Grow Conference Vancouver 2013 - The Art of the Pitch

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My 7 highlights and thoughts from the Art of the Pitch panel at Grow Conference in Vancouver featuring tech reporters John Koetsier of Venture Beat, Doug MacMillan of Bloomberg News/ Businessweek and Frederic Lardinois of TechCrunch. #GrowConf #ArtofthePitch #StartupPR

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Grow Conference, Vancouver, 2013: The Art of the Pitch
My 7 highlights and thoughts from yesterday's Art of the Pitch panel at #GrowConf
featuring @johnkoetsier of Venture Beat @dmac1 of Bloomberg News &
Businessweek & @fredericl of TechCrunch. #ArtofthePitch
1. It's hard to contact a tech reporter. Butnot impossible. Ask your
VC to make an intro - they probably know them! #GrowConf
#ArtofthePitch
2. Pitching by email is best. Make surethey are laser news/reporter
focused - & succinct. NEVER follow-up by phone. #GrowConf
#ArtofthePitch
3. Ask WHY the reporter should write about your #startup NOW.
How can you fit into the newscycle? #GrowConf #ArtofthePitch
4. Makingfriendswith reportershelps to stand out in the pitch
maelstrom. Get out there & buy somebeers & coffees. #GrowConf
#ArtofthePitch
5. PRsshould facilitate the founder/reporter conversation – notget
in the way!Help reporters; be an indispensibleasset. #GrowConf
#ArtofthePitch
6. If workingwith a BIG PR agency you will pay BIG $ & your
#StartupPR willbe managed by a junior accountexec. #GrowConf
#ArtofthePitch
7. Workingwith a Freelance PR with 5xthe experience could
accelerate your #StartupPR at half the cost – or less. #GrowConf
#ArtofthePitch
*The last one is my personalbut 'informed' opinion-of course :-)
#GrowConf #ArtofthePitch#StartupPR

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Grow Conference Vancouver 2013 - The Art of the Pitch

1. Grow Conference, Vancouver, 2013: The Art of the Pitch My 7 highlights and thoughts from yesterday's Art of the Pitch panel at #GrowConf featuring @johnkoetsier of Venture Beat @dmac1 of Bloomberg News & Businessweek & @fredericl of TechCrunch. #ArtofthePitch 1. It's hard to contact a tech reporter. Butnot impossible. Ask your VC to make an intro - they probably know them! #GrowConf #ArtofthePitch 2. Pitching by email is best. Make surethey are laser news/reporter focused - & succinct. NEVER follow-up by phone. #GrowConf #ArtofthePitch 3. Ask WHY the reporter should write about your #startup NOW. How can you fit into the newscycle? #GrowConf #ArtofthePitch 4. Makingfriendswith reportershelps to stand out in the pitch maelstrom. Get out there & buy somebeers & coffees. #GrowConf #ArtofthePitch 5. PRsshould facilitate the founder/reporter conversation – notget in the way!Help reporters; be an indispensibleasset. #GrowConf #ArtofthePitch 6. If workingwith a BIG PR agency you will pay BIG $ & your #StartupPR willbe managed by a junior accountexec. #GrowConf #ArtofthePitch 7. Workingwith a Freelance PR with 5xthe experience could accelerate your #StartupPR at half the cost – or less. #GrowConf #ArtofthePitch *The last one is my personalbut 'informed' opinion-of course :-) #GrowConf #ArtofthePitch#StartupPR

Grow Conference Vancouver 2013 - The Art of the Pitch

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