Cloud Innovation Day - Commonwealth of PA v11.3

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© 2016 IBM Corporation
For the Commonwealth of PA and Harrisburg area clients
IBM Cloud Innovation Day

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IBM Team
Brenda Decker
VP, IBM Global Government and
Brennan Preine, Senior Cloud Advisor
Mike Sylvia
IBM Distinguished Engineer and
Cloud Advisor for the state of California
Don Vanderwiel
Executive Security Architect
Tara Garrison
Watson Analytics
Eric Smith
Watson Client Architect,
Cognitive Services
Andrew Moynahan
Senior DevOps Specialist
David New
Public Sector Cloud Leader
Brennan Preine
Senior Cloud Advisor

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Success in Cloud 2.0 and Digital Transformation
Brenda Decker, VP, IBM Global Government and Brennan Preine, Senior Cloud Advisor
Hybrid is the Path to Cloud- Protectingand Extendingyour IT Investments
Mike Sylvia, IBM Distinguished Engineer and Cloud Advisor for the state of California
How Security and Compliance Can Be an Enabler for Cloud
Don Vanderwiel, Executive Security Architect and David New, Public Sector Cloud Leader
New Ways to Unlock your Data in the Cloud
Tara Garrison, Watson Analytics and Eric Smith, Watson Client Architect, Cognitive Services
Agenda
Break
Deployment Considerations with Hybrid Applications
Andrew Moynahan, Senior DevOps Specialist
Workloads - Where do I Start?
Brennan Preine, Senior Cloud Advisor

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Success in Cloud 2.0 and
Digital Transformation

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By 2020, 95 percent of the top 100
enterprise software companies will have
incorporated one or more cognitive
technologies2
80% of CxOs are experimenting with
different business models or thinking
of doing so1
1. Redefining Boundaries, Insights from the Global C-suite Study, IBM Institute for Business Value, 2015
2. Cognitive technologies enhance enterprise software, Deloitte, 2016
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© 2016 IBM Corporation© 2015 IBM Corporation
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2. Hybrid Integration
to unlock existing
data and
applications
3. DevOps Productivity
to develop, experiment
and iterate at speed
1. Choice with Consistency
to put the right workload
in the right place
4. Powerful, Accessible
Data & Analytics
5. Cognitive Solutions
to build understanding and
learning into decisions and
interactions
to extract deeper insight
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Cloud isa competitive asset that expands economic potential, promoting agility, security,
efficiency and cost control
Source: NIST, IBM IBV Power of cloud study
Cloud’s essential
characteristics
Resource Pooling
Broad
Network
Access
Rapid
Elasticity
On-demand
self service
Measured
service
Cloud computing is a pay-per-use
consumption and delivery model that
enables real-time delivery of
configurable computing resources Speed, agility, and scalability
Cloud empowers 6 benefits for governments
Security rich and highly
available
Improved Efficiency
Cost optimized
Masked complexity
Ecosystem connectivity

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Cloud can drive significant transformation inthe public sector to create value and
promote sustainability
EFFICIENT
ORGANIZATION
 Simple and faster
processes drive internal
efficiency
 Cost savings through the
consolidation of back office
operations
 IT capacity can be readily
aligned to roadmap of
future
NEW REVENUE
STREAM
 Agencies can provide
services to other
government entities or
local businesses
 Regional clouds can
reduce need for
standalone systems
 Value-added services can
be introduced
ECOSYSTEM
ENABLEMENT
 Third-party services can be
extended into government
ecosystem and consume
API
 Open collaboration and
sharing can be expanded
 Innovation can be
introduced across
systemically

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Hybrid Cloud Entry Points
Deploy with Flexibility
(Existing Solutions)
Optimize existing solutions with choice in
cloud deployment
Value: flexibility, cost, portability
Extend with Cloud Based Services
(Cloud Enabled Solutions)
Enhance cloud enabled solutions using new
cloud native services to increase value.
Value: Extension of business value
Born on the Cloud
(Cloud Native Solutions)
Innovate by using and creating new cloud native
solutions
Value: Innovation, Business agility
Cloud Enabled Cloud Native
Optimize Enhance Innovate

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Hybrid clouds are also solving avariety ITconcerns.
Manage the IT environment holistically
via a single pane of glass
Systems of engagement Systems of record
Link new social and mobile systems
to core business systems
Claims
Underwriting
Off premise On premise
Data protection and resilience
Data sync
Integration of new and
legacy systems (2 speed IT)
Complexity of cloud management
Traditional IT
PrivatePublic
Burst to public cloud to gain
additional capacity
Private
Insufficient capacity for
high-performance workloads
PrivatePublic
Reserve capacity for peak
application demands
Tap into public cloud resources dynamically when a
shortage occurs on private cloud
Use private cloud normally and switch to
public cloud to recover files and data
Enable workloads to move seamlessly
between clouds
PrivatePublic
Workload portability
Able to be implemented quickly, without infrastructure or application changes
More complex deployment, possibly requiring infrastructure or application changes
Public

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State of Ohio Model CalCloud Model
GTA Hybrid Model
 Initially co-located/co-managed Private
Cloud
 Short Term: Private cloud delivers
transformation and reduction in IT
resources/costs
 Progress to a Hybrid Cloud model (like in
Georgia)
 IaaS model: All IT consumed on a “pay by
the drink” basis
 Delivered via a simple service catalog
 Optional additional services can be provided
 Premise-based managed private cloud for both
legacy and closely regulated workloads
 Orchestration and brokerage of cloud for non-
regulated and approved compliant workloads
(Gravitant for SoftLayer or others)
State of TN
 Moving System Z workload out to cloud
 Integrating back with existing interface
systems
 Potential to extend to zLinux hybrid cloud
State Clients are Extending Private Cloud toaHybrid Model
- IBM Experience

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Key Benefits toGovernment of Hybrid Cloud
 Stimulating economic growth
 Building a bridge to the future
 Guaranteeing data residency
 Safeguarding against evolving threats
 Balancing government-wide standardization with agency-specific autonomy
 Innovating services
 Delivering new engagement models

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Hybrid is the Path to Cloud
Protecting and Extending your IT
Investments

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Key Takeaways
– Hybrid cloud enables and accelerates the
digital transformation required to disrupt
– and to avoid being disrupted
– Enterprises require both IT flexibility and
control
– Effective hybridity requires more than just
connecting environments
– IBM has the comprehensive set of
integrated hybrid cloud capabilities and
expertise across all required layers of
cloud to meet your needs

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What is hybrid cloud?

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Cloud
deployments
come in many
forms
For most large
enterprises,
hybrid cloud
will be the
most
impactful and
enabling Successful hybrid clouds deliver
• Developer productivity
• Integration
• Portability
• Data and analytics
• Visibility, control and security
Hybrid cloud The connection of one or more
clouds to on-premises systems and/or the
connection of one or more clouds to other clouds
PRIVATE
PUBLIC
ON-PREM IT

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The Digital Enterprise operates at multiple speeds
Core
enterprise
Digital
ecosystem
Traditional Projects
The capabilities to capitalize on your
institutional knowledge and
investments
New Projects
The speed and agility to drive
innovation and growth
Multi-Speed IT

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Ahybrid cloud enables multi-speed IT
Composable environments to rapidly build/deploy new cloud-native & mobile solutions
Flexibility to move apps to the cloud as-is or build cloud native solutions
Leverage existing investments by connecting them to cloud services
Cloud Native
Solutions
Cloud Enabled
Solutions
Multi-speed IT
Partners Apps Access
Info Process Interaction
Core
enterprise
Digital
ecosystem

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DIFFERENTIATED
through best of breed
content & capabilities
COMPOSABLE
sourced from
multiple ecosystems
RESPONSIVE
continuously reinvented
& adapting to change
Hybrid cloud willdefine the next era of innovation…
On or Off Premises
Platform
Development,
Infrastructure, Data,
Application, Mobile,
Operational …
Infrastructure
Compute, Network,
Storage…
Software
Analytics, Mobile, Social
Security, Commerce…
Business Process
ERP, CRM,
Human Resources…
Content
News, Data,
Music, Video…
Dynamic
Business Services
& Processes

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How can I use hybrid?

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Where tostart withhybrid?
Most combine three common approaches
Deploy with new flexibility
Existing Solutions
Optimize existing solutions with
choice in cloud deployment
Value: Flexibility, cost,
portability
Optimize
Extend with Cloud Based
Services
Cloud Enabled Solutions
Enhance cloud enabled solutions
using new cloud native services to
increase value
Value: Extension of business
value
Enhance
Born on the Cloud
Cloud Native Solutions
Innovate by using and creating new
cloud native solutions
Value: Innovation, Business
agility
Innovate

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There are several common use cases for hybrid cloud
Next Gen Hybrid Workloads Hybrid Cloud
Brokerage &
Management
Hybrid Infrastructure Scale Out
Independent
Workloads
SOE - SOR
Integration
Portability &
Optimization
Backup and
Archive
Capacity
Access
Disaster
Recovery
Choose private,
public or hybrid
cloud based on
independent
workload
requirements
Systems of
Record on
Private and
Systems of
Engagement
on Public
Application
and/or data are
portable and can
go to and from
public and
private for
improved
optimization
Planned or Policy
based
Management
and sourcing
across multiple
environments
(infrastructure,
platform & app)
Leverage off-
premises
resources for
backup and
archiving of on-
premises
resources
Opportunistic
use of public
cloud as
additional
resource for
large jobs (e.g.,
HPC, BigData,
Batch)
Setup and make
available a
parallel
environment off-
premises
Private Public
App Ａ
App Ｂ
App Ｃ
App Ａ
App Ｂ
App Ｃ
Private Public
App Ａ
App Ｂ
App Ｃ
App Ａ
App Ｂ
App Ｃ
EnvironmentEnvironment
ServiceService
Private Public
AppApp
Dev / TestProduction
EnvironmentEnvironment
ServiceService
Private Public
AppApp
Dev / TestProduction
Private Public
App BApp Ａ
Private Public
App BApp Ａ
Private Public
App Ａ
Public
Policy
Private Public
App Ａ
Data Store Data Store
App Ａ
Data Sync.
Private Public
App Ａ
Data Store Data Store
App Ａ
Data Sync.
Private Public
App Ａ
App A (1) App A (2)
Private Public
App
Data

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What do I need to consider when
using hybrid cloud?

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Hybrid helps
businesses
accelerate their
digital
transformations,
but moving to the
cloud introduces
challenges
Business processes and transactions span multiple
environments
creating new risk for security, visibility and control at each touch
point
Maximizing flexibility for the future
to use any data, apps, services, and mobile
devices as needs change going forward
Fast, secure access to only the data
your application needs
identifying, integrating, and analyzing
the right data from the vast types
and volumes available

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Successful hybrid cloud implementation requires abalance between the needs of ITand
the LoBs/Agencies
AgilityControl & Reliability
LoB/Agency needs
• Flexibility
• Choice
• Speed
• Variable cost
• Options for
managed services
IT needs
• Visibility & control
• Compliance
• Governance
• Cost Management
• Scale with
consistency
• Security
Multiple
SaaS
Multiple
PaaS
Multiple
IaaS
New
Vblock IBM Exadata
Other Other Other
Traditional
Enterprise
Focus on non-functional Focus on functional
Cloud Enabled
Cloud Native Apps/Services

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Managed Services
Cloud Brokerage Services
Service
Catalog
Hybrid
Cloud Services
Innovation
Platform
Service
Mgmt &
Orch
Integration
Services
Managed Services
• Provision across providers through a
single portal
• Based on enterprise policies
• Enable controlled self service
• Workflows for managing approvals
and costs
• Tailored catalog using pre-built assets
speeding implementation
• Pattern maintenance as a managed
service
• Orchestration to manage patterns
and workflows
• Service Management integration to
extend policies and controls
• Industry best practices to build and
deliver innovative solutions
• Dev/Ops services speeds application
lifecycle
• Open by design to support born on the
cloud micro-services architectures
• Taps into 100s of services to rapidly
compose and deliver innovative solutions
• Gateway & connector services to
securely connect enterprise to the
cloud
• Deliver data closer to the end user
• API management services to expose
applications & data sets into API
economy.
• Base services across on and off
premises(e.g. patch, incident, backup)
• Modular services used based on workload
requirements
• Automated Dev/Ops for continuous delivery
and operations
Automation of the cloud
lifecycle for planning,
deployment, and cost control
Platform for creating, deploying
and managing the new
innovative solutions
Services providing secure access
for enterprise applications and
data to cloud
Modular managed services to meet
workload requirements and provide
options for support
Patterns based catalog to
automatically extend Enterprise IT
controls on & off premises
Successful hybrid cloud implementations are enabled by a complete set of key services
and capabilities

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IBM is the only
provider with a
complete hybrid
cloud solution

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98%
reduction in critical events
through predictive analytics
60%
faster problem search and
diagnosis by analyzing
patterns from log data
80+
points of integration
supported, including
industry standard DBs and
ERP systems
675 million
messages and
$1 trillion
in financial traffic per day
2,000x
increase in speed by moving
analytics closer to the data
77,000
active developers are using
Watson tools through Bluemix
400+
cloud patents in 2015
20+
acquisitions for new and
enhanced cloud capabilities
40,000+
Cloud consultants and
experts
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global SoftLayer
cloud centers
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of the top 50 Fortune
500 companies use
IBM’s cloud
capabilities $9.4 billion in cloud revenue over trailing 12 months
65% growth through three quarters
“IBM is ranked as the #1 hybrid cloud provider for the enterprise”
SynergyResearchGroup,WallStreetJournal

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All Relevant Software now available on the Cloud
Supporting New Opportunities
New Support for Developers
New Delivery Choices
IBM continues
to grow and
expand on the
broadest
available
foundation for
Hybrid Cloud

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Where tostart withhybrid?
Most combine three common approaches
Deploy with new flexibility
Existing Solutions
Optimize existing solutions with
choice in cloud deployment
Value: Flexibility, cost,
portability
Optimize
Extend with Cloud Based
Services
Cloud Enabled Solutions
Enhance cloud enabled solutions
using new cloud native services to
increase value
Value: Extension of business
value
Enhance
Born on the Cloud
Cloud Native Solutions
Innovate by using and creating new
cloud native solutions
Value: Innovation, Business
agility
Innovate
Cloud
Delivered
Traditional middleware
deployed or managed in
cloud environments
Cloud
Connected
Software delivered in
the cloud, enhanced
with cloud services
Cloud
Platforms
Cloud native platform,
infrastructure, and
DevOps services for
building cloud solutions
IBM’s comprehensive Hybrid Cloud Offerings support all three …

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IBM’s Hybrid Cloud Offerings
The flexibility to deploy existing middleware on cloud …
DevOps
• Greenhat
• Netcool OI
• UrbanCode
• Control Desk
• Mobile QA
• Workload
Automation
• APM
Hybrid Integration
• IBM DataPower®
Gateway
• Integration Bus
• Messaging
• CastIron
• WebSphere
Service Registry
and Repository
App Platform
• WebSphere
Application Server
• MobileFirst
• Runtime Security
Smarter Process
• Business Process
Manager (BPM)
• Operational
Decision Manager
Patterns
Virtual
Machines Containers
Using the latest technologies … Across public and private clouds …
Cloud Managed
Services
Cloud
Delivered

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Connector Family
• Unlock the value of existing
existing Systems of Record by
connecting them to the cloud
Cloud
Connected
Hybrid Services
• Existing data exposed as APIs
for use in cloud environments
Hybrid Management
• Manage services across cloud and
traditional environments
• Orchestrate across traditional data
center and cloud computing resources
• Broker across cloud infrastructures and
services

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Cloud
Platforms
Delivered across
Local, Dedicated, and Public
environments
SoftLayer, CMS
and Bluebox
DevOps
Services in
Bluemix
Cloud Native
App Runtimes
and Services
Cloud Managed Services
IBM Blockchain DevOps Services

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Open source and open standards are the foundation of IBM's cloud platform … today
and going forward
Applications
Platform
Infrastructure

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IBM has a broad Cloud BusinessApplication (SaaS) portfolio that addressesbusiness
and ITrequirements
100+ SaaS offerings aligned to business and IT
Industry
Public Safety
Energy Analytics
Cognitive Systems
Analytics
Performance Management
Predictive Analytics
Content Management
Smarter Process
Business Process
Management
LineofBusiness/AgencyIT
Commerce
B2B/B2C Commerce
Merchandising
Spend Management
B2B Integration
Marketing
Digital Marketing
Lead Management
Customer Analytics
Real-time Personalization
Social and Email
Communities
File Sharing
Email
Meetings
Human Resources
Talent Acquisition
Employee Engagement
Workforce Analytics
Security
Fraud Detection
Mobile Device Management
Operational
Visibility
Service Management
Internet of Things

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Hybrid is the Path to Cloud

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Key Takeaways
– Hybrid cloud enables and accelerates the
digital transformation required to disrupt
– and to avoid being disrupted
– Enterprises require both IT flexibility and
control
– Effective hybridity requires more than just
connecting environments
– IBM has the comprehensive set of
integrated hybrid cloud capabilities and
expertise across all required layers of
cloud to meet your needs

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Optimize
any app
3. Deploy workloads for
best fit
Local
On-Prem
Public
Dedicated
Connect
existing apps and
data
2. Connect to cloud -
publish or consume
apps and data,
effortlesslyIBM Cloud Connect
Create
new cloud apps
Build new cloud native
apps with high
productivity
1.
How willyou create the future?

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Where tobegin? Visit the IBM Cloud Marketplace
Discover and try the
IBM ecosystem of
business apps,
development
platforms and
infrastructure
400+ IBM and Business Partner offerings
ibm.com/marketplace

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How Security and Compliance
Can Be an Enabler for Cloud

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The cloud presents the opportunity toradically transform security practices
Dynamic Cloud Security
Standardized, automated,
agile, and elastic
Traditional Security
Manual, static,
and reactive
Cloud security is not only achievable, it is an opportunity
to drive the business, improve defenses and reduce risk

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We believe your approach tocloud security needs tobe:
Comprehensive – spanning all aspects
of technology, process and people
Proactive – discover vulnerabilities and
strive to remediate and mitigate ahead of
the threat
Intelligent – driven by integrating security
data, threat intelligence and analysis
Robust – managed 24 x 7 by qualified
experts

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Executive Summary
Cloud environments need to satisfy the same compliance
requirements as traditional IT, with same security tools, policies
and procedures, adapted for Cloud deployment
Cloud adoption requires security solutions covering Identity,
Protection and Insight to be extended to stand alone and hybrid
cloud
• Identity (user identification, access control and governance)
• Protection (infrastructure security, app and data security, risk mgmt)
• Insight (user activity, threat intelligence, compliance, cost)
Cloud adoption highlights changes to thinking about compliance
including adoption of “mutable compliance”
• Infrastructure IaaS compliance with SOC2, ISO27001/2 or similar
• Client-side workload compliance built on Infrastructure + Workload
• Software/service SaaS compliance built on Infrastructure + Service
Deploy Cloud offerings with extensive regulatory and compliance
assertions
• Address hybrid cloud use cases by leveraging underlying compliance of
IaaS, PaaS, SaaS layers With Integrated security capabilities
• Address hybrid cloud use cases by leveraging strong enterprise security
solutions and services
Cloud
Adoption
Security
concerns
Compliance
concerns
IBM Focus

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Top 10 ThingsYou Should Know
1. Cloud environments can use the same security tools, policies,
and procedures as traditional IT to satisfy the compliance
requirements of Cloud hosted applications and workloads
2. Leverage cloud provider’s APIs and logs for complete visibility
into your cloud environment
3. Identity: manage your users to identity lifecycle best practices
4. Protection: leverage IaaS/PaaS structure to move to a High
Availability, Disaster Recovery and a Business Continuity
architecture
5. Insight: use move to cloud as a means to improve your overall
IT asset management : know where your servers and what they
are doing at all times
6. Adopt “mutable compliance” thinking in your organization
7. Learn how to use an IaaS/PaaS SOC2 or ISO27001/2
certification as basis for your workload compliance assertions
8. Learn how to evaluate SaaS security and compliance
9. TRUE/FALSE: “Cloud is LESS secure than my traditional IT
environment
10.TRUE/FALSE: “It is harder for me to detect and respond to
attacks in a Cloud environment
Cloud
Adoption
Security
concerns
Compliance
concerns
IBM Focus

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Security overall
 Physical Security
 Network Security
 Identity and Access Management
 Data location – who controls this?
 Security Policy – yours or the providers (how much flexibility do you have?)
 Hardware – does the provider have secure HW? Intel Trusted Execution Technology (TXT) with Supermicro’s Trusted
Platform Module (TPM)
 Public, Private, Bare Metal – which is right for you?
 Flexibility in tools
 Regulations and Compliance
 End–to-end response services – do you have a plan?

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Your strategy begins by assessing your compliance and controls
SDLC, binary analysis, scanners,
webapp firewalls, transactional sec.
DLP, CMR, database activity
monitoring, encryption
GRC, IAM, VA/VM, patch
management, configuration
management, monitoring
NIDS/NIPS, firewalls, DPI, anti-
DDoS, QoS, DNSSEC, OAuth
Hardware & Software RoT & API’s
Host-based firewalls, HIDS/HIPS,
integrity & file/log management,
encryption, masking
Physical plant security, CCTV,
guards
 Firewalls
 Code review
 WAF
 Encryption
 Unique user IDs
 Anti-virus
 Monitoring/IDS/IPS
 Patch/vulnerability management
 Physical access control
 Two-factor authentication
Source: The Cloud Security Alliance
Example: PCI Compliance

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IBM Cloud Solutions - From traditional on-premise toSaaS
Standardization; OPEX savings; faster time to value
Networking
Storage
Servers
Virtualization
O/S
Middleware
Runtime
Data
Applications
Traditional
On-Premises
Networking
Storage
Servers
Virtualization
O/S
Middleware
Runtime
Data
Applications
Platform as a
Service
Networking
Storage
Servers
Virtualization
O/S
Middleware
Runtime
Data
Applications
Software
as a Service
Networking
Storage
Servers
Virtualization
Runtime
Data
Applications
Managed Infrastructure
as a Service
Vendor Manages in CloudClient Manages
Networking
Storage
Servers
Virtualization
Middleware
Runtime
Data
Applications
Infrastructure as a
Service
O/S O/S
Middleware

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Security examples
 How do you prevent intrusions and what do you do for intrusion detection?
 How do I extend my identify management solutions into the cloud?
 How do you manage data breaches? Who is responsible for my data that I put in your cloud?
 How do I extend my encryption schemes in the cloud both in transit and at rest?
 Can you help us with security scanning and preventative protection?

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Security Services
 Security Policy - Customer security document (CSD)
 Security Compliance
 Audit Support
 Patch Management
 Health checking
 Security Management (ISA, SSM, SIA, etc)
 ID mgmt - IBM
 Regulatory Team Support
 ID Provisioning - Customer
 ID Secondary Controls (reval, CBN, QEV) - Customer
 User ID activity Monitoring
 2 Factor Authentication
 Managed Malware
 URL Filtering
 Physical Security
 Host Intrusion Detection
 Security Event and Log Management (SELM)
 Security Information and Event Management (SIEM)
 Network Intrusion Detection
 Managed Firewall
 VPN Gateway mgmt
 UTM management
 Vulnerability Scanning
 X-Force Threat Analysis Service
 Emergency Response
 Cybersecurity Bundle
 Penetration Testing
 Security Risk Assessment
 Data Security Strategy and Assessment

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IBM’s Managed Security Services map toeach cloud layer
and function
Software as a Service
 Application security testing and management
 Web Defense (Web App Firewall and DDoS Protection)
 Email and Content Security
Platform as a Service
 Identity and access management for cloud (Lighthouse)
 Data security (encryption and monitoring)
Infrastructure as a Service
 Firewall/Unified Threat Management and Monitoring
 Network intrusion detection & prevention
 Security event and log management
 Vulnerability scanning and management
 Host-based intrusion detection & prevention for servers
 Managed Security Information and Event Management

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SoftLayer support deployment of regulated workloads through extensive compliance
and clear delineation of roles and responsibilities
 SoftLayer is compliant with major industry and regulatory standards
(*) FedRAMP is for dedicated, special purpose FedRAMP data centers located in USA. FedRAMP certification will NOT apply to commercial data centers; FCC ATO
received in 2Q 2015, JAB-based pATO on target for YE 2015
(~) Data centers are added to the SoftLayer audit/review cycle in the next available cycle after DC goes live. Because each (commercial) data center is managed to the
same standards and procedures, we assert that we will (easily) achieve compliance certifications for each new data center as it is added to the SoftLayer audit cycle
($) IBM Watson for Life Sciences Cloud (LSD) includes qualified cloud infrastructure and validated operational tools including Automated Evidence Tool (AET) for IQ/OQ
(#) ITAR will come in stages, starting with ITAR for Federal Data Centers

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SoftLayer supports clients and their HIPAAworkloads through itspolicies and
procedures; SoftLayer willsign a BAAwithclients as needed
 HIPAA
− There is no HIPAA compliance process available explicitly for data centers
 SoftLayer will sign a BAA with clients
 SoftLayer is suited to host HIPAA workloads through its bare metal and
single-tenant/dedicated private cloud offerings
− We do not recommend hosting a HIPAA workload on multi-tenant virtual server based cloud offering
− Best practice is to host sensitive, regulated workloads in a single-tenant virtual server/dedicated physical server (“bare metal
servers”)/storage with data encryption
Impact: SoftLayer is a safe place to host a HIPAA regulated, PHI-relevant workload
Customers can be confident in the effectiveness of their existing controls as extended into the cloud environment – they don’t
have to add new controls simply because the data has moved to the cloud.

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SoftLayer is hasAgency-basedAuthority toOperate from FCC
 SoftLayer worked directly with FCC to achieve a FedRAMP compliant ATO, verified by the FedRAMP
Project Management Office
− FedRAMP Ready systems allow potential agency customers and authorizing officials a starting point to initiate an
authorization
 Authorized data centers are part of SoftLayer Federal Cloud (SFC)
− Two Federal data centers in Richardson, TX and Ashburn, VA only
− “Systems with more complete documentation or assessments by an accredited 3PAO will allow potential agency
customers and authorizing officials to go through the assessment and authorization process more rapidly to become
FedRAMP compliant."
 This means that a customer who is or has a sponsoring agency can pursue an agency specific Authority to
Operate for their workload on SoftLayer based on the FedRAMP Ready status and documentation
 In addition to the JAB provisional authorization, SoftLayer will also pursue Agency Authority to Operate
(ATOs) for those organizations requiring FedRAMP 2.0 processes and plans
− This will provide a faster method to ATO
Impact: FedRAMP is a US Government-wide program that provides a standardized approach to security assessment,
authorization, and continuous monitoring for cloud products and services.
FedRAMP provides a streamlined approach to accelerating security assessments, authorizations and the adoption of cloud
solutions enabling time, resource and cost savings for agencies.

56
SoftLayer’s information security policies and security management approach is aligned
withUS Government standards and based onthe NIST 800-53 framework
 SP800-53 is a catalog of security and privacy controls originally defined for US federal government information systems
 Developed in response to the US Federal Information Security Management Act (FISMA)
 Security Assessment
and Authorization
 Planning
 Program Management
 Risk Assessment
 System and Services
Acquisition
 Awareness and Training
 Configuration Management
 Contingency Planning
 Incident Response
 Maintenance
 Media Protection
 Physical and Environment Protection
 Personnel Security
 System and Information Integrity
Operational ControlsManagement Controls
 Access Control
 Audit and Accountability
 Identification and
Authentication
 System and
Communications
Protection
Technical Controls

57
Customer Retains Operational Control of their workload
Responsibility
Data
Center
Manage
Bare Metal Environment Virtual Cloud
AT&T Workload
Management
Offering
Server
Provision
Automated
Server
Manage
Manual
Server
Manage
Virtual Server
Provision
Virtual Server
Manage
Bare Metal
Offering
(Bare Metal
Cloud)
As requested
by Customer
Bring Your Own
Virtualization
Bring Your Own
Virtualization
Private
(Virtualized,
Single and/or
Multi Tenant)
Cloud
Host for IBM
Virtual Cloud
Host for IBM
Virtual Cloud
Host for IBM
Virtual Cloud
Hypervisor
Virtual Server
Hypervisor
Virtual Server
= Customer’s administrators or their authorized agent, eg, IBM Delivery Teams
= IBM SoftLayer teams – manual support
= IBM SoftLayer automation
This includes assessment of what must be encrypted, backed up, and how everything will be managed

58
58
Break

59
59
New Ways to Unlock
your Data in the Cloud

60
Analytics and cloud
together:
Accelerating innovation
in the new cognitive era
IBM Analytics

61
Disruption is
the new catalyst
for growth.
Analytics is moving
from the select few to
the empowered many.
Technology is
dismantling barriers
to insight.
No more business as usual
Disrupt—or be disrupted.
Use insight to ignite innovation.
Use knowledge and context to
inform virtually every system,
process and customer
touchpoint.
Take informed action as
business events happen.
Create a culture in which just
about anyone—in any role—can
contribute to success.
Put powerful analytics in the hands
of your team to uncover patterns,
pursue ideas and improve
decisions.
Identify new places to capitalize on
insight to drive business
transformation.
Build an IT environment with easy
access to virtually all types of data:
structured, unstructured, internal,
external.
Maximize use of open source and
cloud technologies along with on-
premises investments to speed
innovation.
Create IT strategies that enable
stakeholders to source, refine and
publish their own trusted data for
analysis.

62
A new economy is
emerging in which
insight is the basis
for creating value in
practically all roles
and industries.
Opportunities
to extract
insight
Insights fuel
virtually every
employee
interaction,
decision,
application
and process.
Innovate
Optimize outcomes
Balance limited
resources
Gain competitive
advantage
Differentiate
and disrupt
From idea to value overnight:
Insight-driven disruption is the new norm

63
The momentum is clear: More businesses are turning tothe cloud for their data
management and analytics
1 IDC, IDC FutureScape: Worldwide Healthcare 2015 Predictions, Doc #252696, December 2014.
2 IBM, Raising the game: The IBM Business Tech Trends Study, August 2014.
3 The Cloud Grows Up, Oxford Economics and SAP, 2014.
4. IDC FutureScape: Worldwide Cloud 2015 Predictions, IDC, 2014
of healthcare
data will pass
through the
cloud.1
of pacesetters use big
data and analytics to
accelerate innovation
Of enterprise IT
organizations will commit
to hybrid cloud before
2016.4
By 2018,
of enterprises
expect the adoption
of cloud computing
to have a significant impact on new
business models.3
of products and services.280% 57%
44% 65%

64
Cloud: Platform for the cognitive era’s new digital builders
1 IBM, Inside the mind of Generation D, October 2014
Enables immediate access to
available data inside and outside
the organization
Helps more people do more
with data using self-service
analytics on the cloud
Moves insights through the
organization quickly to
accelerate business change
Leading companies
are six times more
likely to use cloud
for big data and
analytics initiatives.1

65
65
Transform how you Compete with
cloud and analytics

66
Cloud and analytics create new possibilities for industries
Transportation
What if data could
make transportation
more efficient?
Retail
What if grocers could
build a new app and
launch it to the public in
less than three months?
Education
What if researchers
could ask questions in
natural language and get
new questions to
consider in return?
Government
What if governments could
prepare their emergency
response one day ahead
of a disaster?
Insurance
What if insurance companies
could share documents
securely for a new level
of transparency?
Telecommunications
What if telecommunications
providers could increase
account representative
incentives through profit-
based compensation?

67
Developers
Need agility to get
to the marketplace
sooner
Complexities of
data sourcing and
preparation slow
them down.
Business users
Need to uncover
patterns, pursue
ideas, improve
decisions
To collaborate
effectively with data
scientists requires
finding data,
preparing it and
interpreting the
results—which takes
time they don’t have.
Data scientists
Need to deploy their
skills across the
organization and
produce value from
data sources
Need tools to
streamline algorithm
development so they
can deliver insight
faster.
Enterprise IT
Needs to empower
employees to use
insight from all
kinds of data all the
time
IT leaders’ limited
resources can’t
meet the growing
enterprisewide
appetite for
access to insights.
Helping you redefine roles across the enterprise

68
Sparking innovation and action
Empowered with insight, people can work in new ways.
Innovate quickly and enrich user experiences
Discover and visualize data easily
Transform departments, processes and operations through
industry expertise, third-party data and predictive analytics
Team with business users to identify focus areas and IT to
identify data and technology requirements
Build and optimize algorithms to improve insights that drive
better outcomes
Develop repeatable analytic models that can scale across the
organization to support transformational change
Use data, analytics, open source, cloud and consumption models
to accelerate insight adoption in virtually every decision
Developers can
Business users can
Data scientists can
Enterprise IT can

69
Developers and builders: Infuse insights intoapplications faster, more
securely withBluemix offerings onthe IBM Cloud
IBM Cloudant®
NoSQL DB
IBM DashDB™
In-memory,
in-database
analytics cloud
data warehouse
Apache Spark
High-performance
big data, machine
learning and
graph analytics
IBM BigInsights®
on Cloud
Security-rich data
environment
without
infrastructure’s
cost, complexity or
risk
IBM Internet of
Things Foundation
Visualization and
analysis of data
from multitudes of
interconnected
devices
IBM SoftLayer
Developers
IBM Bluemix™
developers
use pre-built services
to compose
applications faster.
Additional reusable
services
leverage streaming data,
geospatial analytics, time
series data and predictive
analytics.
Bluemix data and
analytics services
help streamline the building of
new classes of insight-driven
applications and turn data
into actionable insights.

70
SilverHook
turned to IBM
to help its app
meet the need
for speed and
deliver a
heightened fan
experience.
“Deploying apps faster, all-new capabilities—
it’s a whole different ballgame.”
—Nigel Hook, president, SilverHook Powerboats
The task
Silverhook needed an app that would improve racers’ safety and decision-making
ability and enhance the fan experience.
The choice
SilverHook’s development team, with the IBM jStart® team and Virtual Eye, used
IBM Internet of Things Foundation to glean important data, stream it directly to the
cloud and build an app quickly on the IBM Bluemix platform that would analyze
and deliver information in a format useful for racers and fans alike.
The result
A rich visualization delivered real-time technical information and alerts to the
racing team, race information to fans and a comprehensive analytics solution in
just three months—40 percent less time than planned.
SilverHook Powerboats’ ocean racing team struggled with more than 80 data
sources that affected safety and competitiveness—and an audience that needed
to be energized. A new app promised to achieve all of that, if only it could be
completed before the World Championships, just months away.
Developers

71
Analytics
on cloud
Simplified deployment—and
more than 40 empowering
solutions—make analytics
accessible to just
about everyone.
Marketing
• IBM Watson™
Analytics
• IBM Social Media
Analytics
Enterprise
• IBM Watson Analytics
• IBM SPSS Modeler
Gold
• IBM Cognos Analytics
Finance
• IBM Planning Analytics
• IBM Cognos Disclosure
Management
Operations
• IBM Maximo® Asset
Management
• IBM Counter Fraud
Management
• IBM Predictive
Maintenance
• IBM Intelligent Operations
Center
Risk
• IBM OpenPages®
GRC
• IBM Risk Content and
Data Service on Cloud
Sales
• IBM Incentive
Compensation
Management
Business users: The Cloud Shop inthe IBM Marketplace is whereyou can gain analytics
agility—whatever your industry

72
Marketing
Campaign planning,
return on investment
(ROI)
Sales
Customer
retention
Finance
Prioritizing
accounts
receivable
IT
Help-desk
case analysis
Operations
Warranty
analysis
HR
Identifying,
retaining key
employees
Explore data in plain language.
Uncover predictive variables that drive
outcomes.
Create stunning visualizations for
powerful storytelling.
Pull in Twitter data.
Connect to Dropbox-stored data; enrich
analysis with enterprise data.
Share insights; collaborate with
stakeholders.
Business users
Business users: IBM WatsonAnalytics guided, automated output helps
your team members find patterns and meaning

73
Benco turned to
IBM Watson
Analytics
software to put
traditional
buying
strategies under
the microscope.
“Watson Analytics—it’s like a Swiss Army
knife, there are so many projects we could
use it for.”
—Don Trybulski, marketing analyst, Benco Dental
The task
Benco Dental needed a way to analyze years of detailed historical information on
sales, pricing and customer behavior.
The choice
IBM Watson software completed analysis and presentation in a single, seamless step.
In five minutes, without prior training, Benco explored the data for key questions; after
30 minutes, it had the first revealing answer.
The result
Benco Dental got the answers it sought, debunked the volume discounts myth and
started a data-driven debate about more-efficient pricing models.
Like many of its competitors, dental supplier Benco Dental based its pricing on
volume discounts. But did this strategy actually motivate customers to place larger
orders?
Business users

74
Data scientists:Apache Spark onthe cloud isthe force behind a new class
of data-fueled intelligent applications
Data scientists
Now data scientists can access data, apply analytics and
deploy deep intelligence into virtually every application
100-times faster big data applications
Simplified, seamless access to enterprise data using familiar tools
Easier intelligent application development: Access data and
build analytics models quickly, and iterate fast with existing
programming languages
Spark as a service is now available on the Bluemix
platform
Launch capable across as many servers as needed
Easy to integrate with other applications across the enterprise

75
Enterprise IT
Cognitive
computing
Lets virtually
everyone use
existing data to
learn and reason
Hybrid cloud
Integrates data and
insights more
securely
Open platforms
Simplifies
development of
data-driven
applications
Embracing technology
transformation in the cognitive era
Enterprise IT:Accelerating innovation

76
Morningstar
counted on IBM
for massive,
elastic scalability,
performance
improvements
and greater up
time.
The task
Activate a persistent data store with real-time access to data, support for high-volume
user concurrency and integration capabilities.
The choice
Cloudant software, as a persistent data store at the edge (pulling from multiple
systems of record, starting with Netezza® technology) provided application
programming interface (API) and workload simplification.
The result
Cloudant software’s schemaless architecture and horizontal scalability gives
Morningstar’s users real-time access to reports and analytics generated by IBM
PureData® for Analytics.
Investment and financial services research company Morningstar needed a
persistent data store to maintain and access financial analytical reports.
Enterprise IT

77
77
Go external:
Fuel innovation with collaboration
outside your four walls

78
Transforming workinthe cloud
Use case: Claims optimization and fraud prevention
Claims management and a single view of the content (IBM Case Manager)
Highly secure external sharing of documents with the client (Box)
Access to content on mobile (Box)
Cloud storage of documents (Box)
[optional] Capture of physical loan documents (IBM Datacap)
Get the advantages of leading cloud,
social, security and mobile capabilities
with global reach—now on a security-
rich, cloud-based content management
and collaboration platform.
Streamlining operations
more securely and
creating a flexible,
customer-centric model

79
79
Use all data to create
clarity and take action

80
One of the world’s most widely used, most
comprehensive consumer “databases”
 IBM BigInsights on Cloud preconfigured with Twitter
content access
 IBM Insights for Twitter service on the IBM Bluemix
platform
 IBM Watson Analytics software for sophisticated,
predictive analytics with Twitter data
A network of more than 140,000 weather
sensors powered by the Internet of
Things (IoT)
 IBM Insights for Weather Bluemix data service
 IBM Insights for Weather for Select Industries: Access
to bundled, cloud-based, real-time weather data for
insurance, government, and energy and utilities
For business and development,
IBM analytics, industry and data
science expertise come together
with business data, open data
and real-time partner data.
Now, a new class of insight and
applications—and new data-
driven decision making—are
yours to command.
Create clarity and
take action using
a world of data

81
81
What makes IBM the
better choice?

82
Grow. Differentiate yourself. Build what matters.
IBM cloud is enabling business leaders to rethink what’s most important:
Powerful, accessible
analytics with
cognitive
World-class infrastructure | Digital innovation platform | Cloud business applications
DevOps
productivity
Choice of
run-times &
delivery
modes
Industrialized
hybrid cloud
IBM supports 47 of the top 50 Fortune 500 companies1
Your industrial-strength cloud data platform

83
IBM enables relentless innovation, helping you remove barriers tobecoming a cognitive
business
IBM Analytics on cloud can help you with consistent, open
and powerful choices across the cloud spectrum.
Put analytics
in the hands
of everyone.
Build a next
generation
analytics platform
with cloud
services.
Shorten
the distance
between data and
insight.

84
Visit ibm.com/analytics to
learn more
IBM Analytics

85
Watson & Cognitive Computing
Harrisburg University
April 7th, 2016

86
2.5 quintillion
bytes of new data
created daily
Spread across
enterprise, Web and
hybrid cloud
infrastructures
Are you ready for
the challenges
and
opportunities?
86

87
There are three capabilities that differentiate cognitive systems from traditional
programmed computing systems
87
Reasoning
They reason. They can understand information but
also the underlying ideas and concepts. This
reasoning ability can become more advanced over
time. It’s the difference between the reasoning
strategies we used as children to solve
mathematical problems, and then the strategies we
developed when we got into advanced math like
geometry, algebra and calculus.
Learning
They never stop learning. As a technology, this
means the system actually gets more valuable
with time. They develop “expertise”. Think about
what it means to be an expert- - it’s not about
executing a mathematical model. We don’t
consider our doctors to be experts in their fields
because they answer every question correctly.
We expect them to be able to reason and be
transparent about their reasoning, and expose
the rationale for why they came to a conclusion.
Understanding
Cognitive systems understand like humans
do, whether that’s through natural language
or the written word; vocal or visual.

88
Organized Data Watson APIs
Enable new kinds of engagement
Create better products
Improve your processes and operations
Leverage expertise
Enable new business models
Cognitive systems combine data, information and expertise
88

89
Analyst reports
tweets
Wire tap transcripts
Battlefield docs
E-mails
Texts
Forensic reports
Newspapers
Blogs
Wiki
Court rulings
International crime database
Stolen vehicle data
Missing persons data
Data, information, and expertise create
the foundation.
Cognitive systems rely oncollections of data and information
89

90
Analytics
Leveraging Big Data to
develop insights and
recommendations that
can be used to deepen
customer intimacy or
improve business
operations
Cognitive
Leveraging the IBM
Watson platform to
find information,
answers, concepts,
and insights based on
an understanding of
natural language
Experience
Leveraging IBM
Design Thinking to
create compelling user
experiences that are
intuitive, functional,
and easy to use.
By bringing together IBM’s core capabilities, wecan unlock insights from new data
frontiers and address these trends.
90

91
Retrieve and Rank
Message Resonance
Concept Expansion
Face Detection
Natural Language Classifier
Speech to Text
Text to Speech
Language Translation
Language Detection
Sentiment Analysis
Dialog
Retrieve and Rank
Image Link Extraction
Image Tagging
Text Extraction
Tradeoff Analytics
Entity Extraction
Tone Analyzer
Personality Insights
Taxonomy
Author Extraction
Concept Tagging
Relationship Extraction
Concept Insights
Relationship Extraction
Question & Answer
Feed Detection
Keyword Extraction
Visual Recognition
Watson’s APIs are the cognitive building
blocks that harness our data.
Natural Language C
lassifier
Tone Analyzer
Leverage WatsonAPIs toapply cognitive capabilities.
91

92
Engage withWatson as a Digital VirtualAgent
92
Potential APIs Used:
Captivate
Provide an engrossing
net new distribution
channel to better
understand customers.
Inform
Provide assurance to
customers via
personalized industry
specific knowledge
Retain
Inculcating a sense of
trust through a
consistent commitment
to individual wellness
Dialog Natural
Language
Classifier
Trade-off
Analytics
Text to
Speech
Personality
Insights

93
Empower withWatson for Customer-FacingAgents
93
Concept
Insights
Sentiment
Analysis
Speech to
Text
Trade-off
Analytics
Concept
Expansion
Potential APIs Used:
Standardize
Locate information to
answer every question
with consistently
accurate answers
Elevate
Improve agent
productivity and
workflow to better
handle customer queries
and improve conversion
Personalize
Foster a deeper
customer experience
with insights into
preferences, sentiment,
and personality

94
Watson Explorer Enterprise Edition
- Best of breed enterprise search
- On premise, public or private cloud
- Flexible connectivity framework
- Secure access per security model of
repository
- Search external and non-indexed
sources
- Unified view of customers, products,
and other entities
- Powerful application builder
- Collaboration tools
94
Brings information to the users creating a contextual view of data via flexible data aggregation, entity extraction & Cognitive
Services

95
Question & Answer* service
enables the user to ask in
natural language
Personality Insights* for
deeper understanding of
client
Data from enterprise
systems such as CRM,
DBMS, CMS and SCM
Analytics, in context
Activity feed for up-to-the-
moment information
Data-driven alerts
Content analytics to reveal insights
from unstructured data
Collaboration and
information sharing
*Uses Watson Cognitive APIs
Watson Explorer brings a 360degree view of enterpriseinformation

96
Highlights trends in unstructured content with powerful natural language processing, custom annotations for additional entity
insight and multiple analytic frameworks to visualize data
Facets Dashboard Document Analysis
Facet PairsDeviations/Trends Sentiment
Time Series
Connections
Watson ExplorerAdvanced Edition

97
Watson Explorer:An intelligent hub for hybrid cloud environments
97
Unified information
applications
On-premise
applications and data
Cloud-based services
•Watson Developer Cloud
•Alchemy API
•… and 3rd party public & private
cloud services
Public & private
internet sources
Watson Explorer
Public cloudPrivate cloud

98
98

99
99
Deployment
Considerations with
Hybrid Applications

100
2. Hybrid Integration
to unlock existing
data and
applications
3. DevOps Productivity
to develop, experiment
and iterate at speed
1. Choice with Consistency
to put the right workload
in the right place
4. Powerful, Accessible
Data & Analytics
5. Cognitive Solutions
to build understanding and
learning into decisions and
interactions
to extract deeper insight

102
Accelerate Software Delivery
Expanding collaboration to include customers, LOB and others to eliminate organization silos
Balance speed, cost, quality and risk
Automating manual processes across delivery lifecycle to eliminate waste/delays and compliance tracking
Reduce time to customer feedback
Enabling a customer feedback loop for continuous improvement
DevOps Lifecycle
Operations/ProductionDevelopment/TestCustomers Business Owners
Continuous Innovation, Feedback and Improvements
Monitor and Optimize
Plan and Measure Develop and Test Release and Deploy
DevOps - Enterprise capability for continuous service delivery that enables clients to
seize market opportunities and reduce time tocustomer feedback.

103
Full Stack Deployment
Composite Applications
Components
Re-usable Workflows Environment
Management
SIT
PROD
The “What”
The “How”
The “Where”
Deployment
Automation

104
Shared
Off-Premise
Cloud
Dedicated
On-Premise
Cloud
Traditional IT Dedicated
Off-Premise Cloud
Organizations choose the right mix for their business
Enterprise
Applications
Cloud Enabled
Cloud Native Apps/Services
Hybrid Cloud
The secure consumption of services from two or more sources, including
private cloud, public cloud, or traditional IT, to enable any or all of the
following:
• Integration of applications, data, and/or services
• Composition, orchestration and management of workloads
• Portability of data and applications
The Where: Hybrid Cloud –ACustomer Reality

105
Applications ina Hybrid World…
z/OS

108
Full Stack Deployment
Composite Applications
Components
Re-usable Workflows Environment
Management
SIT
PROD
The “What”
The “How”
The “Where”
Deployment
Automation

109
DevOps and Cloud adoption
Customization; higher costs; slower time to value
Standardization; lower costs; faster time to value
Networking
Storage
Servers
Virtualization
O/S
Middleware
Data
Applications
Platform
as a Service
PureApplication
System
IBM Cloud
Orchestrator
SoftLayer
IBM
DevOps
Services
IBM Patterns
Networking Networking
Storage Storage
Servers Servers
Virtualization Virtualization
O/S O/S
Middleware Middleware
Mid Config Mid Config
Data Data
Applications Applications
Traditional
On-Premises
Infrastructure
as a Service
Manual
UrbanCode
Deploy
UrbanCode
Deploy
Mid Config
IBM
Bluemix
UrbanCode
Deploy
Patterns
(provisioning &
deployment
only)
Automating for faster delivery with DevOps and Cloud

110
Hybrid Cloud Deployments through aSingle Point of Control
IBM Bluemix
On-prem Traditional IT
IBM Cloud Orchestrator
IBM PureApplication System
Manage application deployment across dev, test,
and production spanning multiple clouds
Key Points:
• Enable full stack deployments (OS, patterns
and applications) across hybrid cloud
applications
• Establish common toolchain framework with
plug points to support continuous delivery
Docker
UrbanCode
Deploy
IBM Dev-Test Environment as a
Service (IDTES)
z/OS

111
IBM UrbanCode Family
Drive down cost
 Reduce the amount of manual labor, resource wait-time, and rework with standard release processes and
tooling
Speed time to market
 Increase frequency of software delivery through automated, repeatable deployment processes
Reduce risk
 Manage change with coordinated release processes, audits, and traceability

112
Push Button Deployments
Role based security & gates
Scalable Architecture
1.2.3
System of Record
Everything is versioned & auditable
Easy to use process designer
Re-useable / Extensible
Integrations & Workflows
Continuous Delivery
Across Environments
Define your application
IBM UrbanCode Deploy (DeploymentAutomation)

113
Rapidly deploy application environments in3 simple steps
Provide portability acrossheterogeneous
virtual datacenter, private and public
clouds
3. Portable across different
virtualized infrastructure
Assemblemulti-tier applicationenvironments
and define auto-scalingpolicies to meet
operationalneeds.
2. Assemble multi-tier and scalable
environment blueprints
1. Create stacks
Load Balancer
Web
Servers
App
Servers
Database
Servers
Firewall
Describe full stack environmentsusing
infrastructurebuilding blockslike Images,
Middlewarescripts, and Applicationcode
VMware
vCenter
Private PublicVirtual
Datacenter
Application
Middleware Config
Middleware
OS Config
Hardware
Environment
Blueprint
Policies

114
Deploy with Patterns
Pattern
Browser
Palette for
diagram and
text editor
Provision
new or
update
existing
environment
UI Optimized
for Personas
Avisual approach tofull stack provisioning…

115
Hybrid Cloud Deployments through aSingle Point of Control
IBM Bluemix
On-prem Traditional IT
IBM Cloud Orchestrator
IBM PureApplication System
Manage application deployment across dev, test,
and production spanning multiple clouds
Key Points:
• Enable full stack deployments (OS, patterns
and applications) across hybrid cloud
applications
• Establish common toolchain framework with
plug points to support continuous delivery
Docker
UrbanCode
Deploy
IBM Dev-Test Environment as a
Service (IDTES)
z/OS

116
IBM Bluemix
Build, run, scale, manage, integrate & secure applications in the cloud
DevOps
Tooling
Integration &
API Mgmt
Why Bluemix is AMAZING!
1)Bluemix is an ‘Innovation Platform’ … not
just another PaaS!
2)Bluemix includes the entire ‘Stack’ … up to
the clients Data and Applications! Eliminating
the ‘Stack’, frees up time to focus on Innovation!
3)Platform Services (Watson, IOT, Mobile etc)
are where the Innovation occurs! Imagine
how fast you can innovate when you don’t have
to build these things!
3)Garage Services bring Innovation to life!
The fail fast mentality, prototyping and design
thinking are the way we do this.
Flexible Compute Options to Run Apps / Services
Instant Runtimes Containers Virtual Machines
Platform Deployment Options to Meet Your Workload Requirements
Bluemix
Public
Bluemix
Dedicated
Bluemix
Local*
Your Own Hosted Apps / Services
Powered by IBM SoftLayer In Your Data Center
+ + +
+ +
Catalog of Services that Extend Apps’ Functionality
Web Data Mobile AnalyticsCognitive IoT Security Weather
+

117
Demo Scenario
Off-PremOn-Prem
Image Registry
IBM Bluemix
IBM UrbanCode Deploy
PRODSTAGING

118
Demo

119
119
Workloads - Where do I Start?

120
According toGartner1, there are several reasons whyclouds fail. Transformation is key
among the reasons.
Key Findings
• Many cloud implementations are failing to deliver on the expectations of users or IT staff
• Cloud computing is being promoted for various and often inappropriate reasons
• Cloud requires a transformation in usage, IT staff, organizations, process, funding and technologies
• Acquiring technology (or just declaring success) is easier than real transformation
1 Gartner Inc. Predicts 2016: Cloud Computing to Drive Digital Business, David Mitchell Smith, Ed Anderson, Yefim V. Natis, Jay Heiser, Thomas J. Bittman, Douglas Toombs, David W. Cearley, Jeffrey Mann, Neville Cannon, Gregor Petri, December 09, 2015.
Failure, unfortunately, is an option

121
Contrary tothe ideas of many organizations going tocloud, these projects are different
than technology projects.
 Cloud is NOT a technology project (product), it’s a TRANSFORMATION project (solution)
• The Cloud technology is only an enabler
 The key elements of Cloud computing combine technology and process impacts
• Standardization(process)
• Virtualization (technology & process)
• Automation (process & technology)
• Self-Service (technology & process)
• Consumption-based Pricing (process)
 TRANSFORMATION can be a significant part of the Cloud Project (maybe 50%+)
• Requires business process change (to avoid automating a mess !)
• Requires (extreme) standardization of services to be provided
• Will impact business models and charging models
• Should be driven from business goals and objectives
Failure, unfortunately, is an option

122
122
2
3
1
Effective
governance
Organizational
harmony
Aligned
strategy
IBM identifies three key fundamental foci totransformation
Transformation is Key

123
Fundamental 1:Aligned strategy
 In the cloud, IT will shift to policy-based,
services oriented delivery
 Visibility, control and security are critical.
 You can reduce complexities and control
costs by eliminating an ad hoc approach.
 Leadership can be maintained through
oversight of cloud implementations.
 You can reduce the risk of implementation
roadblocks or failure with a well-defined
strategy, roadmap and performance
measures.
Why aligning strategy matters

124
Fundamental 2: Organizational harmony
 It helps you go beyond cost savings and
flexibility to realize the full business value
of cloud.
 Being aligned with the business strategy
is only the first step.
 It allows you to be seen as a strategic
adviser to business leaders to help them
determine the best cloud services.
 Likely requires new roles and skills.
 Leaders need to consider potential
cultural impacts brought on by the cloud
model.
Why organizational harmony matters

125
Fundamental 3: Effective governance
 It helps eliminate conflict between
risk management and the benefits of
cloud computing.
 Reduces the impact of emotions around
decisions.
 It allows you to use cloud to better monitor
your environment and identify use of
noncompliant technologies.
 Enables smooth service hand-offs thereby
reducing gaps and overlaps.
Why governance matters

126
Our experience tells us that asuccessful cloud initiative iscomprised of steps that
produce these key outcomes during the journey
Adapted
Governance and
organization model
Adapt your
governance and
organizational
model(s) for cloud
Identify cloud
opportunities
Determine the
opportunities cloud
offers your business
based on your industry
Transitioned
workloads
Transition your new and/or
existing workloads to the
cloud solution
Cloud as a Service
delivery strategy
Implement your
cloud as a service
to your users
Direction and scope
Develop or refine cloud
strategy; includes
planning, gap analysis,
and prioritizing
workloads for cloud
Operational
Management
framework
Implement the
management framework
for the operational
environment
Business case
Define the total cost of
ownership, return on
investment, business
value or full business
case for your cloud
Cloud
design
Define the architectural
requirements, architectural
decisions, and
operational design of your
cloud solution
Envision Design Build Transform Innovate
IBM Bluemix®
Successfully configure,
implement and deploy
your hybrid cloud
Hybrid cloud
implementation
Cloud native
solution
Design and implement
cloud native business
solutions
IBM
PureApplication®
Snap-in Approach

127
127

128
128
Appendix: Bios

129
Brenda Decker
VP,IBMGlobalGovernmentandBrennanPreine,SeniorCloudAdvisor
Brenda Decker has been with IBM since November 2015. She currently holds the position of Director, IBM Global
Government Industry. In this position she engages with senior government officials as they explore strategies to enhance
program delivery, drive efficiencies in operations, and design governance models and organizations focused on results.
Prior to joining IBM, Brenda was the Chief Information Officer for the State of Nebraska, a Governor’s Cabinet position she
held for 10+ years. In that role, Brenda managed a team of IT professionals and engineers to create systems and processes
that optimized the use of current technical resources to meet the business needs of the State, as well as implementing new
technologies to attain the State’s strategic goals. This position was the culmination of 30+ year award winning state
government career.
In 2012, then Federal Communications Commission Chair, Julius Genachowski appointed Brenda to serve on the 14
member FCC Technical Advisory Board for First Responder Interoperability.
Over her career, Brenda has been honored nationally as; one of the 25 Doers, Dreamers and Drivers of Information
Technology, one of the 5 Most Influential Women CIO’s, one of the Premier 100 IT Leaders, presented the Outstanding
Community Service in IT Award, presented the National Association of State Chief Information Officers (NASCIO) Meritorious
Service Award, and the NASCIO Decade of Dedication Award.
Brenda’s educational background includes a Bachelor’s degree in Business Administration, as well as a Master’s of Art in
Management. She is also a Certified Professional Manager from the Institute of Certified Professional Managers.

130
Mike Sylvia
IBMDistinguishedEngineerandCloudAdvisorforthestateofCalifornia
Mike Sylvia is an IBM Distinguished Engineer and a Senior Cloud Advisor with broad and deep experience in cloud, including
leading the internal cloud computing initiatives of a very large and complex enterprise: the IBM Corporation. As a Cloud
Advisor, Mike and his team help IBM customers understand how they can use cloud computing to transform their business
and the best path forward to realizing that result. A former leader in IBM's Office of the CIO, Mike brings strong experience-
based understanding of the benefits, enterprise IT requirements, challenges and point of view around cloud to the customers
he now serves.
Prior to becoming a Cloud Advisor, Mike spent seven years in the IBM CIO’s Office. As the Director of Advanced
Technologies, he led the team that provided technical strategy, solution architecture and design support across the breadth of
CIO operational and infrastructure services. Mike was a trusted advisor on technical trends and directions to successive IBM
CIOs and, with his team, led the execution of various internal infrastructure initiatives. Setting a solid foundation for his
current role, Mike was also responsible for CIO’s adoption of cloud computing, including the overall strategy for its use, and
the deployment of specific clouds and cloud-based workload within that strategy. In addition to his CIO day job, Mike also
regularly advised IBM client teams and their customers – often professionals from peer CIO organizations -- on cloud
computing, IT management and IBM’s own transformation as an in demand speaker and participant in client briefings,
conferences and initiatives on those topics.
Joining IBM in 1983, Mike was named a Distinguished Engineer in April 2000 and elected to the IBM Academy of Technology
in that same year. With these designations of technical leadership, he is tasked with investigating, advising, and speaking out
to IBM senior management on technical issues important to the future of IBM and its customers.

131
Don Vanderweil
ExecutiveSecurityArchitect
Don Vanderwiel is a Senior Architect and Technologist in IBM’s Cloud Security organization. Don has been with IBM for more
than 25 years. He has been in an architecture role for the last 15 years and he first supported our early clients who were
moving to the web and then moved to asset management and security. In his security role, Don has helped develop security
and compliance strategies for large and complex solutions for IBM’s clients. Since 2014, he has been dedicated to helping
clients secure the cloud and meet their regulatory requirements.

132
David New
PublicSectorCloudLeader
David New is the Public Sector Cloud Leader for IBM and works with IBM’s largest healthcare, government and life sciences
clients to apply cloud technology to their business. In his 32-year career in IBM, Mr. New has had a number of roles, from
engineering to business development, and since 2013, he has focused on integrating IBM’s cloud technologies to bring
business value to IBM’s largest Public Sector clients in healthcare, life sciences and government in the US. Mr. New
graduated summa cum laude from the Georgia Institute of Technology with a Bachelors of Industrial Engineering and has
completed certification as a client executive in IBM through Harvard University. He has held a number of leadership positions
with community and state-wide organizations in the Research Triangle area and in North Carolina. He is one of the co-
authors of an IBM thought leadership publication about the future of healthcare called Healthcare 2015 and U. S. Health
Plans: New Roles, New Competencies,

133
Tara Garrison
WatsonAnalytics
Tara Garrison is a Technical Sales Specialist and Watson Evangelist for IBM. An MBA and graduate of the Wharton School
of Business at the University of Pennsylvania, Tara possesses more than 10 years of enterprise-wide analytics experience in
government, healthcare and commercial sectors.

134
Eric Smith
WatsonClientArchitect,CognitiveServices
Eric Smith is a Solution Architect with the IBM Watson Group. Since 2001, he's worked with a variety of Federal customers
that include the Office of Naval Intelligence, F.B.I. and the Defense Intelligence Agency to help meet their needs around
Enterprise Search and Big Data Analytics. As part of the Watson Group, Eric is tasked with helping customers understand
cognitive computing and how it can help redefine utilizing data is the enterprise. A former linguist in the United States Navy,
he retired from the Reserves in 2013 and has a Bachelor of Science degree from the University of Maryland University
College.

135
Andy Moynahan
SeniorDevOpsSpecialist
Andy Moynahan is a Client Technical Professional from the IBM Hybrid Cloud business unit. His software
development background is rooted in build and deployment automation from years of working both internally at
IBM as well as working with retail, banking, government and energy clients. He is currently working to help
customers employ DevOps principles in a cloud-enabled environment.

136
Brennan Preine
SeniorCloudAdvisor
Brennan Preine is a Senior Cloud Advisor with extensive sales, consulting and management experience, focused on the
strategic linkage between information technology and business imperatives. He has been a Business Development Executive
with IBM Cloud since 2010, most recently concentrating on Big Data and Analytics. Brennan is a thirteen year IBM veteran
who has also fulfilled both Sales and Consulting roles with GTS and GBS, including IT Strategy, Grid computing and IT
Optimization.
Prior to joining IBM, Brennan was a senior IT Strategy Consultant with PWC Consulting and Vice President, Credit
Information Systems, for CoreStates Financial Corporation. He holds a B.A in Economics from the University of Pennsylvania
and a M.S. in Information Systems from Drexel University.
Brennan resides in the Philadelphia, PA area and is married with two college-age sons. He is an avid rower and has been a
volunteer community organizer for the cause of open space preservation. He also enjoys, reading, cooking, golf and skiing.

137
Useful Links – gohere tolearn more and get smart, fast!
 https://www.youtube.com/user/softlayer
− Data center tours – DAL05 (where you are today), Amsterdam
− SoftLayer Portal walkthrough
 www.softlayer.com/datacenters
− Information about all data centers
 www.softlayer.com/networks
− Information about networks including transit, peering status
 http://lg.softlayer.com
− Looking glass – full visibility into network connections, status and latency
 http://sldn.softlayer.com
− SoftLayer Developer Network – Home of all the documentation you need for leveraging the SoftLayer API
 http://knowledgelayer.softlayer.com/
− SoftLayer Knowledgelayer, your single stop for learning more about all things SoftLayer.
 http://www.softlayer.com/press/release/2122/
− Press release: Gaming companies flock to SoftLayer’s cloud, adding to 130 million players worldwide

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