5. We are in the business of launching satellites (ideas) into space (our audience’s minds)
6. "I believe that this nation should commit itself, to achieving the goal before this decade is out of landing a man on the moon and returning him safely to the earth." IT ALL STARTS WITH AN AMBITION
7. To do that, first you need a shuttle (just to put your satellite in)
15. There are many different type of rockets to launch your satellite up there PR Social TV Podcast Viral Podcast Iphone app Editorial Ambient Outdoor Display Display
32. Can you be smarter? The better the satellite, the smaller the rocket and the less fuel it takes
33. A rocket must accelerate to at least 25,039 mph (40,320 kph) to completely escape Earth's gravity and fly off into space. Earth’s gravity is mediocrity. It tries to pull you down. Unoriginality. Fear. Parity. They must be fought otherwise, you will never reach for the skies. Are you planning the next black swan?
39. Equator boost After a rocket launches straight up, the rocket heads east because Earth rotates to the east, giving the launch vehicle a free boost. The strength of this boost depends on the rotational velocity of Earth at the launch location. The boost is greatest at the equator, where the distance around Earth is greatest and so rotation is fastest. What’s your equatorial boost?
40. Ok, so you’ve reached space! It’s just the beginning! Yet no one ever plans for success! It’s in orbit, what do you do with it?
41. Air space controller Air traffic controllers’ job is to monitor all the satellites in order to prevent collisions. They communicate with the satellite so the worse can be avoided. It is your role to do so and keep guiding your campaign once it’s up in space
42. You have to keep looking after your satellite otherwise it will stop working (social media)
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45. Best work is lives at this intersection ORIGINAL DELIVERY FRESH INSIGHT SLICK EXECUTION
46. As planners we used to be responsible for that ORIGINAL DELIVERY FRESH INSIGHT SLICK EXECUTION
47. But more and more we should be responsible for inspiring on the delivery too ORIGINAL DELIVERY FRESH INSIGHT SLICK EXECUTION
48.
Editor's Notes
Less and less relying on one execution to achieve everything
New images depict man-made objects bigger than 4 inches (10 cm) orbiting Earth, and there are a bunch of them -- some 19,000 by the latest count.
A satellite is launched in phases, not just all at once. What’s your consumer journey?
Good ideas will go there on their own with limited push
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