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Template: Financial Sanity Check

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It is not enough to build a business model that pleases customers and users. We need business models that also creates profit for your company. Before you invest your savings, we recommend to perform a quick financial sanity check.

To find out more about Orange Hills visit http://www.orangehills.de.

Published in: Business

Template: Financial Sanity Check

  1. 1. FINANCIAL SANITY CHECKOrange HillsTM GmbH | www.orangehills.de | Follow us on Twitter: @orangehillsgmbh © 2017 Orange HillsTM GmbH. All rights reserved. Operating profit (EBIT) Net profit (EAT) Interest & taxes Accumulated Year 2Year 1 Q4Q3Q2Q1 Diff. churn rate)(acquisition ratecustomer base Year 4Year 3 Year 5Revenue [€] Primary target group Costs [€] Profit [€] Depreciation & amortisation General & administration Total Delivery & logistics Production & operations Customer acquisition & retention Number of customers € Who is our sales target? Depreciation = Costs due to decreased value of tangible assets (machinery, IT etc.) Examples: + R&D expenses + Office rent + Insurances Examples: + Corporate tax + (Municipal) Trade tax + Finance costs Examples: + Freight & shipping + Delivery staff + Inventory Examples: + Raw materials + Production staff + Storing Examples: + Marketing campaigns + Marketing & sales staff + CRM software Amortisation = Costs incurred from the acquisition of intangible assets (licenses, patents etc.) Valid? Valid? revenue costsEBIT % recurring % recurring % recurring % recurring % recurring % recurring % recurring % recurring CLV Yes No Maybe Yes No Maybe Yes No Maybe Yes No Maybe Yes No Maybe Yes No Maybe Yes No Maybe Yes No Maybe Yes No Maybe Yes No Maybe Yes No Maybe Yes No Maybe Yes No Maybe Yes No Maybe Yes No Maybe Yes No Maybe Yes No Maybe Yes No Maybe Yes No Maybe Yes No Maybe Yes No Maybe Yes No Maybe Yes No Maybe Yes No Maybe Yes No Maybe Yes No Maybe Yes No Maybe Yes No Maybe Yes No Maybe Yes No Maybe Yes No Maybe Yes No Maybe Yes No Maybe Yes No Maybe Yes No Maybe Yes No Maybe Yes No Maybe Yes No Maybe Yes No Maybe Yes No Maybe Yes No Maybe Yes No Maybe Yes No Maybe Yes No Maybe Yes No Maybe Yes No Maybe Yes No Maybe Yes No Maybe Yes No Maybe Yes No Maybe Yes No Maybe Yes No Maybe Yes No Maybe Yes No Maybe Yes No Maybe Yes No Maybe Yes No Maybe Yes No Maybe Yes No Maybe Yes No Maybe Yes No Maybe Yes No Maybe Yes No Maybe Yes No Maybe Team DateIteration 1 2 3

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