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Melody Warnick WEDN 2018 Rise Of The City Superfan

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Presentation given at WEDN 2018 in Charlotte, NC. Melody Warnick WEDN 2018 Rise Of The City Superfan

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Melody Warnick WEDN 2018 Rise Of The City Superfan

  1. 1. THE RISE OF THE CITY SUPERFAN How Places Build Them— And How You Can Become One
  2. 2. NUMBER OF MOVES THE AVERAGE AMERICAN COMPLETES IN A LIFETIME
  3. 3. PERCENT OF AMERICANS LIVE IN THE TOWN WHERE THEY GREW UP
  4. 4. Mobile Stuck Rooted
  5. 5. Our work is the presentation of our capabilities - Edward Gibbon W H A T M A K E S P E O P L E L O V E W H E R E T H E Y L I V E ?
  6. 6. PERCENT OF MILLENNIALS SAY THEY WOULD FIRST CHOOSE THE CITY WHERE THEY WANT TO LIVE, THEN FIND A JOB THERE 66 TIME MAGAZINE
  7. 7. 9 P L A C E A T T A C H M E N T Definition: The feeling of being deeply at home in a place
  8. 8. Social capital Well-being Self- esteem Physical health Longer life
  9. 9. 11 PLACES GAIN MEANING THROUGH THE EXPERIENCES, RELATIONSHIPS, AND IDEAS OF THE PEOPLE WHO LIVE THERE
  10. 10. How attached are you to where you live?
  11. 11. I FEEL ROOTED HERE. 1
  12. 12. THE FRIENDSHIPS I HAVE WITH PEOPLE IN THIS TOWN MEAN A LOT TO ME. 2
  13. 13. I LIKE TO TELL PEOPLE ABOUT WHERE I LIVE.3
  14. 14. I’M REALLY INTERESTED IN KNOWING WHAT’S GOING ON HERE. 4
  15. 15. I DON’T WANT TO MOVE ANYTIME SOON.5
  16. 16. MY TOWN ISN’T PERFECT, BUT THERE ARE A LOT OF THINGS THAT MAKE ME LOVE IT. 6
  17. 17. I FEEL LOYAL TO THIS COMMUNITY.7
  18. 18. I CARE ABOUT THE FUTURE SUCCESS OF THIS TOWN. 8
  19. 19. IF SOMETHING EXCITING WERE HAPPENING IN MY COMMUNITY, I’D WANT TO BE INVOLVED. 9
  20. 20. IT FEELS LIKE HOME. 10
  21. 21. 30 Place attachment is malleable. 1
  22. 22. HOW LONG IT TAKES FOR PLACE ATTACHMENT TO PEAK FOR A RESIDENT OF A NEW TOWN 5 YEARS TIME MAGAZINE
  23. 23. If you want to love your town, act like someone who loves your town would act. 2
  24. 24. 1. Walk and bike 2. Buy local 3. Befriend your neighbors 4. Enjoy your town’s assets 5. Explore nature 6. Volunteer 7. Eat local food 8. Become politically engaged 9. Start something creative 10.Stay loyal
  25. 25. Our towns are what we think they are. 3
  26. 26. Social offerings
  27. 27. Aesthetics
  28. 28. Openness
  29. 29. – D A V I D G I L B E R T D I R E C T O R , D E S T I N A T I O N C L E V E L A N D CLEVELAND’S BEEN AT A TIPPING POINT FOR YEARS IN TERMS OF CHANGING THE NARRATIVE ABOUT WHO WE ARE IN THE EYES OF AMERICA, AND THIS YEAR WE’VE BEEN GIVEN A ONCE-IN-A-LIFETIME OPPORTUNITY TO RE- DEFINE OURSELVES.
  30. 30. Our theory is that when a community’s residents are highly attached, they will spend more time there, spend more money, they’re more productive and tend to be more entrepreneurial. —Jon Clifton, Deputy World Director, Gallup Poll
  31. 31. Social offerings Create opportunities for collective effervescence.
  32. 32. JOE BURGUM
  33. 33. Fargo’s no joke. It’s a hub of cool creativity.” —Boston Globe
  34. 34. Experiences of collective effervescence make us feel connected to fellow participants in a way that leaves us with higher levels of well-being, lower loneliness, and a greater sense of meaning.
  35. 35. What experiences could create collective effervescence in your community?
  36. 36. Aesthetics Create beauty where you live.
  37. 37. How could you create beauty in your community?
  38. 38. Openness Empower residents to make good ideas happen.
  39. 39. The cities that succeed are the ones that allow people to help create them. That’s how they become better places, but also how people are going to become more attached to them. —Ethan Kent, Senior Vice President, Project for Public Spaces
  40. 40. AVERAGE PERCENTAGE OF RESIDENTS NATIONWIDE WHO VOTE IN MAYORAL ELECTIONS 15 TIME MAGAZINE
  41. 41. What good idea could you help make happen in your town? How can you encourage others to make their good idea happen?
  42. 42. mw@melodywarnick.com GET IN TOUCH OR SUBSCRIBE TO MY NEWSLETTER! @melodywarnick www.melodywarnick.com THANK YOU!

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