Camera, newsfeed, social, maps and more. The mobile phone is now the centre of most people's lives. So how can you bring together all it's features to create one cohesive campaign to market? Ben takes you through successful, long term, award winning campaigns that put the mobile at the centre of everything.

1. Ben Peacockben@republicofeveryone.com
FOUNDER AND PARTNER
REPUBLIC OF EVERYONE
SYDNEY, AUSTRALIA ~ AUGUST 22 - 23, 2018
DIGIMARCONAUSTRALIA.COM | #DigiMarConAustralia
DIGIMARCONNEWZEALAND.CO.NZ | #DigiMarConNZ
Mobile in
the Middle
KEYNOTE

2. Marketing to a phone obsessed world
Mobile in
the Middle

3. 2010: 30%

4. 2017: 80%

5. Worldwide, we have a winner

7. Meanwhile, in Australia…

8. What are we doing? Everything.

9. Where? Everywhere.

21. One way to do it

22. Why get in the way
of the content,
when you can be
the content?

23. I challenge you.

25. The Brief:
Sell more plants.

26. The angle:
wellbeing

27. Let’s start with news

28. We started with science

29. Add fashion

38. How about an app?

55. Let’s get social

63. What about
retailers?

72. It’s not a device
or a channel,
it’s the middle of
a lifestyle.

73. Thanks : )
ben@republicofeveryone.com