How to Suck at Social Media Marketing
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Yes, you read that right... The great news is, social media is growing at unprecedented rates. It’s hard to see a downside of all of this, that is, until you dive into the unwritten rules of social media marketing. Believe it or not, many brands and marketers are unaware of campaign mistakes that could be costing them thousands of dollars, and even, thousands of followers. A bad campaign has the capability to tarnish a brands authenticity, reputation, and image at an immeasurable rate. That’s why we’re here to tell you every marketer should be treating their campaign like an exclusive party, and their audience members like VIP guests. If done correctly, a drab social media marketing campaign can be turned into a fabulous one in no time.
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How to Suck at Social Media Marketing
- 1. How To Suck At Social Media Marketing #FalconEd #growwithsocial
- 2. Your Presenters. Fletcher Helle Senior Manager, Social Media GitHub Marissa Nardi Community Marketing Coordinator Falcon.io @FletcherHelle #FalconEd #growwithsocial @marissanardi
- 3. Common social media marketing mistakes Increasing consumer engagement through internal marketing tactics Marketing best practices to help build lasting online relationships Q&A Today’s Agenda.
- 4. (Housekeeping) rules help control the fun! - Monica Geller Recording & Slides Available on-demand and sent to you in tomorrow’s FUP e-mail. Questions Use the Q&A box to submit your questions for speakers. Chat Communicate with others by selecting “All panelists and attendees” before you send your message. Social Tag us across all socials using @FalconIO with the hashtags #FalconEd #growwithsocial and we’ll reshare. Survey We would love to get your feedback upon exiting the webinar. 1 2 3 4 5 6 Facebook Group Join “Grow With Social” to continue the conversation.
- 5. Cast your vote on-screen. Q: How often should a brand engage with their audience?
- 6. Common Social Media Marketing Mistakes Be a more e ffi cient and successful social media marketer.
- 7. Not Having A Clear Marketing Strategy. Create a plan Know your audience Set targets and goals • Provide structure • Be consistent • Understand your brand • Set monthly or annual company targets • Develop a vision for your brand and set personal and company wide goals • Set a target audience • Understand target audiences’ wants and needs • Understand target audiences’ tendencies on each social media network
- 8. Goal Setting Best Practices https://www.hughesmedia.us/start-smart-in-2020-how-to-set-and-achieve-smart-marketing-goals-for-your-business/
- 9. Not Engaging Your Audience. •Social media works both ways •Consumers want to be heard •Consumers want to feel like they know you •Avoid being too salesy •Develop an online personality
- 10. Starbucks •Creative, open and fl exible to consumer feedback •Features real customers and sta ff on their social pro fi les •Relatable and raw social media posts •Sense of community
- 11. Posting O ff -Brand Content Content marketing is an important part of any marketing strategy. What is content marketing? Content marketing is the communication of a company’s mission to its customers, while reaching new audiences. What is o ff -brand content? O ff -brand content is anything that deviates away from your brands image, tone of voice, or company mission. What are the impacts of bad content? Bad content can waste company investments, loss of pro fi t and hinder new and existing outreach.
- 12. Quality Not Quantity Posting more on social media does not always mean higher engagement rates. •Spend more time creating content •What you post means more than how often you post •Utilize social media algorithms •Choose channels wisely •Feature real people •Create a schedule
- 13. https://store.magenest.com/blog/what-is-ugc/ User Generated Content is… Any voluntary content created by unpaid individuals and shared by people not associated with the brand. • Brands often share UGC on their own social media accounts or marketing channels • Sharing UGC creates brand loyalty, trust and drives purchasing decisions • UGC can be used in contests, competitions and other marketing campaigns
- 14. Best practices to help build lasting online relationships
- 15. What are we talking about? (Social) Media
- 16. Thinking Social Social media is a party, and you’re invited! Just conduct yourselves accordingly.
- 17. A Bad Guest
- 19. Know your strengths. GitHub Knows: ● Development ● CI/CD ● DevOps ● Security ● Automation
- 20. Know your strengths. GitHub Knows: ● Development ● CI/CD ● DevOps ● Security ● Automation GitHub Doesn’t Know: ● Fall fashion ● Geopolitics ● Baking ● Wildlife conservation ● The latest hit Marvel movie
- 21. If you want to suck, be that guest.
- 22. The town crier If you want to suck, be that guest.
- 23. The town crier The showoff If you want to suck, be that guest.
- 24. The town crier The showoff The too cool for school If you want to suck, be that guest.
- 25. The town crier The showoff The too cool for school The bad listener If you want to suck, be that guest.
- 26. If you don’t want to suck, be that guest!
- 27. If you don’t want to suck, be that guest! The cheerleader
- 28. The cheerleader The question asker If you don’t want to suck, be that guest!
- 29. The cheerleader The question asker The matchmaker If you don’t want to suck, be that guest!
- 30. The cheerleader The question asker The matchmaker The genuine article If you don’t want to suck, be that guest!
- 31. Know who else is talking.
- 32. Know who else is talking.
- 33. Know who else is talking.
- 34. Know when not to talk. You don’t have to be at the center (or even a part of) every conversation. Sit back and appreciate a good conversation from afar every now and then.
- 36. 1. Set a target audience 2. Engage with your audience 3. Take advantage of user generated content 4. Focus on quality of posts and not quantity 5. Social Media is social 6. Be a guest, not a host 7. Have fun do try this at home Key Takeaways.
- 37. August 31st - Die Do's and Don'ts des In fl uencer Marketing (German) September 23rd - E ff ective Tips to Get More Eyeballs on Your Tweets @Falcon.io #FalconEd #growwithsocial