1.
WHAT DO WE DO?
BRAND
BUILD
MANAGE
PROTECT
Your

2.
TODAY’S TAKEAWAYS
• Why branding its really not all about you
and how to develop your corporate
identity.
• Why WordPress is the BEST platform to
build your brand.
• How to build a branding kit to command
brand continuity.

3.
WHY IS BRANDING IMPORTANT?
• You are a walking, breathing
representation of your brand!
SO ARE YOUR
EMPLOYEES!
Establishes authority
and expertise.
Builds awareness of
your products or
services.
Builds trust and
customer loyalty.
INCREASES
YOUR
REVENUE!!

4.
DISTINCTION
HOW TO BUILD YOUR BRAND?
RELEVANCE VALUE PROFICIENCY

5.
DISTINCTION
What does your ideal client look like?
u INDUSTRY:
Male
business
owners
u TYPE
OF
WORK:
Product
developers
u EMPLOYEES:
2
Trolls
u Annual
Revenues:
$30,000
/
year
u How
long
in
Business:
start
up
–
2
years
u Age
Range:
40-­‐55
u Children
:
0
u Marital
status:
Single
u Grocery
Shop:
Mom’s
house
u Newspaper,
Magazines,
Blogs
Read:
Comics

6.
What do you have that your clients NEED?
RELEVANCE
Identify known problem areas for your client.
Develop strategies, services,
and product solutions.
Use EVERY opportunity with a client to
enhance their experience (EVEN AN ERROR!)

7.
VALUE
• Your brand is not just your logo, tag line, or website.
• It is the entire
EXPERIENCE!
When people understand what you are about, they are drawn to
you, and they have an experience with your business that
matches their expectations.

8.
PROFICIENCY
GROW with your clients to meet their needs.
Perfect your skill set and never
stop learning your craft.
Know that your brand is a vital organ that
needs to stay health and is ever changing.

9.
WHY WORDPRESS?

10.
It’s WordPress…
DUH!
SEO FREE
EASYto use & learn.
FULLY
SCALABLE

11.
YOU ARE IN GOOD COMPANY

12.
WHY DO YOU NEED A BRANDING KIT?
Helps to
prevent creative
interpretation of
your brand and
inconsistency.
Simplifies the
design process
with exactly
what can and
cannot be done.
Provides the exact
dimensions, color
codes and
specifications for
your brand.

13.
BUILDING YOUR BRANDING KIT
• TYPOGRAPHY
• COLORS
• TAGLINE
• LOGO

14.
TYPOGRAPHY
• Choose a font that expresses the
message you want to convey: feminine,
bold, strong, fun.
• Ensure every person who see's the
goods, see's them in the same fashion.
Let’s talk about fonts baby!

15.
COLORS
• Colors invoke emotion, provide
depth and expand your brand
presentation in powerful ways.
• They matter!
• Best place to view trends:
http://www.colourlovers.com/
trends
I see your Hue color shining through!

16.
• EXCITEMENT
• TRUST
• OPTIMISM
Original
source
of
chart:
Unknown

17.
TAGLINE
• The phrases used to get people
to instantly think about us when
they hear it.
• The audible expression of who
we are!
Tag your ARE it!

18.
LOGO
• How
the
logo
will
look
on
products.
• How
it
will
appear
on
adverEsing
and
markeEng
materials.
• How
it
will
Ee
your
other
branding
collateral
together.
• The
thoughts
and
emoEons
someone
feels
when
they
see
your
logo.
Livin la vida logo!

19.
NO FAUX!

20.
TOOLS AND TIPS
• You
MUST
have
an
online
presence.
If
you
are
not
online,
you
are
INVSIBLE!
Install
Google
AnalyEcs
on
your
website.
• Use
Google
voice
as
a
business
line
unEl
you
can
afford
a
separate
phone
line.
• Have
your
elevator
speech
ready.
Know
it
and
say
it
with
confidence.
• Have
business
cards
with
you
at
all
Emes.
• Use
your
domain
specific
email
address
(not
gmail,
yahoo
or
hotmail).
• UElized
online
service
to
backup
your
informaEon
(Dropbox,
Box
or
Google
Drive)
• BE
CONSISTENT!
Have
a
branding
kit
and
use
it
whenever
you
have
media
created
related
to
your
brand.