NORCAT Hot Topics - Social Media and Online Marketing featuring Stuart MacDonald

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The NORCAT Hot Topics series engages leading thinkers from around the world to share their insights ith our entrepreneurial and innovation community on topics that are relevant now and in the future.

Understanding your market, the latest trends, and what others are doing is difficult even on the best of days! This event will focus on helping you understand the latest trends in social media and online marketing and what you need to be thinking about to grow your brand awareness and build your markets.

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NORCAT Hot Topics - Social Media and Online Marketing featuring Stuart MacDonald

  1. 1. Presented by Stuart MacDonald February 13, 2013 stuart@stuartmacdonald.ca Twitter: @stuartmaLinkedIn: linkedin.com/in/stumacdonald
  2. 2. Big Thing Number One: Social Media
  3. 3. Social Media is going to where people are talking and being a part of the conversation. It is as it’s always been, but faster, broader & longer lasting You are how you are and what people say about you online.
  4. 4. We All Participate In Social Media
  5. 5. We All Participate In Social Media
  6. 6. We All Participate In Social Media
  7. 7. We All Participate In Social Media
  8. 8. People are talking aboutsubjects that matter to you andcan help or hurt you in buildingyour business. Each of these isa reflection on you, and anopportunity to engage withothers.
  9. 9. Should You Do It? Yes.
  10. 10. What Are Your Objectives? Awareness Promotion Connection Traffic Sharing Image Credibility Money “Soapbox” Profile How Will You Measure Them?
  11. 11. Guiding Principles Be thoughtful  This stuff never goes away Be authentic Demonstrate thought leadership Be actively involved It will take time  Stick with it
  12. 12. Who Should Do It? Everybody.
  13. 13. Who Should Do It? Everybody.
  14. 14. Who Should Do It? Everybody.
  15. 15. Social Media Today  Interactivity is now expected  You can’t just be one way  You have to engage  Many brands are becoming “personas”  Zappos  JetBlue  Social tools are becoming customer service vehicles  Feedback  Engagement
  16. 16. Social Media Bottom Line  Have a plan  Be authentic  Engage  Use all the tools  Stick with it...or not  Have objectives and monitor performance  Never forget  You are how you are online
  17. 17. Big Thing Number Two: Content Marketing
  18. 18. Content Marketing is usingresonant information to draw people to you – and get them to engage with you
  19. 19. Key Difference: You Own It
  20. 20. Key Difference: You Own It
  21. 21. “Create Marketing People Love”
  22. 22. Google Loves It Too
  23. 23. Top Content Marketing Tips Be Remarkable Be Sharable Focus on the What the User Wants to Know Use It as a Gateway to More Engagement
  24. 24. stuart@stuartmacdonald.ca Twitter: @stuartmaLinkedIn: linkedin.com/in/stumacdonald

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