3. Our Story
Your child may love to explore, wander in
curiosity and investigate new places. But, often times
they find themselves completely unaware of where
they are or that they have lost their guardian. We
support the fearless kids who love an adventure and
want to assist them on their journey!
We at STAY2GETHER understand that
technology is becoming prominent in every millennials
daily life. We have found a way to utilize the benefits
of technology which we will incorporate into a stylish
children’s clothing line.
Meet The DESIGNERS
4. Mission
STAY2GETHER strives to provide a more efficient way
for parents and children to always be connected, ensuring
their safety and protection.
5. Brand Image
A clothing company which provides safety for families at the
soonest convenience. Our goal is to keep families together, while
providing a stylish clothing line every season.
STAY2GETHER will provide basics, for everyday use, and fashion
pieces.
We will remain relevant to consumers by continuously updating
our app with technology changes.
6. Brand Associations
Core Brand Associations
● Children’s Clothing
○ Basic and trendy clothes for boys and girls
● Safety
○ Helps keep families together and safe
● Tracking Device
● Parents with Children
Secondary Brand Associations
● Tech Savvy
○ Parents who are capable of using technology
● App
○ The line is associated with an app
7. Target Market
Children between the ages of 3-11 years old
Millennial Moms
Married or Single
$75,000- $150,000 Income
College Educated
Tech Savvy
Live in Metropolitan Areas
Upper Middle Class
8. Consumer Demographics
81.7M
HOUSEHOLDS
35M
WITH CHILDREN
28% of the families have
children under 18 years
old.
31% of mothers tend
to shop at department
stores, like Macy’s,
Nordstrom, and
Bloomingdales.
In the next 15 years the
number of children in the
US is expected to grow 8%
MILLENIAL
MOM’S
CHECK
SOCIAL
MEDIA
49%
ONCE PER
DAY
14%
3-4 PER
WEEK
14%
1-3 PER
WEEK
Parents gift fitness tech to
their children: the product
promotes healthy behavior
and also can allow parents
to potentially track where
their child is located.
Courtesy of: EMarketer. (2015, October). Parents Who Use Technology. Retrieved February 2016, from..
eMarketer:..http://totalaccess.emarketer.com/Chart.aspx?R=185051&dsNav=Ntk:basic%7cparents%7c1%
7c,Ro:1,Nr:NOT(Type%3aComparative+Estimate)
Courtesy of: Mintel Academic. (2015, February). Theme Parks - US - May 2015. Retrieved February 5,
2016, from http://academic.mintel.com/display/737948/?highlight
Courtesy of: Academic Mintel . (2015). Academic Mintel. Retrieved February 2016, 2016, from Parents
more likely to gift: http://academic.mintel.com/display/757621/?highlight#hit1
(Bonetto. 2016)
(Bonetto. 2016)
(eMarketer, 2015)
(Academic Mintel , 2015)
(Academic Mintel , 2015)
(Academic Mintel , 2015)
9. Consumer Demographics
Courtesy of: EMarketer. (2015, October). Parents Who Use Technology. Retrieved February 2016,
from..eMarketer:..http://totalaccess.emarketer.com/Chart.aspx?R=185051&dsNav=Ntk:basic%
7cparents%7c1%7c,Ro:1,Nr:NOT(Type%3aComparative+Estimate)
10. Consumer Psychographics
Courtesy of: O'Donnell, F. (2014, April). Kids as Influencers - US. Retrieved February 05, 2016, from http:
//academic.mintel.com/display/680686/
11. Consumer Psychographics
Courtesy of: O'Donnell, F. (2014, April). Kids as Influencers - US. Retrieved February 05, 2016, from http:
//academic.mintel.com/display/680686/
12. Consumer Psychographics
Courtesy of: O'Donnell, F. (2014, April). Kids as Influencers - US. Retrieved February 05, 2016, from http:
//academic.mintel.com/display/680686/
13. Consumer Psychographics
Courtesy of: O'Donnell, F. (2014, April). Kids as Influencers - US. Retrieved February 05, 2016, from http:
//academic.mintel.com/display/680686/
17. Company Goals
1, 3, and 5 years…
1 YEAR
Enter into swimwear market
Sell our merchandise in 10
museums and amusement parks
throughout the United States
5 YEARS
Give 15% of our profit to Ethiopia,
Chad and Eritrea to help save starving
children
Initiative where for every shirt that is
purchased one shirt is donated
Enter new markets
European, Asian, Canadian, Australian
Lower the price of merchandise
X
3 YEARS
Licensed merchandise to Mattel,
Sanrio, Disney, Universal and
Nickelodeon
Collaboration with Nike will feature
updated device which tracks health
and fitness in children's work out
wear
18. STEEP
Social:
● Legalization of same sex marriage
● Rise of social media
● Rise of social networks - Facebook,
Twitter, & Pinterest
● Increase in childhood obesity
● Increase in school shootings
Economical:
● The unemployment rate is
decreasing
● Retail sales have been rising
● Lower oil prices
● Investors expect many years of
extreme economic weakness
Technological:
● Growth of wearable technology
● Technology hackers
● Increase in app usage
Environmental:
● Demand for cotton fiber is
decreasing
Political:
● Increase of Syrian refugees
● The conflict between the US and
terrorists
19. SWOT Analysis
Strengths:
● Completely new product - Nothing like it
on the market
● Expected to reach a large group of people
● Combines the growing use of technology
with keeping your child safe
● Endless opportunities of expansion
Weaknesses:
● People may not trust our tracking system
Opportunities:
● Apps and technology have become a
lifestyle trend
● Encourages children to go out and play
without the parents having to worry
Threats:
● Tracking device could possibly be hacked
● Competitors renewing and reinventing
their products
20. Sourcing Strategy
● Outsource manufacturing to Ethiopia
○ Inexpensive and Plentiful Labor
○ Free trade agreement with the US
○ Grow their own cotton
○ Top sourcing destination for Calvin Klein,
Tommy Hilfiger, and H&M
● Purchase fabrics from the MAA Garment & Textile
Factory in Ethiopia
21.
22. Marketing Initiatives
E-book: Children get lost and they are found by their
guardian’s. The STAY2GETHER motto is repeated by both
people, “Find each other, stay together!”
Flash Mob: A fun flash mob takes place in Grand Central
where duo’s (parent/child) get separated and quickly find
each other wearing STAY2GETHER clothing and using the
STAY2GETHER app.
Launch Party at a Museum or Amusement park
23. The Tracking Device
● Mini GPS tracking device inserted
into the seam of the clothing
● Shenzhen Kingsmart Technology
Co. LTD
● Made in China
● $1.99
24. Technology Details
The buyer scans tracker upon purchasing the item
The first person to connect with the device is the
controller
Controller must approve all other connections
It is possible to connect with as many trackers as you
would like
In the app there is a map which shows the precise
location of your child at all times
25. The App
STAY CONNECTED
Through the STAY2GETHER app, parents can stay
connected with their children throughout the day,
right from their own mobile device. Whether it’s
checking to see that your child has made it home
safely from school or making sure they’re still in the
neighborhood playing with their friends. The
STAY2GETHER app delivers the connection and
peace of mind that every parent craves.
29. Girls Assortment
G1007COT
TANK
Made of stretch cotton jersey
(97% cotton, 3% lycra).
$30
G2007COT
TEE-SHIRT
Made of cotton jersey knit
(100% cotton).
$33
G4017COT
LEGGING
Made of rayon lycra jersey
(92% rayon, 8% lycra).
$41
G2017COT
BLOUSE
Made of a stretch polyester
chiffon (97% polyester, 3%
elastane).
$45
G4027COT
CAPRI
The pants will be made of a
stretch cotton canvas (92%
cotton, 8% lycra).
$49
30. Girls Assortment
G4037COT
SHORT
Made of a stretch cotton
canvas (92% cotton, 8%
lycra).
$38
G3017CHI
SKIRT
Made of polyester
chiffon (97% polyester,
3% elastane) with a
polyester tricot (100%
polyester) lining.
$48
G5017COT
ROMPER
Made of cotton polyester
jersey (60% cotton, 40%
polyester).
$40
G5027COT
DRESS
Made of cotton polyester
jersey (60% cotton, 40%
polyester.
$49
G6017COT
SLEEVELESS HOODIE
Made in stretch polyester
fleece (97% polyester, 3%
elastane).
$48
G6027SAT
BOMBER JACKET
The bomber jacket will be
made in stretch cotton
sateen (97% cotton, 3%
elastane).
$81
32. Boys Assortment
B2007COT
TEE-SHIRT
Made in cotton jersey knit (100%
cotton)
$33
B4017COT
PANT
Made of a stretch cotton
canvas (92% cotton, 8%
lycra).
$49
B4027COT
SHORT
Made in stretch cotton
canvas (92% cotton, 8%
lycra).
$43
B2037COT
LONG SLEEVE SHIRT
Made in cotton jersey knit (100%
cotton)
$43
B2047COT
WALLACE BEERY SHIRT
Made in cotton polyester jersey
(60% cotton, 40% polyester)
with button placket.
$38
33. Boys Assortment
B2057COT
SLEEVELESS TEE
Made in cotton jersey knit (100%
cotton).
$35
B4047COT
DROP CROTCH JOGGER
Made in a stretch
polyester fleece (97%
polyester, 3% elastane).
$53
B2057COT
LONG SLEEVED BUTTON
FRONT
Made in cotton polyester
chambray (57% polyester,
40% cotton, 3% spandex).
$49
B2067COT
SLEEVELESS BUTTON
FRONT
Made in cotton polyester
chambray (57% polyester, 40%
cotton, 3% spandex).
$47
B6027SAT
BOMBER JACKET
Made in stretch cotton sateen
(97% cotton, 3% elastane).
$81
36. Conclusion
STAY2GETHER will become a household name. There are endless uses for the
product and studies show that the demand will only increase in the future. By
combining technology and fashion we ensure that your child will be safe and
stylish.
