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What's the plan for your master brand?

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As the social and digital media landscape gets increasingly competitive, it’s important to brand yourself by clearly conveying your businesses focus, credibility and unique contributions. You must constantly be creative with how are you going to set your self a part from the rest. This topic will identify ways to identify your brand personality as well as develop a plan of action to build and master your brand.

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What's the plan for your master brand?

  1. 1. WHAT DO WE DO? BRAND BUILD MANAGE PROTECT Your
  2. 2. TODAY’S TAKEAWAYS •  Why branding its really not all about you and how to develop your corporate identity. •  Why WordPress is the BEST platform to build your brand. •  How to build a branding kit to command brand continuity.
  3. 3. WHY IS BRANDING IMPORTANT? •  You are a walking, breathing representation of your brand! SO ARE YOUR EMPLOYEES! Establishes authority and expertise.   Builds awareness of your products or services.   Builds trust and customer loyalty.   INCREASES YOUR REVENUE!!  
  4. 4. DISTINCTION HOW TO BUILD YOUR BRAND? RELEVANCE VALUE PROFICIENCY
  5. 5. DISTINCTION What does your ideal client look like? u  INDUSTRY:    Male  business  owners   u  TYPE  OF  WORK:    Product  developers     u  EMPLOYEES:  2  Trolls   u  Annual  Revenues:  $30,000  /  year   u  How  long  in  Business:  start  up  –  2  years   u  Age  Range:    40-­‐55   u  Children  :    0     u  Marital  status:  Single   u  Grocery  Shop:  Mom’s  house   u  Newspaper,  Magazines,  Blogs  Read:  Comics  
  6. 6. What do you have that your clients NEED? RELEVANCE Identify known problem areas for your client. Develop strategies, services, and product solutions. Use EVERY opportunity with a client to enhance their experience (EVEN AN ERROR!)  
  7. 7. VALUE •  Your brand is not just your logo, tag line, or website. •  It is the entire EXPERIENCE! When people understand what you are about, they are drawn to you, and they have an experience with your business that matches their expectations.
  8. 8. PROFICIENCY GROW with your clients to meet their needs. Perfect your skill set and never stop learning your craft. Know that your brand is a vital organ that needs to stay health and is ever changing.
  9. 9. WHY WORDPRESS?
  10. 10. It’s WordPress… DUH! SEO FREE EASYto use & learn. FULLY     SCALABLE
  11. 11. YOU ARE IN GOOD COMPANY
  12. 12. WHY DO YOU NEED A BRANDING KIT? Helps to prevent creative interpretation of your brand and inconsistency. Simplifies the design process with exactly what can and cannot be done. Provides the exact dimensions, color codes and specifications for your brand.
  13. 13. BUILDING YOUR BRANDING KIT • TYPOGRAPHY • COLORS • TAGLINE • LOGO  
  14. 14. TYPOGRAPHY •  Choose a font that expresses the message you want to convey: feminine, bold, strong, fun. •  Ensure every person who see's the goods, see's them in the same fashion. Let’s talk about fonts baby!
  15. 15. COLORS •  Colors invoke emotion, provide depth and expand your brand presentation in powerful ways. •  They matter! •  Best place to view trends: http://www.colourlovers.com/ trends I see your Hue color shining through!
  16. 16. • EXCITEMENT   • TRUST   • OPTIMISM   Original  source  of  chart:  Unknown  
  17. 17. TAGLINE •  The phrases used to get people to instantly think about us when they hear it. •  The audible expression of who we are! Tag your ARE it!
  18. 18. LOGO •  How  the  logo  will  look  on  products.   •  How  it  will  appear  on  adverEsing  and   markeEng  materials.   •  How  it  will  Ee  your  other  branding   collateral  together.   •  The  thoughts  and  emoEons  someone  feels   when  they  see  your  logo.   Livin la vida logo!
  19. 19. NO FAUX!
  20. 20. TOOLS AND TIPS •  You  MUST  have  an  online  presence.    If  you  are  not  online,  you  are   INVSIBLE!  Install  Google  AnalyEcs  on  your  website.   •  Use  Google  voice  as  a  business  line  unEl  you  can  afford  a  separate   phone  line.   •  Have  your  elevator  speech  ready.  Know  it  and  say  it  with  confidence.   •  Have  business  cards  with  you  at  all  Emes.   •  Use  your  domain  specific  email  address  (not  gmail,  yahoo  or  hotmail).   •  UElized  online  service  to  backup  your  informaEon  (Dropbox,  Box  or   Google  Drive)   •  BE  CONSISTENT!  Have  a  branding  kit  and  use  it  whenever  you  have   media  created  related  to  your  brand.  

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