1. @meedabyte #pdcanvas
The Platform
Design Toolkit
…In the making

2. @meedabyte #pdcanvas
To be used:
• Design with platforms in mind
• Identify value creation contexts
• Identify peer segments and actors
• Identify opportunities (emerging transact.)
• Create new channels
• Identify community support services
• Identify exchange currencies

3. @meedabyte #pdcanvas
A bit of context

4. @meedabyte #pdcanvas
Rel. in June 2013
as an iteration of the
Business Model Canvas
Key community
Feedbacks:
- doesn’t show logical value
flows
- BM Canvas structure not
good for non linear business
- doesn’t model platform
lifecycle
- doesn’t help to hack growth

5. @meedabyte #pdcanvas
Few months later:
- Two Workshops held
(Barcelona Design Thinking Week, Frontiers of Interaction 13)
- Applied in some business contexts
- Community feedbacks gathered and incorporated
in Platform Design Canvas 0.2
- A new tool: The Platform Motivations Matrix

6. @meedabyte #pdcanvas
Now working on a
“Platform Design Toolkit”
(more than a single canvas)

7. @meedabyte #pdcanvas
Newly Born:
The Platform
Motivations Matrix
(v 0.1)

8. @meedabyte #pdcanvas
A derivation and specialization, of a rather classical
and well known design thinking tool, i.e. the
stakeholder motivations matrix.
Motivation matrixes are often used by Service
Designer all over the world to identify and investigate
the motivations behind each single entity that
interacts within a service context.

9. @meedabyte #pdcanvas
In any context where it has to do with a number of
internal and external actors, it’s crucial to understand
the role their motivations play while they participate
in value co-creation.
The analysis of the value creation process is a critical
step for understanding the platform: motivations are
inextricably linked with that process and, therefore,
are essential to understand.

11. @meedabyte #pdcanvas
Updated:
The Platform Design
Canvas (v 0.2)

14. Mostly
Social /
Community
dynamics
(shared value)
Mostly p2p
dynamics
(exhanged value)

15. What’s the
intrinsic
motivation to
participate?
(problem solved
for peer
segments)

16. What are the key
stakeholders
contributing to the
platform operation and
mission?

17. What peer segments
are present in the
ecosystem? They could
be producers,
consumers or
prosumers playing both
the roles

18. What are the recurring
transactions between
the peer segments
composing the
ecosystem?

19. Through which channels
do the peer segments
get in contact and
execute transactions?

20. How is the value
exchanged and in what
forms?

21. What are the key
components of the
platform? (resources,
formats, infrastructures)

22. What services are
available for the
community to support
value creation?

23. How is the value
extracted and in what
forms?

24. Examples
(new ones coming soon)

25. iOS
App store
New Use Cases
Apple
App checking
Promotions
WWDC
Cash flows for
devs
Brand visibility
Ad interaction
Developers
App purchase
Indie studios
App review
App recommen.
Dev houses
Users
App store
Tech Firms
IDE
SMBs
AD network
Payment GW
30% fee on transactions
IDE access fee
Apps purchase / Money
Reviews / Cred

26. Wordpress
Starting a blog
New Use Cases
Wordpress
Wordcamp
Third party
stores/ecosystem
Runnnig Wp.org
Browser
providers
Personalized L&F
Brand visibility
Premium Theme
purchhase
wp.com
Developers
Bloggers
Purchases on
Third party shops
Agencies
Upgrading a blog
Developers
Tech Firms
Wp.org
Wordpress SW
Wp.com
WP backends
LAMP Stack
Fees for services
Third Party
marketplaces
WP.com upgrades / Money
Reviews / Cred
WP.com Theme upgrades / Money
Free Code

27. @meedabyte #pdcanvas
Complete Presentation and
Step By Step Guide:
http://bit.ly/PDToolkitGuide
Links to the templates bundle:
https://bitly.com/bundles/o_2
ga0t49k4i/2

28. THANKS
get in touch!
@meedabyte
workshops & consulting