Presentation about Internet and Social Media marketing for small and medium businesses in Cambodia

1. WHAT SHOULD YOU KNOW ABOUT
INTERNET MARKETING?
IT ACADEMY STEP CAMBODIA

2. STEP IT Academy
is one of the largest
international
educational institutions
specializing
in IT education.

3. 35 600 20 000 80 000
COUNTRIES BRANCHES STUDENTS GRADUATESTUTORS
15
INTERNATIONAL BRANCHES
OF IT ACADEMY STEP
BELARUS
ESTONIA
BRAZIL
MOLDOVA
ROMANIA
BULGARIA
UKRAINE
KAZAKHSTAN
CZECH REPUBLIC
GEORGIA
RUSSIA
LITHUANIA
www.cambodia.itstep.org

5. JUNIOR
STEP
ACADEMY
9-12 years old:
YEAR
EDUCATION
13-14 years old: YEAR
EDUCATION

6. SHORT COURSES
DIGITAL
MARKETING
4 months
VIDEO
EDITING
1 month
WEB DESIGN &
DEVELOPMENT
10 months

7. WWW.FACEBOOK.COM/ITSTEPCAMBODIA
This is more than
Burger King Cambodia (19 000)
or even Microsoft Cambodia (7 000)

10. “In Cambodia 1000 people join
Facebook every day!
That is a new user every 2 minutes!
-socialmediacambodia.com

16. socialbakers.com

17. WHY BUSINESS SHOULD
USE SOCIAL MEDIA?

18. AT LEAST 9 REASONS
1. BRAND AND REPUTATION
BUILDING
2. COMMUNITY ENGAGEMENT
3. CUSTOMERS SERVICE
4. ONLINE SHOP
5. PRODUCT/ SERVICE
ADVERTISEMENT
6. SALES PROMOTION
7. EXPORT DEVELOPMENT
8. REQRUITMENT
9. CRISIS SITUATIONS
MANAGEMENT

19. 5 TIPS TO RUN FACEBOOK PAGE
EFFICIENTLY

20. TIP 1: YOUR PROFILE = YOUR FACE

21. CONTENT WITH IMAGE
GETS 94% MORE VIEWS!

22. HOW TO MAKE NICE DESIGN?
➤ www.canva.com: for designing
posts, infographs etc
➤ http://www.recitethis.com : for
designing quotes
➤ www.freepik.com - for photos
➤ www.google.com - for everything
else

23. TIP 2: KEEP CONSISTENT IN SHARING INFORMATION
➤ You have to make posts
regularly
➤ Your posts should be
interesting to your audience and
not only you!
➤ Best is 30%-30%-30% ratio:
➤ 30% entertainment
➤ 30% useful content
➤ 30% information about your
products and services

24. TIP 3: DO NOT PUSH SALES!
➤ People do not use Facebook to buy, they use Facebook to
communicate!
➤ If you will only sales on Facebook, people will loose interest!
➤ Build relationship with your audience!

25. TIP 4: EXPERIMENT WITH CONTENT
➤ Before advertising your page and inviting
people to like & follow, ad content
➤ There are several types of content:
➤ texts
➤ links
➤ video
➤ pictures
➤ Check out your competitors websites to
analyse what content works for them
and what not.

26. TIP 5: BEST TIME FOR SOCIAL POSTS

28. ADD PEOPLE

29. RESHARE

30. ENTERTAIN

31. # USE HASHTAGS #

32. ENCOURAGE SHARING YOUR CONTENT

33. ASK TO FOLLOW YOU

34. BUILD FOLLOWERS

35. 7 STEPS TO CREATE FACEBOOK
ADVERTISING

36. STEP 1: GET A BANK ACCOUNT AND A CARD

37. STEP 2: FACEBOOK & INSTAGRAM PAGE

38. STEP 3: DEFINE TARGET AUDIENCE

39. STEP 4: WHAT AD OPTION WOULD YOU LIKE TO USE?

40. STEP 5: CHOOSE VIDEO OR VISUAL

41. STEP 6: WRITE TEXT

42. STEP 7: MEASURE RESULTS

44. RODIONOVA_N@ITSTEP.ORG
WWW.CAMBODIA.ITSTEP.ORG