Curious about the cloud? We've got answers. Join HOSTING for an overview of cloud hosting and computing basics. From the history of the cloud to the projected future, we'll investigate the foundation of this $2.1 billion industry.

1. 1
Cloud 101: The Basics of
Cloud Computing

2. • This webinar is being recorded and an on-
demand version will be available at the
same URL.
• Please submit questions via the button on
your screen.
• On Twitter? Join the conversation:
#HOSTINGspeaks, #Cloud101,
@HOSTINGdotcom
2
HOUSEKEEPING

3. • Cloud Overview
• Cloud Infrastructure
• Migration Strategies & Best Practices
• HOSTING – Your Partner to the Cloud
3
CLOUD 101 AGENDA

4. CLOUD COMPUTING OVERVIEW
4

5. 5
IMPORTANCE OF THE CLOUD
71%
Do not have a
virtual desktop
deployed
75%
Manage their
own servers
83%
Using in-house
applications
54%
Take a day or
more to deploy
a new server
60%
Backup their
data locally
79% of Mid-Size companies do not have a roadmap to the cloud
Mid-sized company perceptions:
• 92% - Business Advantage
• 63% - Cost Savings
• 29% - Increased Flexibility
Source: Armada Group

6. 6
IMPORTANCE OF THE CLOUD
87%
94%
74%Are using
public cloud
Are running
applications or
experimenting
with IaaS
Have hybrid cloud
strategy; more than
half use both public
and private cloud
Sources: RightScale, 2014 and Tech Poll/Tech Priorities Survey
51%
29%
CIOs plan to
increase 2014 IT
budget; focus on
cloud
CIOs are actively
researching cloud
computing services
18%
CIOs are currently
piloting cloud
computing
services
RS
RS
RS
Tech
Tech
Tech

7. 7
SURVEYING THE CLOUD
ENVIRONMENT
“Cloud computing will be a $107
billion industry by 2017; up from
$47.4 billion in 2013…The
cloud’s 23.5% CAGR is 5x faster
than that of the broader
technology market.”
IDC
“The global cloud computing
market is forecast to
grow 22% annually to US$241
billion by 2020.”
Forrester
“End-user spending on public
cloud services is likely to grow
18% in 2013 to hit a global
figure of $131 billion.”
Gartner
“The cloud market is expected to
grow to $121 billion by 2015: a
26% CAGR from $37 billion value
in 2010.”
MarketsandMarkets.com

8. 8
HOW DID WE GET HERE?
MAINFRAMES PCs
CLIENT/
SERVER
INTERNET CLOUD
1970s
Pro – Efficient
Con – Slow to
Change
1980s
Pro – Quick to
change
Con – Expensive,
loss of control of
data
1990s
Pro – Quick to
change and better
data control
Con – Expensive
to support
2000s
Pro – Quick to
change
Con – Tough to
support
Today
Pro – Efficient, quick to
change
Con – Paradigm shift
Persistent Goal: Efficient systems that respond to the business
“If you think you’ve seen this movie before, you are right. Cloud computing is
based on the time-sharing model we leveraged years ago before we could
afford our own computers. The idea is to share computing power among many
companies and people, thereby reducing the cost of that computing power to
those who leverage it. The value of time share and the core value of cloud
computing are pretty much the same, only the resources these days are much
better and more cost effective.” – David Linthicum

9. 9
DEFINING THE CLOUD
 Cloud computing is Internet-based computing, whereby shared resources, software and information are provided to
computers and other devices on-demand, like electricity…en.wikipedia.org/wiki/Cloud_computing
 Computing in which services and storage are provided over the Internet (or
"cloud")…en.wiktionary.org/wiki/cloud_computing
 A technology used to access services offered on the Internet cloud. Everything an informatics system has to offer is
provided as a service, so users can access these services available on the “Internet cloud” without having any
previous know-how (or at least not as an expert) on managing the...www.en.masterbase.com/support/glossary.asp
 On-demand self-service Internet infrastructure where you pay-as-you-go and use only what you need, all managed by
a browser, application or API. Cloud computing is broken up into multiple segments including: Cloud Infrastructure,
Cloud Platforms and Cloud Applications. (see "Cloud Pyramid")...www.servepath.com/support/definitions.php
 The use of a Web services such as Flickr, Google Docs, Jing (video screencapture service) to perform the functions
that were traditionally done with software installed on an individual
computer…ets.tlt.psu.edu/learningdesign/web20glossary
 A new generation of computing that utilizes distant servers for data storage and management, allowing the device to
use smaller and more efficient chips that consume less energy than standard
computers...www.financenewmexico.org/glossary.html
 Refers to accessing computing resources that are typically owned and operated by a third-party provider on a
consolidated basis in data center locations....en.citizendium.org/wiki/Cloud_computing
 Computing in “the cloud” may refer to a company's own network, but it typically refers to the Internet and the use of
Web browser-based or rich client applications. In these applications, the software comes from the Web Servers, and
the data may be saved on the servers as well....www7.hp.com/enewsletter/cache/611914-0-0-225-121.html

10. 10
KEY ELEMENTS OF CLOUD
SERVICES
ACCESSED
OVER A
NETWORK
RUNNING ON
SHARED
RESOURCES
EASY TO
SET UP
PAY AS
YOU GO
GROW OR
SHRINK
AND NO
IDEA
HOW…
“There was a time when every household, town, farm or village had its
own water well. Today, shared public utilities give us access to clean
water by simply turning on the tap; cloud computing works in a similar
fashion. Just like water from the tap in your kitchen, cloud computing
services can be turned on or off quickly as needed. Like at the water
company, there is a team of dedicated professionals making sure the
service provided is safe, secure and available on a 24/7 basis. When
the tap isn't on, not only are you saving water, but you aren't paying for
resources you don't currently need.”
Vivek Kundra, CIO, US Federal Government

11. 11
EXAMPLE: GMAIL
QUALIFICATIONS GMAIL.COM
Accessed over the Internet Go to www.gmail.com to get started
Running on shared resources Log in to Gmail’s email infrastructure
Easy to setup Sign up takes five minutes on your own
Grow or shrink Lots of email…for free!
Pay as you go Only pay if you need something more
No idea how With absolutely no idea what they are
doing behind the scenes!

12. 12
AS IT TURNS OUT…GOOGLE DATA
CENTERS

13. 13
APPROACHING THE CLOUDCosttoBusiness
Number of Users
Set Up Costs
Hardware, Software, Consultants,
Internal Labor
Variable
Costs
The Old
Way…
ProviderCost
Costto
Business
Number of Users
Set Up Costs
Variable
Costs
The New Way…

14. 14
CLOUD IN ACTION – A CRM SOLUTION
The Old Way…
Pick a
software
solution
Order the
equipment and
write a large
check
Install the
software
Migrate your
data
Upgrade the
sofware
Upgrade your
system when
you run out of
juice
Negotiate a multiyear
licensing contract and
write a large check
Configure
the
equipment
Customize
the software
Patch the
software
Re-apply your
customizations
The New Way…
Pick
a software
solution
Negotiate
a service
contract
Access
the
software
Migrate
your
data
Customize
the
software

15. 1. Speed to Implement
2. Affordability
3. Continuous Improvement
4. Availability
5. Fewer Technical Resources
6. Customization
7. Integration
15
BUSINESS VALUE OF CLOUD
OFFERINGS

16. 16
WHY SHOULD YOU CARE?
Managing Risk
• Financial Risk – Pay as you go
• Business Risk – Hosted model,
common applications
• Availability Risk – Professional
management reduces downtime
Maximizing Opportunity
• Enter new business areas
• Respond to client requirements
• React to competitive activity
• Understand your business more intimately

17. • Security among top 5 reasons
mid-size firms choose the cloud
• Most cloud data centers offer high
levels of security especially when
compared to mid-size data
centers
• HTTPs, password protection,
encryption help to keep data
secure
• Audits and reviews still necessary
17
KEEPING DATA SAFE

18. CLOUD COMPUTING
INFRASTRUCTURE
18

19. 19
DELIVERY MODELS
Public Cloud
Services delivered on shared
resources, with appropriate security
and data isolation
Private Cloud
Services are delivered on dedicated
resources, generally on client
premises
Hybrid Cloud
Constant and/or data-sensitive
demand is met with a private
cloud that can be extended into
public cloud capacity
Community Cloud
Private cloud with smaller
number of participants
The Business of IT The Business

20. DELIVERY MODELS, CONT’D
HOSTING OR COLO
What is it?
• Generally, dedicated capacity,
owned by the client (colo) or
the vendor (hosted), charged
on a fixed month fee.
Managed and provisioned by
the vendor.
INFRASTRUCTURE aaS
20
When Should You Use It?
• Known workload
• Little or no availability in growth
• Little or no changes
• Strong support infrastructure
What is it?
• Access to operating system
platforms on a pay-as-you-go
basis
When Should You Use It?
• When you don’t have the
ability to support hardware
locally
• When you have varying
workloads

21. DELIVERY MODELS, CONT’D
IaaS - SERVER
What is it?
• Access to operating system
platforms (Windows, Linux,
Unix) on a play-as-you-go
basis, provisioned and
managed remotely
STORAGE aaS
21
When Should You Use It?
• Don’t want hardware locally
• Don’t have hardware admin
support
• Want to avoid capital expense
• When you have varying workloads
What is it?
• Access to storage on a pay-
as-you-go basis, provisioned
and managed remotely
When Should You Use It?
• Don’t want hardware locally
• Don’t have hardware admin support
• Want to avoid capital expense
• When you have varying storage needs

22. DELIVERY MODELS, CONT’D
CLOUD DESKTOP (DaaS)
What is it?
• Desktop operating system
(typically Windows) and
applications, delivered securely
via remote infrastructure
PLATFORM aaS
22
When Should You Use It?
• Lots of “average” PC users
• No remote PC support
• “Work from Home” users
• High number of short-term or
contract workers
What is it?
• Generally, a development
platform upon which you can
develop (and host) applications
without needing knowledge of
the underlying infrastructure
When Should You Use It?
• No technical support for the
underlying platform
• Core focus is on the application
created, not on the platform itself

23. DELIVERY MODELS, CONT’D
SOFTWARE aaS
What is it?
• The delivery of a complete
application via the web
• Accessible from anywhere, no local
server, pay-per-use or monthly fee,
rapid scalability, system maintenance
included, reliability
INTEGRATION aaS
23
When Should You Use It?
• Common business processes (e.g.
sales, HR)
• Desire for ongoing improvements
without expense
• Desire for predictable payments
• Few or no unique business needs
What is it?
• The ability to connect information
from individual SaaS applications
together to implement a complete
business process
When Should You Use It?
• You are heavily invested in SaaS
• No single SaaS application meets
your needs

24. MIGRATION STRATEGIES & BEST
PRACTICES
24

25. 25
MOVING TO THE CLOUD
Assess your
current
environment
Migration
to the
Cloud
Prioritize
Determine
risk/reward
Review
available
options
Identify
Opportunities
Measure
Results

26. 26
CLOUD SERVICE TYPES
Iaas
PaaS
SaaS
Xaas
BusinessValue
BusinessRisk

27. HOSTING – YOUR PARTNER TO THE
CLOUD
27

28. HOSTING builds and operates high-
performance clouds for business-critical
operations.
28
HOSTING’S APPROACH

29. • When moving to a cloud-based
infrastructure, consider:
• Cost
• Current Staff
• Customization to Business Need
• Security
29
BOTTOM LINE

30. • The worldwide cloud computing industry is rapidly
gaining value
• Cloud computing represents infrastructure,
platforms and software that are sold “as a
service” via the Internet
• Moving to the cloud affords many benefits to
business-critical applications
• HOSTING offers custom managed cloud
solutions to meet your unique business needs
30
IN SUMMARY

31. THANK YOU! View on-demand
webinar here.
31

32. Bill Santos | bsantos@HOSTING.com | 720.389.3831
President, HOSTING Advanced Solutions
32
QUESTIONS?