Get social media tips and insight from four members of World Voices! Dave Courvoisier, Pamela Muldoon, Anne Ganguzza and Derek Chappell join forces to offer us some best practices for using social media to market and grow your voiceover business!
Marketing Your VO Business #WoVoChat 4-22-15Pamela Muldoon
The biggest challenge for many in voiceover is not the work behind the mic, but the process of marketing your talents to prospective clients. Voiceover professionals and savvy marketers, Christie Bowen and Amy Farris join this #WoVoChat to provide marketing insight and tips for your voiceover career.
The document provides an overview of social media platforms for branding and marketing, including statistics on user bases and tips for using each platform effectively. It discusses Facebook, Twitter, LinkedIn, Google+, and Pinterest, highlighting which industries and goals each is best suited for. The key aspects covered are growing followers, creating engaging content, and leveraging features like ads, hashtags, circles and pins to spread brand awareness online.
Pinterest is a growing social media platform in South Africa, particularly popular among women ages 25-34. The document provides tips for businesses to maximize their use of Pinterest, including setting up a business account to engage with customers and understand their interests. It also recommends using tools to schedule posts and analyze engagement, making websites easily pinnable with images, and running contests on Pinterest to promote engagement.
My Perfect Gig Recruiting Solutions hosts Maren Hogan of Red Branch Media for...Neil Costa
My Perfect Gig hosts Maren Hogan of Red Branch Media as she talks about Twitter as a Corporate Recruiting tool. Learn how you can get started with Twitter and leverage it to make an impact on your recruiting efforts..
To Learn more about My Perfect Gig's Recruiting Solutions - check out -
Snap: 7 Deadly Sins of Social Media MarketingFranco De Bonis
For marketers, social media can drive engagement, increase customer loyalty and brand awareness, boosting sales and business development leads. To get the best results, you need to be savvy with your social media strategy. Beware of the seven deadly sins of social media marketing that can hinder the effectiveness of your social campaigns.
Origin: Snap Australia
An explanation of what SEO content is and tips on how best to create and implement your content, covering:
What is content?
Basics of written SEO content
Why you should have SEO content
Where to start and who is your audience
The writing process
SEO keywords and research
Top tips on writing content
#WordPress + #SocialMedia from WordPress Wordcamp Phoenix #wcphxGiselle Aguiar
The document discusses using social media and WordPress together for business marketing purposes. It recommends setting up social media profiles and connecting a WordPress blog to automatically share posts to social networks using plugins like JetPack. The blog is positioned as the center of a marketing wheel, with social sharing and traffic driving reinforcing each other. Networks like Facebook, Twitter, LinkedIn and Google+ are evaluated for their fit for different business types and target audiences. Plugins, widgets and calls to action are advised to optimize engagement.
Marketing Your VO Business #WoVoChat 4-22-15Pamela Muldoon
The biggest challenge for many in voiceover is not the work behind the mic, but the process of marketing your talents to prospective clients. Voiceover professionals and savvy marketers, Christie Bowen and Amy Farris join this #WoVoChat to provide marketing insight and tips for your voiceover career.
The document provides an overview of social media platforms for branding and marketing, including statistics on user bases and tips for using each platform effectively. It discusses Facebook, Twitter, LinkedIn, Google+, and Pinterest, highlighting which industries and goals each is best suited for. The key aspects covered are growing followers, creating engaging content, and leveraging features like ads, hashtags, circles and pins to spread brand awareness online.
Pinterest is a growing social media platform in South Africa, particularly popular among women ages 25-34. The document provides tips for businesses to maximize their use of Pinterest, including setting up a business account to engage with customers and understand their interests. It also recommends using tools to schedule posts and analyze engagement, making websites easily pinnable with images, and running contests on Pinterest to promote engagement.
My Perfect Gig Recruiting Solutions hosts Maren Hogan of Red Branch Media for...Neil Costa
My Perfect Gig hosts Maren Hogan of Red Branch Media as she talks about Twitter as a Corporate Recruiting tool. Learn how you can get started with Twitter and leverage it to make an impact on your recruiting efforts..
To Learn more about My Perfect Gig's Recruiting Solutions - check out -
Snap: 7 Deadly Sins of Social Media MarketingFranco De Bonis
For marketers, social media can drive engagement, increase customer loyalty and brand awareness, boosting sales and business development leads. To get the best results, you need to be savvy with your social media strategy. Beware of the seven deadly sins of social media marketing that can hinder the effectiveness of your social campaigns.
Origin: Snap Australia
An explanation of what SEO content is and tips on how best to create and implement your content, covering:
What is content?
Basics of written SEO content
Why you should have SEO content
Where to start and who is your audience
The writing process
SEO keywords and research
Top tips on writing content
#WordPress + #SocialMedia from WordPress Wordcamp Phoenix #wcphxGiselle Aguiar
The document discusses using social media and WordPress together for business marketing purposes. It recommends setting up social media profiles and connecting a WordPress blog to automatically share posts to social networks using plugins like JetPack. The blog is positioned as the center of a marketing wheel, with social sharing and traffic driving reinforcing each other. Networks like Facebook, Twitter, LinkedIn and Google+ are evaluated for their fit for different business types and target audiences. Plugins, widgets and calls to action are advised to optimize engagement.
From Content to Conversion - Optimizing Web Forms to Increase Content Marketi...Formstack
Slides created for a live webinar that aired on August 12, 2014. The webinar was sponsored by Formstack, an online form building tool, and featured content marketer Ann Handley (CCO of Marketing Profs).
With these slides, learn how to:
- Tweak submit button language to boost conversions up to 250%
- Promote your form when your customers are active online
- Create killer content that will incentivize form completion
This document provides 9 tips for effectively pitching your company, product, or executive to the media for coverage. The tips include targeting one reporter at a time and mentioning a specific article of theirs; using tip lines if available; helping journalists understand the big picture; keeping explanations simple; newsjacking by relating to current events; providing examples of customer use; only sending attachments if requested; promptly following up; and recognizing that journalists need story ideas from pitches. The overall aim is to make the journalist's job easier and increase the chances of gaining media coverage.
It's easy to read about social media tips & tricks, but if you don't understand the 'Why', the foundation, then the idea of success becomes a little foggy.
This is a presentation we use to introduce the elements of social media, from the history and sociology, to the how to and best business practices.
We hope you enjoy it, and if you do, please share it!
Using Social Media to Attract and Retain Residents30 Lines
What is social media? How can it be used by property managers to attract and retain residents? How can it be used by non-profits to connect with volunteers and donors? These questions and more are answered with a strategic overview and lots of examples and case studies.
This was originally presented by Mike Whaling of 30 Lines at the Housing Iowa Conference 2009 in Des Moines, Iowa.
Twitter for Business: What Smart Marketers Are Doing With TwitterMohamed Mahdy
Laura Fitton, co-author of Twitter for Dummies, discusses best practices for using Twitter for business. She recommends developing a Twitter mission statement focused on your target audience. Businesses should share helpful, curated content and engage with customers to build relationships. Laura also shares examples of companies with effective Twitter profiles and strategies, like responding to customer service issues on Twitter. The podcast provides tips for individuals on networking and developing relationships on the platform.
The document provides 8 tips for businesses using Facebook:
1) Respond to every comment on your Facebook page to engage customers.
2) Post valuable, interesting content related to your business 80% of the time and only promote your own business 20% of the time.
3) Link your Facebook page to your other online presences like your website to reach more potential customers.
4) Learn how to use Facebook tools to better understand and market to your audience.
5) Optimize your Facebook page for viewing on mobile devices as most users access Facebook this way.
6) Encourage customers to check-in at your business on Facebook to gain word-of-mouth recommendations.
7
BrightonSEO 2017 Presentation Slides - How to Incentives Bloggers Without Buy...Sam Charles
Learn how to forge relationships with influencers and build links without spending a penny. Packed with actionable takeaways for developing a killer link building campaign – from a blogger’s perspective!
Social media marketing, especially Twitter, has seen tremendous growth and is an effective tool for companies. Twitter had 465 million accounts in 2012, with 500 million expected by mid-2012, and over 400 million monthly unique visitors. With that kind of reach, no company can afford not to use Twitter in their marketing and advertising.
Taking your Site from One to One Million Users by Kevin RoseCarsonified Team
Kevin Rose provides advice for building 1 to 1 million user products based on his experience with companies like Digg and Revision3. He emphasizes focusing on the user experience by avoiding features that inflate ego over usefulness, keeping products simple, releasing iteratively based on user behavior data, engaging with influencers and communities, leveraging user networks for growth, and analyzing traffic patterns.
How Content Promotion Changed Digital MarketingSemrush
Let’s face it: the Internet is becoming a pretty noisy place and building an audience from scratch can take a very long time today. Getting content cited and covered by prudent media outlets with massive built-in audiences can break through the noise, get your content seen and drive meaningful returns, quickly. Chad Pollitt reveals the results of how converging owned, paid and earned media can drive millions of media impressions while drastically improving brand awareness, conversions and traffic, and ROI in the quarter the campaign is launched.
In this SEMrush guest webinar (that originally aired on December 9, 2014), you'll learn:
Why most content marketing campaigns are ineffective
How to succeed with content promotion
Which tools and channels are available to help facilitate success
How to budget for content promotion
This document provides an overview of social media and why businesses should utilize it. It defines what social media is, lists common social media platforms, and discusses the benefits for businesses, including increasing relevant website traffic, engaging customers, and turning fans into sales. It recommends listening to customers, participating in conversations, giving them content to share, and using tools like blogs, YouTube, and Twitter to market a business and products. The document stresses integrating social media into the overall marketing strategy and being responsive, relevant, and transparent when engaging on platforms.
How To Increase Blog Traffic
http://www.snbbloggingacademy.com/learn-how-to-increase-blog-traffic-today/
From the minds of some of the top marketers we Get-More-Traffic-to-New-Blog
know comes the following 20 ways to increase your
blog traffic. Realize that this is only a sampling of
what you will learn when you join our team.
Marketing Innovation 2018 - Using Data To Change Thousands Of LivesDanny Denhard
I spoke at the Digital marketing innovation summit back in October 2018, here is my look at how you could leverage marketing and data to positively change thousands of lives. It is how many brands use USP's and design tactics to wow and keep delighting their users. It includes how the team and I make small changes and use true growth mindset to make real impact
How do startups use social media to scale up its businesses? Before you go on creating accounts on various of social media platforms, calm down and think about your priorities, resources and short-term and long - term goals. Tactical execution gets way easier and stressless once the bigger picture has been taken care of.
Using Facebook for businesses is on the rise among B2B businesses. Here's a quick guide of how using Facebook can improve your presence and works best for B2B marketers.
To know more visit https://www.spintadigital.com/blog/facebook-benefits-b2b-marketing/
This document discusses why small businesses need a Twitter presence and what it involves. It notes that Twitter allows businesses to connect with more customers outside of Facebook, build goodwill through public problem solving and conversations, and advertise instantly to interested followers. The document provides tips on how to approach Twitter like a neighborhood block party, drive engagement through posts, and use it to amplify other social media platforms. It addresses concerns about the time commitment and provides recommendations on outsourcing social media responsibilities.
This is the slide deck from our February 25, 2016 Salt Lake HubSpot User Group Event. We have an awesome group of people who came out to hear from two very smart folks:
First up we had Bryant Garvin talk about CRO and Mobile Web Design. Then we wrapped up with Luke Summerfield from HubSpot introducing the concept of Growth-Driven Design.
On Friday, August 24th, Larry Kim was a keynote at the 4th Annual Utah Digital Marketing Collective Conference.
Recap and video of this presentation will be located here, along with all of the other presenters. http://www.utahdmc.org/dmc-2018
Most Influential PPC Expert, CEO, Founder of WordStream
Larry Kim is the CEO of MobileMonkey, a chatbot building platform for marketers that enables mobile messaging between businesses and customers via Facebook Messenger. He’s also the founder of WordStream, the World’s top PPC marketing software company. Larry was voted the most influential PPC expert in 2015, 2014 and 2013 according to the PPC Hero Blog. In 2015 Larry also won Search Marketer of the Year Awards from the US Search Awards and Search Engine Land. Previously he and won a spot in the ClickZ Digital Marketing Hall of Fame and Small Business Influencer Award. He was also the top columnist for all of Search Engine Land in 2013 and is the Most Influential Search Engine Marketer of 2014 and most retweeted SEM according to 3QDigital.
5 Ways Social Media Changed Marketing Your Business Pamela Muldoon
5 Ways Social Media Changed Marketing Your Business:
1. Marketing Flipped 180 Degrees
2. Personal & Professional
3. Level The Playing Field
4. Consumer Is In Charge
5. Connecting In Real Time
From Content to Conversion - Optimizing Web Forms to Increase Content Marketi...Formstack
Slides created for a live webinar that aired on August 12, 2014. The webinar was sponsored by Formstack, an online form building tool, and featured content marketer Ann Handley (CCO of Marketing Profs).
With these slides, learn how to:
- Tweak submit button language to boost conversions up to 250%
- Promote your form when your customers are active online
- Create killer content that will incentivize form completion
This document provides 9 tips for effectively pitching your company, product, or executive to the media for coverage. The tips include targeting one reporter at a time and mentioning a specific article of theirs; using tip lines if available; helping journalists understand the big picture; keeping explanations simple; newsjacking by relating to current events; providing examples of customer use; only sending attachments if requested; promptly following up; and recognizing that journalists need story ideas from pitches. The overall aim is to make the journalist's job easier and increase the chances of gaining media coverage.
It's easy to read about social media tips & tricks, but if you don't understand the 'Why', the foundation, then the idea of success becomes a little foggy.
This is a presentation we use to introduce the elements of social media, from the history and sociology, to the how to and best business practices.
We hope you enjoy it, and if you do, please share it!
Using Social Media to Attract and Retain Residents30 Lines
What is social media? How can it be used by property managers to attract and retain residents? How can it be used by non-profits to connect with volunteers and donors? These questions and more are answered with a strategic overview and lots of examples and case studies.
This was originally presented by Mike Whaling of 30 Lines at the Housing Iowa Conference 2009 in Des Moines, Iowa.
Twitter for Business: What Smart Marketers Are Doing With TwitterMohamed Mahdy
Laura Fitton, co-author of Twitter for Dummies, discusses best practices for using Twitter for business. She recommends developing a Twitter mission statement focused on your target audience. Businesses should share helpful, curated content and engage with customers to build relationships. Laura also shares examples of companies with effective Twitter profiles and strategies, like responding to customer service issues on Twitter. The podcast provides tips for individuals on networking and developing relationships on the platform.
The document provides 8 tips for businesses using Facebook:
1) Respond to every comment on your Facebook page to engage customers.
2) Post valuable, interesting content related to your business 80% of the time and only promote your own business 20% of the time.
3) Link your Facebook page to your other online presences like your website to reach more potential customers.
4) Learn how to use Facebook tools to better understand and market to your audience.
5) Optimize your Facebook page for viewing on mobile devices as most users access Facebook this way.
6) Encourage customers to check-in at your business on Facebook to gain word-of-mouth recommendations.
7
BrightonSEO 2017 Presentation Slides - How to Incentives Bloggers Without Buy...Sam Charles
Learn how to forge relationships with influencers and build links without spending a penny. Packed with actionable takeaways for developing a killer link building campaign – from a blogger’s perspective!
Social media marketing, especially Twitter, has seen tremendous growth and is an effective tool for companies. Twitter had 465 million accounts in 2012, with 500 million expected by mid-2012, and over 400 million monthly unique visitors. With that kind of reach, no company can afford not to use Twitter in their marketing and advertising.
Taking your Site from One to One Million Users by Kevin RoseCarsonified Team
Kevin Rose provides advice for building 1 to 1 million user products based on his experience with companies like Digg and Revision3. He emphasizes focusing on the user experience by avoiding features that inflate ego over usefulness, keeping products simple, releasing iteratively based on user behavior data, engaging with influencers and communities, leveraging user networks for growth, and analyzing traffic patterns.
How Content Promotion Changed Digital MarketingSemrush
Let’s face it: the Internet is becoming a pretty noisy place and building an audience from scratch can take a very long time today. Getting content cited and covered by prudent media outlets with massive built-in audiences can break through the noise, get your content seen and drive meaningful returns, quickly. Chad Pollitt reveals the results of how converging owned, paid and earned media can drive millions of media impressions while drastically improving brand awareness, conversions and traffic, and ROI in the quarter the campaign is launched.
In this SEMrush guest webinar (that originally aired on December 9, 2014), you'll learn:
Why most content marketing campaigns are ineffective
How to succeed with content promotion
Which tools and channels are available to help facilitate success
How to budget for content promotion
This document provides an overview of social media and why businesses should utilize it. It defines what social media is, lists common social media platforms, and discusses the benefits for businesses, including increasing relevant website traffic, engaging customers, and turning fans into sales. It recommends listening to customers, participating in conversations, giving them content to share, and using tools like blogs, YouTube, and Twitter to market a business and products. The document stresses integrating social media into the overall marketing strategy and being responsive, relevant, and transparent when engaging on platforms.
How To Increase Blog Traffic
http://www.snbbloggingacademy.com/learn-how-to-increase-blog-traffic-today/
From the minds of some of the top marketers we Get-More-Traffic-to-New-Blog
know comes the following 20 ways to increase your
blog traffic. Realize that this is only a sampling of
what you will learn when you join our team.
Marketing Innovation 2018 - Using Data To Change Thousands Of LivesDanny Denhard
I spoke at the Digital marketing innovation summit back in October 2018, here is my look at how you could leverage marketing and data to positively change thousands of lives. It is how many brands use USP's and design tactics to wow and keep delighting their users. It includes how the team and I make small changes and use true growth mindset to make real impact
How do startups use social media to scale up its businesses? Before you go on creating accounts on various of social media platforms, calm down and think about your priorities, resources and short-term and long - term goals. Tactical execution gets way easier and stressless once the bigger picture has been taken care of.
Using Facebook for businesses is on the rise among B2B businesses. Here's a quick guide of how using Facebook can improve your presence and works best for B2B marketers.
To know more visit https://www.spintadigital.com/blog/facebook-benefits-b2b-marketing/
This document discusses why small businesses need a Twitter presence and what it involves. It notes that Twitter allows businesses to connect with more customers outside of Facebook, build goodwill through public problem solving and conversations, and advertise instantly to interested followers. The document provides tips on how to approach Twitter like a neighborhood block party, drive engagement through posts, and use it to amplify other social media platforms. It addresses concerns about the time commitment and provides recommendations on outsourcing social media responsibilities.
This is the slide deck from our February 25, 2016 Salt Lake HubSpot User Group Event. We have an awesome group of people who came out to hear from two very smart folks:
First up we had Bryant Garvin talk about CRO and Mobile Web Design. Then we wrapped up with Luke Summerfield from HubSpot introducing the concept of Growth-Driven Design.
On Friday, August 24th, Larry Kim was a keynote at the 4th Annual Utah Digital Marketing Collective Conference.
Recap and video of this presentation will be located here, along with all of the other presenters. http://www.utahdmc.org/dmc-2018
Most Influential PPC Expert, CEO, Founder of WordStream
Larry Kim is the CEO of MobileMonkey, a chatbot building platform for marketers that enables mobile messaging between businesses and customers via Facebook Messenger. He’s also the founder of WordStream, the World’s top PPC marketing software company. Larry was voted the most influential PPC expert in 2015, 2014 and 2013 according to the PPC Hero Blog. In 2015 Larry also won Search Marketer of the Year Awards from the US Search Awards and Search Engine Land. Previously he and won a spot in the ClickZ Digital Marketing Hall of Fame and Small Business Influencer Award. He was also the top columnist for all of Search Engine Land in 2013 and is the Most Influential Search Engine Marketer of 2014 and most retweeted SEM according to 3QDigital.
5 Ways Social Media Changed Marketing Your Business Pamela Muldoon
5 Ways Social Media Changed Marketing Your Business:
1. Marketing Flipped 180 Degrees
2. Personal & Professional
3. Level The Playing Field
4. Consumer Is In Charge
5. Connecting In Real Time
This document summarizes a presentation on personal branding and networking. It discusses how education and continuing development are important for sustaining a personal brand over time. Networking locally and globally through organizations and social media can help build relationships and opportunities. Maintaining client and mentor relationships is also key through periodic check-ins on social media and other platforms.
Pamela Muldoon gave a presentation on understanding podcast and video metrics for content marketing. She discussed measuring audience size and engagement through metrics like unique visitors, hours of video uploaded, downloads, subscribers, and time on page. Muldoon stressed connecting content goals to specific business objectives like increasing brand awareness or sales in order to track key performance indicators and the impact of content marketing.
The document discusses customizing the Mozilla Firefox web browser through modifications known as "mods". It describes how to modify Firefox's functions, appearance, and source code by developing extensions, themes, and skins. It also provides details on the files, code, and directories involved in developing extensions for Firefox using XML, XUL, JavaScript, and CSS.
Essentials For Running A Freelance VO Business #WoVoChat 4-8-15Pamela Muldoon
VoicerOver talents and small business owners, Melissa Moats and Tom Dheere are guests on this #WoVoChat for World Voices providing some tips, advice and insight on how to run a successful voiceover freelance career.
Why You Need To Develop Your Audio Platform Now(It's More Than Podcasting)Pamela Muldoon
The document discusses why developing an audio platform is important beyond just podcasting. It notes that audio can be used for verbal processing, interviews, and inspiration. Audio is intimate and caters to multi-tasking listeners. Content can be leveraged across different formats like articles and blogs. Developing an audio platform is easy and affordable with USB microphones, software, and social sharing of audio. Specific ways to leverage audio discussed include using recordings for blog posts, training, webinars, podcasts, and extracting quotes.
The document discusses the evolution of Coca-Cola's marketing approach from focusing on brand, message, and person to focusing on person, message, and brand. It provides examples of how individuals' personal brands became associated with or disconnected from their corporate brands based on their messages and actions. The document also discusses how social media has leveled the playing field for businesses by allowing all to participate at low cost and reach target audiences through various popular platforms like LinkedIn, Facebook, Twitter, YouTube, Google+, and Pinterest. It provides statistics on the usage and demographics of each platform.
The internet has changed voiceover industry. Some good, some bad. World Voices members J. Michael Collins and Matt Cowlrick take on the discussion of P2P sites for VO. Check out the Q & A of the lively #WoVoChat Twitter chat!
WoVo Board members Dave Courvoisier & Dan Lenard answer questions on the current state of voiceover rates and changes in the industry. Internet, P2P sites, union/non-union and more were a part of this lively Twitter discussion.
Charting The Course For 2015 #WoVoChat 1-14-15Pamela Muldoon
World Voices kicks off the 2015 Twitter chat season with a conversation on the year ahead for the organization and its members. Board members Dave Courvoisier and Dustin Ebaugh share initiatives that include WoVoCon 2015 in Las Vegas, building relationships with the union and asking members to provide input on how to continually improve this member-driven organization.
CXO Global 100 - Taking Flight With TwitterJoe Topinka
In this webinar, hear from CXO Global 100 members Tom Cross and Evan Kirstel about their insights into how Twitter is changing the way companies and people engage.
Social media for Start ups and #Twitter explained by @ukmarketinghelp and spo...Dan Sodergren
A class on how to use Social Media and then Twitter to create more brand awareness for your start up and brand. Including top tools that the agencies don't want you to know about i.e.
http://twittercounter.com
http://socialmention.com/
http://www.twitalyzer.com/
http://manageflitter.com
http://twitonomy.com
http://tweetreach.com
http://mentionmapp.com
http://follogro.com
Digital marketingtoolsmagazinejan2010pgs1 25JennifBrown
1) Marketing in 2020 will focus less on individual channels and more on marginal gains across all channels. Optimization will be about small improvements rather than major breakthroughs from a single channel. 2) Personalization will be key as generic marketing converts very few visitors into customers. 3) Companies will need to leverage multiple communication channels like chatbots, push notifications, and social messaging due to declining email click rates. Relying only on email lists will be less effective.
After writing the book, Twitter Marketing for Dummies, we decided to throw out the 140 different pieces of marketing advice given to us by the many AWESOME users of Twitter!
The document provides tips for using Twitter effectively. It recommends engaging in conversations rather than just self-promotion, listening to what others are talking about, building relationships with followers through interactions, and focusing on adding value to discussions rather than solely marketing products or services. Quality engagement is more important than the number of followers or tweets.
Nailing Twitter Analytics - There’s never been more tools available to understand what your followers want. Use them to give them what they want and what you want to share.
Using a hashtag can be the equivalent of playing digital Russian roulette. Is it safe to use them anymore?
Agency behind ______ campaign fired after social media disaster.
You can fill in the blank with any number of recent #disasters, but this an actual headline pulled from The Guardian in November. The agency who created #MyTaxis, a seemingly innocuous campaign created to encourage customer feedback about their experience riding in Victorian taxis (and counter Uber’s Australian stronghold) was fired just three days after it launched. We’ll look at why it went so wrong so quickly.
1) The document discusses best practices for social media advertising on Twitter, including tips on targeting, campaign optimization, and tracking.
2) Key recommendations include segmenting campaigns by device and objective, using images and Twitter cards to increase engagement, and utilizing URLs and tracking pixels to measure campaign performance.
3) Managing relationships with Twitter representatives and educating clients on strategies are also discussed as ways to improve effectiveness.
Finding A Good VO Coach In Today's Industry #WoVoChat 7- 22-15Pamela Muldoon
This document contains a transcript of an online chat about finding and working with voiceover coaches. Participants shared their perspectives on what qualities make a good coach, how to find one, and whether online or in-person coaching is better. Key points included the importance of a coach's experience, passion for teaching, and ability to provide honest feedback to help students improve. Coaching was recommended not just when starting a voiceover career, but on an ongoing basis to continue developing new skills.
Choosing the Best Social Platform For Your BusinessAtomic Reach
This document summarizes a discussion on choosing the best social media platforms and strategy for businesses. Some key considerations discussed include where a brand's target audience is found and which social channels they use, the goals and resources of the company, and whether every brand needs a Facebook page. Other discussed topics include how to differentiate a brand, creating an ambassador program, being consistent and engaging, tailoring content to the audience, and choosing platforms based on the type of content.
Lay of the Landing Page: Building Great Marketing Campaigns on WordPressThird Wunder
Are you trying to get users to DO something on your site? Whether it’s sign-up, buy, download, donate: if you have a goal you NEED landing pages!
This talk covers important basics like what landing pages are and why/when to use them, attention ratio, message match and key persuasive elements. Includes a walk-through of examples of our premium interactive landing page templates and case studies to see what converts best and why. Run better, more efficient, and just plain cooler campaigns, plus get the most out of your marketing time and dollars!
PRESENTED AT WORDCAMP MONTREAL, JULY 24, 2016
By: Liesl Barrell & Mohamed Hamad
Top Takeaways from #TACVB that you can TweetShanna Smith
Shanna Smith Snyder's handout, "Top Takeaways from #TACVB that you can Tweet." Pre-packaged takeaways from the TACVB session today (in 140 character format) that you can post to Twitter & prove to your boss you learned something! :)
The document discusses strategies for viral and social marketing. It provides examples of platforms for discovering new products like Kickstarter, Reddit, and forums. Reddit is highlighted for its content-based and deal-focused subreddits. Case studies show successful marketing campaigns on Reddit. Twitter strategies discussed include understanding the algorithm, hyper-local marketing, and keyword marketing. The document also discusses coupon code attribution across different social channels and a case study example from Global Golf. It concludes with tips for maximizing social promotions and reasons not to overlook viral and social marketing.
Social marketing in the digital age 2.0 - CPRSHeather Davis
This document provides tips and strategies for developing an effective social media and digital marketing plan. It discusses exploring different marketing approaches, discovering what works for other businesses, and creating an action plan. Specific social media platforms like Pinterest, Instagram, and HootSuite are described. The document emphasizes learning about your audience and voice. Sample infographics, hashtags, and events are shown as ways to engage audiences online.
#GrowthDeck - Andrew Chen AMA by GrowthHackersGrowthHackers
GrowthHackers holds weekly AMA (Ask Me Anything) sessions with Growth experts from around the world. Andrew Chen a writer, entrepreneur and investor focused on mobile products, metrics and user growth. He has been an advisor to companies like Angelist, Product Hunt and Dropbox.
Find more great growth resources on GrowthHackers.com. Join the community and have your own questions answered by professionals like Andrew today.
Growthhackers.com/AMA
Similar to Using Social Media To Market Your VO Business #WoVoChat 5-6-15 (20)
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Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
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Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
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5. A1: The amount of market reach that you can achieve with
social media is simply unprecedented – and it’s FREE.
#WoVoChat
@aganguzza
A1: Consider it an investment in building an online asset
that will show up in search results for years. #WoVoChat
@aganguzza
A1: Grow your own network of influence and Make. A.
Difference. #WoVoChat
@aganguzza
#WoVoChat www.worldvo.org
A1: If you’re not visible online when people are
researching which product to buy, trust me, they’ll find
others who are. #WoVoChat
@aganguzza
6. A1: Best reason to invest in social media? It generates
leads, clients and booked gigs when done correctly.
#WoVoChat
@MarcScott
A1: Unprecedented reach and opportunities can open
otherwise locked shut doors, good for community and
support as well. #WoVoChat
@VoiceJayBritton
A1: You NEVER know where a client will LOOK to try and
find something(VO talent, crew, etc…) so need to be on a
little of everything. #WoVoChat
@tjkeenan
#WoVoChat www.worldvo.org
A1: An opportunity to meet & network w/new colleagues
who can HELP you succeed if you ask the right
questions. #WoVoChat
@iDanSimpsonVO
8. A2: Facebook can’t be ignored, it’s the 800lb Gorilla.
Consider ads and use groups to your advantage.
#WoVoChat
@CourVo
A2: If you want to take advantage of video (and you
should) you MUST have a YouTube channel. #WoVoChat
@CourVo
A2: LinkedIn is the best for researching your clients and
prospects. Pamela will talk about LI in a minute.
#WoVoChat
@CourVo
#WoVoChat www.worldvo.org
A2: Hot new platforms? Snapchat, Instagram, Vine,
Periscope. Not new, but Pinterest can be useful.
#WoVoChat
@CourVo
9. A2: Whichever platform you choose, you need to commit.
Social media isn’t as effective it it’s an occasional thing.
#WoVoChat
@MarcScott
A2: Depends on your business model + goal, for me it’s
Twitter + LinkedIn. Take the time to learn how they work to
maximize impact. #WoVoChat
@VoiceJayBritton
A2: LinkedIn is great for finding potential clients you
have common connections with. #WoVoChat
@vallencourt
#WoVoChat www.worldvo.org
A2: Find where your potential client lives & follow them
to see how you can serve them best. #WoVoChat
@aganguzza
10. #WoVoChat www.worldvo.org
Q3: What about Twitter? It’s weird and
I just don’t understand how to use it
for VO. Got any suggestions?
#WoVoChat
11. A3: It does take time to understand & get used to in 140
characters. Be patient and dive in. #WoVoChat
@DerekChappell
A3: Use Twitter as another social media tool to find clients
& stay connected to the VO community. #WoVoChat
@DerekChappell
A3: Use Twitter to promote your demo’s, services,
website, expertise. Be a pro online. #WoVoChat
@DerekChappell
#WoVoChat www.worldvo.org
A3: Search for clients. Use hashtags to find prospects.
Follow & interact with current clients. #WoVoChat
@DerekChappell
12. A3: Tip: Try to post around 100 characters so your
followers can conveniently retweet. #WoVoChat
@aganguzza
A3: Don’t reinvent the wheel, look at others, don’t brag
constantly + concentrate on building rapport with potential
clients. #WoVoChat
@VoiceJayBritton
A3: I met & connected w/90% of the people on here
today thru Twitter. Get over the “weird” part & figure it
out! #WoVoChat
@tjkeenan
#WoVoChat www.worldvo.org
A3: Hashtags are the greatest thing ever for finding
leads. Learn how to use them and you will make Twitter
work for you. #WoVoChat
@MarcScott
14. A4: LinkedIn is the professional networking site. It’s a great
place to connect with future clients, agencies & production
houses. #WoVoChat
@pamelamuldoon
A4: Use Advanced Search to find others on LinkedIn that
may be beneficial to your VO career goals. #WoVoChat
@pamelamuldoon
A4: Join Groups that will connect you with others in
specific industries that you want to do voiceover work.
#WoVoChat
@pamelamuldoon
#WoVoChat www.worldvo.org
A4: Always be personable & use a service first approach
when connecting with others on LinkedIn. #WoVoChat
@pamelamuldoon
15. A4: LI is B2B marketing at it’s best. Others tend to be a bit
more personal. Use LI for a polished business presence.
#WoVoChat
@ChristieBowenVO
A4: Start conversations by wishing LI prospects a Happy
Birthday or a Congrats on a work anniversary. #WoVoChat
@dabvoiceovergal
A4: LinkedIn is a great research tool for starters and a
great way to stay connected with clients. #WoVoChat
@vallencourt
#WoVoChat www.worldvo.org
A4: I’ve recently been searching for producers, etc…via
LI and having great success. #WoVoChat
@MoeRockVP
17. A5: Be sure your profile is fully completed and try to reac
“all star” status. #WoVoChat
@pamelamuldoon
A5: LinkedIn offers great SEO capabilities. Your headline &
summary are great places to use keywords that associate
with your talents. #WoVoChat
@pamelamuldoon
A5: Add your demos to the appropriate areas on
LinkedIn profile. You can connect your web URL where
your demos are housed. #WoVoChat
@pamelamuldoon
#WoVoChat www.worldvo.org
A5: Ask for recommendations from all previous work
listed. This shows a well-rounded individual with a great
working past. #WoVoChat
@pamelamuldoon
18. A5: Join groups and engage to show yourself as a thought
leader in your industry. #WoVoChat
@aganguzza
A5: Start convos with birthday wishes, congrats on
promotions, new jobs and work anniversaries. #WoVoChat
@MarcScott
A5: Always send an intro message after connecting. I’ve
been booked and paid for gigs within hours of sending
that message! #WoVoChat
@VoiceJayBritton
#WoVoChat www.worldvo.org
20. A6: Every social media platform is developing their Ads
and wants to be #1. Now is the time (cheap/effective) to
jump on board! #WoVoChat
@aganguzza
A6: The internet has leveled the playing field for all – if you
don’t use Ad space, other companies will. #WoVoChat
@aganguzza
A6: Capitalize on the data collected on you! Ads can
effectively drill down to your target market and really
help boost your biz! #WoVoChat
@aganguzza
#WoVoChat www.worldvo.org
A6: As much as you hate Ads, they aren’t going away
(just like technology). Get on board and be ahead of the
competition. #WoVoChat
@aganguzza
21. #WoVoChat www.worldvo.org
Q7: How do you structure your day
around social media? How much time
do I spend on these channels?
#WoVoChat
22. A7: I like the piecemeal approach. 20-30 minutes several
times a day. More than 30 min & you get bogged down.
#WoVoChat
@CourVo
A7: Your business plan should help make this
decision. Decide what are you using social media for.
#WoVoChat
@CourVo
A7: You can utilize email to help coordinate social media.
Try Nutshellmail.com or browser plugins for efficiency.
#WoVoChat
@CourVo
#WoVoChat www.worldvo.org
A7: Set priorities and set an alarm. Seriously. Use if for
down time if you want, but don’t let it control you.
#WoVoChat
@CourVo
23. A7: Use programs to help you schedule like Hootsuite,
Buffer, Post Planner – all have free levels. #WoVoChat
@aganguzza
A7: I may spend too much time some days. Can we develop
a support group for social media addicts? #WoVoChat
@MarcScott
A7: On Wednesdays? At least an hour just for
#WoVoChat! #WoVoChat
@talentedvoice
#WoVoChat www.worldvo.org
25. A8: Do NOT use social media as a bragging tool. This will
turn others off FAST! #WoVoChat
@DerekChappell
A8: Know how to properly self promote without overkill. Be
humble. Be honest. Be professional. #WoVoChat
@DerekChappell
A8: Do NOT use social media to bitch about clients,
colleagues or agents. Deal with them privately. #WoVoChat
@DerekChappell
#WoVoChat www.worldvo.org
A8: If it feels uncomfy before you hit “send”, DON’T
send. Take a breath & rethink it. #WoVoChat
@DerekChappell
26. #WoVoChat www.worldvo.org
Q9: Why is it important to include
keywords in your social media profiles
and which ones should I use?
#WoVoChat
27. A9: Most social media platforms have search engines
which index profiles so you can be found easily.
#WoVoChat
@aganguzza
A9: Keyword research is a magical, free or low cost
window into the mind of your target audience. #WoVoChat
@aganguzza
A9: Google Keyword Planner is a powerful tool you can
use to find industry keywords and get keyword
suggestions. #WoVoChat
@aganguzza
#WoVoChat www.worldvo.org
A9: Ask yourself what you want to be known for and use
that as a keyword to establish yourself as an authority.
#WoVoChat
@aganguzza
28. A9: I try and use keywords that are relevant to the areas of
VO I work in. #WoVoChat
@MarcScott
A9: Use KEYWORDS that you think your clients would use
to find their next talent. Those are MONEY WORDS.
#WoVoChat
@JohnnyG53
A9: Keywords include any variation of “VOICE”,
voiceover, voice-over + talent + ISDN, ipDTL, Source-
Connect: words client search #WoVoChat
@tjkeenan
#WoVoChat www.worldvo.org
A9: Also, Google Trends can be a great tool to see what is
trending in specific industries (keywords). #WoVoChat
@pamelamuldoon
29. #WoVoChat www.worldvo.org
Q10: Do I use a headshot as my avatar
on Social Media? I heard that can be
confusing for VO clients. #WoVoChat
30. A10: People are naturally curious. If you don’t give them a
good pic, they’ll go looking on FB. What will they find
there? #WoVoChat
@CourVO
A10: If it’s professional and fits your brand, yes, be seen
& relate as a human being to clients. #WoVoChat
@DerekChappell
A10: I use a headshot – people want to connect with
PEOPLE – I guarantee a Google search will uncover one
of you anyway! #WoVoChat
@aganguzza
#WoVoChat www.worldvo.org
A10: Consider the platform when using photo/logo. FB
Biz Page – Logo; LI profile – photo; Twitter – either can
work. #WoVoChat
@pamelamuldoon
31. A10: Yes, use a photo if it represents the essence of you as
a VO talent. It’s more personal. #WoVoChat
@ChristieBowenVO
A10: Using a pic is more personal – let’s people know there
is a human at the other end of the post. #WoVoChat
@MelHulm
A10: I use the same headshot across every single
platform for maximum brand consistency. #WoVoChat
@MarcScott
#WoVoChat www.worldvo.org
A10: Yes, and it should be the same as on LinkedIn.
#WoVoChat
@VoiceofKristi
33. Check out the entire 5-6-15 #WoVoChat at our
Storify:
bit.ly/WoVoChat_10
Join us every 2nd & 4th Wednesday of the month in 2015
for #WoVoChat at 12pmPT/2pmCT/3pmET!
#WoVoChat www.worldvo.org
January 14th & 28th July 8th & 22nd
February 11th & 25th August 12th & 26th
March 11th & 25th September 9th & 23rd
April 8th & 22nd October 14th & 28th
May 6th & 20th November 11th & 25th
June 3th & 17th December 9th & 23rd