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Beyond Affiliate Iincome -Diversification in the Industry
- 1. Beyond Affiliate Income: Diversification in the Industry Joe Sousa Affiliate Coordinator, Fanatics, Inc. (Twitter @drcool73) Robert Adler President, The Link Builders, LLC (Twitter @Bofu2U) Eric Nagel PHP Programmer, ericnagel.com (Twitter @ericnagel)
- 2. Robert Adler, @Bofu2U ● TheLinkBuilders.com ● MicrositeMasters.com ● Diversified by ○ C++/Ruby/Java Programming ○ Software as a Service ○ Reputation Management & SEO Agency
- 3. Eric Nagel, @ericnagel ● www.EricNagel.com ○ Affiliate Summit Best Blogger Pinnacle Award in 2011 ● Diversified by ○ PHP Programming ○ Consulting
- 4. Joe Sousa, @drcool73 ● www.whatdoesjoethink.com ● 15+ years in the affiliate space ● Diversified by taking a “real” job as an OPM and then as Affiliate Coordinator for Fanatics.com
- 5. What’s happening ● 20% of respondents make $50K+ a year (full time income) ● That leaves 80% who would probably like to make more in this industry
- 6. Industry Shifts ● Very few “old timers” are still making a living from just affiliate income ● Very difficult to start from scratch ● No longer to just build sites, you need to build a business ○ Not many can do that
- 7. What to do? ● Fill a void / build a service ○ Adler: The Link Builders, Microsite Masters, Arctic Hosting ● Fill a void / be a service ○ Nagel: PHP Programmer ● (Re)join the “working world” ○ Sousa: Fanatics.com
- 8. Stay Current ● ● ● ● ● Attend conferences Blog Social media Build relationships Masterminds
- 9. Differences in Models Affiliate-only Service Freelancing Traditional Job Source of income Commissions Subscriptions Clients Employer Number of income sources Many Many A few One Time to first paycheck 60-90 days Slow Soon Instant Req’d For Stability A Miracle Less $ Per, More #’s More $ Per, Less #’s No Control Consistency in pay Every 30 days (Usually) Every 30 Days You can set the schedule. Feast & Famine Weekly / BiWeekly
- 10. Differences in Models Affiliate-only Service Freelancing Traditional Job Barrier to entry $3 shared web hosting $8 domain name Knowledge Finding a void to fill Building it Getting the word out $20 DBA Foot in the door Foot in the door Specific Skillset College Degree? Benefits On your own On your own On your own Supplied Growth Fast, but insane risk (PPC / CPM) - or Slow, with low risk (SEO) More stable, but slower Quick to plateau Depends on people above you
- 11. Differences in Models Affiliate-only Service Freelancing How to Scale Increasing traffic Better conversions More subscribers Bill more hours Increase your hourly rate N/A Limitations to Growth Market size Bankroll Offer availability Sold out inventory (CPM) Competition Market size Quality of Product Your boss. Size of company Market size Politics Hours in a day Traditional Job
- 12. Differences in Models Affiliate-only Service Freelancing Traditional Job What can destroy Offer goes away you Increased competition Google slap New competition Accounts Payable All eggs in one basket You’re fired What’s your “out”? Being bought Just walk away Retirement / gold (services have no watch equity) Sell content site
- 13. Monetization Model: Software as a Service ● Pay per Month / Year ○ ○ ○ ○ ○ Microsite Masters Raven Tools SEO Moz Ahrefs For Me To Coupon ● Pay per use ○ ○ ○ ○ Copyscape iStock Photo Codecanyon Ahrefs API
- 14. Monetization Model: Software as a Service ● Fulfillment happens at the same rate as billing period. ○ Usually in the form of “usage”. They will have the ability to use the product for the billing time period. ■ If no payment, availability is revoked.
- 15. Monetization Model: “One Off” Purchases / Selling Products ● Physical Products ● Virtual Products ○ WordPress themes ○ WordPress plugin ○ Challenges ■ How do you stop buyers from redistributing the software to others? ● Fulfillment on a Service, but only once. ○ Example: one-time link building package, design,
- 16. Monetization Model: Money for Time - Per hour: Freelancing ● Controls Rate ● Controls Hours (usually) ● Reputation ○ Can dictate your hourly rate. ● You don’t work, you don’t get paid ○ Vacation / sick time / conferences
- 17. Skill sets to you have that you can offer others ● ● ● ● Social media Graphic design Programming Industry knowledge / consulting
- 18. Monetization Model: Money for Time - Per hour: Traditional Job ● Doesn’t actually “control” rate. Can request. ● Doesn’t control hours in most cases. ● Benefits ○ Health insurance, 401K, paid holidays, etc ● Steady paycheck ● Stability
- 19. External Threats ● Government ○ ○ ○ ○ FTC Nexus Obamacare Privacy / Do not track ● Other Company Actions ○ SEO ■ Penguin / Panda can cause cancellations @ Microsite Masters ○ Financial ■ Frozen PayPal
- 20. What do you value? ● ● ● ● ● Independance Stability Do you need to stay put or can you relocate? Steady work Fly by the seat of your pants
- 21. Adapt or Die “Those who adapt the fastest get paid the most.”
- 22. Questions? Beyond Affiliate Income: Diversification in the Industry Joe Sousa Affiliate Coordinator, Fanatics, Inc. (Twitter @drcool73) Robert Adler President, The Link Builders, LLC (Twitter @Bofu2U) Eric Nagel PHP Programmer, ericnagel.com (Twitter @ericnagel)