3 Fungsi Bisnis

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3 Fungsi Bisnis

  1. 1. Business Function
  2. 2. Business Cycle and Process <ul><li>BUSINESS CYCLE </li></ul><ul><li>BUSINESS FUNCTION </li></ul><ul><li>BUSINESS LEVEL </li></ul>
  3. 3. Business Cycle <ul><li>Opportunity </li></ul><ul><li>Feasibility </li></ul><ul><li>Engineering Design </li></ul><ul><li>Construction </li></ul><ul><li>Operation and Maintenance </li></ul>
  4. 4. BUSINESS FUNCTION SDM MARKETING PRODUKSI FINANCE
  5. 5. Marketing <ul><li>Identification of Need </li></ul><ul><li>STP </li></ul><ul><li>Deliver product/service to customer </li></ul><ul><li>Marketing Mix </li></ul><ul><li>Sales Transaction </li></ul>
  6. 6. Marketing Function <ul><li>Identifikasi Kebutuhan </li></ul><ul><ul><ul><li>Jenis Produk/jasa </li></ul></ul></ul><ul><ul><ul><li>Konsumen </li></ul></ul></ul><ul><ul><ul><li>Spesifikasi </li></ul></ul></ul><ul><ul><ul><li>Daya Beli </li></ul></ul></ul><ul><ul><ul><li>Volume </li></ul></ul></ul><ul><ul><ul><li>Saluran Distribusi </li></ul></ul></ul><ul><li>Penyampaian Produk/jasa </li></ul><ul><ul><ul><li>Marketing Mix </li></ul></ul></ul><ul><ul><ul><ul><li>Product </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Price </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Promotion </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Place </li></ul></ul></ul></ul>Marketing Plan
  7. 7. Identifying Customer Needs <ul><li>Gathering Information From Customers </li></ul><ul><ul><li>Interview, Focus Group, Customer Survey, and Customer Complaint </li></ul></ul><ul><li>Constructing Survey Instrument </li></ul><ul><li>Evaluating Customer Needs </li></ul>
  8. 8. Customer Requirements <ul><li>Expecters </li></ul><ul><ul><li>Basic attributes that one would expect to see in the product </li></ul></ul><ul><li>Spokens </li></ul><ul><ul><li>Specific features that customer defines the product in terms of these attributes that one would expect to see in the product </li></ul></ul>
  9. 9. Customer Requirements <ul><li>Unspokens </li></ul><ul><ul><li>Specific Features That Customers Say They Want in the Product. </li></ul></ul><ul><li>Exiters </li></ul><ul><ul><li>Product Features That Make the Product Unique and Distinguish It From the Competition </li></ul></ul>
  10. 10. Quality Function Deployment <ul><li>A Planning and Problem Solving Tool for Translating Customer Requirements Into the Engineering Characteristics of Product ( Engineering Parameters) </li></ul>
  11. 11. 5 Correlation Matrix 4 Engineering Characteristic 6 Relationship Matrix 7. Absolute Importance 8. Relative Importance 9. Technical Competitive Assessment 10. Technical Difficulty 11. Target Value 1 Customer Req’ment “ What?” 2 Competitive Assessment 3 Impor- tance Rating
  12. 12. PRODUCTION/OPERATION <ul><ul><li>MENGHASILKAN PRODUK SESUAI DENGAN PERMINTAAN KONSUMEN </li></ul></ul><ul><ul><li>ENGINEERING </li></ul></ul><ul><ul><li>MANUFACTURING </li></ul></ul><ul><ul><li>PRODUCTION MANAGEMENT </li></ul></ul>
  13. 13. Manufacturing Function Marketing Engineering Fabrication Production Management
  14. 14. Produk <ul><li>Consumer Industrial </li></ul>
  15. 15. Product Start-up Growth Stable Decline Volume Low Increasing High Declining Variety Unique Inc.Standard Emergence High Standard Dom. Design Process Technology Organization Project Small Batch Line flow Line flow Job shop Assembly Assembly I nnovation High Medium Medium Low Integration Low Medium Medium High I ndustry Structure Small Consolidation Few large Survivor competitor and fallout competitor Competitive Flexibility Quality and Price(cost) Price(cost) Priority Flexibility Delivery Product and Process Technology Life Cycles
  16. 16. Engineering <ul><li>Design Product’s Blue Print According To Customer’s Demand </li></ul><ul><li>Product Design </li></ul><ul><li>Process Planning </li></ul><ul><li>Product Planning </li></ul><ul><li>Method Engineering </li></ul>
  17. 17. Quality ? <ul><li>Fitness for Use </li></ul><ul><li>Conform To Specification </li></ul>
  18. 18. Dimension of Quality for Manufactured Product <ul><li>Performance </li></ul><ul><li>Features </li></ul><ul><li>Reliability </li></ul><ul><li>Durability </li></ul><ul><li>Serviceability </li></ul><ul><li>Conformance </li></ul><ul><li>Aesthetics </li></ul><ul><li>Perceived Quality </li></ul>
  19. 19. Fabrication <ul><li>Make Product According to the Blue Print From Engineering </li></ul><ul><li>Production Control </li></ul><ul><li>Process Control </li></ul><ul><li>Quality Control </li></ul><ul><li>Facilities Control </li></ul>
  20. 20. Production Management <ul><li>Support Manufacturing In Order To Fulfill the Customer’s Demand </li></ul><ul><li>Production Planning And Control </li></ul><ul><li>Inventory Control </li></ul>
  21. 21. SIKLUS FABRIKASI Pemasaran & Penjualan Perancangan Produk Perencanaan Proses Pengendalian Persediaan Perencanaan dan Pengendalian Produksi Metoda Kerja, Waktu Standar dan perbaikan Produktivitas Pembuatan Penerimaan Pengiriman Pengiriman PEMASOK KONSUMEN Pengendalian Kualitas Pengendalian Produksi Pengendalian Proses Pengendalian Peralatan
  22. 22. FINANCE <ul><li>MENGELOLA ALIRAN DANA AGAR TERJAMIN KETERSEDIAANNYA </li></ul><ul><li>FINANCIAL SOURCING </li></ul><ul><li>PLANNING AND BUGEDTING </li></ul><ul><li>AUDITING AND CONTROLLING </li></ul>
  23. 23. SDM <ul><li>MENJAMIN KETERSEDIAAN TENAGA KERJA SESUAI DENGAN KEBUTUHAN </li></ul><ul><li>RECRUITMENT </li></ul><ul><li>TRAINING </li></ul><ul><li>PLACEMENT </li></ul><ul><li>REWARD AND PROMOTION </li></ul><ul><li>RETIREMENT </li></ul>
  24. 24. POSISI PRODUKSI/OPERASI <ul><li>MARKETING PRODUCTION MARKETING </li></ul>NEEDS IDENTIFICATION DELIVERY
  25. 25. BUSINESS LEVEL <ul><li>CORPORATE STRATEGY </li></ul><ul><li>BUSINESS STRATEGY </li></ul><ul><li>FUNCTIONAL STRATEGY </li></ul><ul><li>OPERATION MANAGEMENT </li></ul>
  26. 26. MANAGEMENT LEVEL CORPORATE/BUSINESS BUSINESS/FUNCTIONAL OPERATIONAL
  27. 27. TIME FRAME <ul><li>OPERATIONAL FUNCTIONAL BUSINESS CORPORATE </li></ul>
  28. 28. CORPORATE STRATEGY <ul><li>SCOPE : CORPORATE/ ENTERPRISE </li></ul><ul><li>OBJECTIVES : GROWTH </li></ul><ul><li>PERFORMANCE : ROI/RONA/ROE….. </li></ul><ul><li>FORMULATION : </li></ul><ul><ul><ul><ul><li>PENETRATION </li></ul></ul></ul></ul><ul><ul><ul><ul><li>MARKET DEVELOPMENT </li></ul></ul></ul></ul><ul><ul><ul><ul><li>PRODUCT DEVELOPMENT </li></ul></ul></ul></ul><ul><ul><ul><ul><li>DIVERSIFICATION </li></ul></ul></ul></ul>
  29. 29. ANSOFF STRATEGY EXISTING NEW NEW EXISTING PENETRATION PROD. DEV MARKT. DEV DIVERSIVICATION
  30. 30. BUSINESS STARTEGY <ul><li>SCOPE : SBU </li></ul><ul><li>OBJECTIVE : COMPETITIVENESS </li></ul><ul><li>PERFORMANCE : MARKET SHARE </li></ul><ul><li>FORMULATION: </li></ul><ul><ul><ul><ul><li>COST LEADERSHIP </li></ul></ul></ul></ul><ul><ul><ul><ul><li>DIFFERENTIATION </li></ul></ul></ul></ul><ul><ul><ul><ul><li>FOCUS </li></ul></ul></ul></ul>
  31. 31. Competitive Model Among Industry Substitute Buyer New Entrance Supplier
  32. 32. Porter’s Business Strategy <ul><li>Cost Leadership </li></ul><ul><li>Differentiation </li></ul><ul><li>Focus </li></ul><ul><ul><ul><ul><ul><li>Cost </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Differentiation </li></ul></ul></ul></ul></ul>
  33. 33. FUNCTIONAL STRATEGY <ul><li>SCOPE : BUSINESS FUNCTION </li></ul><ul><li>OBJECTIVE : COMPETITIVE PRIORITY </li></ul><ul><li>PERFORMANCE : </li></ul><ul><ul><ul><ul><li>TARGET </li></ul></ul></ul></ul><ul><ul><ul><ul><li>COST </li></ul></ul></ul></ul>
  34. 34. OPERATION STRATEGY <ul><li>SCOPE : PRODUCTION/OPERATION </li></ul><ul><li>OBJECTIVE : COMPETITIVE PRIORITY </li></ul><ul><li>PERFORMANCE : </li></ul><ul><ul><ul><ul><li>QUALITY </li></ul></ul></ul></ul><ul><ul><ul><ul><li>COST </li></ul></ul></ul></ul><ul><ul><ul><ul><li>DELIVERY </li></ul></ul></ul></ul><ul><ul><ul><ul><li>FLEXIBILITY </li></ul></ul></ul></ul><ul><ul><ul><ul><li>SAFETY </li></ul></ul></ul></ul>
  35. 35. CONTOH TUJUAN OPERASI <ul><li>QUALITY </li></ul><ul><ul><ul><ul><ul><li>TAHUN INI 5 TAHUN YAD KOMPETITOR </li></ul></ul></ul></ul></ul><ul><li>Kepuasan konsumen 75 % 85 % 75 % </li></ul><ul><li>Persentase scrapdan reject 15 % 5 % 10 % </li></ul><ul><li>Biaya garansi ( % penjualan) 1 % 0.5 % 1% </li></ul><ul><li>COST </li></ul><ul><li>COGM ( % COGS ) 55 % 45 % 50% </li></ul><ul><li>ITO 41 x 52 x 50 x </li></ul>
  36. 36. CONTOH TUJUAN OPERASI <ul><li>DELIVERY </li></ul><ul><ul><ul><ul><ul><li>TAHUN INI 5 TAHUN YAD KOMPETITOR </li></ul></ul></ul></ul></ul><ul><li>Fill Rate 90% 95% 95% </li></ul><ul><li>Lead Time (minggu ) 3 1 1 </li></ul><ul><li>FLEXIBILITY </li></ul><ul><li>Waktu untuk 10 bulan 6 bulan 8 bulan </li></ul><ul><li>mengenalkan produk baru </li></ul><ul><li>Waktu perubahan kapasitas 3 bulan 3 bulan 3 bulan </li></ul>
  37. 37. OPERATION MANAGEMENT <ul><ul><ul><li>SCOPE : PRODUCTION/OPERATION </li></ul></ul></ul><ul><ul><ul><li>OBJECTIVE : EFFICIENCY </li></ul></ul></ul><ul><ul><ul><li>PERFORMANCE: </li></ul></ul></ul><ul><ul><ul><ul><ul><li>QUALITY </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>COST </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>DELIVERY </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>FLEXIBILITY </li></ul></ul></ul></ul></ul>
  38. 38. FAKTOR PRODUKSI <ul><ul><ul><ul><ul><li>MANUASIA </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>MESIN </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>MATERIAL </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>MANAJEMEN </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>MODAL </li></ul></ul></ul></ul></ul>
  39. 39. KOMPETENSI <ul><ul><ul><ul><ul><li>TEKNIKAL </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>MANAJERIAL </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>. KERJA SAMA </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>. LEADERSHIP </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>. ADAPTIF </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>. CREATIVE </li></ul></ul></ul></ul></ul>

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