Data and how you use it is the differentiator in many winning and losing products. More recently, data itself has become an important product itself. This discussion will lay out steps to approach identifying, analyzing, and leveraging data in your organization along with going through have and have not examples of companies leveraging data.
Data and how you use it is the differentiator in many winning and losing products. More recently, data itself has become an important product itself. This discussion will lay out steps to approach identifying, analyzing, and leveraging data in your organization along with going through have and have not examples of companies leveraging data.
Want to increase your conversion rates? Some of the most effective marketing strategies stem from psychology and a deep-seeded understanding of how people think and what makes them tick.
Sales automation - How to work less and sell more... and be more human while ...Salesflare
The robots are coming.
Embrace them. Automate. And be more human again.
---
As presented at the Sales Summit 2017 by Salesflare Co-Founder Jeroen Corthout
"Winning The Professional Services Sale" with Aaron Ross & Ago CluytensAaron Ross
* Discover the #1 mistake consultants / sellers make
* Find out what the top–5% of rainmakers do
* Learn a simple messaging "mind trick”
* The “three pillars” of successful lead generation
* Bringing in revenue
Growth hacking: 5 growth tactics that you can try right now!Eveline Smet
Are you a growth hacker? Or do you want to learn the newest growth hacking tools & tactics? Here are 5 growth hacks that you can try today. We'll be talking about how to steal your competitors's strategy, how to build an e-mail list, how to use analytics for data driven growth, famous growth hacks from Airbnb, Spotify, Twitter etc!
Expert Tactics to Accelerate your Sales OnePageCRM
''How these two tactics generated $millions in B2B sales''. An expert webinar on inbound and outbound prospecting. Presented by VP of Growth at OnePageCRM, Alan O'Rourke and special guest Neil Patel, founder of Crazy Egg, Kissmetrics & Quicksprout.
A set of slides to support a recent presentation I gave to a group of small business owners on the basics of digital marketing and the theory behind reaching customers with information instead of promotional messages.
While lead generation can be a frustrating and at times challenging process, the rewards can be extremely rewarding. The majority of companies will generate their leads to put them through their sales funnel, hoping that they buy into everything they come across en route to the final page.
Want to increase your conversion rates? Some of the most effective marketing strategies stem from psychology and a deep-seeded understanding of how people think and what makes them tick.
Sales automation - How to work less and sell more... and be more human while ...Salesflare
The robots are coming.
Embrace them. Automate. And be more human again.
---
As presented at the Sales Summit 2017 by Salesflare Co-Founder Jeroen Corthout
"Winning The Professional Services Sale" with Aaron Ross & Ago CluytensAaron Ross
* Discover the #1 mistake consultants / sellers make
* Find out what the top–5% of rainmakers do
* Learn a simple messaging "mind trick”
* The “three pillars” of successful lead generation
* Bringing in revenue
Growth hacking: 5 growth tactics that you can try right now!Eveline Smet
Are you a growth hacker? Or do you want to learn the newest growth hacking tools & tactics? Here are 5 growth hacks that you can try today. We'll be talking about how to steal your competitors's strategy, how to build an e-mail list, how to use analytics for data driven growth, famous growth hacks from Airbnb, Spotify, Twitter etc!
Expert Tactics to Accelerate your Sales OnePageCRM
''How these two tactics generated $millions in B2B sales''. An expert webinar on inbound and outbound prospecting. Presented by VP of Growth at OnePageCRM, Alan O'Rourke and special guest Neil Patel, founder of Crazy Egg, Kissmetrics & Quicksprout.
A set of slides to support a recent presentation I gave to a group of small business owners on the basics of digital marketing and the theory behind reaching customers with information instead of promotional messages.
While lead generation can be a frustrating and at times challenging process, the rewards can be extremely rewarding. The majority of companies will generate their leads to put them through their sales funnel, hoping that they buy into everything they come across en route to the final page.
Power Point used by Edge Marketing for a series of Marketing Strategies workshops conducted for the Indiana Small Business Dev. Center (ISBDC). 2009 Disaster relief program for businesses in Flood areas of Indiana.
Digital Strategy Executive Boardroom Strategy Session With Doyle Buehler Doyle Buehler
Digital Strategy And Marketing Executive Boardroom Strategy Session With Doyle Buehler
We often focus on the wrong things, at the wrong time, and leave too much up to chance or hope. Build it and they will come doesn’t work in the digital space. Content is king doesn’t work either. Automation is not a full solution either. There are sometimes too many factors to try to consider all at once. We fundamentally are missing some of the key ingredients to be able to build a clear and compelling marketing message, without the fluff.
Here's some of what we're going to be covering...
How to build a persuasive digital platform that speaks to your target audience
How to create a strategy and execute tactics so you can surround your buyers with a complete and experiential journey
How to position yourself in the top 3% of online businesses
How to create, drive and schedule your content that reflects your audience and their buying journey
How to maximise your content’s reach with a strategic alignment
How to generate more warm referrals and attract more prospects, and the underlying process that allows you to sell more
Your digital toolkit that will save you time and make you more productive
How to understand, develop and enhance the way that you manage your digital assets and ecosystem, through your DigitalGenius
Why SEO’s Are Hated and 50 Things You Can Do About ItJustin McGill
SEO’s and really even digital marketers in general have a problem. No one likes us. That’s putting it mildly in some cases.
Here's what we can do to help change this perception!
Stephen Wind-Mozley, Digital Director of Virgin Media Business goes through the 7Cs of effective digital marketing: customer, content, conversion, context, community, convenience, cohesion and how they can help SMEs succeed.
This deck was originally presented on an FSB webinar in September 2016
B2B Lead Generation - Bridge the Divide Between Sales & Marketing3D2B
Generating high-quality leads is the biggest challenge for marketing organizations. Learn how tele-services can bring the human touch to your lead generation efforts.
7 Marketing Automation Strategies That Actually Drive Business ResultsThree Deep Marketing
IBM Marketing Cloud and Three Deep Marketing have teamed up for a back-to-school marketing session! Join us as we chat about building bridges between Marketing and IT departments. Here's the slides from our panel discussion on September 22, 2016
Trust Equation Campaign Playbook and Checklist - Email Outreach and Sales Fo...Connect 365
We believe that small businesses, marketers, and sales professionals deserve better. We needed an automation system to build relationships with potential customers, clients, and strategic partners without requiring either a degree from MIT to implement or a massive budget. So we created it. And this document is our playbook.
Includes sales follow up email templates and outreach email templates.
An introduction to NPS - Net Promoter ScoreStartquestion
Learn how to gather valuable data with the use of a client loyalty assessment tool.
Startquestion - Online surveys, forms, and tests.
Net Promoter, Net Promoter Score, and NPS are registered trademarks of Satmetrix Inc., Bain & Company Inc., and Fred Reicheld.
Learn more about how to avoid mistakes in NPS surveys:
https://blog.startquestion.com/7-mistakes-in-nps-questions-find-out-how-not-to-make-them-in-your-online-survey/
Can you afford to let software append and clean the most crucial B2B informat...BizProspex
Data decay is a big challenge affecting millions of B2B businesses, can you afford to let software append and clean the most crucial part of your sales process - data.
A 12 slide practical guide on how to tap the value of what you know to attract, nurture and close your prospects.
How to give away some of your most valuable information to connect you with your most valuable prospects: customers who need what you sell.
A quick guide on improving your sales and marketing pipeline.
This is the first part of a series of presentations on marketing strategy and deals with improving marketing ROI.
It's full of colorful slides to make points simply and clearly.
This 70-slide PowerPoint presentation will:
1. Give you a comfort level with Social Media and its place in your marketing program.
2. Introduce a systematic approach to marketing that will ensure your plans are effective and efficient.
3. Provide 3 worksheets to help you improve ROI.
4. Show you the full business upside when the Bottom Line process is used.
For more, please
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
2. YOU KNOW WHAT DIGITAL MARKETING IS.
YOU KNOW THE POWER OF DATA, ANALYTICS, AI,
CUSTOMER JOURNEYS, CREATIVITY + MULTI-CHANNEL.
YOU’VE SEEN CASE STUDIES.
YOU’VE BEEN CASE STUDIES.
YOU’VE MET DEADLINES.
YOU’VE MISSED DEADLINES.
YOU HATE THE FINANCE TEAM.
YOU ARGUE WITH PROCUREMENT.
YOU DISAGREE ON THINGS.
YOU’VE WON. YOU’VE LOST. YOU’VE LEARNT.
YOU’VE CRIED.
YOU’VE TRIED.
THIS. IS. MARKETING.
3. WE AREN’T HERE TO DICTATE TO YOU WHAT DIGITAL
MARKETING + DIGITAL TRANSFORMATION IS.
BUT HOW DO
YOU SOLVE
PROBLEMS?
YOU KNOW WHAT’S
WHAT DON’T YOU.
4. In 2019, we asked Digital Marketing leaders
what was the number one thing holding
them back from achieving
better outcomes
CLICK TO PLAY
We turned the answers into a fun quiz...
5. or
You're in a pickle, you need to scramble out some
emergency comms due to Boris changing the rules
for the 124th
time this year, you need to act fast but
the customer data is across 5 different platforms.
What do you do?
Move boring Barry from IT into
your marketing team to manually pull
1 million data records, even though he
smells like nail polish remover.
Finally bite the bullet on your
SCV dreams and realise that having
all your data in one place would
make you work better and faster.
6. or
There has been some headline news that Elton John is
running for PM. The social team have rolled out a super
engaging piece of reactive marketing and you want to
piggy back with some cool reactivation emails. The clock is
ticking, you know the opportunity may pass and you’re having
trouble segmenting the best customers to target.
What do you do?
Simply run a report on your
automated data analytics tool or ask
our data people at Parkhouse to sort
it pretty much instantly.
Nothing, you never have time to
make the most of your socials awesome
reactions, why bother its too hard
to react on other channels.
7. or
The CEO is kicking off big time, the numbers are
well down and he is not having it. You know its because
you have broken customer journeys, churn is up,
loyalty is down and acquisition rates are as slow as
the government track and trace system.
What do you do?
Automate everything
with clever tech.
Run 1 million v-look ups on the
customer data and ask Barry in IT
to get his mates in to build 100
personalised customer journeys.
8. or
Its product launch time, everything is PERFECT. Your new
data setup, and segmentation is on absolute fire, the team are
more relaxed as they don’t have to deal with IT anymore.
The campaign drops but for some reason no one has responded,
you know in the back of your mind that your creative hasn’t
been looked at for ages. You’ve used the same formula and
never really questioned it.
What do you do?
Get the Parkhouse strategy and
creative team involved to freshen up
your brand and call to actions?
Be chill, artwork is artwork,
it’s just how it is.
9. or
Creative have done the business, your new campaign is
absolutely fire. The CEO has started referring to you
as “the Messi of marketing”. Gone is your old nickname
of “f*ck it up Frank”One problem, your test and learn
practice run for your campaign has broken the bank!
What do you do?
Use our business rules platform that
predicts customer channel and content
preference and switches things up on the
go as response rate start to filter in.
Blow the budget and go back to being
called “F*uck kit up Frank”.
10. or
Static and generic email just won’t cut the
mustard anymore. You need a new ESP that can
handle automated analytics and email but there
is no budget to upgrade to a enterprise level
ESP with hefty annual license fees.
What to do?
Parkhouse have already invested in an
enterprise level ESP so you don’t have to.
Wave goodbye to hefty annual license
fees and get them on the line!
Charlotte in accounts Grandad has a
proud collection of carrier pigeons.
Use them to get speed of light reactive
comms out to your best customers.
11. WHAT DID YOU GET ALL CORRECT?
YOU BOSSED IT DIDN’T YOU. WE KNEW YOU WOULD.
SO THAT’S WHAT WE DO, WE SOLVE PROBLEMS.
WE COMBINE THE POWER OF DATA WITH COMPELLING
CREATIVE TO HELP BRANDS CONNECT BETTER WITH
THEIR CUSTOMERS.
Multichannel
Marketing Execution
Website design
& build
Database
builds
Marketing strategy
& planning
Data Analytics
& Insights
Creative
Marketing
Automation
Wait!
THERE’s
more...
