A talk on digital health and Finland's streghts in this domain I gave at the eHealth2020 virtual conference on Oct 1 2020

1. Welcome to the digital revolution
in health and wellbeing
On behalf of Smart Life FINLAND
Kari Klossner
Program Manager, Head of Smart Life Finland
Kari.Klossner@businessfinland.fi

2. OURSTRENGTHS National
level
Strategic
support
1
Highly
educated
people
3
Attitude
and
Culture of
trust
2

3. Who am I
Kari Klossner, Program Manager
Head of Smart Life Finland
Career in healthtech; 25 years in the medical devices industry
PerkinElmer Inc., Siemens Healthineers
Degrees in ICT and Business

4. OUR MISSION
We catalyse new, sustainable growth
for Finland through innovation and
international collaboration
To achieve this, Business Finland
• promotes, facilitates and funds innovation
• helps Finnish companies grow and go
international
• works to make Finland an attractive
destination for international travel,
investments and talents
INTERNATIONAL
GROWTH
WORLD'S BEST
ECOSYSTEMS

5. BUSINESS FINLAND SERVICES FOR COMPANIES
FUNDING
We provide
innovation
funding for
smart solutions
and
ecosystems
NETWORKING
We facilitate
the creation of
ecosystems
and business
networks
IDENTIFYING
OPPORTUNITIES
We help
you identify
international market
opportunities for
your products and
services
BUSINESS
DEVELOPMENT
Our expert team
can help you with
pitching, marketing,
business model
creation – and
much more
TAKING YOU TO
GLOBAL MARKETS
Our global network
with 40 offices
around the world
helps you conquer
new markets.

6. Other 77 M€
BUSINESS FINLAND’S FUNDING IN 2019
Big companies 99 M€
Funding
applied
842 M€
Funding
awarded
571 M€
For research
94 M€
For companies
477 M€
6477 received
applications
4284 approved
applications
SMEs 133 M€
Startups 168 M€
INNOVATION
FUNDING

7. BUSINESS FINLAND ACHIEVES GOOD RESULTS
60
70
80
90
100
110
120
130
140
150
2012 2013 2014 2015 2016 2017 2018
Turnover 2013=100
Business Finlandin rahoittamat pk-yritykset
Vertailuyritykset
0
20
40
60
80
100
120
140
160
180
2012 2013 2014 2015 2016 2017 2018
Added value 2013=100
Business Finlandin rahoittamat pk-yritykset
Vertailuyritykset
Other SMEs are from following sectors: industry, information and communication, professional, scientific and technical fields. Index 2013 = 100.
Growth by percentages compared to 2013. Source: Tilastokeskus, yritysten rakenne- ja tilinpäätöstilasto
SMEs funded by Business Finland
Other SMEs
SMEs funded by Business Finland
Other SMEs

8. BUSINESS FINLAND HAS FUNDED OVER
60% OF ALL MAJOR INNOVATIONS THAT
HAVE ORIGINATED FROM FINLAND
Projects completed in 2019 generated:
1303
PATENTS OR PATENT
APPLICATIONS
2400
NEW PRODUCTS,
SERVICES OR OTHER
INNOVATIONS
789
THESES

9. A FEW WORDS ON BUSINESS FINLAND PROGRAMS

10. BF programs
open new
business
opportunities
and speed up
solutions to the
challenges of
sustainable
development.
UN Sustainable Development Goals
Smart Life
Personalized
Health
SMART HEALTH
AND WELLBEING
Smart Energy
Batteries from
Finland
SMART AND
CLEAN ENERGY
Sustainable
Manufacturing
SMART INDUSTRY
Smart Mobility
SMART AND
SUSTAINABLE
COMMUNITIES
Bio and Circular
Food from Finland
Experience
Commerce
CIRCULAR ECONOMY
AND RESPONSIBLE
CONSUMPTION
DIGITAL
TRANSFORMATION
ATTRACTIVE
COUNTRY BRAND
GAME CHANGERS
AI Business
Connected Intelligent Industries
Digital Trust
New Space Economy
New Value Creation
Developing Markets
Talent Boost
Travel

11. BUSINESS FINLAND SMART LIFE PROGRAM FACT SHEET
SMART LIFE FINLAND
• Mission
• Toproactivelyhelpcreatehighpotentialbusinessecosystemsin
Finland,innovate,network,andgointernationalwithdigital
wellbeing&healthcaresolutions
• Toleveragethedigitalrevolutioninhealth,fromhospitalto
homeandthedailylivingenvironment
• Focus
• Digitalhealth&wellbeingsolutionsutilizingthelatest
technologiese.g.mobileapplications,bigdata,Artificial
Intelligence,virtual&augmentedreality,wearables,sensoring
• Customers
• InFinland:digitalhealthandwellbeingcompanies,research
organizationsandhealthcareproviders
• Internationally:potentialpartnerstoFinnishcompanies.
InvestorsandcorporationswithinterestininvestinginFinland
ACTIVE: 2019-2022 | FUNDING TARGET: 80-100 MEUR
PROGRAM MANAGER: Kari.Klossner@businessfinland.fi +358 400 717 298
WEB: businessfinland.fi/en/for-finnish-customers/services/programs/smart-life-finland/
• Ecosystems
• Drivethegenerationofnewinnovationecosystemscomprisedof
companiesofdifferentsizes,researchorganizations,and
healthcareproviders
• Services
• Internationalization,innovationfunding,ecosystemdevelopment,
training,networking,promotionofinvestingopportunitiesin
Finland
• Targetmarkets
• EMEA:Nordics,UK,Germany,Gulf states
• Asia:Singapore,Japan,Australia
• Americas:USA

12. Regional
development,
collaboration
and events
Our strategic partners – examples
International
collaboration,
projects and
events
Supporting innovation to
develop the national
healtcare network &
delivery
Links to innovative
starups and SMEs
+other main health districts
Capital
investments and
project funding
+EU commission

13. TECHNOLOGIAL ENABLERSSOCIETAL and MARKET CHANGES
Why is this so significant; why is the digital revolution
happening now in healthcare
Data storage
and processing
power have
grown and will
continue to
increase
exponentiallyWireless communications
enabling real time
connections are
developing rapidly from
4G to 5G to 6G enabling
IoMT
Healthcare systems are under pressure for
cost containment globally
Population is getting older creating demand
for more and different services
Smart phones are
providing and excellent
platform for services and
are getting more and
more ubiquitousPeople are getting more and more aware and
interested in their own well being and health
Collecting, storing and sharing of health
data is becoming increasingly accepted Artificial
intelligence is
no longer
science fiction

14. TECHNOLOGIAL ENABLERSSOCIETAL and MARKET CHANGES
Why is this so significant; why is the digital revolution
happening now in healthcare
Data storage
and processing
power have
grown and will
continue to
increase
exponentiallyWireless communications
enabling real time
connections are
developing rapidly from
4G to 5G to 6G enabling
IoMT
Healthcare systems are under pressure for
cost containment globally
Population is getting older creating demand
for more and different services
Smart phones are
providing and excellent
platform for services and
are getting more and
more ubiquitousPeople are getting more and more aware and
interested in their own well being and health
Collecting, storing and sharing of health
data is becoming increasingly accepted Artificial
intelligence is
no longer
science fiction
+COVID19

16. Helsingin Sanomat 11.9.2020 Turun Sanomat 24.9.2020

17. Medtech Market Predictions by F&S – from 2017

18. Medtech Market Predictions by F&S – from 2017

19. NOTHING IS MORE IMPORTANT THAN HEALTH
If one thing became clear during the last
couple of months, it is that there is
nothing of greater importance than
your life and health.
Individuals, governments, and
businesses around the world do
everything to protect themselves, their
families, their citizens, and their
employees.
People are prepared to make huge
sacrifices; to drastically change the way
we live.
Even to put our entire economy in
jeopardy

20. CONNECTED LIVING NOW FOR REAL
Covid put going digital on steroids. The whole
planet just had a crash course in connected
living.
Working from home, days on Zoom, Teams or
Meet. Shopping everything online. Remote
schooling. Online workouts & yoga. Food, drinks
with friends on Zoom. Worshipping from home.
Online funerals.
After years of incremental change in small steps
digital routines were embraced, forced though,
within a few weeks.
These aspects of connected living have
become normal. We are currently
experiencing a fundamental shift in how
people will live and work. Connected living is
the new norm. It will reframe our daily life

21. A CASE IN POINT
3 x growth in 3 months
in virtual doctors’
appointments of leading three
finnish healthcare providers
from 43k to 146k
Our national goal now is
now to expand the use of
remote services in health and
socials services, building on
what has been learnt from the
crisis

22. SO HOW DO WE SEE THE MARKET…
… WHAT CAN FINLAND BRING TO THE TABLE

23. “Smart Hospitals”
Digital processes
Medical decision support
Doctors can do what
doctors do best – treat
patients

24. ”Smart Alternate Care”
Smart Living
Healthy Lifestyle
Self Monitoring
Time and place
independent access to
services
Independent ageing in
place

25. Patient care
pathway
planning,
recording
and
followup
Use of AI in
detection of
anomalies
in large
volumes of
data

26. Source: nature.com
During the last decade 50% of the
12k studies on this topic have been
focusing on radiology or pathology
It seems pretty evident where the
greatest medical developments in
AI are to be expected in the near
future

27. Remote
monitoring &
care services
for life stages
and special
conditions
Lifestyle
planning &
monitoring
for better
individual
health
+ now the COVID impact

29. FROM INDIVIDUAL PRODUCTS…
… TO SOLUTIONS THAT MOVE THE NEEDLE

30. COMPANIES
BUSINESS
FINLAND
FUNDING
CUSTOMERS
AND STAKE-
HOLDERS
RESEARCH
ORGANIZATIONS
GOVERNMENT
REGULATION
CITIES AND
MUNICIPALITIES
A Joint Value Network Aiming For International Success
BUSINESS
ECOSYSTEM

31. Why Ecosystems
A whole that
is greater
than the sum
of its parts
Combine the
best of breed
from private and
public sector
Multi
disciplinary,
reaching across
industry
verticals
Economics of
scale to take
on challenges
that can move
the needle
More substantial funding opportunites
beyond individual players

34. Adesante
Nokia Bell Labs
Planmeca
MVision.ai
Osgenic

36. BUSINESS FINLAND SMART LIFE PROGRAM FACT SHEET
SMART LIFE FINLAND
• Mission
• Toproactivelyhelpcreatehighpotentialbusinessecosystemsin
Finland,innovate,network,andgointernationalwithdigital
wellbeing&healthcaresolutions
• Toleveragethedigitalrevolutioninhealth,fromhospitalto
homeandthedailylivingenvironment
• Focus
• Digitalhealth&wellbeingsolutionsutilizingthelatest
technologiese.g.mobileapplications,bigdata,Artificial
Intelligence,virtual&augmentedreality,wearables,sensoring
• Customers
• InFinland:digitalhealthandwellbeingcompanies,research
organizationsandhealthcareproviders
• Internationally:potentialpartnerstoFinnishcompanies.
InvestorsandcorporationswithinterestininvestinginFinland
ACTIVE: 2019-2022 | FUNDING TARGET: 80-100 MEUR
PROGRAM MANAGER: Kari.Klossner@businessfinland.fi +358 400 717 298
WEB: businessfinland.fi/en/for-finnish-customers/services/programs/smart-life-finland/
• Ecosystems
• Drivethegenerationofnewinnovationecosystemscomprisedof
companiesofdifferentsizes,researchorganizations,and
healthcareproviders
• Services
• Internationalization,innovationfunding,ecosystemdevelopment,
training,networking,promotionofinvestingopportunitiesin
Finland
• Targetmarkets
• EMEA:Nordics,UK,Germany,Gulf states
• Asia:Singapore,Japan,Australia
• Americas:USA

37. THANK YOU!
kari.klossner@businessfinland.fi
linkedin.com/in/kariklossner/
+358 400 717298