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How to Use Webinars as a Driving Force Behind Your Inbound Strategy

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The benefits of webinars are multifaceted. They can change the way your audience sees you and increase your nurture and lead list so you can provide ongoing resources to more people. And yes, they can increase the amount of viable leads for your company, which I know we all hate. Ugh, so many leads, so little time, right? (Wrong. We all love more leads — especially educated, qualified ones.)

This slide deck addresses:
- The various benefits that hosting webinars offers your inbound strategy
- How to use webinars to consistently generate new leads for your company and provide education to your audience
- How to use content to drive your webinar promo, discussions, and follow-up
- A step-by-step process for hosting them, including how to use BigMarker's platform

Published in: Marketing
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How to Use Webinars as a Driving Force Behind Your Inbound Strategy

  1. 1. Influence & Co. + BigMarker “How to Use Webinars As a Driving Force Behind Your Inbound Strategy” WEBINAR
  2. 2. Who Are We? Brittni Kinney VP influenceandco.com Brittni Kinney, VP at Influence & Co., specializes in high-level strategy development and is a pro at helping marketing and business leaders identify the perfect content tactics that will help them achieve their goals. She loves to travel and enjoys a strong coffee … and an even stronger whiskey. Justin Brown COO bigmarker.com Justin Brown, COO at BigMarker, specializes in helping companies, from startups to the Fortune 500, grow faster by building stronger relationships with their customers. He also loves travel, coffee, and whiskey…in addition to anything outdoors.
  3. 3. The benefits of hosting webinars Webinars and new leads: How does that work? How to use content in the promotion process    How to use content to drive webinar discussions and follow-up A step-by-step process for hosting webinars, including how to use BigMarker's platform What We’ll Cover Today
  4. 4. Webinars provide your audience with education in real time. The Benefits of Hosting Webinars
  5. 5. The Benefits of Hosting Webinars Webinars humanize your brand.
  6. 6. The Benefits of Hosting Webinars Webinars are a form of distribution/promo for valuable content.
  7. 7. The Benefits of Hosting Webinars Webinars are fuel for your inbound marketing strategy. Awareness Consideration Decision Webinars
  8. 8. Webinars and New Leads: How Does That Work? Power in partnerships Look for brands that have a similar audience.
  9. 9. Webinars and New Leads: How Does That Work? Create content for the promotion process.   
  10. 10. Webinars and New Leads: How Does That Work? Create content for the promotion process.    Social media Tip: Create an eye-catching image with the title, date, speakers’ headshots, etc.
  11. 11. Webinars and New Leads: How Does That Work? Create content for the promotion process.    Email marketing Tip: Send a few of these emails to your full subscriber list, but filter the second and third rounds so that you’re only sending to those who didn’t click the registration link or open the previous email. This will ensure you aren’t sending the same email to people who already registered.
  12. 12. Webinars and New Leads: How Does That Work? Create content for the promotion process.    Promo videos Tip: Keep these short and sweet, but make sure they include key information: date, time, topic, and partner name.
  13. 13. Webinars and New Leads: How Does That Work? Create content for the promotion process. Blog teasers Tip: Don’t reveal too much in these. You want to make sure you give people enough information so they know what the webinar will be about without giving away the entire webinar.
  14. 14. How to Use Content to Drive 
 Webinar Discussions and Follow-Up Look at past content for topic inspiration. Blog posts

  15. 15. How to Use Content to Drive 
 Webinar Discussions and Follow-Up Look at past content for topic inspiration. Whitepapers
  16. 16. How to Use Content to Drive 
 Webinar Discussions and Follow-Up Look at past content for topic inspiration. Infographics
  17. 17. How to Use Content to Drive 
 Webinar Discussions and Follow-Up Look at past content for topic inspiration. Guest-contributed content
  18. 18. How to Use Content to Drive 
 Webinar Discussions and Follow-Up Don’t recreate the wheel. Pulling from 
 past content not only helps with topic creation, but it also helps outline what the webinar will address.
  19. 19. How to Use Content to Drive 
 Webinar Discussions and Follow-Up Follow up by providing resources. White papers Special offers/promos Free trials
  20. 20. A Step-by-Step Process for Hosting Webinars Choose your platform Consider: › Live Webinar Hosting › Webinar Marketing › Repurposing Evergreen Content BigMarker’s Live Webinar Playbook
  21. 21. A Step-by-Step Process for Hosting Webinars Choose your topic and presenters BigMarker’s Live Webinar Playbook Consider: › Valuable & Interesting Topic › Presenters who are an Authority
  22. 22. A Step-by-Step Process for Hosting Webinars Create your webinar BigMarker’s Live Webinar Playbook
  23. 23. A Step-by-Step Process for Hosting Webinars Design your 
 landing page BigMarker’s Live Webinar Playbook
  24. 24. A Step-by-Step Process for Hosting Webinars Create your marketing plan and timeline 1. Email Invitations, Newsletters
 2. Cross-promotion
 3. Social Posts
 4. Teaser Videos
 5. Blog Posts
 6. Embedded Forms
 BigMarker’s Live Webinar Playbook
  25. 25. A Step-by-Step Process for Hosting Webinars Set up your webinar 1. Engagement Features
 2. Deck, Content, Videos
 3. Handouts
 4. Polls
 5. Pop-up Offers & Embeddables
 6. Exit URL
 BigMarker’s Live Webinar Playbook
  26. 26. A Step-by-Step Process for Hosting Webinars Practice, practice, practice BigMarker’s Live Webinar Playbook This stock photo guy looks like he takes practice very seriously.
  27. 27. A Step-by-Step Process for Hosting Webinars Go live! BigMarker’s Live Webinar Playbook Influence & Co. x BigMarker › Waiting Room › Game Time! › Reduce Stress with Automation › Engage & Inspire › Convert with Offers
  28. 28. A Step-by-Step Process for Hosting Webinars Follow up BigMarker’s Live Webinar Playbook › Say Thank You! › Send the Replay (On-Demand) › Survey: Ask for Feedback › Send Offers & Resources
  29. 29. A Step-by-Step Process for Hosting Webinars Repurpose Live Webinars into Evergreen Webinars to maximize ROI BigMarker’s Live Webinar Playbook › Run Weekly, Daily, or Hourly › Embed and/or Point Traffic › Answer Questions via Mobile/Slack › Create Automated Funnels
  30. 30. Influence & Co. The Ultimate Guide to Content Marketing for Lead Generation A webinar isn't the only lead gen game in town. Use this free guide to determine other ways you can use content to generate leads for your company. Free consultation! Set up a completely hassle-free call and get answers to your questions about content marketing. Link: https://offers.influenceandco.com/bigmarker-webinar-promopage Resources
  31. 31. BigMarker $100 in BigMarker Credit If you’re interested in working with the BigMarker team to setup a repeatable inbound channel using live, on-demand, automated, and evergreen webinars, we’ll give you $100 in credit to get started! Click the Pop-up Offer or mention Influence Offer to our Live Chat team. Resources
  32. 32. WEBINAR Questions?

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