Matthijs Collard is de oprichter van Hike One en De Voorhoede. Matthijs startte als functioneel ontwerper, werd toen UX Designer, noemde zich daarna Interaction Designer en werkt nu met meer dan 50 Digital Product Designers samen. Maar hoe zit dat nu eigenlijk met die al die termen? Wie doet wat? En hoe pakken ze dat aan? Matthijs neemt je in zijn presentatie mee in de veranderende wereld van UX.

1. UX Design.
Wat, wie en hoe?
10 januari 2018
1

2. “Hey, can you do the UX for us”
2

3. 3

4. 4

5. 5
UX ≠ UI

6. 6
UX ≠ good
usability

7. 7
iougarklasj
bsfsgsadfd

8. Semantiek
“Berichtjes sturen via
WhatsApp” (2010)
→ “WhatsAppen” (2012)
→ “Appen” (2013)
→ "Ik stuur je wel een app’je” (2015)

9. UX Design.
Wat, wie en hoe?
10 januari 2018
9

10. Industrieel ontwerper
1995-2000

11. Industrieel ontwerper
User Experience Designer
2002 - 2004

12. Industrieel ontwerper
User Experience Designer
Interactie ontwerper
2005

13. Steeds meer weten van steeds minder
13
Gekleurd blok
We create desirable
products that are
technically feasible
and align with the
business goals.
Industrieel
ontwerp
User Experience Interactie ?

14. Fast forward

15. 15

16. www.hike.one
Amsterdam / Rotterdam / Eindhoven

17. Did we meet before?
17

18. 18
Sinds 2008
60+
specialisten
350+
klanten
AMS
EHV
RTM
18

19. Services
19
New product
design
UX design Training and
Academy

20. Een vertrouwd online
reisplatform voor
mindervaliden in Rotterdam.
NEW PRODUCT DESIGN
Vervoer Op Maat
Zorgeloos van
A(lexandrium)
naar B(lijdorp)

21. UX DESIGN
In 60 seconden
zelf je koffers
inchecken
Voor SITA ontwierpen we een
user interface waarmee
reizigers binnen één minuut
zelf hun bagage kunnen
inchecken. In hun eigen taal
en in de herkenbare kleuren
van de vliegmaatschappij.

22. Waarde van
UX Design

27. Wie doet wat

28. Wat is UX?

29. Utility
The product is useful
It solves my problem
It fits my need
UTILITY
it is useful
From a user perspective

30. Usability
The product is easy to use
I can use it efficiently
I understand the
information it provides
Christian Rohrer, 2008
From a user perspective
USABILITY
It is easy to use
UTILITY
it is useful

31. Desirability
Christian Rohrer, 2008
From a user perspective
Is it enjoyable?
Do I want to use it?
Is it aesthetically pleasing?
Does it evoke a positive
emotional response?
USABILITY
It is easy to use
DESIRABILITY
I like the way the
product looks and feels
UTILITY
it is useful

32. tt
Brand Experience
My overall feeling about
the brand is good
I would recommend this
product or brand to
somebody else
Christian Rohrer, 2008
USABILITY
It is easy to use
DESIRABILITY
BRAND EXPERIENCE
I like the way the
product looks and feels
My overall feeling
about the brand
UTILITY
it is useful
From a user perspective

37. tt
USABILITY
It is easy to use
DESIRABILITY
BRAND EXPERIENCE
I like the way the
product looks and feels
My overall feeling
about the brand
UTILITY
it is useful
I have a certain idea about
the product or brand
I see how the product
looks and if it pleases me
I can try it and find out if I
can use it easily
Finally, I can tell if the
product is useful to me
From a user perspective

38. From a designers perspective

39. Jessy James Garret, 2000
From a designers perspective
Strategy
is where it all begins:
What do we, as a
company, want to get out
of the product?
What do our users want?

40. Jessy James Garret, 2000
From a design perspective
Scope
transforms strategy into
requirements. What
features will the product
include?

41. Jessy James Garret, 2000
From a design perspective
Structure
gives shape to the scope:
How will the pieces of the
product fit together and
behave

42. Jessy James Garret, 2000
From a design perspective
Skeleton
Makes structure concrete:
What components will
enable people to use the
product

43. Jessy James Garret, 2000
From a design perspective
Surface
Bring everything together
visually: What will the
finished product look like.

44. Jessy James Garret, 2000
From a design perspective

45. User Needs Requirements
Information
Architecture
Interface
design
Visual
design

47. Rollen?

48. UI
UX
Interaction
design
Front-end
development
Copy
Visual
design
Rollen?

49. 49
Product Owner
Test setup
Front-end
developer
Tech lead
and Scrum
master
Tester
Interaction
designer
Visual
designer
API
developer
Front-end
developer

50. Some Interaction Design Jobs

51. User Research
Create personas
Define user journeys
Information Architecture
Wireframe design
Prototyping
User testing
Some Interaction Design Jobs

52. User Research
Create personas
Define user journeys
Information Architecture
Wireframe design
Prototyping
User testing
Facilitate (creative) sessions
Present design work
Discuss with developers
Support product owner
Support scrum master
Design documentation
Some Interaction Design Jobs

53. User Research
Create personas
Define user journeys
Information Architecture
Wireframe design
Prototyping
User testing
Facilitate (creative) sessions
Present design work
Discuss with developers
Support product owner
Support scrum master
Design documentation
Keep up to date with design patterns
Go to meetups, conferences
Try out new tools
Lots of hackatons
Some Interaction Design Jobs

54. Looking out of the window
Programming
Project management stuff
And visual design work
No time for…

55. Some Visual Designer jobs

56. Define brand values
Create moodboards
Benchmarking
Define look & feel
Interface design
Design assets
Some Visual Designer jobs

57. Define brand values
Create moodboards
Benchmarking
Define look & feel
Interface design
Design assets
Create icons & illustrations.
Visual design documentation
Test visual design quality
Some Visual Designer jobs

58. Define brand values
Create moodboards
Benchmarking
Define look & feel
Interface design
Design assets
Create icons & illustrations.
Visual design documentation
Test visual design quality
Keep up to date with platform design
Keep up to date with technical capabilities
Help team members with presentations
Some Visual Designer jobs

59. Looking out of the window
Programming
Project management stuff
And interaction design work
No time for…

60. What’s next?

61. Verder specialiseren?
Industrieel
ontwerp
User Experience Interactie ?
61

62. Methodology
62

63. New ways of interaction
63

64. New contexts
64

65. UX specific + device
65

66. New hardware
66

67. Verder specialiseren?
Industrieel
ontwerp
User Experience Interactie Drone UX
67

68. Dus?

69. 1. UX is belangrijk

70. 2. Binnen UX zullen
vele nieuwe rollen
ontstaan

71. 3. UX is best heel
veel

73. Can you “do the UX” for us?
www.hike.one
twitter: @realhikeone
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