The document discusses the concepts of entrepreneurship. It explains that new jobs in periods of stagnation or crisis are created not by large companies but by small and medium enterprises. The growth rate of small businesses is 3 times higher than the growth of large Fortune 500 companies. Entrepreneurship involves creating something new with value by devoting time and effort while assuming financial, psychological and social risks to receive rewards. Sources of innovation opportunities include the unexpected, incongruities, needs for change, industry/market structures, demographics, perceptions, and new knowledge. Principles of innovation include starting with opportunity analysis, being conceptual/perceptual, simple/focused, and aiming for leadership. Requirements include being market-oriented,