Web 2.0


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And overview of web 2.0

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  • "[This is] not my mom's Internet," Sharkey said. "It's changing, and it's changing because we're looking at the share-shifting—the time people are looking at TV, reading a magazine, listening to the radio—they're not replacing each other; they're coming together." These numbers might not be surprising, Sharkey said, but new elements have been added to the list of late, notably that in one day 20 million pictures have been shared over the AOL network, 560,000 blogs have been updated, and 1.8 million poll votes have been cast. And then there are AOL Music Sessions videos, like the one from rap artist 50 Cent, which was streamed 6.1 million times upon its initial debut. Web users have started to control their own programming, especially the new "Generation C," short for Generation Content. This young group of users has created its own content online, through blogs, through sharing images, and by creating personalized "away" messages on AIM.
  • 7% said they looked at a blog in the last 24 hours…
  • Web 2.0

    1. 1. Web 2.0 ... Huh?! <ul><ul><li>Dinesh Parisutham - Webmater & Intranet manager - PITS </li></ul></ul>
    2. 2. A Definition?
    3. 3. The term Web 2.0 is associated with web applications that facilitate interactive systemic biases, interoperability, user-centered design and developing the World Wide Web. A Web 2.0 site allows users to interact and collaborate with each other in a social media dialogue as consumers of user-generated content in a virtual community, in contrast to websites where users (prosumers) are limited to the active viewing of content that they created and controlled. Examples of Web 2.0 include social networking sites, blogs, wikis, video sharing sites, hosted services, web applications, mashups and folksonomies.
    4. 4. Lets continue looking...
    5. 6. Barb Dybwad, “ Approaching a definition of Web 2.0 ” The Social Software Weblog
    6. 8. So, forget the definition Lets look at the trends What's actually happening?
    7. 10. Web 2.0 Technologies
    8. 11. It’s Hard to Define, But you Know it When you See it… <ul><li>Web Services / API’s </li></ul><ul><li>“ Folksonomies” / Content tagging </li></ul><ul><li>“ AJAX” </li></ul><ul><li>RSS </li></ul>Cuene.com/mima Emerging Tech Apps You Know… <ul><li>Flickr </li></ul><ul><li>Google Maps </li></ul><ul><li>Blogging & Content Syndication </li></ul><ul><li>Craigslist </li></ul><ul><li>Linkedin, Tribes, Ryze, Friendster </li></ul>Some Apps You Don’t know <ul><li>Del.icio.us </li></ul><ul><li>Upcoming.org </li></ul><ul><li>43Things.com </li></ul>Major Retailers <ul><li>Amazon API’s </li></ul><ul><li>Google Adsense API </li></ul><ul><li>Yahoo API </li></ul><ul><li>Ebay API </li></ul>&quot;[This is] not my mom's Internet …It's changing, and it's changing because we're looking at the share-shifting—the time people are looking at TV, reading a magazine, listening to the radio—they're not replacing each other; they're coming together.&quot; - AOL Exec / May 2005
    9. 12. Web 2.0: Evolution Towards a Read/Write Platform Cuene.com/mima Web 1.0 (1993-2003) Pretty much HTML pages viewed through a browser Web 2.0 (2003- beyond) Web pages, plus a lot of other “content” shared over the web, with more interactivity; more like an application than a “page” “ Read” Mode “ Write” & Contribute “ Page” Primary Unit of content “ Post / record” “ static” State “ dynamic” Web browser Viewed through… Browsers, RSS Readers, anything “ Client Server” Architecture “ Web Services” Web Coders Content Created by… Everyone “ geeks” Domain of… “ mass amatuerization”
    10. 13. RSS : Content Syndication
    11. 16. Cuene.com/mima A new way of receiving content…
    12. 17. AJAX (Asynchronous Javascript and XML)
    14. 29. Flickr is a social network for sharing photos. Cuene.com/mima Flickr shows me photos from my network My contacts “tags” are available to me
    15. 30. Del.icio.us is an Example of a Site that Uses a “Folksonomy” to Organize Bookmarks Cuene.com/mima Tags: Descriptive words applied by users to links. Tags are searchable A “
    16. 31. Wikipedia is a Collaborative Dictionary Being Edited in Realtime by Anyone Cuene.com/mima
    17. 32. Blogging is the Most Recognized Example of Web 2.0 Cuene.com/mima
    18. 33. Chicago Crimes – Daily Crime Data on top of Google Maps, sent to you by RSS Cuene.com/mima
    19. 34. Social Networks Connect Users into Communities of Trust (or interests) Cuene.com/mima
    20. 35. Summing Up
    21. 36. Summing Up <ul><li>Web 2.0 hard to define, but very far from just hype </li></ul><ul><ul><li>Culmination of a number of web trends </li></ul></ul><ul><li>Importance of Open Data </li></ul><ul><ul><li>Allows communities to assemble unique tailored applications </li></ul></ul><ul><li>Importance of Users </li></ul><ul><ul><li>Seek and create network effects </li></ul></ul><ul><li>Browser as Application Platform </li></ul><ul><ul><li>Huge potential for new kinds of web applications </li></ul></ul>