15 Small Business Tips to
Become a Networking Pro ©2013 LinkedIn Corporation. All Rights Reserved.

Having the right connections can
create big opportunities ©2013 LinkedIn Corporation. All Rights Reserved.

From building new partnerships

To hiring top talent

But finding business contacts can
be tough ©2013 LinkedIn Corporation. All Rights Reserved.

But finding business contacts can
be tough ©2013 LinkedIn Corporation. All Rights Reserved. Who do I connect with? When do I engage with them? How do I engage with them? How do I find them? How can they help me?

So where do you start?
©2013 LinkedIn Corporation. All Rights Reserved.

©2013 LinkedIn Corporation. All Rights
Reserved. First things first, you need to be credible Optimize your profile "  "

Put a face to the
name Members with profile photos are more than 7x more likely to be found in searches

Create a crisp, punchy headline
Highlight what makes you different, speak directly to your audience, and use keywords to be found in LinkedIn search

©2013 LinkedIn Corporation. All Rights
Reserved. Tell the full story of you Showcase your professional career, growth, and accomplishments in the Summary and Experience sections of your profile

©2013 LinkedIn Corporation. All Rights
Reserved. Let your network speak for you Make your profile come to life with Endorsements and Recommendations from colleagues, employers, and customers

With an all-star LinkedIn profile,
you’re ready to be found ©2013 LinkedIn Corporation. All Rights Reserved. "  "

©2013 LinkedIn Corporation. All Rights
Reserved. But being found takes time

You need contacts ©2013 LinkedIn
Corporation. All Rights Reserved. now

©2013 LinkedIn Corporation. All Rights
Reserved. It’s time to put your network to use Find contacts on LinkedIn "  "

Define your goal Determine the
core attributes of the people you’re searching for. For example, 5+ years marketing experience and currently working in the software industry.

Search on LinkedIn Search using
keywords that illustrate what type of connection you’re looking for

Search on LinkedIn Narrow down
your results with search facets

©2013 LinkedIn Corporation. All Rights
Reserved. Access LinkedIn Groups Join groups that relate to your networking goals, and identify thought leaders through post and engagement activity

©2013 LinkedIn Corporation. All Rights
Reserved. Focus on quality, not quantity The value of your LinkedIn network comes from the connections who want to help your succeed, such as fellow alumni

©2013 LinkedIn Corporation. All Rights
Reserved. Think long term Although a connection may not have have direct or immediate relevance for you, they could help you access key business contacts in the future

©2013 LinkedIn Corporation. All Rights
Reserved. Identify the ‘network hubs’ Evaluate your connections and view their network snapshot to see who can help you access contacts with specific skills, in particular industries, or at companies of interest

Leave the office Get out
of the building and network in person – it’s hard to beat old fashioned handshakes. Remember to close the loop after meeting new contacts by reaching out on LinkedIn. Online works well, but don’t forget to…

You’ve done your research and
found the right people ©2013 LinkedIn Corporation. All Rights Reserved. "  "

Now it’s time to reach
out ©2013 LinkedIn Corporation. All Rights Reserved. Engage on LinkedIn "  "

©2013 LinkedIn Corporation. All Rights
Reserved. Participate in LinkedIn Groups Legitimize yourself as a potential business contact – share your knowledge with influencers on LinkedIn Groups

Get a warm introduction Leverage
your network and get introduced to potential business contacts through mutual connections

Send a message Reach out
to anyone on LinkedIn with InMail. Break the ice by complimenting their work or stating your intentions.

You’ve engaged contacts, demonstrated value,
and started the conversation ©2013 LinkedIn Corporation. All Rights Reserved. " "

©2013 LinkedIn Corporation. All Rights
Reserved. Now you’re networking like a pro

Find out more: Premium.linkedin.com/tour ©2013
LinkedIn Corporation. All Rights Reserved.