Are your executives and clients falling asleep during your data presentations? Chances are, your slides and charts are obscuring your valuable insights. Lea will take you through her 3 Presentation Pillars framework for breaking the most common data presentation habits that are holding you and your insights back.
With her signature blend of neuroscience-based visualization principles, practical hands-on design techniques, and entertaining “tough love”, Lea will equip you with a fresh new toolbox that will get you and your data stories noticed, remembered, and acted upon.
After this session, you’ll be able to:
• Recognize and break your most common unproductive presentation patterns
• Understand what your audience is asking for but doesn’t know how to say it
• Leverage empathy to evoke emotion and motivate them to act
• Design and emphasize data in charts in a clear and compelling way
Digital marketing guide complete guide for beginners
3 Keys to Avoid Data Presentation Zombification and Inspire Action with Your Insights - Lea Pica, Story-Driven Data by Lea Pica
1. KEYNOTE
Lea Pica
FOUNDER
STORY-DRIVEN DATA BY LEA PICA
3 Keys to Avoid Data
Presentation Zombification and
Inspire Action with Your Insights
PHILADELPHIA, PA ~ MAY 2 - 3, 2022
DIGIMARCONMIDATLANTIC.COM | #DigiMarConMidAtlantic
8. this global issue is
EXPENSIVE!
Over $541,000,000,000
is wasted annually during ineffective
business meetings in the US + UK.
Source: Doodle.com, 2019 State of Meetings Report.
9. DATA STORYTELLING SKILLS
of new hires + promotions would require
Source: Forrester Predictions 2019: Business Insights.
10. INSANITY
the definition of
is doing the same thing over
and over again and expecting
DIFFERENT
RESULTS
~ not Albert Einstein
26. THE THROUGHLINE
the connecting theme that ties
together each narrative element.
your presentation summarized in a single sentence.
27. THE THROUGHLINE:
a strong cord or rope onto which you will attach all the
elements that are part of the idea you’re building.
28. FORMULA FOR A COMPELLING THROUGHLINE
What you’re presenting about
+
Hint at what you found (the conflict)
+
Hint at your (re)solution
29. EXAMPLES OF THROUGHLINES
Our Q3 A/B testing netted a 16% gain in conversion rate, and could continue to
grow another 10% in Q4 with new our test recommendations.
Our search marketing program efficiency declined during May; we’ve found
three reasons for why this may have happened and what to do about it.
We’ll show you how the capabilities of our new email marketing platform could
dramatically increase our engagement rates.
68. Conversion Results
• 80% of mobile search visitors abandoned our
lead capture form.
• This is potentially due to our search landing
page not being responsive and it totally
sucked.
69. Game of Thrones
Executive Summary
• This is a TV show about dragons.
• There is this throne made of dead people’s swords.
• Every character you like will most likely die by the end.