Expanding Engagement & Inspiring Action with Your Next Product Launch discusses:
-A comprehensive approach for a product launch
-Strategic planning, story creation, content & tools, adoption & retention
-Accurate measurement of product launch campaigns
Webinar link: http://e.prnewswire.com/PRN-Product-Launch-On-Demand-LP.html?LSP=20K&LS=PRN-Webinar&LSC=Product-Launch
Stories are the concurrency of the network. We share them - from person to person - transmitting information, experiences, behaviors, and beliefs. We've been exchanging stories since the beginning of time and brands have often tried to co-op this tradition as a means to communicate heritage, association, and products. With content creation at a fever pitch in this ubiquitously connected world, publishing for the "social" news feed is an ever-present ambition for contemporary marketers. This is a high level look at how one might approach this coveted competency.
Networks of influence - Social Media Week (NYC), 2015Marcus Collins
It’s been said that “Good marketers see consumers as complete human beings with all the dimensions real people have.” Demographics fail to accurately describe "real people." Of course, that’s why marketer focuses on psychographics because they paint a more vivid picture of who are. However, the truth is, psychographics are byproducts of our networks. Our networks are not only better representations of us, but they are also strong predictors of the what we are likely to do.
Stories are the concurrency of the network. We share them - from person to person - transmitting information, experiences, behaviors, and beliefs. We've been exchanging stories since the beginning of time and brands have often tried to co-op this tradition as a means to communicate heritage, association, and products. With content creation at a fever pitch in this ubiquitously connected world, publishing for the "social" news feed is an ever-present ambition for contemporary marketers. This is a high level look at how one might approach this coveted competency.
Networks of influence - Social Media Week (NYC), 2015Marcus Collins
It’s been said that “Good marketers see consumers as complete human beings with all the dimensions real people have.” Demographics fail to accurately describe "real people." Of course, that’s why marketer focuses on psychographics because they paint a more vivid picture of who are. However, the truth is, psychographics are byproducts of our networks. Our networks are not only better representations of us, but they are also strong predictors of the what we are likely to do.
In October 2002 we assessed the mobility and bioavailability baseline levels of four heavy metals – Cd, Cu, Ni,and Zn – by analyzing their spatial distribution and geochemical fractioning in surface sediments of the eastern region of theGulf of Cariaco, heavily affected by industrial and urban development. Metal recovery yielded mg/g-concentrations greaterthan those permitted for non-contaminated sediments, the Cd, Cu, Ni, and Zn content in exchangeable fraction (F1) being0.73, beyond detection levels, 0.12, and 0.46, respectively; in carbonate-bound fraction (F2): 0.46, 0.03, 0.60, and 8.08,respectively; in reducible fraction (F3): 0.47, 0.28, 5.94, and 28.27, respectively; in oxidizable fraction (F4): 0.02, 4.99, 7.18,and 8.61, respectively; and in residual fraction (F5): 0.08, 3.59, 0.84, and 8.53, respectively. Geochemical speciation yieldeda metal accumulation following the sequence: organic matter > Fe and Mn oxihydroxides > residual > carbonates > exchangeable.Sequential analysis revealed exchangeable fraction associated with Cd, suggestive of anthropogenic origin. Mean values ofsands, silts, clays, and total organic matter were 54.21, 39.14, 6.65, 11.22, and 19.33 %, respectively, which render thesediments as sandy-silty, with a higher content of organic matter as a consequence of the biological productivity in surfacewaters. All parameters show a trend to accumulate towards the center of the eastern region of the Gulf of Cariaco.
My Teacher's Preparation Program's lesson slideshow for Reading session of a grade-11 class. The slide goes with an audio file and a video clip, if you are interested in please contact me at <hoan.tranduc@hotmail.com> and I'll send you without further ado.
Présentation de Marion Charette, Chroniqueur au Journal Métro.
Conférence donnée dans le cadre du Salon de l'emploi et de la formation continue organisé par L'Événement Carrières, le 7 avril 2016 au Palais des congrès de Montréal.
What's Trending Now in PR & Marketing - PRSA Fort Worth June 2016Michael Pranikoff
What's Trending Now in PR & Marketing was the June 8, 2016 workshop given by PR Newswire Global Director of Emerging Media, Michael Pranikoff for the PRSA Fort Worth Chapter.
Are you still telling your story the same way as you were five years ago? Companies and organizations are creating content at a furious pace today, but now we need to think differently in order to connect that content with how consumption behaviors are changing. It’s not enough to just create content, we have to evolve how we reach those audiences and adapt our stories to reach them effectively.
PR Pivot: How to sell in to news desks during a pandemicStella Bayles
Selling-in to the media during a world-wide pandemic is a challenge. The agenda, journalist set-up and news-desks have all changed.
This slide-deck supports the recorded webinar 'How to sell in to news desks during a pandemic'.
Stella Bayles, co-founder of CoverageBook interviews Daniel Johnson-Kim and Rick Maughan, Heads of Editorial and Media Liaison at 72Point Inc, New York, to discuss the changes at the major news-desks and how to sensitively navigate them.
How annual planing can control marketing burn rate, earn buzz, and attract VC's
Do you have your 2015 marketing plan ready? No? Well, AR|PR would like to invite our startup friends to join us for a webinar where we’ll talk about the importance of annual planning to your bottom line, tip and tricks on how to start and best practices for following that plan throughout the year while still remaining the nimble startup you need to be. Don't miss this 30-minute session with actual, tactical tips to help you create buzz and #makenews.
PR Wishes and Digital Media Dreams: How to Succeed by Evolving Your Communica...The Idea Village
This presentation was given by Anna Ruth Williams, Founder & CEO of AR|PR, and Blair Broussard, Vice President of AR|PR. Find out more at http://www.annaruthpr.com.
PR Wishes and Digital Media Dreams - How to succeed by evolving your communic...Anna Ruth Williams
Today, more Americans obtain news from the Internet than print and radio outlets, and nearly 20% of consumers obtain news via social media. Furthermore, journalist layoffs have scaled newsrooms back by 30% - placing added constraints on reporting. As traditional news outlets race to digital platforms to harness online ad revenue and readership, brands must adapt to a new integrated communications approach. This session will teach you how to create a press release that dominates search engines, how to communicate with reporters in the digital age, and how to develop shareable digital media and PR content.
Is Traditional Public Relations Dead? Blending Traditional Public Relations a...Michael Barber
Michael Barber and Robin Lybarger of COHN explore the changing landscape and trends within traditional public relations, the impact of social and new technology on journalism and media consumption, and how these trends can be leveraged to better integrate public relations and digital marketing teams to deliver results for clients.
Intro to landing pages for improved conversion rates & better marketing experiences.
Includes updates to "Lay of the Landing" & "Converting Your Crowd" previously published on Slideshare.
Presented by Liesl Barrell
Keep Marketing Fun
June 19, 2014 at Brendan & Brendan
It Takes Two: The Confluence of Content Strategy & Market ResearchDevin Asaro
Learn why content strategists have never had a better friend than market research, presented by two real-life best friends: content strategist Devin Asaro and market researcher Norris Rowley.
Market research helps you understand your audience, content strategy helps you reach them. Align those with SEO, and you've got a trifecta of findability, relevance, and quality,
Get more from Devin Asaro at devinasaro.com, and follow him at Twitter (@copydev).
Follow Norris Rowley on Twitter (@norrocwell), but don't expect him to get back to you anytime soon.
In October 2002 we assessed the mobility and bioavailability baseline levels of four heavy metals – Cd, Cu, Ni,and Zn – by analyzing their spatial distribution and geochemical fractioning in surface sediments of the eastern region of theGulf of Cariaco, heavily affected by industrial and urban development. Metal recovery yielded mg/g-concentrations greaterthan those permitted for non-contaminated sediments, the Cd, Cu, Ni, and Zn content in exchangeable fraction (F1) being0.73, beyond detection levels, 0.12, and 0.46, respectively; in carbonate-bound fraction (F2): 0.46, 0.03, 0.60, and 8.08,respectively; in reducible fraction (F3): 0.47, 0.28, 5.94, and 28.27, respectively; in oxidizable fraction (F4): 0.02, 4.99, 7.18,and 8.61, respectively; and in residual fraction (F5): 0.08, 3.59, 0.84, and 8.53, respectively. Geochemical speciation yieldeda metal accumulation following the sequence: organic matter > Fe and Mn oxihydroxides > residual > carbonates > exchangeable.Sequential analysis revealed exchangeable fraction associated with Cd, suggestive of anthropogenic origin. Mean values ofsands, silts, clays, and total organic matter were 54.21, 39.14, 6.65, 11.22, and 19.33 %, respectively, which render thesediments as sandy-silty, with a higher content of organic matter as a consequence of the biological productivity in surfacewaters. All parameters show a trend to accumulate towards the center of the eastern region of the Gulf of Cariaco.
My Teacher's Preparation Program's lesson slideshow for Reading session of a grade-11 class. The slide goes with an audio file and a video clip, if you are interested in please contact me at <hoan.tranduc@hotmail.com> and I'll send you without further ado.
Présentation de Marion Charette, Chroniqueur au Journal Métro.
Conférence donnée dans le cadre du Salon de l'emploi et de la formation continue organisé par L'Événement Carrières, le 7 avril 2016 au Palais des congrès de Montréal.
What's Trending Now in PR & Marketing - PRSA Fort Worth June 2016Michael Pranikoff
What's Trending Now in PR & Marketing was the June 8, 2016 workshop given by PR Newswire Global Director of Emerging Media, Michael Pranikoff for the PRSA Fort Worth Chapter.
Are you still telling your story the same way as you were five years ago? Companies and organizations are creating content at a furious pace today, but now we need to think differently in order to connect that content with how consumption behaviors are changing. It’s not enough to just create content, we have to evolve how we reach those audiences and adapt our stories to reach them effectively.
PR Pivot: How to sell in to news desks during a pandemicStella Bayles
Selling-in to the media during a world-wide pandemic is a challenge. The agenda, journalist set-up and news-desks have all changed.
This slide-deck supports the recorded webinar 'How to sell in to news desks during a pandemic'.
Stella Bayles, co-founder of CoverageBook interviews Daniel Johnson-Kim and Rick Maughan, Heads of Editorial and Media Liaison at 72Point Inc, New York, to discuss the changes at the major news-desks and how to sensitively navigate them.
How annual planing can control marketing burn rate, earn buzz, and attract VC's
Do you have your 2015 marketing plan ready? No? Well, AR|PR would like to invite our startup friends to join us for a webinar where we’ll talk about the importance of annual planning to your bottom line, tip and tricks on how to start and best practices for following that plan throughout the year while still remaining the nimble startup you need to be. Don't miss this 30-minute session with actual, tactical tips to help you create buzz and #makenews.
PR Wishes and Digital Media Dreams: How to Succeed by Evolving Your Communica...The Idea Village
This presentation was given by Anna Ruth Williams, Founder & CEO of AR|PR, and Blair Broussard, Vice President of AR|PR. Find out more at http://www.annaruthpr.com.
PR Wishes and Digital Media Dreams - How to succeed by evolving your communic...Anna Ruth Williams
Today, more Americans obtain news from the Internet than print and radio outlets, and nearly 20% of consumers obtain news via social media. Furthermore, journalist layoffs have scaled newsrooms back by 30% - placing added constraints on reporting. As traditional news outlets race to digital platforms to harness online ad revenue and readership, brands must adapt to a new integrated communications approach. This session will teach you how to create a press release that dominates search engines, how to communicate with reporters in the digital age, and how to develop shareable digital media and PR content.
Is Traditional Public Relations Dead? Blending Traditional Public Relations a...Michael Barber
Michael Barber and Robin Lybarger of COHN explore the changing landscape and trends within traditional public relations, the impact of social and new technology on journalism and media consumption, and how these trends can be leveraged to better integrate public relations and digital marketing teams to deliver results for clients.
Intro to landing pages for improved conversion rates & better marketing experiences.
Includes updates to "Lay of the Landing" & "Converting Your Crowd" previously published on Slideshare.
Presented by Liesl Barrell
Keep Marketing Fun
June 19, 2014 at Brendan & Brendan
It Takes Two: The Confluence of Content Strategy & Market ResearchDevin Asaro
Learn why content strategists have never had a better friend than market research, presented by two real-life best friends: content strategist Devin Asaro and market researcher Norris Rowley.
Market research helps you understand your audience, content strategy helps you reach them. Align those with SEO, and you've got a trifecta of findability, relevance, and quality,
Get more from Devin Asaro at devinasaro.com, and follow him at Twitter (@copydev).
Follow Norris Rowley on Twitter (@norrocwell), but don't expect him to get back to you anytime soon.
Converting Your Crowd for Culture Days, National Arts CongressLiesl Barrell
Intro to landing pages for improved conversion in arts & culture organizations.
Includes updates to "Lay of the Landing" previously published on Slideshare.
Presented by Liesl Barrell
Culture Days National Arts Congress
May 23, 2014
Are you a start-up? Are you trying to find new ways to expand your business? If so this is the webinar for you! We have brought together two industry thought leaders to go head to head, sharing real-life examples and the secrets of how startups can reach massive audiences. Join us as Larry Kim Founder & CTO of Wordstream & Robert Moore Founder & CEO of RJMetrics duke it out in our most anticipated webinar of 2015!!
How to Crowdsource Content From Your AdvocatesUberflip
As the demand for content grows, marketers are faced with a huge challenge: how can you consistently more create high-quality content that the right people actually engage with, convert on and share? You can't do it alone. You need help.
In this B2B Content Hacks session, you’ll learn why and how your company's advocates must be a critical component of your content marketing strategy, from ideation to creation to distribution.
Digital PR Basics for Nonprofits - How to Get Visibility for Your CauseBloomerang
https://bloomerang.co/resources/webinars/
Julia Campbell will outline techniques that nonprofits can implement to build movements and connect with supporters, in an authentic and ethical way.
Catch up on our week of Beyond the Wire posts! We looked at web widgets, news release quick tips, adding video into your content marketing plan and how to improve upon your internal communications strategy.
Catch up on our week of Beyond the Wire posts! We interviewed Globe and Mail reporter Carly Weeks, tackled content marketing myths and looked at brand monitoring and crisis communications.
Navigating a Crisis: Top Tips on How to Protect your Reputation CNW Group
Crisis can strike at any moment. This may sound like fear-mongering, but it’s reality. The good news is that with proper planning, communications professionals can effectively handle or even diffuse a crisis the moment it strikes and protect their brand’s reputation they have worked so hard to develop. Don't wait for a crisis to hit before considering the crisis communications plan. Getting caught off guard can mean the difference between success and failure, especially if your competitors are quick to respond.
During the webinar we will address:
1. How to keep the situation under control, and monitor perception and sentiment throughout the crisis
2. Common misconceptions when handling crises
3. Strategic tips on what to do during the onset of a crisis
4. How to get internal and external stakeholders aligned on your brand’s message
Catch up on our week of Beyond the Wire posts! We looked at successful Canadian campaigns, measurement & metrics, the role of PR in the revenue ecosystem and tips & tricks for creating evergreen content.
Trendspotting: Tips on Creating Cutting-Edge Content to Gain Brand Attention CNW Group
Developing compelling content based on trending topics is a demanding task. In a real-time world, it is tempting for marketers to take a shortcut by newsjacking and hoping for the best. Rather than taking blind risks with your content, researching what key messages will resonate with buyers and influencers along with the channels where they prefer to interact can help a marketer maximize the impact of the content they produce.
Join Marian Salzman, CEO of Havas PR North America, and Ken Wincko, SVP of Marketing at PR Newswire, as they discuss strategies for utilizing market insights to create great content that can cut through the clutter, spark conversation and drive action.
During the webinar we will address
• how to balance your content marketing strategy between the here-and-now and preparing for the future
• new techniques for measuring the effectiveness of your content
• how to map out content that meets buyer needs along the lifecycle
• writing engaging content to draw the attention of your audience
In case you missed any post this week, be sure to check out this blog roundup. This week we take a look at PPC, viral content, media lists, earned media and blog syndication.
In case you missed any of this week's Beyond the Wire post, check out our weekly blog roundup SlideShare, with articles covering social media, content marketing and public relations.
From emerging marketing techniques and a new blog series to great campaigns and advice for small businesses, check out what we covered this week on the blog!
Throughout the long, dark journey of January we curated our way down many a social stream, clicked every link, read all of the articles, watched a dozens of videos and streamed more than one Bowie tune through earbuds at our desks. Here is a mere snippet of what we found worthy on the web in January.
We looked back at our favourite PR tips and tricks from this year's Meet the press interviews in order to make your organization more media friendly in 2016.
Crisis Communications Planning in the Social Media AgeCNW Group
Dealing with a crisis is never easy, but it’s always more manageable when there’s a plan in place. Sometimes, however, it can be difficult to get everyone on a team to agree on a single crisis communication plan. The first step to implementing a crisis plan is to sell it to the rest of the team.
Webninar
With the explosion of marketing data now available to the C-Suite, the KPIs used to measure marketing performance have evolved to be more focused on revenue and pipeline. While marketing has (mostly) risen to the challenge and delivered metrics more in line with what the C-Suite is interested in, corporate communications and PR are largely still delivering the same awareness metrics they have been for years.
Brand monitoring technology has finally evolved to the point where awareness can be tied to those same performance metrics.
On-Demand Link: http://info.newswire.ca/CNW-Brand-Monitoring-for-the-C-Suite-LP-On-Demand.html?LSP=20K&LS=CNW-Webinar&LSC=Brand-Monitoring
Mastering the New PR: Tips for Today AND TomorrowCNW Group
Learn about the "New PR" and ways that you can master it with social content.
Presented by: Kate Trgovac, Co-founder, Digital Marketing Strategist, LintBucket Media (April 16, 2015 in Vancouver, BC)
Blurred Lines - Finding Clarity with Your Audience in Fight for Time & AttentionCNW Group
We live in an omnichannel world today both as marketers and as audiences. Content marketers strive to create material that is engaging and valuable to target audiences. However content development efforts can be squandered if the message is not discoverable by your audience. Join PR Newswire on 19 May in Kuala Lumpur at our Media Coffee event, and together with our two esteemed speakers, we will look at how to better understand our audience and their behaviours, and more importantly how we could better target them.
Presented by: Michael Pranikoff, Global Director, Emerging Media, PR Newswire
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
17. #productlaunch
@PRNEWSWIRE
@CNWGROUP
LINING UP THE DUCKS
Getting your ducks in a row before you start outreach is
extremely important.
Ask yourself the following:
• Why should a journalist care?
• How do you get the journalist to notice?
• Fact sheet or Press Release?
• What’s the Follow Up Plan?
18. #productlaunch
@PRNEWSWIRE
@CNWGROUP
WHY SHOULD A JOURNALIST CARE?
• Journalists are overworked and underpaid and need to know
information quickly and concisely.
• It’s vital to create succinct talking points discussing why this
product is noteworthy and why they should care.
• Is your product appropriate for this journalist or outlet? Be
sure to do your homework.
19. #productlaunch
@PRNEWSWIRE
@CNWGROUP
HOW TO GET NOTICED
• Did you know most consumer product editors get hundreds of
products sent to them each month?
• Product distribution: An example of a “Creative Mailer” is the fruit
basket recently sent on behalf of Mighty Handle and the Black Boot
Christmas stocking sent by Boot Rescue to NYC based editors
• Did you include a personal note? It’s important journalists know
there’s a human attached to this product.
20. #productlaunch
@PRNEWSWIRE
@CNWGROUP
FACT SHEET OR PRESS RELEASE
• Did you know that consumer product journalists 300 emails a day?
Yes, I made that number up but it’s pretty accurate.
• When there is a “news” element to a launch a press release is
called for – services like PR NEWSWIRE offer targeted lists where
the right type of journalist will see your product news.
• When targeting a specific journalist a fact sheet is a better option
as most are only going to skim a note – including links and attached
information is better than a long and involved first contact.
21. #productlaunch
@PRNEWSWIRE
@CNWGROUP
THE FOLLOW UP
• Competition is fierce and cluttered so it’s important to follow up.
• Truth be told there is a fine line between follow up and being a
nudge (or worse).
• Often editors do not know how much room they have until
advertising sales releases unsold pages so decisions are often made
last minute.
• Know thy editor – some would rather be called while others view
the phone as the enemy.
Welcome and housekeeping
Before we start I have a few housekeeping items to share:
There is no need to take notes as we will be emailing you the on-demand webinar replay along with the slides from today.
Please submit questions by typing them in the “ask a question” box in the bottom right of your screen. If your question is for a particular speaker, please indicate the name. We will address as many of your questions as we can at the end of the discussion.
The hashtag for the webinar today is #contentmarketing. We encourage you to continue the conversation on twitter using the twitter button at the bottom of your screen.
Speaker Intros
Hand over to Jessica
Speaker Intros
Hand over to Jessica
We’ve come to the end of hour. I want to thank our speakers again and all of you who joined us. Have a great day.