The document discusses how the promotional products industry is shifting away from simply selling products at the lowest price, and toward providing products that enhance customer experiences and drive ongoing engagement. It notes that many suppliers at a recent industry trade show focused on developing products' additional features and digital components like mobile apps to create "brand love" moments for customers on an everyday basis. The key trend is that promotional products are now defined more by how they enable customer interactions than just the physical goods themselves.
Influencers Now: The Current State Of Influencer MarketingLHBS
Ways of communicating have always evolved, only now they’re arriving faster than ever before. It’s becoming increasingly instantaneous, visual, authentic and personal in terms of the content being shared, and the younger generation need brands to keep up.
Online influencers are fitting the bill with their 24/7 presence, high engagement and openness of every aspect of their lives.
This snapshot evaluates the current state of Influencer Marketing to help inspire brands in how they could approach collaborations:
Who are they?
Where are they?
How are they used?
Sharing by Rainbow Cheung of Socialbakers on "How to implement and measure content marketing to drive customer loyalty." I thought it was cool. I suppose more questions can be asked, based on what was delivered. I upload here to make it easier to share.
Welcome to the next edition of our Near Future Report prepared in close cooperation with the LHBS Inspiration-Hub.
In this report, we will be tackling the 3 following themes:
- Shared Value Creation - where we will explore how to create new and valuable relationships between brands and consumers above and beyond UGC
- Unconventional Touch Points - where we focus on reaching audiences through unconventional channels while building loyalty through offering useful experiences & services
- Virtual Reality - a well-known trend that deserves a closer look since it will increasingly determine how we consume media in the nearest future.
Take a look at our three stories where we identify what is happening, why is it important for brands and also a few recommendations from our side.
The patch - Social media updates august 2014: Facebook and Twitter Buy Button...Agence Tesla
E-commerce and social media continue their convergence and integration with three great news this month in our review of updates:
- Facebook testing a Buy Button to have ads directly linking to purchase on external retailers. With the large repertoire of possible ads now present on Facebook, it should be a hit!
- Twitter launches an analytics for the Organic Reach of tweets. It shows accounts which tweet more can get up to 30% more followers. We usually advice a pace of a few tweets a day minimum.
- Pinterest helps Shopify stores with Rich Pins, who integrate metadata about price and more
How To Build A Successful Mobile Application For Startup Business?Jai Mehta
In today’s era, mobile apps are not just apps; they are solutions to business problems. Such solutions solve critical business problems. For efficiently supporting marketing strategies, mobile applications have evolved as a great tool. For unleashing the potential of a variety of mobile app development frameworks, it is very important to understand business growth from mobility.
QSS Technosoft develops quality application for the businesses. Contact QSS Today
Influencers Now: The Current State Of Influencer MarketingLHBS
Ways of communicating have always evolved, only now they’re arriving faster than ever before. It’s becoming increasingly instantaneous, visual, authentic and personal in terms of the content being shared, and the younger generation need brands to keep up.
Online influencers are fitting the bill with their 24/7 presence, high engagement and openness of every aspect of their lives.
This snapshot evaluates the current state of Influencer Marketing to help inspire brands in how they could approach collaborations:
Who are they?
Where are they?
How are they used?
Sharing by Rainbow Cheung of Socialbakers on "How to implement and measure content marketing to drive customer loyalty." I thought it was cool. I suppose more questions can be asked, based on what was delivered. I upload here to make it easier to share.
Welcome to the next edition of our Near Future Report prepared in close cooperation with the LHBS Inspiration-Hub.
In this report, we will be tackling the 3 following themes:
- Shared Value Creation - where we will explore how to create new and valuable relationships between brands and consumers above and beyond UGC
- Unconventional Touch Points - where we focus on reaching audiences through unconventional channels while building loyalty through offering useful experiences & services
- Virtual Reality - a well-known trend that deserves a closer look since it will increasingly determine how we consume media in the nearest future.
Take a look at our three stories where we identify what is happening, why is it important for brands and also a few recommendations from our side.
The patch - Social media updates august 2014: Facebook and Twitter Buy Button...Agence Tesla
E-commerce and social media continue their convergence and integration with three great news this month in our review of updates:
- Facebook testing a Buy Button to have ads directly linking to purchase on external retailers. With the large repertoire of possible ads now present on Facebook, it should be a hit!
- Twitter launches an analytics for the Organic Reach of tweets. It shows accounts which tweet more can get up to 30% more followers. We usually advice a pace of a few tweets a day minimum.
- Pinterest helps Shopify stores with Rich Pins, who integrate metadata about price and more
How To Build A Successful Mobile Application For Startup Business?Jai Mehta
In today’s era, mobile apps are not just apps; they are solutions to business problems. Such solutions solve critical business problems. For efficiently supporting marketing strategies, mobile applications have evolved as a great tool. For unleashing the potential of a variety of mobile app development frameworks, it is very important to understand business growth from mobility.
QSS Technosoft develops quality application for the businesses. Contact QSS Today
Cloths,Blankets, Distribution Camp organized by Nirmala Samaj Kalyan Sangstha, At Kanpur Burdwan, Exercise Books, Pencils, Erasers, Pens,School bags Distribution to poor the Children organized by N.S.K.S at Basudebpur, Paschim Medinipur,,Cultural Programme organized by Nirmala Samaj Kalyan Sangstha At Bally Rabindra bhvan Howrah
In this session was about trends in online video and how brands such as The World Food Programme, AON and Hachette Livre are using Wochit to produce engaging and impactful videos effectively, quickly and at scale.
Topical social media posts ideated and designed by OH! Design Studio for our social media clients. Checkout how our social media team tapped into buzz surrounding news and trending hashtags to increase awareness about the brands managed by us.
OH! Design Studio offers social media marketing services in India through its digital marketing cell OH! Digital.
The costomer behaviour is evolving and changing and brands should understand those changes.
Those digital trends will help brands adapt their digital marketing strategies and meet the customer's new needs.
#transformation
10
Event
Trends
for 2019
10 Event Trends for 2019
C O P Y R I G H T
All rights reserved. No part of this report may be
reproduced or transmitted in any form or by any
means whatsoever (including presentations, short
summaries, blog posts, printed magazines, use
of images in social media posts) without express
written permission from the author, except in the
case of brief quotations (50 words maximum and
for a maximum of 2 quotations) embodied in critical
articles and reviews, and with clear reference to
the original source, including a link to the original
source at https://www.eventmanagerblog.com/10-
event-trends/. Please refer all pertinent questions
to the publisher.
page 2
https://www.eventmanagerblog.com/10-event-trends/
https://www.eventmanagerblog.com/10-event-trends/
10 Event Trends for 2019
CONTENTS
INTRODUCTION page 5
TRANSFORMATION 8
10. PASSIVE ENGAGEMENT 10
9. CONTENT DESIGN 13
8. SEATING MATTERS 16
7. JOMO - THE JOY OF MISSING OUT 19
6. BETTER SAFE THAN SORRY 21
5. CAT SPONSORSHIP 23
4. SLOW TICKETING 25
3. READY TO BLOCKCHAIN 27
2. MARKETING BUDGETS SHIFTING MORE TO EVENTS 28
1. MORE THAN PLANNERS 30
ABOUT THE AUTHOR 31
CMP CREDITS 32
CREDITS AND THANKS 32
DISCLAIMER 32
page 3
INTERACTIVITY
AT THE HEART OF YOUR MEETINGS
Liven up your presentations!
EVENIUM
ConnexMe
San Francisco/Paris [email protected]
AD
https://eventmb.com/2PvIw1f
10 Event Trends for 2019
I am very glad to welcome you to the 8th edition of our annual
event trends. This is going to be a different one.
One element that made our event trends stand out from
the thousands of reports and articles on the topic is that we
don’t care about pleasing companies, pundits, suppliers, star
planners and the likes. Our only focus is you, the reader, to
help you navigate through very uncertain times.
This is why I decided to bring back this report, by far the most
popular in the industry, to its roots. 10 trends that will actually
materialize between now and November 2019, when we will
publish edition number nine.
I feel you have a lot going on, with your events I mean.
F&B, room blocks, sponsorship, marketing security, technology.
I think I failed you in previous editions. I think I gave you too
much. This report will be the most concise and strategic piece
of content you will need for next year.
If you don’t read anything else this year, it’s fine. As long as you
read the next few words.
INTRODUCTION
INTRODUCTION -
Julius Solaris
EventMB Editor
page 5
https://www.eventmanagerblog.com
10 Event Trends for 2019
How did I come up with these trends?
~ As part of this report, we reviewed 350 events. Some of the most successful
worldwide.
~ Last year we started a community with a year-long trend watch. That helped
us to constantly research new things happening in the industry.
~ We have reviewed north of 300 event technology solutions for our repor.
Cloths,Blankets, Distribution Camp organized by Nirmala Samaj Kalyan Sangstha, At Kanpur Burdwan, Exercise Books, Pencils, Erasers, Pens,School bags Distribution to poor the Children organized by N.S.K.S at Basudebpur, Paschim Medinipur,,Cultural Programme organized by Nirmala Samaj Kalyan Sangstha At Bally Rabindra bhvan Howrah
In this session was about trends in online video and how brands such as The World Food Programme, AON and Hachette Livre are using Wochit to produce engaging and impactful videos effectively, quickly and at scale.
Topical social media posts ideated and designed by OH! Design Studio for our social media clients. Checkout how our social media team tapped into buzz surrounding news and trending hashtags to increase awareness about the brands managed by us.
OH! Design Studio offers social media marketing services in India through its digital marketing cell OH! Digital.
The costomer behaviour is evolving and changing and brands should understand those changes.
Those digital trends will help brands adapt their digital marketing strategies and meet the customer's new needs.
#transformation
10
Event
Trends
for 2019
10 Event Trends for 2019
C O P Y R I G H T
All rights reserved. No part of this report may be
reproduced or transmitted in any form or by any
means whatsoever (including presentations, short
summaries, blog posts, printed magazines, use
of images in social media posts) without express
written permission from the author, except in the
case of brief quotations (50 words maximum and
for a maximum of 2 quotations) embodied in critical
articles and reviews, and with clear reference to
the original source, including a link to the original
source at https://www.eventmanagerblog.com/10-
event-trends/. Please refer all pertinent questions
to the publisher.
page 2
https://www.eventmanagerblog.com/10-event-trends/
https://www.eventmanagerblog.com/10-event-trends/
10 Event Trends for 2019
CONTENTS
INTRODUCTION page 5
TRANSFORMATION 8
10. PASSIVE ENGAGEMENT 10
9. CONTENT DESIGN 13
8. SEATING MATTERS 16
7. JOMO - THE JOY OF MISSING OUT 19
6. BETTER SAFE THAN SORRY 21
5. CAT SPONSORSHIP 23
4. SLOW TICKETING 25
3. READY TO BLOCKCHAIN 27
2. MARKETING BUDGETS SHIFTING MORE TO EVENTS 28
1. MORE THAN PLANNERS 30
ABOUT THE AUTHOR 31
CMP CREDITS 32
CREDITS AND THANKS 32
DISCLAIMER 32
page 3
INTERACTIVITY
AT THE HEART OF YOUR MEETINGS
Liven up your presentations!
EVENIUM
ConnexMe
San Francisco/Paris [email protected]
AD
https://eventmb.com/2PvIw1f
10 Event Trends for 2019
I am very glad to welcome you to the 8th edition of our annual
event trends. This is going to be a different one.
One element that made our event trends stand out from
the thousands of reports and articles on the topic is that we
don’t care about pleasing companies, pundits, suppliers, star
planners and the likes. Our only focus is you, the reader, to
help you navigate through very uncertain times.
This is why I decided to bring back this report, by far the most
popular in the industry, to its roots. 10 trends that will actually
materialize between now and November 2019, when we will
publish edition number nine.
I feel you have a lot going on, with your events I mean.
F&B, room blocks, sponsorship, marketing security, technology.
I think I failed you in previous editions. I think I gave you too
much. This report will be the most concise and strategic piece
of content you will need for next year.
If you don’t read anything else this year, it’s fine. As long as you
read the next few words.
INTRODUCTION
INTRODUCTION -
Julius Solaris
EventMB Editor
page 5
https://www.eventmanagerblog.com
10 Event Trends for 2019
How did I come up with these trends?
~ As part of this report, we reviewed 350 events. Some of the most successful
worldwide.
~ Last year we started a community with a year-long trend watch. That helped
us to constantly research new things happening in the industry.
~ We have reviewed north of 300 event technology solutions for our repor.
Your Brand, The Next Media Company: Edelman- Michael Brito, SVP Digital Strategy, @britopian
How organizations can evolve into a fully collaborative social business. A step by step playbook to achieve organizational change, process efficiencies and technology acumen.
The power of brand advocates.
Do you know other great Brand Advocacy Cases?
Let us know and we’ll add them to this presentation!
Be sure to check out the other presentations we gave at our LBi Client Afternoon.
Emily Sievert - He’s Just Not That Into You: Inspiring an Oversaturated Audience
Industry Transformation & A Time To Pivot _ CONNECTIONS
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https://paulbellantone.wordpress.com/2016/01/20/industry-transformation-a-time-to-pivot/[1/20/2016 2:17:38 PM]
CONNECTIONS
Observations from Paul Bellantone, CAE, President and CEO of PPAI
← Product Safety Milestones
Industry Transformation & A Time
To Pivot
Posted on January 20, 2016 | Leave a comment
As an advocate and evangelist for our industry, I’ve spent
the better part of my career traveling the US (and the
world) to tell anyone who would listen that the
promotional products business is about so much more
than selling products at the lowest price.
This year at The PPAI Expo it was more evident than ever
that the overwhelming influence of technology and access
is making industry stakeholders reconsider and reposition
how they go to market now and in the future.
With this, it is my pleasure to feature a guest blog I
stumbled upon from Boundless Marketing Manager,
Stephanie Freyer, who along with her team is responsible
for delivering ‘Brand Love’ moments—everyday. Steph’s
observations are on the mark and sum up, quite well, what
so many in the industry are experiencing today.
Enjoy the read.
Paul
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BELLANTONE’S
TWEETS
Trends in promotinal
products seem to have
less to do with products
and more with
experience around the
products? Ex…
wp.me/p1O8dD-gd
3 hours ago
Industry Transformation
& A Time To Pivot
paulbellantone.wordpre
ss.com/2016/01/20/ind
…
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PPAI's PC Today
Presents "2016 Sales
Kick-Off Meeting Ideas"
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3 days ago
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2. Industry Transformation & A Time To Pivot | CONNECTIONS
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2016’S GUIDING TREND IN PROMOTIONAL
PRODUCTS
HAS NOTHING TO DO WITH PRODUCTS
Coming to you live from Las Vegas at the Promotional
Products International Association’s (PPAI’s)
largest
event of the year and the biggest trade show in our
industry, I’m excited to reveal some of the insightful
marketing trends we’ve seen at this year’s Expo. In case
you aren’t familiar with Expo, PPAI hosts over 1,300
exhibiting suppliers and 11,000 distributors from across
the globe – all clamoring into the Mandalay Bay
Convention Center on the heels of the
International Consumer Electronics Show (CES) to find
out what the hottest new products for 2016 will be.
After closing out day two of the Expo, I sat in my hotel
room trying to digest everything I had been absorbing over
the past couple of days. I
could have easily started writing
about the cool life-hack products that are perfect for, say,
people who are taking photos all day (like me), or just want
their phone readily available to make sure they can check
email without digging through their bag (see below for
“slingback” and “pop socket” to name a few). But
while
these little life hacks are cool, catchy, and buzz-worthy,
they aren’t the real takeaway of the event.
Products for Mobile: Pop Socket & Slingback
Even more impressive than capitalizing on the mobile trend
is how deeply our suppliers are invested in their products.
From specialized trend research teams, to full-fledged
development departments, to entire
facilities dedicated to
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quality assurance, our suppliers are investing in resources
that will ensure their products are not only on-trend and
meeting consumer needs, but also following compliance
laws and making sure they are safe, and risk-free for our
clients and end users.
I initially predicted that come time to write this blog post,
I’d be sitting here compiling the brand-new items hitting
the market. In a recent Facebook post,
I remarked on being
curious about which trends from last week’s CES show
would carry over to PPAI—I joked about seeing branded
holograms and mused about new wearables. And while I
did see plenty of wearables (and even virtual-reality
products…and drones!) what I found is that most of the
products at PPAI are not, in actuality, “new.” At first, I was
surprised to see that most of what I looked at was the same
as last year, with a slight enhancement—a 2.0 version. But
this is, in fact, the crux of one of 2016’s guiding trends.
On Wednesday, I spoke
with a supplier partner of
ours about their fitness
tracker device, and in
discussing a proprietary
app they built for it, he
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Source: @LogoIncluded Twitter
Account
actually said the words “to
us, the app was the most
important part.” Hold the
phone. That is quite a
strong (and telling)
statement. We are in a
PRODUCTS industry,
people! Promotional
products.
But as it turns
out, the most important
thing about promotional
advertising moving forward won’t be the product alone,
and this show wasn’t about the next groundbreaking item
on the market that no one had ever seen before. It was
about driving the next level of engagement…it was about
the enhancements that can be made to products to make
them even more useful, even more necessary, even more
relevant to a consumer.
The seeds of this trend were planted in my head at the first
session I
attended on Tuesday morning with marketing
guru and renowned author Seth Godin.
Godin speaks in an
almost lyrical way—gliding through pretty words and
impactful phrases. He is ever-inspiring, and seemingly
easy-to-follow—yet he spends most of his time illustrating
abstract concepts that are eventually boiled down into a
simple idea. His style, his writing, and his whole point is to
get marketers to think
differently. As Godin said, “one of
the biggest marketing challenges is that most of the people
you are trying to sell to don’t think they have a problem
that only you can solve.” In
essence, brands are challenged
to put products into the world that play
a critical role in
consumers’ lives—and do it better than the next guy.
5. Industry Transformation & A Time To Pivot | CONNECTIONS
https://paulbellantone.wordpress.com/2016/01/20/industry-transformation-a-time-to-pivot/[1/20/2016 2:17:38 PM]
Seth Godin’s Opening Keynote at The PPAI Expo
In case you haven’t been following Boundless on Twitter,
we’ve been tweeting out soundbites heard throughout the
Expo from
our top suppliers. Reading them back to myself
gave me the opportunity to clearly identify the theme that
had already been manifesting in my mind.
Tweets from PPAI 2016
All the suppliers I spoke with told a similar story in a
different way: the product is only a part of the equation.
The critical ingredient
is finding a way to create a
marketing tool (a promotional product) that builds a
relationship. How do we enhance a product so that it
actually becomes a necessity, or occupies a
permanent spot
on your desk or in your bag? Something you couldn’t
imagine living without?
We need to pay attention to how
people interact with
products. In what situations
6. Industry Transformation & A Time To Pivot | CONNECTIONS
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and contexts do people have challenges that need
to be solved? How can a product be enhanced to
meet those needs?
For some suppliers like the one mentioned above, that
means building a
client-branded app that not only
connects to a fitness tracker like a FitBit, but lets users
interact with each other—from engaging in fitness
competitions to arranging meetups. For others, it means
designing a special pocket in a bag that addresses a unique
need for a certain demographic or interest group. And yet
for others, it means leveraging a digital rewards code to
connect on the platform we use most: the internet. Some
suppliers embrace the age of digital connectivity by
creating products that continue to make it easier for us to
stay connected with one another—from chargers, to tablet
stands, to storage devices—they’ve developed a product
that once you have, you cannot live without. Or at least,
you think you can’t. Addressing a
unique need, driving
people to a connected platform, serving up a branded web
experience—all of these methods produce a more engaging
interaction with a consumer.
All this to say: the pen, the water bottle, and the grocery
tote aren’t going anywhere. Value can be found in any
product that is suited for the audience and is “sticky”
because of utility or novelty. But the future of our industry
lies in the type of functionality that goes deeper than the
bag that sits in your trunk. It taps into our basic human
need to connect. It gives us avenues to build relationships
over an extended period of time, and it makes us feel like
we can trust in brands. From what I can tell, 2016 is going
to be a great year for promotional marketing.
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