Digital Marketing Trends: Experts Insights on How to Gain a Competitive Edge in 2018 - David Reilly, Let's Learn Digital

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DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The digital marketing industry is changing faster than ever and those who don't adapt with the times are losing market share. Where should marketers be focusing their efforts in 2018? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.

Marketing

David Reilly
MANAGING DIRECTOR,
LET'S LEARN DIGITAL
LONDON, UK ~ SEPTEMBER 5 - 6, 2018
DIGIMARCONEUROPE.COM | #DigiMarConEurope
DIGIMARCONUK.CO.UK | #DigiMarConUK
Digital Marketing Trends:
Experts Insights on How to Gain
a Competitive Edge in 2018
PANEL

1) VIDEO: INCREASING IMPORTANCE
By 2019, global consumer Internet video traffic will account for 80% of all consumer
Internet traffic (Source: SmallBizTrends)
YouTube reports mobile video consumption rises 100% year on year (Source: Hubspot
2018)
92% of mobile video consumers share videos with others. Including a video on a
landing page can increase conversion rates by 80% (Source: Unbounce)

LIVE STREAMING EXAMPLES
Periscope Facebook Stories Instagram Stories

2) BOTS AND AUTOMATION
Source: Jan 2018 Ediso

EXAMPLES
Facebook Messenger Voice Assistants AI Marketing

3) STORIES- CAPTURING MOMENTS
Examples Instagram Stories and Snapchat stories

4) EQUIPPING US FOR THE FUTURE
“Forget Programming, the best skill to teach our
children will be reinvention. Change will be the
only constant” Yuval Harari 21 lessons for the 21 Century

David Reilly
MANAGING DIRECTOR
Helen Farr-Leander
FOUNDER
Edward Upton
FOUNDER / CEO
Panelists
LET'S LEARN DIGITAL WATSON & WOLFE LITTLEDATA

Thank you
David Reilly
david@letslearndigital.com
07989 985922

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[Expert Panel] New Google Shopping Ads Strategies Uncovered

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Digital Marketing Trends: Experts Insights on How to Gain a Competitive Edge in 2018 - David Reilly, Let's Learn Digital

1. David Reilly MANAGING DIRECTOR, LET'S LEARN DIGITAL LONDON, UK ~ SEPTEMBER 5 - 6, 2018 DIGIMARCONEUROPE.COM | #DigiMarConEurope DIGIMARCONUK.CO.UK | #DigiMarConUK Digital Marketing Trends: Experts Insights on How to Gain a Competitive Edge in 2018 PANEL

2. DIGITAL MARKETING TRENDS 6th September 2018 Let’s Learn Digital

3. 1) VIDEO: INCREASING IMPORTANCE By 2019, global consumer Internet video traffic will account for 80% of all consumer Internet traffic (Source: SmallBizTrends) YouTube reports mobile video consumption rises 100% year on year (Source: Hubspot 2018) 92% of mobile video consumers share videos with others. Including a video on a landing page can increase conversion rates by 80% (Source: Unbounce)

4. LIVE STREAMING EXAMPLES Periscope Facebook Stories Instagram Stories

5. 2) BOTS AND AUTOMATION Source: Jan 2018 Ediso

6. EXAMPLES Facebook Messenger Voice Assistants AI Marketing

7. 3) STORIES- CAPTURING MOMENTS Examples Instagram Stories and Snapchat stories

8. 4) EQUIPPING US FOR THE FUTURE “Forget Programming, the best skill to teach our children will be reinvention. Change will be the only constant” Yuval Harari 21 lessons for the 21 Century

9. David Reilly MANAGING DIRECTOR Helen Farr-Leander FOUNDER Edward Upton FOUNDER / CEO Panelists LET'S LEARN DIGITAL WATSON & WOLFE LITTLEDATA

10. Thank you David Reilly david@letslearndigital.com 07989 985922

Digital Marketing Trends: Experts Insights on How to Gain a Competitive Edge in 2018 - David Reilly, Let's Learn Digital

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