Did you know that webinars are the highest converting online medium available? Are you using them to your advantage to engage, interact and convert prospects?  With conversion rates over 10%, webinars are a critical component to the success of any content marketing strategy. From demonstrations to training seminars, learn how this powerful tool can deliver scalable results when used effectively.

1. KEYNOTE
Sabrina Georgesgeorge@onsm.com
VP OF MARKETING,
ONSTREAM MEDIA
NEW YORK, NY ~ MAY 10 – 11, 2018 | DIGIMARCONEAST.COM
#DigiMarConEast
Designing a High
Converting Webinar
Funnel

2. INSIDESALES.COM
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Is your audience narrow enough?

4. Invite an expert to discuss a
relevant topic .
Get in the hot seat and engage
directly with your audience by
answering live and pre-
submitted questions.
A PowerPoint style presentation
with a prewritten speech.
Format
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A host accompanied by a group
of experienced individuals.

5. Try to establish an emotional connection.
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6. TIP
Create an evergreen webinar to extend the life of your content
!

7. TIP
Create a registration page that allows your audience to vote on the topics they
are interested in.
!

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Audio, video, slides, Q&A, automation?

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INCREASE YOUR REGISTRATIONS
with these proven tactics

11. TIP
Prospects who are familiar with your brand will be more engaged.
!

12. TIP
Setup transactional emails triggered by engagement.
!

13. TIP
Have your leads opt-in directly through the Facebook App.
!

14. TIP
Avoid overwhelming your audience with too much information.
!

15. TIP
Create your headlines and descriptions with SEO in mind.
!

16. TIP
Increase credibility and boost you SEO with reviews.
!

17. TIP
Save your seat, Sign up today, Reserve your spot now, Claim your spot, Hold
your place, Save my spot
Register Now
!

18. TIP
Promote early in the day and in the week to increase your open rates.
!

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Are you ready?

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Did you reach your goal?

21. Traffic, referrals, email
analytics, click-throughs,
abandon rate
Duration, device, location, polls,
no shows, questions, chat
transcript, social engagement
Views, duration
Reporting
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Total registered, lead data, lead
scoring

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Fact: You will gain more leads
over time from the replay then
from the live event.

23. TIP
Edit your recording, update your registration page and send follow up emails.
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Leverage your recording to
create new types of content.

25. TIP
Create an article from your transcript.
!

26. TIP
Design an infographic based on poll data & surveys.
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27. TIP
Post your recording to YouTube to increase visibility.
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28. TIP
Use questions to create an FAQ.
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29. TIP
Use .mp3 file to create a podcast.
!

30. TIP
Use questions to create an FAQ.
!

31. TIP
Create sound bites and video clips to generate interest.
!

32. Robert Rose
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