Web2.0 Basics


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Before the Web...
Then came the Web...
Then happened Web2.0...
How Web2.0 Got its Name
Web2.0: An Overview
Web2.0: Web as a Platform
Web2.0: Harnessing Collective Intelligence
Web2.0: Rich User Experience
Web2.0: Visual Design?
Web2.0: Design Patterns
Web2.0: What is proprietary? What is the biz model?
Web2.0: Beyond the web, beyond the community: Web3?
Web2.0: Implications for Media
Are we going into a Bubble?
Some creative Web2.0 applications?
Nimish Vohra, Regalix

Published in: Technology
  • Amazing explanation on Web 2.0.

    Thanks for such an informative slide.

    Roy Jan
    http://be.freepolyphonicringtones.org/ http://dk.freepolyphonicringtones.org/
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  • outstanding presentation..convinced me to have a hardlook at my business model..excellent
    http://dashinghealth.com http://healthimplants.com
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  • Web2.0 Basics

    1. 1. Think Innovation Web2.0 Nimish Vohra | India Head, Regalix | June 2, 2009 +91 98453 34981 | Bangalore
    2. 2. Before the Web… <ul><li>… were competing computing technologies </li></ul><ul><li>… some competing OS </li></ul><ul><li>And then emerged Windows as a major Platform… </li></ul><ul><li>… with packaged software applications </li></ul><ul><li>… with tightly coupled APIs </li></ul><ul><li>… and frequent releases </li></ul>
    3. 3. Then came the Web… <ul><li>… with Client-Server technology </li></ul><ul><li>… and, hyper-linking </li></ul><ul><li>This saw the emergence of sites such as… </li></ul><ul><li>… Rediff, Geocities, Britannica Online, Directories (Yahoo) </li></ul><ul><li>And this was </li></ul><ul><li>… One way web or read only web </li></ul><ul><li>… Primitive interfaces (Netscape vs. IE) </li></ul><ul><li>… Taxonomy (Yahoo directory) </li></ul><ul><li>… Pull medium (sites needed to have stickiness to get users back) </li></ul>
    4. 4. Then happened Web2.0 … <ul><li>Blogger (read + write, comment) </li></ul><ul><li>Wikipedia (read + write, review, debate) </li></ul><ul><li>Flickr (view, upload, tag) </li></ul><ul><li>No directories: Tag content the way you want … </li></ul><ul><li>… Not taxonomy but “folksonomy” </li></ul><ul><li>… view what others have liked </li></ul><ul><li>… recommend to others, and view others’ recommendations </li></ul><ul><li>A read-write, participatory web </li></ul>
    5. 5. How Web2.0 Got its Name <ul><li>The concept was born at a brainstorming session between O’Reilly and MediaLive International </li></ul><ul><li>Dale Dougherty, VP O’Reilly </li></ul><ul><li>Background: Dot-com bubble had just burst </li></ul><ul><li>Companies that survived had something in common </li></ul><ul><li>Could these be called the Web2.0? </li></ul>
    6. 6. Web2.0: An Overview <ul><li>Strategic Positioning </li></ul><ul><ul><li>The Web as a Platform </li></ul></ul><ul><li>User Positioning </li></ul><ul><ul><li>You control your own data </li></ul></ul><ul><li>Core Competencies </li></ul><ul><ul><li>Services, not packaged software </li></ul></ul><ul><ul><li>Architecture of participation </li></ul></ul><ul><ul><li>Harnessing collective intelligence </li></ul></ul><ul><ul><li>Cost-effective scalability </li></ul></ul><ul><ul><li>Re-mixable data sources and data transformations </li></ul></ul><ul><ul><li>Software above the level of a single device </li></ul></ul>
    7. 7. Web2.0: Web as a Platform <ul><li>Netscape vs. Google </li></ul><ul><li>Netscape </li></ul><ul><ul><li>Desktop application </li></ul></ul><ul><ul><li>Strategy: sell high-end servers running web applications </li></ul></ul><ul><ul><li>Tried controlling standards for displaying content </li></ul></ul><ul><li>Google </li></ul><ul><ul><li>Web application </li></ul></ul><ul><ul><li>Never packaged or sold </li></ul></ul><ul><ul><li>Delivered as a service, with users paying for the service, directly or indirectly </li></ul></ul>
    8. 8. Web2.0: Web as a Platform <ul><li>DoubleClick vs. Overture, AdSense </li></ul><ul><li>DoubleClick </li></ul><ul><ul><li>Is a web service (like Google)… </li></ul></ul><ul><ul><li>… but is not participatory </li></ul></ul><ul><ul><li>Advertisers call the shots, and not users </li></ul></ul><ul><ul><li>Bulky, contractual placements of ads on large sites, for large advertisers </li></ul></ul><ul><li>Overture, AdSense </li></ul><ul><ul><li>Any small advertiser can place an ad in any small site </li></ul></ul><ul><ul><li>They serviced the long-tail </li></ul></ul><ul><li>Leverage customer self service to reach out to the entire web, not just the head, but the long tail too </li></ul>
    9. 9. Web2.0: Harnessing Collective Intelligence <ul><li>Hyperlinking: Sites are bound to the structure of the web by links </li></ul><ul><li>Google’s breakthrough in search – PageRank – uses link structure rather than type of content to provide search results </li></ul><ul><li>Ebay – a collective activity of it’s users. Ebay grows as activity grows. Ebay, only provides a platform </li></ul><ul><li>Amazon – sells the same products as its competitors. But they have higher user participation – reviews, different ways of interacting, user activity produces better results </li></ul>
    10. 10. Web2.0: Harnessing Collective Intelligence Companies that have extended the above concepts <ul><li>Wikipedia – an online encyclopedia: Radical change in the dynamics of content creation. Trust. </li></ul><ul><li>Del.icio.us, Flickr – pioneered “folksonomy” (in contrast to taxonomy) – collaborative categorization. </li></ul><ul><li>Cloudmark – spam filtering, by aggregation of individual decisions </li></ul><ul><li>Linux, MySQL, Perl, PHP, on which most of the web runs, is relies on open-source – collective, net-enabled intelligence </li></ul><ul><li>Blogging </li></ul><ul><ul><li>Usable technology (easy to publish own content, rather than using HTML or CMS) </li></ul></ul><ul><ul><li>RSS – unique content delivery mechanism. Converts a pull medium to a push medium </li></ul></ul><ul><ul><li>Bloggers, as the most prolific and timely linkers, have a major role in shaping search results </li></ul></ul>
    11. 11. Web2.0: Rich User Experience <ul><li>Applet (1992) </li></ul><ul><li>Java delivered Applet (1995) </li></ul><ul><li>Macromedia’s Flash based “Rich Internet Applications”, many years ago </li></ul><ul><li>Full scale applications happened only with Gmail </li></ul><ul><li>Technology that Google used was termed AJAX, which is a collection of </li></ul><ul><ul><li>XHTML, CSS </li></ul></ul><ul><ul><li>DOM </li></ul></ul><ul><ul><li>XML, XSLT </li></ul></ul><ul><ul><li>XMLHttpRequest </li></ul></ul><ul><ul><li>Javascript, to bind everything together </li></ul></ul>
    12. 12. Web2.0: Visual Design? <ul><li>Very user friendly </li></ul><ul><li>Feature rich </li></ul><ul><li>People are not shy to use color </li></ul><ul><li>But lots of white </li></ul><ul><li>More text than images </li></ul><ul><li>Logos are rounded, colorful, playful? </li></ul><ul><li>Again, very usable </li></ul>
    13. 13. Web2.0: Design Patterns <ul><li>Long Tail : Small sites make up bulk of the internet’s content. Leverage customer self service and automatic data management </li></ul><ul><li>Data is important: Try and create a unique hard to replicate data </li></ul><ul><li>Users add value: In form of data (reviews, original content), behavior </li></ul><ul><li>Self-learning apps: Applications should be intelligent enough to gather user behavior (top 10 views, highest clicks, etc) </li></ul><ul><li>Rights reserved?: Benefits come from collective adoption and not restriction. </li></ul><ul><li>Always a Beta?: On the web one does not need to have software releases. Change as often, if you improving the experience </li></ul>
    14. 14. Web2.0: What is proprietary? What is the biz model? <ul><li>Desktop applications were, now they are open source. </li></ul><ul><li>Web applications were (advanced mail, etc), now they are not </li></ul><ul><li>If for a news company, news is not copyrighted, and is freely distributable, how does the news company make money? </li></ul><ul><li>For some companies, such as MapQuest, it would be data they can license. Companies like Google are already giving this data out freely. </li></ul><ul><li>So in the end, it is not products, not services, not data. It is the amount of traffic you can garner. More traffic could mean more revenue opportunities in terms of ads. </li></ul>
    15. 15. Web2.0: Beyond the web, beyond the community: Web3? <ul><li>Making it collaborative . </li></ul><ul><li>Making it a web enabled service. </li></ul><ul><li>Moving completely away from the desktop storage </li></ul><ul><li>Moving away from desktop applications. </li></ul><ul><li>Web3 – some thoughts: All pervasive, always on. For the businesses. </li></ul>
    16. 16. Web2.0: Implications for Media <ul><li>Publishers now no longer leverage all the content </li></ul><ul><li>It is now easy to create content (Blogs) </li></ul><ul><li>It is now easy to distribute content (RSS, feed-readers) </li></ul>
    17. 17. Web2.0: Are we going into a Bubble? <ul><li>Yes! There is a lot of frenzy to innovate. </li></ul><ul><li>And lot of money to back it with. </li></ul><ul><li>And some of the applications don’t really make any sense! E.g., myLot. To me, even MySpace does not make much sense, when compared to Orkut! </li></ul><ul><li>But again, innovation never goes waste </li></ul><ul><li>Finally, you are safe if you are thinking about the user, have a clear reasoning of how this is useful. Don’t be a part of the fad </li></ul>
    18. 18. Web2.0: Some creative Web2.0 applications? <ul><li>Zopa: Taking money lending to the masses </li></ul><ul><li>Zimbra: Messaging and collaboration </li></ul><ul><li>Tictrac: Online time tracking </li></ul><ul><li>World66: A wiki on Travel </li></ul><ul><li>NetworthIQ: Track your networth online </li></ul><ul><li>OpenID: Single identity across all applications </li></ul><ul><li>Foldershare: Keep your files online </li></ul><ul><li>HousingMaps: Craigslist + GoogleMaps: A mashup </li></ul>
    19. 19. Thank You! <ul><li>A journey of a thousand miles begins with a single step. </li></ul><ul><li>Chinese Proverb </li></ul><ul><li>Nimish Vohra </li></ul><ul><li>India Head, Regalix </li></ul><ul><li>+91 98453 34981 | Bangalore </li></ul>