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Mobile apps, the outdoors and social media

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Presentation from Phil Sorrell from Social Hiking at innov-ex 2012 (Innovations for Extremes)

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Mobile apps, the outdoors and social media

  1. 1. MOBILE APPS, THE OUTDOORS AND SOCIAL MEDIA Phil Sorrell @socialhiking
  2. 2. Source: twitter.com
  3. 3. “Social media is user generated contenthat is shared over the internet viatechnologies that promote engagementsharing and collaboration”Source: thesocialmediaguide.com
  4. 4. Mobile Sharing – Early Days Source: Wikipedia.org (by Asim18)
  5. 5. Mobile Sharing – TodaySource: Photos from Wikipedia.org (iPhone by Zach Vega, Galaxy Nexus byLaihiu, Motorola Xoom by Civa61). HTML5 logo from www.w3.org.
  6. 6. What Do You Use?
  7. 7. Social Media Explained Outdoors Example? Twitter: I have reached the summit of Ben Nevis Foursquare: I have checked into ‘Ben Nevis Peak’ Twitpic: The view from the top of Ben Nevis Facebook: I like Ben Nevis Bambuser: A panorama video from Ben Nevis Audioboo: Me talking aboutSource: Unknown (original possibly from happyplace.com) climbing Ben Nevis
  8. 8. There is an app for that ™
  9. 9. Sharing Apps Example 1: AudiobooSource: audioboo.com
  10. 10. Sharing Apps Example 2: BambuserSource: bambuser.com
  11. 11. Navigation and Mapping Apps Example: ViewRangerSource: viewranger.com
  12. 12. Augmented Reality Apps Example: peak.ARSource: peakar.salzburgresearch.at
  13. 13. Information Apps Photo Apps Utility AppsExample: Met Office Example: HDR Camera+ Example: Power Contr Source: metoffice.gov.uk Source: Google Play Store Source: Google Play Store
  14. 14. Joining The Dots Sources: Twitter & Twitpic (photos by Jilly Sherlock)
  15. 15. Joining The DotsSource: findmespot.com & wikipedia.org(Zach Vaga) Source: Twitpic (by Jilly Sherlock), Lee Hughes & 360fokbringa.hu
  16. 16. What Social Hiking DoesLIVE LOCATIONViewRanger SPOTInstaMapper Others LIVE MEDIAHISTORIC LOCATION HISTORIC MEDIA
  17. 17. ANY QUESTIONS? shareyouradventure.com @socialhiking facebook.com/socialhiking

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