This document discusses how integrating offline and online channels is key for effective B2B marketing. It notes that the buyer's journey now includes both digital and in-person elements. Data serves as the glue that can connect online and offline marketing activities by establishing a common view of prospects and customers across channels. The document advocates using data to align tactics, personalize experiences, and provide a consistent view of key metrics in order to maximize campaign ROI and satisfaction.
Rene's presentation to CIM Cheshire on 14 October 2013 which took the group on a whirlwind tour of the key elements required in the modern marketing toolkit. Starting with setting a digital strategy and objectives, your business website, SEO, inbound content, social media, conversion and evaluation. The presentation is a summary of Rene's ebook Brilliant B2B Digital Marketing (co-authored with Dave Chaffey) available from Amazon and also through www.smartinsights.com to Expert Members only.
Scaling Account-Based Marketing in the Digital AgeDun & Bradstreet
Despite spending billions of dollars in pursuit of growth, only a select few companies actually achieve it. Rishi Dave, CMO of Dun & Bradstreet, explores the marriage of data, technology and account-based marketing via a “relationship platform” that can be your company’s springboard to growth.
The Hidden Gems: Optimizing your DNB Credit ReportsDun & Bradstreet
The following presentation explores how businesses can mine maximum insight from their D&B credit reports, including finding the right business to identifying high-risk and special event triggers.
The State of B2B Lead Nurturing - 2014 ReportBizoInc
In May 2014, Bizo, in association with Oracle Marketing Cloud, surveyed more than 500 business executives about their companies’ lead nurturing challenges and strategies. The survey revealed that, even as the importance of marketing’s role has grown, many organizations are still struggling to develop comprehensive, multi-channel lead nurturing programs, and that tremendous opportunities lie ahead.
Target Better, Nurture Better and Close Better. Learn how Dun & Bradstreet data within Oracle Cloud can help businesses grow relationships and revenue.
Take a look at the stories and statistics behind some of Dun & Bradstreet’s most successful analytics projects with our enterprise analytics case study look book.
In partnership with a leading global technology analyst firm, Dun & Bradstreet commissioned a new study to examine how Customer Data Management (CDM) impacts business development and overall performance. This exclusive study proves that smart CDM is essential for driving growth and staying ahead of the data explosion
Anti-Bribery and Corruption Compliance for Third PartiesDun & Bradstreet
In this white paper, Kelvin Dickenson, Managing Director of D&B Global Compliance Solutions, discusses thoughtful approaches to buidling a scalable, effective and proportionate anti-corruption program for third-party due dilligence.
Rene's presentation to CIM Cheshire on 14 October 2013 which took the group on a whirlwind tour of the key elements required in the modern marketing toolkit. Starting with setting a digital strategy and objectives, your business website, SEO, inbound content, social media, conversion and evaluation. The presentation is a summary of Rene's ebook Brilliant B2B Digital Marketing (co-authored with Dave Chaffey) available from Amazon and also through www.smartinsights.com to Expert Members only.
Scaling Account-Based Marketing in the Digital AgeDun & Bradstreet
Despite spending billions of dollars in pursuit of growth, only a select few companies actually achieve it. Rishi Dave, CMO of Dun & Bradstreet, explores the marriage of data, technology and account-based marketing via a “relationship platform” that can be your company’s springboard to growth.
The Hidden Gems: Optimizing your DNB Credit ReportsDun & Bradstreet
The following presentation explores how businesses can mine maximum insight from their D&B credit reports, including finding the right business to identifying high-risk and special event triggers.
The State of B2B Lead Nurturing - 2014 ReportBizoInc
In May 2014, Bizo, in association with Oracle Marketing Cloud, surveyed more than 500 business executives about their companies’ lead nurturing challenges and strategies. The survey revealed that, even as the importance of marketing’s role has grown, many organizations are still struggling to develop comprehensive, multi-channel lead nurturing programs, and that tremendous opportunities lie ahead.
Target Better, Nurture Better and Close Better. Learn how Dun & Bradstreet data within Oracle Cloud can help businesses grow relationships and revenue.
Take a look at the stories and statistics behind some of Dun & Bradstreet’s most successful analytics projects with our enterprise analytics case study look book.
In partnership with a leading global technology analyst firm, Dun & Bradstreet commissioned a new study to examine how Customer Data Management (CDM) impacts business development and overall performance. This exclusive study proves that smart CDM is essential for driving growth and staying ahead of the data explosion
Anti-Bribery and Corruption Compliance for Third PartiesDun & Bradstreet
In this white paper, Kelvin Dickenson, Managing Director of D&B Global Compliance Solutions, discusses thoughtful approaches to buidling a scalable, effective and proportionate anti-corruption program for third-party due dilligence.
Marketing Data Renovators Guide: 10 Steps to Prime Your B2B Database for Anal...Shelly Lucas
What do a fixer-upper and your marketing database have in common? More than you think. Learn 10 clear steps for making your database analytics-ready in this e-book.
The D&B U.S. Economic Health Tracker exhibited resilience in May 2014. Readings on the small business community continued to stabilize although the anticipated bounce back has so far failed to materialize. In the meantime, some 297,000 new non-farm jobs were created, driven by strong gains in the business services and trade/transportation/utilities segments. Finally, the U.S. Business Health Index strengthened once again in May, registering a 54-percent index value, the highest recorded level since the index began in December 2010. U.S. businesses show sustained balance sheet and financial health, based on the weighted average of D&B's Viability Rating, Delinquency Predictor, and Total Loss Predictor. In spite of accelerating business expansion, lackluster economic growth and uncertainty remain significant restraints and should be monitored closely heading into the third quarter.
Annalect EMEA CEO Jon Ghazi's presentation on data-driven marketing at The CMO Transformation Workshop, which was hosted by Annalect Finland, TBWA\Helsinki and Google in 19.1.2017.
Annual Trends & Perspectives from B2B Buyers & Sellers
Review the current state of B2B sales and marketing and how these trends are affecting the buyers and sellers across B2B industries. Understand the challenges sales teams are facing and how customer centric marketing, coupled with targeted sales strategies, can contribute to sales acceleration.
D&B tools can shed light on effective account based marketing campaigns, and sales prospect research strategies. These sales acceleration tools are essential to emerging B2B sales approaches.
Forrester Research surveyed over 500 B2B data strategy and management decision makers to discover their biggest challenges and what they are doing to overcome obstacles on their path to data activation.
Investments into CRM software are not paying off for companies who continue to foster data silos. Learn how impactful the right database management system can be for companies. See how companies are connecting disparate data silos with enterprise data management systems, and how this is driving business growth for them.
Review examples of companies who are seeing huge benefits from bringing disparate information together. See how integrating customer data into marketing and sales can drive profitable, fact based decisions in customer acquisition and targeted marketing.
Don't get left behind, see how implementing the right B2B data management strategy can improve your CRM system. For more information about how Dun & Bradstreet can help connect customer, marketing, and sales data, check out D&B Direct for Marketing:
http://www.dnb.com/products/master-data/dnb-direct/dnb-direct-for-marketing.html
Get more information about the Forrester Research on The B2B Data Activation Priority here:
http://www.dnb.com/marketing/media/b2b-data-activation-priority.html
Taking an Analytical Approach to Sales AccelerationDun & Bradstreet
Taking a statistical approach to determining the right mix of qualifying criteria removes the guess work, delivers higher conversion rates and increased revenue. With the right business analytics tools, your marketing and sales teams will accelerate pipeline with meaningful insights. Waste less time on unlikely prospects with target market analysis and customer analysis.
Watch this SlideShare to understand how impactful our predictive sales analytics can be for sales and marketing alignment and customer acquisition.
The 4C’s of Master Data - The Fundamental Elements of Commercial RelationshipsDun & Bradstreet
Customer, vendor, partner and prospect are the fundamental elements of commercial relationships. To manage those entities, they need a common structure. Here are four ways to master your data.
7 COMPONENTS OF AN OUTSTANDING DATA-DRIVEN MARKETING STRATEGY.Infocrest
According to a Insights Report, which surveyed 162 U.S.-based senior executives, a “ 64% of survey respondents ‘strongly agree’ that data-driven marketing is crucial to success in a hyper-competitive global economy.” While both executives and marketers enjoy the benefits of data-driven marketing, there are still a lot of hurdles in this path.
Introducing Deals from LinkedIn Sales Navigator.
Check out this infographic to see how Deals eliminates blindspots by equipping sales teams with an effective way to manage pipeline and customer relationships.
Growth Channel White Paper - November 2020Growth Channel
Wouldn't be nice if in a matter of seconds, you could analyze all the possible digital marketing options and be able to find the most optimal way for your go-to-market? With Growth Channel, AI is the solution. As there is no one human that can put their head around the whole internet. AI can. Learn more: https://growthchannel.io/
Data Driven Marketing Strategy Webinar by Beacon Technologies with Hannon Hillhannonhill
For most organizations in higher education there are several specific challenges when it comes to utilizing data within their marketing strategies. Join us for this webinar as Brad Henry from Hannon Hill partner Beacon Technologies addresses some of the more common issues associated with data collection and utilization with high level tactics for addressing these. Highlights will include Google Analytics, using data to drive your strategy, information overload, the length of admissions cycles, and attribution modeling. The presentation will be followed by a Q&A with the presenter.
Empathy: The Hallmark Of The Customer-Obsessed B2B MarketerG3 Communications
Business purchase decision makers want content — supported with evidence- and fact-based viewpoints — that comes from other customers and unbiased sources. They also prefer to consume content published in shorter visual formats. B2B marketers, now is the time to balance substance and format in all content that you deliver.
In this session, Laura Ramos, Vice President and Principal Analyst at Forrester Research, will teach attendees how to tune their marketing content to buyers’ interests by boosting its relevance and demonstrating empathy with their target audiences.
Salesforce's 5th Annual State of Marketing - 4 Key Marketing Trends to Drive ...MediaPost
Presenter: Blake Miller, Director, Product Marketing, Salesforce Marketing Cloud
Blake Miller, Director of Product Marketing, Salesforce Marketing Cloud, has 20-years of experience working in media and internet industries, primarily in product development, sales and marketing. For the last decade, he has been focused on email marketing and advertising technology, helping brands create 1-to-1 marketing at scale. Prior to joining Salesforce, he previous worked at ESPN and CareerBuilder. He has an MBA from DePaul and BA from Baylor.
5 Strategies to Supercharge Your Data-Driven MarketingMarketo
The majority of marketers agree — data-driven marketing is an essential practice for any business. But what does it look like to “get it right?” And if your approach is less than sound, what are the consequences?
You'll learn about:
-Why data-driven marketing is so difficult to get right
-How to clean, organize, and manage your database
-Where lead lifecycle marketing and account-based marketing fit into a data-driven approach
-Using your data to create more personalized and engaging experiences
-Implementing the right attribution solution for your organization and team
Marketing Data Renovators Guide: 10 Steps to Prime Your B2B Database for Anal...Shelly Lucas
What do a fixer-upper and your marketing database have in common? More than you think. Learn 10 clear steps for making your database analytics-ready in this e-book.
The D&B U.S. Economic Health Tracker exhibited resilience in May 2014. Readings on the small business community continued to stabilize although the anticipated bounce back has so far failed to materialize. In the meantime, some 297,000 new non-farm jobs were created, driven by strong gains in the business services and trade/transportation/utilities segments. Finally, the U.S. Business Health Index strengthened once again in May, registering a 54-percent index value, the highest recorded level since the index began in December 2010. U.S. businesses show sustained balance sheet and financial health, based on the weighted average of D&B's Viability Rating, Delinquency Predictor, and Total Loss Predictor. In spite of accelerating business expansion, lackluster economic growth and uncertainty remain significant restraints and should be monitored closely heading into the third quarter.
Annalect EMEA CEO Jon Ghazi's presentation on data-driven marketing at The CMO Transformation Workshop, which was hosted by Annalect Finland, TBWA\Helsinki and Google in 19.1.2017.
Annual Trends & Perspectives from B2B Buyers & Sellers
Review the current state of B2B sales and marketing and how these trends are affecting the buyers and sellers across B2B industries. Understand the challenges sales teams are facing and how customer centric marketing, coupled with targeted sales strategies, can contribute to sales acceleration.
D&B tools can shed light on effective account based marketing campaigns, and sales prospect research strategies. These sales acceleration tools are essential to emerging B2B sales approaches.
Forrester Research surveyed over 500 B2B data strategy and management decision makers to discover their biggest challenges and what they are doing to overcome obstacles on their path to data activation.
Investments into CRM software are not paying off for companies who continue to foster data silos. Learn how impactful the right database management system can be for companies. See how companies are connecting disparate data silos with enterprise data management systems, and how this is driving business growth for them.
Review examples of companies who are seeing huge benefits from bringing disparate information together. See how integrating customer data into marketing and sales can drive profitable, fact based decisions in customer acquisition and targeted marketing.
Don't get left behind, see how implementing the right B2B data management strategy can improve your CRM system. For more information about how Dun & Bradstreet can help connect customer, marketing, and sales data, check out D&B Direct for Marketing:
http://www.dnb.com/products/master-data/dnb-direct/dnb-direct-for-marketing.html
Get more information about the Forrester Research on The B2B Data Activation Priority here:
http://www.dnb.com/marketing/media/b2b-data-activation-priority.html
Taking an Analytical Approach to Sales AccelerationDun & Bradstreet
Taking a statistical approach to determining the right mix of qualifying criteria removes the guess work, delivers higher conversion rates and increased revenue. With the right business analytics tools, your marketing and sales teams will accelerate pipeline with meaningful insights. Waste less time on unlikely prospects with target market analysis and customer analysis.
Watch this SlideShare to understand how impactful our predictive sales analytics can be for sales and marketing alignment and customer acquisition.
The 4C’s of Master Data - The Fundamental Elements of Commercial RelationshipsDun & Bradstreet
Customer, vendor, partner and prospect are the fundamental elements of commercial relationships. To manage those entities, they need a common structure. Here are four ways to master your data.
7 COMPONENTS OF AN OUTSTANDING DATA-DRIVEN MARKETING STRATEGY.Infocrest
According to a Insights Report, which surveyed 162 U.S.-based senior executives, a “ 64% of survey respondents ‘strongly agree’ that data-driven marketing is crucial to success in a hyper-competitive global economy.” While both executives and marketers enjoy the benefits of data-driven marketing, there are still a lot of hurdles in this path.
Introducing Deals from LinkedIn Sales Navigator.
Check out this infographic to see how Deals eliminates blindspots by equipping sales teams with an effective way to manage pipeline and customer relationships.
Growth Channel White Paper - November 2020Growth Channel
Wouldn't be nice if in a matter of seconds, you could analyze all the possible digital marketing options and be able to find the most optimal way for your go-to-market? With Growth Channel, AI is the solution. As there is no one human that can put their head around the whole internet. AI can. Learn more: https://growthchannel.io/
Data Driven Marketing Strategy Webinar by Beacon Technologies with Hannon Hillhannonhill
For most organizations in higher education there are several specific challenges when it comes to utilizing data within their marketing strategies. Join us for this webinar as Brad Henry from Hannon Hill partner Beacon Technologies addresses some of the more common issues associated with data collection and utilization with high level tactics for addressing these. Highlights will include Google Analytics, using data to drive your strategy, information overload, the length of admissions cycles, and attribution modeling. The presentation will be followed by a Q&A with the presenter.
Empathy: The Hallmark Of The Customer-Obsessed B2B MarketerG3 Communications
Business purchase decision makers want content — supported with evidence- and fact-based viewpoints — that comes from other customers and unbiased sources. They also prefer to consume content published in shorter visual formats. B2B marketers, now is the time to balance substance and format in all content that you deliver.
In this session, Laura Ramos, Vice President and Principal Analyst at Forrester Research, will teach attendees how to tune their marketing content to buyers’ interests by boosting its relevance and demonstrating empathy with their target audiences.
Salesforce's 5th Annual State of Marketing - 4 Key Marketing Trends to Drive ...MediaPost
Presenter: Blake Miller, Director, Product Marketing, Salesforce Marketing Cloud
Blake Miller, Director of Product Marketing, Salesforce Marketing Cloud, has 20-years of experience working in media and internet industries, primarily in product development, sales and marketing. For the last decade, he has been focused on email marketing and advertising technology, helping brands create 1-to-1 marketing at scale. Prior to joining Salesforce, he previous worked at ESPN and CareerBuilder. He has an MBA from DePaul and BA from Baylor.
5 Strategies to Supercharge Your Data-Driven MarketingMarketo
The majority of marketers agree — data-driven marketing is an essential practice for any business. But what does it look like to “get it right?” And if your approach is less than sound, what are the consequences?
You'll learn about:
-Why data-driven marketing is so difficult to get right
-How to clean, organize, and manage your database
-Where lead lifecycle marketing and account-based marketing fit into a data-driven approach
-Using your data to create more personalized and engaging experiences
-Implementing the right attribution solution for your organization and team
Green Hat B2B Marketing Outlook Report 2015 Green Hat
The 2015 B2B Marketing Outlook study has been conducted for the fifth consecutive year by Green Hat in conjunction with ADMA, the Association for Data-Driven Marketing and Advertising, Marketing Magazine and B2B Marketing UK.
This comprehensive report, based on the participation of 455 marketers, clearly demonstrates how the practice of B2B marketing continues to experience rapid change year on year, and in 2015, B2B is alight with opportunity and challenges.
Building a Living & Breathing Marketing Strategy for Small BusinessesGODigitalMarketing
With more than 3 billion people on the Internet, digital marketing is one of the fastest, easiest and most effective ways to reach consumers today. Marketing is a living and breathing strategy that requires continual nurturing and optimization and is vital for small businesses to grow and flourish.
View our SlideShare & explore:
• What types of digital marketing and content work best to drive website visits, phone calls, appointments, leads and offline sales for local businesses
• How to make the best use of online marketing, data-driven research, product videos and educational events to justify your marketing spend and guide planning
• The ins and outs of building a fluid marketing strategy, including goal setting, ideation, program execution, potential costs, distribution channels and timing
• Why it’s critical to analyze data, test multiple variations and apply lessons from post-campaign data to optimize for future success
How to Get Better at B2B Lead Generation in 2016Devyani Rao
This is a whitepaper detailing the merits of integrated lead generation with its focus on outbound marketing. Lead generation in 2016 cannot rely solely on inbound marketing. Its efforts need to be supplemented with email marketing and even telemarketing. Customers now want a better experience. Especially in the case of B2B clients, a personal or human touch right at the beginning of the sales pipeline can help build a better relationship with the prospect. This document will help show how to integrate the 2 marketing efforts so as to have the best outcome and generate more leads that are not only qualified but nurtured. And as all statistics have shown, nurtured leads are more easily converted into sales.
Informe de eMarketer sobre las tendencias en Marketing Technology para 2016. Da buenas pistas para entender por donde se mueve internet y que áreas son las relevantes para la industria de media.
Download the PDF: https://www.demandmetric.com/content/digital-marketing-best-practices-report
It has been said that “All Marketing is Digital Marketing.” And with good reason! In the last decade (or less), the marketing environment has been transformed.
Marketing has moved from an environment in which traditional marketing, brick and mortar storefronts and Digital Marketing options all competed for the time, attention and resources of the marketing department to one in which Digital Marketing reigns supreme – with an occasional nod in the direction of the storefront, or traditional marketing (direct mail, print advertising, etc.)
One of the biggest challenges of Digital Marketing is the speed of which it has taken over the marketing organization, often in an ad hoc, uncoordinated fashion.
Demand Metric’s research has consistently shown that Digital Marketing has a very significant and positive impact on the organizations that are employing it when they do so by following best practices and processes in a coordinated, holistic approach.
In this Best Practices Report on Digital Marketing we will cover the Digital Marketing landscape in five distinct categories - Content Marketing, Social Media Marketing, Mobile Marketing, Video Marketing and Public Relations
The Revenue Operations to Revenue Acceleration Framework Every Modern Busines...RocketSource
There is no silver bullet that can get brands to revenue acceleration. Instead, companies have to build a strong revenue operations infrastructure based on empathetic customer experience initiatives, intelligent data ops, and innovative content generation. Once you start with the end in mind, your organization can get to a sustainable — and much more feasible — revenue acceleration solution.
The pandemic-driven world is being pushed towards a faster and more agile environment by the digital marketing sector. It all starts with a viable lead that can be converted into a possible customer in the business world. Lead generation in digital marketing is a technique that, when used correctly, can yield huge productivity.
The Tools You Need to Build Relationships and Drive Revenue Checklist Teradata
This Campaign Manager Leadership series paper provides a checklist for marketers when considering blending offline data with online data to improve the customer experience.
Similar to Integrating Offline & Online Channels for B2B Marketing (20)
D&B Optimizer – Dun & Bradstreet Account and Lead Data for SalesforceDun & Bradstreet
D&B Optimizer for Salesforce via Lightning Data delivers Live Business Identity - the information clarity and consistency you need to drive your sales and marketing initiatives forward with confidence. With D&B Optimizer, you maintain a high level of data quality and completeness so you can efficiently prioritize accounts based on critical data insights, align territories, segment markets, and identify and link companies in the same family tree to keep sales and marketing strategies on track.
https://www.dnb.com/products/marketing-sales/salesforce-data-management.html
✔ Automatically improves the account and lead data powering your Salesforce environment to accelerate sales with 80 fields of rich D&B firmographic attributes
✔ Refreshed every 15 days – 300- million business records - 30k sources - 190 countries - updated 5 million times a day
✔ Provides visual resolve/remove duplicate records to create one master record of data truth
✔ Identifies and links corporate relationships to uncover new opportunities and upsell/crosssell.
Do you have slow or late payments reported on your Dun & Bradstreet business credit file? These types of negative payment experiences can impact your business credit scores and ratings, which can affect your ability to get contracts, loans, investors, and more. We’ve created the infographic below to help business owners understand the importance of making timely payments to suppliers and other partners.
Learn how to build business credit, how credit scored are impacted, and how Dun & Bradstreet's Credit Builder can improve trade credit scores. See how businesses report their late payments, and how these signals can be interpreted by suppliers, partners and banks. Get advice on what steps businesses can take for business credit repair, and how companies can combat negative business credit signals.
For more information about how Dun & Bradstreet can help your business establish a strong business credit score, or how we can improve a struggling trade credit score, please visit our site:
http://www.dnb.com/products/finance-credit-risk/dnb-credit-products.html
D&B Spend Intelligence provides full visibility into corporate spending with customizable dashboards and actionable data. Quickly gain deeper insights into corporate spending to make better-informed decisions and capture greater opportunity.
Stay ahead of constantly changing contact data for suppliers and buyers. Provide up to date procurement Master Data so your Procurement and Finance team can enhance everyday business processes.
Review the fast rate of change of business relationship data on our infographic. The insights reveal why up-to-date Vendor Master Data provides deeper insights for Procurement teams. You will be shocked by how frequently vital business data shifts around the country in just 60 minutes.
Political Risk Could Undermine the Global Recovery. Review Dun & Bradstreet's research on global trade and the political risks that could impair global economic outlook. Dun & Bradstreet partners with international finance departments, World Bank Governance Indicator publications, and other global economic outlook experts to create comprehensive fiscal world view.
In today’s global marketplace, a number of factors make it difficult to act upon an effective global risk management process.
https://www.brighttalk.com/webcast/13997/280437
How the CFO can Fuel Sales with Data InspirationDun & Bradstreet
Growth and profitability are driven by relationships. Finance and sales are increasingly compelled to work together to drive customer value and company profitability. Learn how together, with a data-inspired approach to collaboration, they can discover new ways to improve customer relationships, optimize risk and opportunity and build a long-term sustainable growth.
How Finance & Marketing Can Accelerate Growth with Data InspirationDun & Bradstreet
Traditionally, marketing has been in the driver’s seat when it comes to revenue growth, while finance tracked numbers back in the garage. With information that was siloed and hard to quantify, the revenue engine often failed to reach top speed. Learn how finance and marketing can work together to accelerate growth with data inspiration.
How Credit Departments Can Build Relationships and Drive GrowthDun & Bradstreet
As Finance organizations increasingly become drivers of growth, Credit departments can take a lead role in data strategy and management. With smart data on customers and prospects, Credit can be a powerful force in contributing to sales and identifying new business opportunities.
2017 Global Economic Outlook by Dun & BradstreetDun & Bradstreet
Learn from Dun & Bradstreet’s economists as they share our 2017 global economic outlook. Discover the top five economic game changers, take a look at the short-term economic outlook and view deep-dive analyses on featured countries.
Netsuite Webinar: Easy Data and Credit Management with Dun & BradstreetDun & Bradstreet
Learn about the importance of business relationship data and how our Netsuite solutions can help you obtain the insights necessary to streamline your data management and credit decisioning needs.
Data Centers - Striving Within A Narrow Range - Research Report - MCG - May 2...pchutichetpong
M Capital Group (“MCG”) expects to see demand and the changing evolution of supply, facilitated through institutional investment rotation out of offices and into work from home (“WFH”), while the ever-expanding need for data storage as global internet usage expands, with experts predicting 5.3 billion users by 2023. These market factors will be underpinned by technological changes, such as progressing cloud services and edge sites, allowing the industry to see strong expected annual growth of 13% over the next 4 years.
Whilst competitive headwinds remain, represented through the recent second bankruptcy filing of Sungard, which blames “COVID-19 and other macroeconomic trends including delayed customer spending decisions, insourcing and reductions in IT spending, energy inflation and reduction in demand for certain services”, the industry has seen key adjustments, where MCG believes that engineering cost management and technological innovation will be paramount to success.
MCG reports that the more favorable market conditions expected over the next few years, helped by the winding down of pandemic restrictions and a hybrid working environment will be driving market momentum forward. The continuous injection of capital by alternative investment firms, as well as the growing infrastructural investment from cloud service providers and social media companies, whose revenues are expected to grow over 3.6x larger by value in 2026, will likely help propel center provision and innovation. These factors paint a promising picture for the industry players that offset rising input costs and adapt to new technologies.
According to M Capital Group: “Specifically, the long-term cost-saving opportunities available from the rise of remote managing will likely aid value growth for the industry. Through margin optimization and further availability of capital for reinvestment, strong players will maintain their competitive foothold, while weaker players exit the market to balance supply and demand.”
Chatty Kathy - UNC Bootcamp Final Project Presentation - Final Version - 5.23...John Andrews
SlideShare Description for "Chatty Kathy - UNC Bootcamp Final Project Presentation"
Title: Chatty Kathy: Enhancing Physical Activity Among Older Adults
Description:
Discover how Chatty Kathy, an innovative project developed at the UNC Bootcamp, aims to tackle the challenge of low physical activity among older adults. Our AI-driven solution uses peer interaction to boost and sustain exercise levels, significantly improving health outcomes. This presentation covers our problem statement, the rationale behind Chatty Kathy, synthetic data and persona creation, model performance metrics, a visual demonstration of the project, and potential future developments. Join us for an insightful Q&A session to explore the potential of this groundbreaking project.
Project Team: Jay Requarth, Jana Avery, John Andrews, Dr. Dick Davis II, Nee Buntoum, Nam Yeongjin & Mat Nicholas
Opendatabay - Open Data Marketplace.pptxOpendatabay
Opendatabay.com unlocks the power of data for everyone. Open Data Marketplace fosters a collaborative hub for data enthusiasts to explore, share, and contribute to a vast collection of datasets.
First ever open hub for data enthusiasts to collaborate and innovate. A platform to explore, share, and contribute to a vast collection of datasets. Through robust quality control and innovative technologies like blockchain verification, opendatabay ensures the authenticity and reliability of datasets, empowering users to make data-driven decisions with confidence. Leverage cutting-edge AI technologies to enhance the data exploration, analysis, and discovery experience.
From intelligent search and recommendations to automated data productisation and quotation, Opendatabay AI-driven features streamline the data workflow. Finding the data you need shouldn't be a complex. Opendatabay simplifies the data acquisition process with an intuitive interface and robust search tools. Effortlessly explore, discover, and access the data you need, allowing you to focus on extracting valuable insights. Opendatabay breaks new ground with a dedicated, AI-generated, synthetic datasets.
Leverage these privacy-preserving datasets for training and testing AI models without compromising sensitive information. Opendatabay prioritizes transparency by providing detailed metadata, provenance information, and usage guidelines for each dataset, ensuring users have a comprehensive understanding of the data they're working with. By leveraging a powerful combination of distributed ledger technology and rigorous third-party audits Opendatabay ensures the authenticity and reliability of every dataset. Security is at the core of Opendatabay. Marketplace implements stringent security measures, including encryption, access controls, and regular vulnerability assessments, to safeguard your data and protect your privacy.
Levelwise PageRank with Loop-Based Dead End Handling Strategy : SHORT REPORT ...Subhajit Sahu
Abstract — Levelwise PageRank is an alternative method of PageRank computation which decomposes the input graph into a directed acyclic block-graph of strongly connected components, and processes them in topological order, one level at a time. This enables calculation for ranks in a distributed fashion without per-iteration communication, unlike the standard method where all vertices are processed in each iteration. It however comes with a precondition of the absence of dead ends in the input graph. Here, the native non-distributed performance of Levelwise PageRank was compared against Monolithic PageRank on a CPU as well as a GPU. To ensure a fair comparison, Monolithic PageRank was also performed on a graph where vertices were split by components. Results indicate that Levelwise PageRank is about as fast as Monolithic PageRank on the CPU, but quite a bit slower on the GPU. Slowdown on the GPU is likely caused by a large submission of small workloads, and expected to be non-issue when the computation is performed on massive graphs.
6. 6
is more important than ever with
a projected 3.7% growth in
event marketing and advertising
F2F
Annual Advertising & Marketing Study 2016: B2B
Advertising
Outsell
67% of the buyer’s journey is
now done digitally
DIGITAL
Three Myths of the ‘67 Percent’ Statistic
Sirrius Decisions
The B2B dichotomy
BRIDGING THE DIVIDE – INTEGRATING OFFLINE & ONLINE FOR B2B MARKETING
7. 7
Experienced class who are now
learning the digital ways
THE DIGITAL
IMMIGRANT
Newer rank-and-file who have
grown up in the digital world
THE DIGITAL
NATIVE
The B2B dichotomy
BRIDGING THE DIVIDE – INTEGRATING OFFLINE & ONLINE FOR B2B MARKETING
8. 8
The B2B dichotomy
GROWTH
ENGINE
BRIDGING THE DIVIDE – INTEGRATING OFFLINE & ONLINE FOR B2B MARKETING
Marketers need to
drive growth, not
simply generate leads
… and evolve from the
classic funnel model to
an omni-channel
engagement model
10. 10
Visits Website
Attends Webinar
Visits Blog
Downloads
Case Study
Signs Up for
Newsletter
Online Research Qualification Call
Qualification Call
Personalized
Email
Event Invite
Event
Attendance
Sales Meeting Purchase
Digital Face-to-FacePhysical
Web Forms
Executive
Decision Maker
Influencer
The B2B buyers journey is complex
BRIDGING THE DIVIDE – INTEGRATING OFFLINE & ONLINE FOR B2B MARKETING
11. 11
The marketing stack spans the offline & the online
Anonymous
Prospect finds
brand content
Digital
presence delivers
content of interest
Merketing Automation
orchestrates ongoing
engagement
Prospect identifies
themself, requests
engagement with sales
Lead handed off to
sales closer for
qualification pursuit
Website/CMS
3 4 52 31
DMP/ BI
SEO
Marketing Automation
Retargeting
Website
CMS
CRMWeb Forms
Contact Centers
ActivityTechStack
BRIDGING THE DIVIDE – INTEGRATING OFFLINE & ONLINE FOR B2B MARKETING
12. 12
Inconsistent customer and
prospect knowledge results in
reduced marketing performance
INEFFECTIVE SALES
PROCESS
70% of marketers are either
unhappy or only marginally
happy with marketing
automation ROI
UNACCEPTABLE
CAMPAIGN ROI
Customers are frustrated with
generic B2B marketing programs
and irrelevant programmatic
content
IRRELEVANT
CONTENT
The disconnect between offline & online is frustrating
BRIDGING THE DIVIDE – INTEGRATING OFFLINE & ONLINE FOR B2B MARKETING
13. It is necessary to connect the online & offline
worlds
Data is the glue which connects the systems
14. 14
Data helps align tactics and technologies
Industry Intelligence
Company Triggers
Decision-Makers
Financial Health
Corporate Linkage
Purchase History
Org Chart
Industry Intelligence
Contact: Email & Phone
Influencers
Cookies
Anonymous Identifiers
Referring Domain
Firmographic
Intelligence
Contact Titles
Contact Role/Function
Visitor Intelligence
Content Interaction
GROWTH
ENGINE
BRIDGING THE DIVIDE – INTEGRATING OFFLINE & ONLINE FOR B2B MARKETING
15. 15
Use Data to align the offline and online journey
Anonymous
Prospect finds
brand content
Digital
presence delivers
content of interest
Merketing Automation
orchestrates ongoing
engagement
Prospect identifies
themself, requests
engagement with sales
Lead handed off to
sales closer for
qualification pursuit
Activity
Links ”anonymous”
visitor to business
identity and retrieve
business attributes
Feeds visitor profile into
Marketing Automation
RTP module to drive
personalization
Leverages profile data
to segment into
relevant nurture
streams
Validates lead form
data and enrich for
scoring and routing to
sales
Delivers accurate
account and contact
profiles to CRM
Business Identity Layer – Online/Offline Identifiers, Firmographics, Contacts,
Analytics Layer – Predictive Scores, Risk Indicators, Share of Wallet
DSP Marketing AutomationWebsite/CMS CRMWeb Forms
TechData
BRIDGING THE DIVIDE – INTEGRATING OFFLINE & ONLINE FOR B2B MARKETING
Website/CMS
3 4 52 31
16. 16
Generate and consistent and
holistic view of your key
performance indicators
USE THE RIGHT
TOOLS
A common identity which can be
used and is persistent across the
systems you use
ESTABLISH A
CURRENCY
Recency, Frequency,
Completeness of your company
and contact information
KNOW YOUR DATA
The keys to ‘Data-Inspired’ success
BRIDGING THE DIVIDE – INTEGRATING OFFLINE & ONLINE FOR B2B MARKETING