What do you do when social media become unsociable? This presentation provides an overview of the challenges companies and people encounter online. It also provides general tips (listen, engage, create, interact, measure) for managing a negative shift in the tone of the conversations that surround us online.

1. WHEN SOCIAL MEDIA BECOME UNSOCIABLE #pcto2010 February 20, 2010 David Bradfield & Miranda McCurlie (@dbradfield) (@ilovecpstyle)

2. #wsmbu When social media become unsociable

3. Social

4. Unsociable

5. Emotion vs. Empathy (>_<)

6. It’s professional.

7. Consumer vigilance

8. The “dark side” of social media

9. Scarcasm

10. It’s personal.

11. Miranda McCurlie @ilovecpstyle

13. Favourite was AOL chat rooms!

14. Felt @ home – onlineSeesmic, Twitter, Facebook, Utterz, etc … February 2008 – the Great e-crash!

15. The Bad The incident

16. The Ugly

17. Navigate the unsociable

18. @JessicaKnows“You have to know the intention behind why someone might be unsociable. That helps you decide how to deal with them.”

20. 1. Listen

21. A wealth of tools

22. 2. Engage

23. 3. Create © John Squire

24. 4. Interact

25. 5. Measure and adjust

26. Deliver the facts

27. Social media reviews continue to dominate top search results

29. How to succeed when it becomes unsociable Know where you want to be Stay positive Listen and understand Showempathy Respect

30. Emotional balance vs. an empathetic ear :-)

31. STAY SOCIAL David Bradfield @dbradfield Miranda McCurlie @ilovecpstyle Grab the presentation from: http://www.slideshare.net/dbradfield