Update08 Web2


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Presentacion a cargo de Martín Salvadori y Gustavo Guaragna en marco del UpDate08 realizado por Snoop Consulting www.update08.org

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  • Update08 Web2

    1. 1. “ Cadena de Favores” Mashup, tags y todo esas cosas de la WEB 2.0 Gustavo Guaragna – CEO Snoop Consulting Martín Salvadori – Chief Architect Snoop Consulting
    2. 2. / / Gustavo Guaragna CEO Snoop Consulting Martín Salvadori Chief Architect Snoop Consulting
    3. 4. La Nube de Tags de la Web 2.0
    4. 5. Todo esto, ¿Es un gran verso?
    5. 6. Historia
    6. 7. Web 2.0 Meme Map Tim O'Reilly October 01, 2005
    7. 8. Participación NO equitativa <ul><li>1% Creadores </li></ul><ul><li>10% Sintetizadores </li></ul><ul><li>100% Consumidores </li></ul>
    8. 9. Web 2.0 es la Web Social <ul><li>1000 millones de personas conectadas a Internet </li></ul><ul><li>100 millones de sitios web </li></ul><ul><li>1/3 de los adultos de US han aportado contenido a la Internet pública. – 18% de los adultos son mayores de 65 </li></ul>diagram source: http://web2.wsj2.com/ source: Pew Internet and American Life Project via futureexpolporation.net
    9. 10. Web 2.0: evolución hacia una plataforma de Lectura/Escritura Web 1.0 (1993-2003) Web 2.0 (2004- beyond) Read Mode Write & Contribute Page Primary Unit of content Post / record Static State Dynamic Web browser Viewed through… Browsers, RSS Readers, anything Client Server Architecture Web Services Web Coders Content Created by… Everyone Geeks Domain of… Mass amatuerization
    10. 11. Jerarquía de valor en la Web 2.0
    11. 12. Arquitectura de la Participación
    12. 13. ¿Cómo se construye?
    13. 14. Modelos de desarrollo <ul><li>Simplicidad: REST vs. SOAP </li></ul><ul><li>Difusión vs. coordinación </li></ul><ul><li>Diseñar para el “hacking” y el “remix” </li></ul><ul><li>Ensamblar de manera innovadora </li></ul><ul><li>El perpetuo “ β eta” </li></ul><ul><li>Plataforma LAMP (Linux,Apache,Perl/PHP/Python,MySQL) </li></ul>
    14. 15. API + API = Mashup
    15. 16. Modelo de Ejecución
    16. 17. Tecnología <ul><li>Web Services: REST & SOAP </li></ul><ul><li>Feeds: ATOM & RSS </li></ul><ul><li>Folksonomy: Tagging & Jerarquías </li></ul><ul><li>Microformatos </li></ul><ul><li>OpenId </li></ul><ul><li>AJAX & JSON </li></ul><ul><li>Shindig </li></ul>
    17. 18. The Long Tail Animators
    18. 19. Web 2.0 in the Enterprise
    19. 20. Uso de la Web 2.0 en Snoop consulting
    20. 21. Web 3.0 – Propuesta de definición ampliada <ul><li>100% interoperabilidad </li></ul><ul><li>Conectividad ubicua </li></ul><ul><li>Modelo de negocios de SaaS, WOA </li></ul><ul><li>Procesamiento distribuido (grid computing, cloud computing) </li></ul><ul><li>Tecnologías abiertas </li></ul><ul><li>Open identity </li></ul><ul><li>Web 3D </li></ul><ul><li>Web semántica </li></ul><ul><li>Bases de datos distribuidas ( &quot;World Wide Database“) </li></ul><ul><li>Aplicaciones inteligentes </li></ul><ul><li>Real World Web </li></ul>
    21. 22. Anatomía de la empresa 2.0
    22. 23. Web 2.0 Según O’Reilly <ul><li>“ Web 2.0 is the network as platform , spanning all connected devices; Web 2.0 applications are those that make the most of the intrinsic advantages of that platform: delivering software as a continually-updated service that gets better the more people use it , consuming and remixing data from multiple sources, including individual users, while providing their own data and services in a form that allows remixing by others, creating network effects through an &quot;architecture of participation,&quot; and going beyond the page metaphor of Web 1.0 to deliver rich user experiences.” </li></ul><ul><li>- Tim O'Reilly October 01, 2005 </li></ul>
    23. 24. Web 2.0 in the Enterprise
    24. 25. Enterprise use of Web 2.0 <ul><li>Hypertext and unstructured search tools </li></ul><ul><li>Wikis for authoring and linking </li></ul><ul><li>Weblogs for authoring and storytelling . </li></ul><ul><li>Social bookmarking for tagging and building folksonomy . </li></ul><ul><li>RSS Web Feed Server and Newsreaders for signaling </li></ul><ul><li>Collaborative planning software for peer-based project planning and management </li></ul><ul><li>Social Networking to connect people in or associated with an organization </li></ul><ul><li>Real-time Communications such as chat, audio and video conferencing and virtual environments </li></ul>
    25. 26. New Approach to User Interaction Context-Aware, Task-Oriented Environments Notifications Email Documents Discussions Personal / Group Spaces Presence Search Wikis
    26. 28. “ Demos Comienzan AQUI” Mashup, tags y todo esas cosas de la WEB 2.0 Gustavo Guaragna – CEO Snoop Consulting Martín Salvadori – Chief Architect Snoop Consulting
    27. 29. Flickr is a social network for sharing photos. Flickr shows me photos from my network My contacts “tags” are available to me Flickr combines a social network with user generated content. Users can work together to collaborate on photo projects and use each others’ tags to find new photos. Flickr also has an API for web services to integrate photo collections with blogs and other apps.
    28. 30. Del.icio.us is an Example of a Site that Uses a “Folksonomy” to Organize Bookmarks Tags: Descriptive words applied by users to links. Tags are searchable My Tags: Words I’ve used to describe links in a way that makes sense to me A “folksonomy” is a spontaneous, collaborative work to categorize links by a community of users. Users take control of organize the content together.
    29. 31. Blogging is the Most Recognized Example of Web 2.0
    30. 32. Social Networks Connect Users into Communities of Trust (or interests)
    31. 40. It’s Hard to Define, But I Know it When I See it… <ul><li>Web Services / API’s </li></ul><ul><li>“ Folksonomies” / Content tagging </li></ul><ul><li>“ AJAX” </li></ul><ul><li>RSS </li></ul>Emerging Tech Apps You Know… <ul><li>Flickr </li></ul><ul><li>Google Maps </li></ul><ul><li>Blogging & Content Syndication </li></ul><ul><li>Craigslist </li></ul><ul><li>Linkedin, Tribes, Ryze, Friendster </li></ul>Some Apps You Don’t know <ul><li>Del.icio.us </li></ul><ul><li>Upcoming.org </li></ul><ul><li>43Things.com </li></ul>Major Retailers <ul><li>Amazon API’s </li></ul><ul><li>Google Adsense API </li></ul><ul><li>Yahoo API </li></ul><ul><li>Ebay API </li></ul>&quot;[This is] not my mom's Internet …It's changing, and it's changing because we're looking at the share-shifting—the time people are looking at TV, reading a magazine, listening to the radio—they're not replacing each other; they're coming together.&quot; - AOL Exec / May 2005