LinkedIn changes content post analytics dashboard on free accounts. Instead of one page summaries - they have gone to a single page navigation with drop down menus for stats by location, industry, job title, company names, company size, reactions, views, shares and views.

1. LinkedIn©
Rolls Out
New Post Stats Dashboard
Dirk Spencer
IT Sourcing Recruiter / Author

2. Noticed it
when my
“suspension”
post hit 1,300
views*…
*(thanks for the support)

3. New
Post Analytics
“Dashboard”
The thumbnails are a little wonky

4. Discovery
AKA
Impressions
(Views)
No active button in this section

5. Engagements
- Reactions
- Comments
- Shares

6. Reactions
Analytics
For Break
Down

7. Reaction
Details

8. Details
Drop
Down
Menu

9. Stats
By
Each
Topic

10. Demographics
Has the Same
Drop-Down
Single page navigation format?

11. Job Titles
Results
Click “Show All”

12. “Show All”
Has almost
double the
data points
“Other” must be very broad…

13. Locations
Greater vs Metro?

14. Company
Name
of the
viewer

15. Industry
Spread
Old colleagues checking in

16. Company
Size
(Employee
Estimates)

17. Take Aways
• Reverse engineer leads based on the available stats
• Compare content type to activity generated
• Develop profiles to target based an affiliations
• Post Content and Stats are a context / affinity for engagement
“did you view that post”
“thanks for viewing that post”
“people with your job-title viewed that post”
“people in your city viewed that post”
“people from these companies viewed that post”

18. https://dirkspencer.com/
HTTPS://DIRKSPENCER.COM/

19. Dirk’s Books on Amazon
Resume Psychology
The Candy Maker Resume
Resume Keywords Decoded
Interview Questions

20. 17 Countries - Amazon World Wide

21. www.Slideshare.Net/DirkSpencer
Resume, Interview, ATS & LinkedIn Tactics Here

22. http://resumekeywordsdecoded.teachable.com
Free Resume Keywords Audio & Video Webinar

23. Connect, Write, Call…
LinkedIn Open Networker
DirkPMP@Yahoo.Com
(214) 295-8687