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Best of SXSW 2017 - Speakers, Themes and Links


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SXSW 2017 - our 17 most favourite speakers, their themes and useful links curated by Jung von Matt's Digital Delegates Stefan Mohr, Christoph Korittke, Martin Wenk and Liane Siebenhaar.

Jung von Matt is one of Germany's Top Creative Agencies.

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Best of SXSW 2017 - Speakers, Themes and Links

  1. 1. #SXSW17BEST OF #SXSW17 Our 17 most favourite speakers, their themes and useful links.
  2. 2. Our delegates spent a week at SXSW in Austin, Texas and made a selection of their most favourite presentations. Christoph Korittke Head of Strategy Jung von Matt AG Liane Siebenhaar Director Digital Strategy Jung von Matt AG Stefan Mohr Managing Director Jung von Matt / Next Alster Martin Wenk Executive Digital Service Director Jung von Matt / Neckar
  3. 3. #1 TITLE: Actionable Gamification for the Win SPEAKER: Yukai Chou IN A NUTSHELL: A framework with 8 psychological core drivers of gaming. THE SELL: You can segment the 8 drivers into extrinsic vs. intrinsic motivation, long term vs. short term stimulation. When designing a game, you can use them along game phases and across different personas. LINKS:, #Octalysis, @yukaichou Yukai Chou #1 ACTIONABLE GAMIFICATION
  4. 4. #2 TITLE: Connected Mobility @germanhouse SPEAKER: Dr. Dieter Zetsche IN A NUTSHELL: Autonomous driving is just around the corner. THE SELL: There are two main factors driving autonomous driving: assistance systems are expanding their range of actions and prototypes are expanding their reach. LINKS: #germanhaus, Manager Magazin Artikel Dr. Dieter Zetsche #2 FUTURE MOBILITY
  5. 5. #3 TITLE: So you want to go to Mars? SPEAKER: Jessica Meir, Jessica R. Vos,
 Brian Hinde, Tim Cichan IN A NUTSHELL: The Mars mission is like a three year camp with strangers in a tent. THE SELL: Going to Mars is awesome. You have to be a tough cookie to be qualified for this mission, Astronaut Meir definitely is. When it comes to improvisation, humans are better than robots. NASA LINKS: #3 MISSION TO MARS
  6. 6. #4 TITLE: The Art of Innovation SPEAKER: Guy Kawasaki IN A NUTSHELL: 11 rules to follow in order to innovate successfully. THE SELL: Make meaning, make mantra, jump to the next curve, don’t worry, be crappy, be unique and valuable, let 100 flowers blossom, create charts that are black, don’t let the bozos grind you down. LINKS: @guykawasaki, the-art-of-chan Guy Kawasaki #4 THE ART OF INNOVATION
  7. 7. #5 TITLE: Videos that inform, inspire and scale SPEAKER: David Grant IN A NUTSHELL: Insights on Popsugar’s video content for millennial women. THE SELL: Popsugar create collaborative stories combining what the target audience wants, the brand wants and the data tells us. Insights are tested. Content must be tailored to each channel (Multiform Storytelling). LINKS: @POPSUGARInc, Popsugar Trendrank David Grant #5 VIDEOS THAT INFORM, INSPIRE AND SCALE
  8. 8. #6 TITLE: The Future of Human Genetic Engineering SPEAKER: Jamie Metzl IN A NUTSHELL: Genetic engineering is turning biology into information technology. THE SELL: Biotechnologies like IVF and CRISPR research will be used for genetic enhancements. These options become possible for everybody, worldwide genetic arming is just around the corner. Jamie Metzl LINKS: #6 THE END OF SEX
  9. 9. #7#7 THE CIA ON
 GAMIFICATION TITLE: Cloaks, Daggers, and Dice: how the CIA uses Games SPEAKER: Carolyn Reams & Others IN A NUTSHELL: Games are a powerful tool to teach & observe international relationships. THE SELL: CIA officers play certain card games to train their decision abilities in tricky situations and complex international relations networks are nailed down to board games – you see: gamification also works in pretty serious environments. LINKS: #ciagames Carolyn Reams
  10. 10. #8 TITLE: Hacking Failure SPEAKER: Patrycja Slawuta, Professor of Psychology IN A NUTSHELL: Exploring the psychology behind the human fear of failing. THE SELL: The human OS is made of head, heart, body and people. But sometimes there are bugs in the system: limiting beliefs, assumptions, expectations, being an inner critic, stories and I am. LINKS: @Patrycja_NYC, Patrycja Slawuta #8 HACKING FAILURE
  11. 11. #9 TITLE: Fashion & Tech: connecting Customers via Innovation SPEAKER: Aliza Licht, Andrea Wasserman,
 Jackie Trebilcock, Pavan Bahl IN A NUTSHELL: Technology is the main enabler for fashion brand communication. THE SELL: Any social technology or digital platform that connects a user with a brand is good enough for fashion. AI and Chatbots are best on the activating layer, true guidance is better done by humans. LINKS:, Open Source Fashion #9 TECHNOLOGY MEETS FASHION FT Lab & OS Fashion
  12. 12. #10 TITLE: How Kona Brewing successfully bottled Hawaii IN A NUTSHELL: the origin of a product can work as a valuable USP. THE SELL: If you want to use the heritage of your brand or product as a core communication asset, there are four watch- outs to be authentic: cast local, ask local, walk the talk and keep it simple. LINKS: #konabrewingco D. Bell & P. Channon #10 KONA BREWING SPEAKER: David Bell & Parker Channon
  13. 13. #11 TITLE: Dyslexic Design Thinking SPEAKER: Gil Gershoni, April Durrett IN A NUTSHELL: See disabilities as hyper- abilites and harness them in the process. THE SELL: Evolve the classic linear design thinking process into a continuous loop which caters for the unique individual abilities within a given team. LINKS: gershoni,com, dyslexicdesignthinking, #DXXD #11 DYSLEXIC
 THINKING Gershoni Creative
  14. 14. #12 TITLE: The Art of Pre-Suasion SPEAKER: Robert Cialdini, PhD. IN A NUTSHELL: The secret lies in the key moment before the message is delivered. THE SELL: Use Pre-Suasion to set the stage and direct the focus to a certain direction. With regards to politics, don’t use „Russia Gate“ but rather „Election Gate“ to prevent another Trump presidency. LINKS: @RobertCialdini Robert Cialdini #12 THE ART OF
  15. 15. #13 TITLE: Fjord Trends: know the Present,
 plan for the Future SPEAKER: Tanarra Schneider IN A NUTSHELL: 8 trends curated by 800+ designers from 22 global studios. THE SELL: Watch out for: ephemeral stories, blurred reality, homes without boundaries, hourglass brands, shiny API people, world on wheels, unintended consequences plus me, myself and AI. LINKS:, @saltysweetgirl, Tanarra Schneider #13 PLAN FOR THE FUTURE
  16. 16. #14 TITLE: Leveraging Social Media to build your Brand SPEAKER: Sara Dietschy IN A NUTSHELL: Posting advice for Instagram, Twitter, YouTube and Snapchat. THE SELL: Quality is what differentiates you, quantity is what makes people come back. You need to repackage your content for different platforms, e.g. Facebook: micro content, upload native, use subtitles. LINKS: @saradietschy Sara Dietschy #14 LEVERAGING SOCIAL MEDIA
  17. 17. #15 TITLE: Miso Soup & Prototyping
 – The Future of Advertising SPEAKER: Jutaro Mochizuki, Takuro Nakajima,
 Tetsuya Okimoto, Yoshima Sayokoya IN A NUTSHELL: Build innovative digital solutions through constant prototyping. THE SELL: Similar to the constantly refined fermentation process used for miso soup, prototyping shall be used to merge marketing know-how with digital production expertise to create innovative new solutions. LINKS:, HAKUHODO i-Studio #15 MISO SOUP & PROTOTYPING
  18. 18. #16 TITLE: Design Thinking for impactful Storytelling SPEAKER: Elana Gurney, OpenIdeo IN A NUTSHELL: Design Thinking workshop to craft a story for good. THE SELL: Design Thinking at IDEO is used to create better design. Why can’t it be used on storytelling? The process „empathize, define, ideate, prototype and test“ can be used to get to any solution. LINKS: elanagurney, IDEOU - Courses Elana Gurney #16 OPENIDEO & STORYTELLING
  19. 19. #17 TITLE: Beyond the Screens: the Ubiquity of Connectivity. SPEAKER: Paul Dillinger, Ivan Poupyrev IN A NUTSHELL: Clothing is contextual, as well as technology. THE SELL: Your favorite Silicon Valley outlet will find it’s way to every angle of your everyday life. Digital platforms seek and find a natural integration with clothes, textiles and of course Denim. LINKS: Dilinger & Poupyrev #17 GOOGLE JACQUARD
  20. 20. @jungvonmatt