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Web 2.0


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Web 2.0 by mohsen basirat

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Web 2.0

  1. 1. Web 2.0 <ul><ul><li>Mohsen Basirat </li></ul></ul><ul><ul><li>Oct 2007 </li></ul></ul>
  2. 2. Web 1.0 (1994 to 2001)‏ <ul><li>Web browser/server </li></ul><ul><li>Netscape, Internet Explorer </li></ul><ul><li>Open Source Movement </li></ul><ul><li>Dot-com crash </li></ul>
  3. 3. Internet Highlights… <ul><li>Users / Usage — Yahoo! has base of 418MM+ unique monthly </li></ul><ul><li>visitors (+19% Y/Y with 24% Y/Y page view growth, CQ3)‏ </li></ul><ul><li>Customer Acquisition — Google (500K - 1MM advertisers / </li></ul><ul><li>vendors, and rising); 30%+ clicks (and rising) on sponsored links </li></ul><ul><li>effective targeting should continue to improve + drive rising monetization </li></ul><ul><li>Commerce / Payments — PayPal (123MM accounts, +41% Y/Y,CQ3) + has 40MM+ products in 325+ categories </li></ul>
  4. 4. Internet Highlights… <ul><li>Skype - Fastest Growing Product in the history , 136M registerated user and counting = %7 global international long distance minutes, if skype were a carrier user level would rank it #3 as provider and it’s P2P </li></ul><ul><li>Video - ~60% of Internet traffic may be P2P file sharing of unmonetized video </li></ul>
  5. 5. User-Generated Content (UGC) - Wikipedia + MySpace + YouTube Have Moved to Top of Internet User Pack
  6. 6. Number of Users GROW Continues to Rise in Relevance N. America 36% of Users in 2000E; 20% in 2007E
  7. 7. Peer to Peer Growth Peer-to-Peer (P2P) traffic was 60% (and rising) of Internet traffic in 2004, with BitTorrent accounting for 30% of traffic
  8. 9. Keystones of Web 2.0 <ul><li>Data is Next Intel Inside </li></ul><ul><li>The Long Tail </li></ul><ul><ul><li>http:// / </li></ul></ul><ul><li>Read/Write Web </li></ul><ul><ul><li> </li></ul></ul><ul><li>Folksonomy </li></ul><ul><ul><li>http:// </li></ul></ul>
  9. 10. Social Trends <ul><li>Spread of Broadband </li></ul><ul><ul><li>Increasingly ubiquitous connections </li></ul></ul><ul><li>A generation of “web natives” </li></ul><ul><ul><li>Living on the web </li></ul></ul><ul><ul><li>Social networking; blogging; instant messenger </li></ul></ul><ul><li>Create, not just consume </li></ul><ul><li>Some hard lessons about data ownership </li></ul>
  10. 11. Web 2.0 <ul><li>The term Web 2.0 was introduced in 2003 by O’Reilly and Dougherty. </li></ul><ul><li>Web 2.0 is not a new product </li></ul><ul><li>Web 2.0 is not “must be Web 2.0 compliant” a check mark </li></ul><ul><li>Web 2.0 is a period of time </li></ul><ul><ul><li>characterized by unique movements, technologies, philosophies and events, where promise of the internet democratizing communications takes effect </li></ul></ul>
  11. 12. Web 1.0 vs Web 2.0 Participating  Viewing Flickr  Ofoto Bit torrent  Tagging  Directories Wikipedia  Britannica online Blogging  Personal websites Google AdSense  DoubleClick Web 2.0 Web 1.0
  12. 13. Business Trends <ul><li>Exploit the Long Tail </li></ul><ul><ul><li>At internet scale even niche communities are very large </li></ul></ul><ul><ul><li>“ We sold more books today that we didn't sell at all yesterday, than we sold today of all the books that did sell yesterday.” </li></ul></ul><ul><ul><ul><ul><li>Amazon employee quoted on Wikipedia </li></ul></ul></ul></ul><ul><li>Success of web services </li></ul><ul><ul><li>No need to own the user interface. It's your data that they want </li></ul></ul><ul><li>Users can enrich your data </li></ul><ul><ul><li>“ Harnessing collective intelligence of users” </li></ul></ul><ul><ul><li>Review and Recommend; Social Bookmarking; Folksonomies </li></ul></ul>
  13. 14. Technology Trends <ul><li>The Power of XML </li></ul><ul><ul><li>Easier to exchange and process application independent data </li></ul></ul><ul><li>Agile Engineering </li></ul><ul><ul><li>Incrementally developer your product; short release cycles </li></ul></ul><ul><ul><li>Continually adapt to user needs </li></ul></ul><ul><ul><li>“ The Perpetual Beta” </li></ul></ul><ul><li>Maturation of the browser </li></ul><ul><ul><li>AJAX, CSS, Javascript, Plugins </li></ul></ul><ul><ul><li>Browser based application </li></ul></ul>
  14. 15. Web 2.0 is about the Social Web
  15. 16. Web 2.0: Evolution Towards a Read/Write Platform Browsers, RSS Readers, anything Viewed through… Web browser Everyone Content Created by… Web Coders “ dynamic” State “ static” “ mass amatuerization” Domain of… “ geeks” “ Post / record” Primary Unit of content “ Page” “ Web Services” Architecture “ Client Server” “ Write” & Contribute Mode “ Read” Web 2.0 (2003- beyond) Web pages, plus a lot of other “content” shared over the web, with more interactivity; more like an application than a “page” Web 1.0 (1993-2003) Pretty much HTML pages viewed through a browser
  16. 17. Data is the next “Intel Inside” <ul><li>Companies control the data </li></ul><ul><li>Users also provide data, thus influence the content of the data </li></ul><ul><li>Data management is more important than ever </li></ul>
  17. 18. Software as a service <ul><li>The Web is a platform </li></ul><ul><li>Data Driven Services </li></ul><ul><li>Software is provided as a service, not a product </li></ul><ul><li>Service update constantly </li></ul><ul><li>Open source software </li></ul><ul><li>Lightweight programming models: REST, AJAX </li></ul><ul><li>Syndication: mash-up (‏ </li></ul><ul><li>Run on multiple devices: handheld </li></ul>
  18. 19. <ul><li>The social Web </li></ul><ul><li>Harnessing collective intelligence </li></ul><ul><ul><li>Users add value </li></ul></ul><ul><ul><li>the service automatically gets better the more people use it (tagging, BitTorrent)‏ </li></ul></ul><ul><ul><li>Users must be treated as co-developers </li></ul></ul><ul><li>The long tail </li></ul><ul><ul><li>Reach out to the entire web, to the edges and not just the center, to the long tail and not just the head </li></ul></ul>It’s all about PEOPLE
  19. 20. Harnessing collective intelligence <ul><li>Blogging: constant mental chatter </li></ul><ul><li>Wikipedia : an entry can be added or edited by any web user </li></ul><ul><li>, Flickr : user categorization </li></ul><ul><li> : vendors provide product description & images, buyers provide reviews & images </li></ul><ul><li>BitTorrent : Every client is also a server </li></ul><ul><li>Google Maps : its lightweight programming model allows users “mashup” it easily </li></ul>
  20. 21. Publishing on Web 2.0
  21. 23. Write/ReWrite/Read Web <ul><li>Value of Write is greater than Read </li></ul><ul><ul><li>Comments on Blogs </li></ul></ul><ul><ul><li> style voting </li></ul></ul><ul><li>Mash-up: ReWrite </li></ul><ul><li>Copyright, IP: (cc) Creative Commons </li></ul><ul><ul><li> </li></ul></ul><ul><li>Wiki-world </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li>Or install your own Wiki </li></ul></ul>
  22. 24. Web 2.0 Features <ul><li>RSS Feeds </li></ul><ul><li>Social Bookmarking (“Folksonomies”)‏ </li></ul><ul><ul><li>Tagging and Categorization </li></ul></ul><ul><li>Rating & Recommendations </li></ul><ul><li>Blogging </li></ul><ul><ul><li>Comments and Discussions </li></ul></ul><ul><li>Rich User Interfaces (“AJAX”)‏ </li></ul><ul><ul><li>Close to desktop systems </li></ul></ul><ul><li>Web Services </li></ul><ul><li>People </li></ul><ul><li>Data </li></ul><ul><li>Service </li></ul>
  23. 25. Web Services & Open Data <ul><li>Publish Raw Data not (just) pages </li></ul><ul><ul><li>Using “web native” formats like XML, not Excel or PDF </li></ul></ul><ul><li>328 Web services listed on </li></ul><ul><ul><li>Photo sharing; calendars; messaging; blogging </li></ul></ul><ul><ul><li>File storage; ecommerce; advertising; search </li></ul></ul><ul><li>“ Mashups” </li></ul><ul><ul><li>Remixing Data to Create New Applications </li></ul></ul>
  24. 26. Example Mashups
  25. 37. A YouTube For Data?
  26. 45. Summing Up
  27. 46. Future of Science, Technology and Life <ul><li>My Predictions! </li></ul><ul><li>- New Line of Sciences ( Science Mash-up)‏ </li></ul><ul><li>- More Democracy , No Monopoly </li></ul><ul><li>- Learning for everyone and Reshaping Education and Universities </li></ul><ul><li>- Changing Management Model </li></ul><ul><li>- People powered Media and Broadcasting Services </li></ul><ul><li>- People powered Service Providers ( Mobile, Wireless, and etc ) </li></ul><ul><li>- Reshaping the Companies </li></ul><ul><li>- Changing Traditional Privacy and ownership model </li></ul><ul><li>- Finally…Better life for everyone </li></ul>
  28. 47. Summing Up <ul><li>Web 2.0 more than just hype its about future of life </li></ul><ul><li>Importance of Open Data </li></ul><ul><ul><li>Allows communities to assemble unique tailored applications </li></ul></ul><ul><li>Importance of Users </li></ul><ul><ul><li>Seek and create network effects </li></ul></ul><ul><li>Browser as Application Platform </li></ul><ul><ul><li>Huge potential for new kinds of web applications </li></ul></ul>
  29. 48. Thank You