Take it!
KEYWORD / CONTENT SOURCES Definitions Vendors The Big 3 Synonyms Magazines The Big 4 Standards Books Types of Costs Regulations Authors Types of Income Best Practices Speakers ROI Bodies of Knowledge Experts Savings/Loss Ratios Compliance Reporting Bloggers Deficits State & Federal Laws Reporters Revenue Tools & Techniques Associations Capital Gains Methodologies Societies Percentage Increases Products & Services News Outlets Percentage Decreases
USE INEFFICIENT WRITINGIt allows for increased… - Resume Comprehension - Keyword Placement - KSA Branding
INEFFICIENT WRITINGEXAMPLE: Efficient: Designed, developed, implemented customer service software solution. Inefficient: - Designed customer service software requirements… - Developed customer service software project schedules… - Implemented customer service software solution used by 3 regional offices
THE KISS OF DEATH (THE K.O.D.)AKA - Fluff Kills
“FLUFF” NEGATIVELY RANKSRESUMES… Fluffis no longer harmless content or “preference” choice today Changes in Job Board technology make fluff, hyperbolic, hyperbole, marketing “hype” words your number 1 enemy to higher resume ranking
JOB TITLES TO AVOIDEntrepreneur OperatorOwner FranchiseeConsultant Principal
PHRASES WE NEVER SEARCHFOR Results-Oriented Proven Leader Strong Interpersonal Skills Hands-on Technician Seasoned Professional
WORDS THAT BLUNT YOURIMPACTOtherEveryAllAny
“10+ YOE” – STOP TELLING THEM THISListing a mismatched years of experience (YOE) number and you have given them a legal way to disqualify your resume without ever reviewing it!
NEVER USE HUMOR ON ARESUMEHead Bottle Washer and CEO
TMI ALERT Happily married with 3 beautiful kids Wife’s name is Mary Born Crafter
WORDS RECRUITERS DO NOT SEARCH Strong Strategic Thinker Dynamic Tactical Thinker Duties Duties Utilize, Utilized, Utilizing Decisive Responsible Dynamic Successfully High Energy Effectively Power I (EYE did this - EYE did that) Powerful Thinker
BEING VULNERABLE IS STUPID Self-Taught Recent Death in the family forced me to start my own company
TROUGH SALES VS TEAM LEADERManger VersusManager
NEGATIVITY STICKS TO YOU– NOT THE SITUATION YOU DESCRIBE Demoralized Depressed Discouraged Disheartened Subpar
DIRK SPENCER – SOCIAL MEDIA RECRUITER Beyond resumes, Dirk’s expertise includes talent acquisition, deep-web sourcing, social media recruiting and linguistics. He has worked agency recruiting, contract recruiting and corporate recruiting. Dirk is regularly invited to speak to career groups, industry recruiters and professional organizations on resume strategies, network tactics, sourcing and communication strategies and professional branding using social media.
PREVIOUS RECRUITER EVENTS & SPEAKER MENTIONS• Dallas Fort Worth Texas Recruiter Network (DFWTRN)• Executive Search Owners Association (ESOA)• Inter-City Personnel Associates (IPA) Associates Food & Beverage• Pikes Peak Recruiter Network (PPRN)• Texas Regional Infrastructure Security Conference• The Rick Gillis Radio Show in Houston, Texas ESPN Radio• CareerRocketeer “The 150+ Experts on Twitter All Job Seekers Must Follow• The Fort-Worth Star-Telegram
PREVIOUS SPEAKING EVENTS PROFESSIONAL ORGANIZATIONS:• Colorado Association Healthcare Executives (CAHE) Annual Conference• Meeting of the Minds Conference• Irving-Las Colinas Chamber of Commerce Breakfast of Champions• North Texas Small Business Summit• TalentNet Live Social Recruiting Conference• Frisco Connect Job Seeker Strategy Summit• Texas Small Business Summit• Texas Regional Infrastructure Security Conference• American Society of Quality (ASQ)• Texas Workforce Commission Veterans Support Group• Intuit Women’s Network• International Institute of Business Analyst (IIBA)• National Investor Relations Institute (NIRI).
PREVIOUS SPEAKING EVENTSECUMENICAL & VOLUNTEER ORGANIZATIONS• St. Jude Career Alliance a Chapter of the Catholic Career Development Community (CCDC)• Career Counseling Group (CCG) of DFW Islamic Association of North Texas (IANT)• Career Counseling Group (CCG) of DFW Islamic Center of Irving (ICI)• Crossroads Bible Church (CBC) Career Transition Workshop (CTW)• Jewish Family Service (JFS)• Career Jump Start - First United Methodist Church Richardson (FUMCR)• Carrollton Career Focus Group (CFG)• Carrollton City Job Hunt 101• Custer Rd Church Job Net Plano• Fort Worth Career Search Network (FWCSN)• MacArthur Blvd Baptist Church (MBBC) Career Transition Network (CTN)• McKinney Trinity Presbyterian Church Career Transition Network (CTN)• McKinney Workforce Networking• Preston Trail Job Network (PTJN)• Saint Philips Episcopal of Frisco Job Ministry• Southlake Focus Group (SFG)• St. Andrew UMC Sales Group with Dennis O’Hagan