“Uncovering your Conviction” Drafting off the argument and examples I outlined in my Keynote above, I will take attendees through the process we have developed that helps companies uncover their fundamental ‘Conviction’. This would be an interactive workshop where I leverage the questions and interrogation tools we have honed over the last 10+ years in branding, identity and strategy to ensure each attendee walks away with a true core belief they will be able to apply immediately. In this class, I will walk through: ● Our moment in time and the need for deep beliefs ● Case studies of culture creating companies and how they lead from ‘Conviction’ ● Work we have done that’s positioned leaders to lead from ‘Conviction’ (i.e. Pedro Martinez, hall of fame baseball player from the Boston Red Sox) ● Strategic questions attendees can ask themselves - and of their brand - to begin to uncover their beliefs ● A framework for analyzing how to apply their ‘Conviction’ throughout the organization so it is immediate and actionable

1. Chad Kaszer
CO-FOUNDER,
KZR HOUSE
LOS ANGELES, CA ~ JUNE 12 - 13, 2019 | DIGIMARCONWEST.COM
#DigiMarConWest
Brand Building
Master Class
MASTERCLASS

2. The better you know
yourself, the better
your relationship with
the rest of the world.
Toni Collette

3. Social Positioning Identity

4. We believe every one carries a
message our moment needs.
KZR HOUSE

5. OUR MOMENT IN TIME

6. Polarized people.
OUR MOMENT IN TIME

7. Polarized people.
Constant content.
OUR MOMENT IN TIME

8. Polarized people.
Constant content.
Overwhelming options.
OUR MOMENT IN TIME

9. Polarized people.
Constant content.
Overwhelming options.
OUR MOMENT IN TIME

10. Polarized people.
- Need connection.
Constant content.
- Need communication.
Overwhelming options.
OUR MOMENT IN TIME

11. Polarized people.
- Need connection.
Constant content.
- Need communication.
Overwhelming options.
OUR MOMENT IN TIME

12. Polarized people.
- Need connection.
Constant content.
- Need communication.
Overwhelming options.
- Need commitment.
OUR MOMENT IN TIME

13. Connection.
Communication.
Commitment.
OUR MOMENT IN TIME

14. Connection.
Communication.
Commitment.
Conviction.
OUR MOMENT IN TIME

15. Convictions
vs
Beliefs
OUR MOMENT IN TIME

17. UNCOVERING CONVICTION

18. Conviction is the
cornerstone of
brand building.
UNCOVERING CONVICTION

19. Principles:
1. Start from the heart
2. Dig deeper
3.Painfully honest
UNCOVERING CONVICTION

20. What’s your deepest desire to
accomplish here on earth?
UNCOVERING CONVICTION

21. Is there a moment you can
pinpoint where you were more
aligned than ever before?
UNCOVERING CONVICTION

22. What do you want your legacy
to be?
UNCOVERING CONVICTION

23. What keeps you up at night,
what’s weighing on you?
UNCOVERING CONVICTION

24. What types of conversations
do you have the most to
contribute to?
UNCOVERING CONVICTION

25. Imagine you have the
attention of everyone -
what do you want to say?
UNCOVERING CONVICTION

26. What is the meaning of your
name?
UNCOVERING CONVICTION

27. What motivates you to get out
of bed in the morning?
UNCOVERING CONVICTION

28. What has always been true
about what you do?
UNCOVERING CONVICTION

29. UNLOCKING OPPORTUNITY

30. Conviction
Purpose
Aspiration

31. CONVICTION
Social media
Website copy
Sales sheets
Event
Onboarding
Recruitment
Team building
Innovation

32. Q&A

33. THANK YOU!