Gabriel Paunescu is the CEO of Naologic in San Francisco. He has extensive experience founding and holding leadership roles in tech startups, including as CTO of companies focused on game hosting, cybersecurity consulting, machine learning, and mobile apps. He emphasizes the importance of planning while recognizing that plans will change, and views all aspects of a business as products to optimize. He advocates testing ideas, identifying friction points, and focusing on building user experiences through iterative product development.

1. Gabriel Paunescu
CEO, Naologic
Product Development

2. ● created ogamehosting.com game hosting platform for STEAM games
● cyber-security consultant for Government, Paris, France
● … a few other projects
● Co-founder, CTO at goodluck-media.com (now Liiiife Group +80mil revenue), Paris
● Co-founder, CTO at Reylabs (5 patents in machine analytics and mobile sensing), San Francisco
● Contractor & Pen-testing for LLoyds Bank, D&G, T-mobile and other, London
● Co-founder, CTO at Satochi, San Francisco
● CEO at Naologic, San Francisco
Who dis?!
“plans are useless, but planning is indispensable”
- Eisenhower

3. Disclaimer
Everything you read is my opinion, choice and
strategy until I change it

4. Everything is a “product”
� You
� Pitch deck
� Job positions
� Sales proposition
� Partnerships
� The cloud application
Yeah… this is the last one on the list

5. “Take your idea out on the porch
and beat it with a cricket bat”
Tim Minchin (9 Life Lessons)

6. Idea
What?
Business Analysis
Success Criteria
Development Plan & Execution
Do we have the budget?
The people?
When?
What does “success” look
like?
Why? 2 days
2 days
3 days
2 days
90 days
New feature? New
Communication? New
Marketing? Upgrades?
“The 99-Day” Framework

7. Idea
What?
Business Analysis
Success Criteria
Development
When? Why?
New Feature Funnel
8
4
3
1
10
“That’s stupid”, “Good
for later”
“We need an AI expert”
“Good to have”
/ ”Nice to have”
“This will increase our
revenue by 14%”
“Let’s add AI to our
already confusing
product”

8. “You can’t forget a good idea.
It will haunt you until you
execute”
-- me

9. “When I run out of reasons NOT
to invest in a startup,
I write a check”
(Same for “products”)

10. Friction Points

11. FREE TRIAL
30 DAY FREE TRIAL
30 DAY FREE TRIAL
No credit card required
DEMO
User’s won’t ask questions. They will just go to
your competitor. Answer before they ask.

12. Plan for features by building
experiences

13. Download
as PDF
See what I did here?
I reduced friction

15. Product Development

16. Learning
● Product School
● How to Build a Startup -- Steve Blank
● Hacker News Deals
○ Six Sigma Training
○ Project Manager Training
○ SCRUM Master

17. Reading
● List of cognitive biases
● How To Ruthlessly Kill Your Bad Ideas
● System 1 & 2
● Perception and the Psychology of User
Experience

18. www.naologic.com
gabriel@naologic.com