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Market Entry Country Analysis - CAMBODIA

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We realize that Cambodia is an attractive market for businesses who have the capital and experience to make risky investments: open FDI policies, trade partnerships throughout Asia, untapped resources, cheap labor; and while the point of the project was not to persuade potential businesses to go one path or another, we wanted to emphasize one thing: investing in Cambodia and the Cambodian people is the surest way to establish a long-term presence in the country.

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Market Entry Country Analysis - CAMBODIA

  1. 1. Cambodia
  2. 2. 69th 15,458,332 people
  3. 3. Phnom Penh AFTA CAFTA ASEAN RCEP RCEP
  4. 4. GDP 7.5%
  5. 5. KHMER ROUGE
  6. 6. Essentially, there is 1 landmine for every 3 people ...
  7. 7. UNEMPLOYMENT 1.4%
  8. 8. Stories of Courage and Survival
  9. 9. Aki Ra He was conscripted into the Khmer Rouge at age 10, responsible for planting land mines.
  10. 10. Garment factory workers earn on avergae $95 a month
  11. 11. “Maybe the mines washed down the mountain with the rains,” says Soeun Rem, 27, who for years planted soy beans with her father.
  12. 12. Agriculture comprises 35.7% of GDP & employs 55.8% of labor force
  13. 13. TOURISM IS BOOMING
  14. 14. For $2, visitors can touch defused mines and bombs as well as AK-47 rifles and war uniforms.
  15. 15. Sokpheak’s father was foraging for bamboo shoots when he stumbled on a landmine.
  16. 16. Education 2.6% of GDP on Education Literacy 73.9%
  17. 17. SAFA While visiting her grandparents’ home, young Safa stepped on a land mine while playing outside with her sister. Her family could not afford rehab or the prosthetic limb that she needed, so she was forced to use a makeshift crutch.
  18. 18. Healthcare as an expenditure of GDP is at 5.6% Per capita, people are spending USD $121 PPP on healthcare
  19. 19. A veteran soldier who lost a leg when he stepped on a landmine has a job in a road crew
  20. 20. TRANSPORTATION
  21. 21. Reth and his family Born in Phnom Penh, Cambodia, Reth and his family were forced to leave by the Khmer Rouge in 1975. In 1982, as a resistance soldier on a mission near the Thai-Cambodian border, Reth stepped on a landmine. In 1993 he moved back to Cambodia. Back home, Reth started making wheelchairs as a way to help landmine survivors and support himself and his family.
  22. 22. DISTRIBUTION
  23. 23. Licenses can be granted allowing companies to commercially exploit these minerals, but as all minerals are the property of the State, any mining conducted without a license is illegal.
  24. 24. PROTECTED INDUSTRIES
  25. 25. Miss Landmine Pageant
  26. 26. In 2014, mobile topped 20 million, but internet usage remains low
  27. 27. Satya Yorm Like many Cambodians before him, 24-year-old Satya Yorm had no choice but to build his home on land contaminated by land mines. One day, eager to get some water because of the extreme heat, he deviated slightly from the path he knew to be safe. Satya then stepped on one of the buried explosives.
  28. 28. Potable water reaches only 94% of the urban population, but only 29% of the total population.

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