It's time we talk about the elephant in the room. Wait, everyone is talking about it - it's AI. How about we put a lens on it and focus not just on SEO, but on how is AI going to impact SEO, roles in SEO, and the work great SEOs are going around the world? We'll tap into a bit of the content side of the equation as well.

1. KEYNOTE
Steve Krull
CEO
BE FOUND ONLINE
You, AI & the Future of
Organic Search (aka SEO)
ATLANTA, GA ~ JUNE 29 - 30, 2023
DIGIMARCONSOUTHEAST.COM | #DigiMarConSoutheast

2. As we begin:
If you have not, plz sign up for
Google AI Generative Search
2
http://labs.google.com/

3. Getting to Know BFO
3
Steve Krull
CEO & Co-Founder
US
● Co-Founded in 2009
● We are a team of digital
specialists who enjoy
crushing goals, getting to
know our clients, and
enjoying our work
● We work hard to be a good
partner, good employer, and
good corporate citizen
Our Specialties Include: Digital Strategy, Paid Media,
Organic Search, and Analytics (esp GA4)
ME
● Digital Marketer since
dinosaurs roamed the web
● Member of Conscious
Capitalism & Small Giants
● “Sliced & Diced” (aka
optimized) hundreds of sites
● Loves working with clients &
humans who “Give a Damn”

4. It Started With One Question:
How is AI going to
impact ?
4
“ChatGPT is incredibly limited,
but good enough at some
things to create a misleading
impression of greatness.” -
Sam Altman

5. ● Auto Pilot or Co-Pilot
● Accelerator or Incubator
● Evolution or Revolution
● Innovation or Termination
Are We Talking About?
5

6. IS THIS
ARTIFICIAL INTELLIGENCE? 6

7. OR PERHAPS IT’S THIS?
7

8. https://www.foxnews.com/tech/critics-say-ai-can-threaten-humanity-but-chatgpt-has-its-own-doomsday-predictions 8

9. https://www.businessinsider.com/ai-safety-expert-research-speculates-dangers-doomsday-scenarios-weaponization-deception-2023-4
https://time.com/6266923/ai-eliezer-yudkowsky-open-letter-not-enough/
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10. ● "AI predicts the 3D shapes of molecules faster than ever before" - Science Daily, May 9, 2023.
● "New AI system can detect early signs of Alzheimer's disease" - Medical Xpress, May 8, 2023.
● "AI-based program can diagnose skin cancer with high accuracy" - ZDNet, May 6, 2023.
● "Facebook AI learns to navigate games without human guidance" - VentureBeat, May 5, 2023.
● "AI-powered drones help fight wildfires in California" - CNN, May 4, 2023.
● "AI can help reduce traffic accidents in cities, study finds" - The Verge, May 3, 2023.
● "Google's AI system beats humans at designing computer chips" - BBC News, May 2, 2023.
● "AI can detect deepfakes with high accuracy, study shows" - CNET, May 1, 2023.
● "Robots powered by AI can now teach themselves to play video games" - TechRadar, April 30, 2023.
● "AI chatbot helps diagnose mental health issues in teenagers" - Forbes, April 29, 2023.
10

11. Then Came The Philosophical Ideas About Impact
(as though The Terminator isn’t philosophical):
Industry
Impact
Societal
Impact
Career
Impact
Practical
Impact
AI
11

12. After That I Moved To Another Question:
How is AI going to
impact SEO?
12

13. As an AI language model, I can provide you with guidance and insights related to SEO (Search Engine Optimization). Here are a
few ways I can help you:
● Keyword Research: I can assist you in identifying relevant keywords for your website or content. By understanding the
search intent of your target audience, we can find keywords that have high search volume and lower competition,
optimizing your chances of ranking well in search engine results.
● Content Optimization: I can help you optimize your website content by providing suggestions on how to structure your
headings, titles, meta descriptions, and URLs. Additionally, I can offer guidance on incorporating keywords naturally
within your content to improve its visibility to search engines.
● SEO Best Practices: I can explain various SEO best practices, such as optimizing your website's loading speed, improving
mobile responsiveness, utilizing internal and external linking strategies, creating XML sitemaps, and ensuring your site
is easily crawlable by search engine bots.
● Competitor Analysis: By analyzing your competitors' websites, I can help you identify their strengths and weaknesses in
terms of SEO. This analysis can provide insights on what strategies you can adopt or improve upon to gain a competitive
edge.
● Link Building: I can suggest effective link building strategies to improve your website's authority and visibility. This
includes providing guidance on acquiring high-quality backlinks from reputable sources, guest posting opportunities,
and creating valuable content that naturally attracts links.
● Technical SEO: I can assist you in understanding technical aspects of SEO, such as optimizing robots.txt files, handling
canonicalization issues, implementing structured data markup (e.g., schema.org), and improving website navigation
and user experience.
● SEO Analytics and Reporting: I can guide you on setting up and using tools like Google Analytics and Google Search
Console to monitor and analyze your website's performance. Additionally, I can help you understand key metrics,
generate reports, and make data-driven decisions to enhance your SEO strategies.
Remember that while I can provide valuable guidance and insights, SEO is a complex field that requires ongoing monitoring
and adjustment. It's always recommended to stay updated with the latest SEO trends and consult with SEO professionals for a
comprehensive approach. 13

14. Changes to SERPS
14

15. Changes to SERPS
RankBrain
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16. Changes to SERPS
Multisearch
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17. Changes to SERPS
Immersive Maps
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18. Changes to SERPS
Tik-Tok SEO
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https://nogood.io/2022/08/19/tiktok-seo/

19. Changes to TOOLS
19

20. Changes to TOOLS
20

21. Changes to TOOLS
21

22. Changes to CMS
22

23. Changes to CMS
23

24. New TOOLS
24

25. New TOOLS
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https://juno.contentcucumber.com/strategy

26. Changes to WORK
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● DOES NOT
○ AI Does Not Know Your Business
○ AI Is Not Ready to Deliver Your Strategy
○ AI Should Not Set Your Goals
● DOES
○ Tagging/Technical
○ Supporting Code
○ Bulk Magic
○ Content Creation
○ Competition

27. Future of SEO(as a result of AI)
27
● Prediction 1
○ Over the next 12-18 months more jobs
will be created than lost in SEO
● Prognostication 2
○ SERPs are Everywhere!
● Prophecy 3
○ The age of “Video as Content” is upon
us

28. Finally, I Had To Ask:
How is AI going to
impact ME?
28

29. What Happens To Jobs?*
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Co-Pilot Auto-
Pilot
SEO Specialist/Analyst
SEO Manager
SEO Consultant
Content Writer
Paid/PPC Specialist
Social Media Specialist
*Steve’s opinions are his exclusively. You may agree. You may disagree.

30. ● It’s a brave new world - Choose to participate
● Live to E-E-A-T (Expertise/Authority/Trustworthiness)
○ Stick to standards and Helpful Content Guidelines
● The core fundamentals of SEO have not changed
● “If Google remains the dominant search engine for the
foreseeable future, then SEO pros don’t need to be retrained or
replaced.” - Greg Jarboe
FINAL THOUGHTS:
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https://www.searchenginejournal.com/seo-strategic-insights-tactical-advice/383325/#close

31. Tech Audit Resources
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● List of resources
● WordPress Checklist
● Technical Audit for Humans
● Audit checklist from
Distilled
● Annie’s great checklist
● Checklist by iQ SEO
(Courtesy of Dave Rohrer @DaveR)

32. 32
● Orbit Media’s Checklist &
Template
● Ashley Segura (of
TopHatRank) Step by Step
Directions
● Nielsen Norman Group
template
● Google Sheets Template
from Distilled
● Content Audit via
Wordstream
● WEBRIS
Tech Audit Resources (Courtesy of Dave Rohrer @DaveR)

33. 33
● Create SEO-Optimised
Articles Using ChatGPT In
7 Simple Steps
● AISEO: AI Writing
Assistant
● ALLIAI: Optimize,
Automate, Deploy and
Scale SEO
● How to Write Powerful
Headlines Using AI
● 60Sec Site: Simple AI Sites
& Landing Pages
(60sec.site)
● DemandJump: Pillar
Content Strategy
Tech Audit Resources (Courtesy of Dave Rohrer @DaveR)

34. Thank You! Questions?
34
Connect:
Steve@BeFoundOnline.com