How to Optimize Your Company Profile at Mobile World Congress 2011

“ How to Optimize Your Profile at MWC: Tips and Tools to Succeed” October 21, 2010

Agenda and Presentors ,[object Object],[object Object],[object Object],[object Object],[object Object]

How to Use Social Media for MWC -Tips and Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Use Linkedin Groups to Network ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social Portal: My MWC ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Some Ideas ,[object Object],[object Object],[object Object],[object Object],[object Object]

Find Your Targets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How to Optimize Your Profile at MWC- Tips and Tools to Succeed ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Creating news for the show ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Setting up briefings in advance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Targeting briefings to the right audience ,[object Object],[object Object],[object Object],[object Object]

Tasks Dec Jan Feb Agree press releases & themes for MWC Draft press releases Approve press releases Submit press releases to Show Daily Submit press release to MWC preview editions Distribute pre-MWC news? Distribute news @ MWC Preliminary pitch to “friends & family” journalists/analysts Agree top tier target list Pitch journalists for pre-briefings and at-show briefings Pre-briefings with key journalists At-show briefings Follow-up briefings

Sponsorship, merchandizing & publicity stunts Pros Cons Sponsorship -Potential for mass awareness -Expensive -Opportunities running out -Limited marketing messages Merchandizing -Potential for years of gratitude (if good gift) -Talking point & ice-breaker -Potentially expensive Publicity stunts -Potential for word-of-mouth -Easy to get wrong -Can be expensive

Organizing yourself at the show ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Connecting With The Media ,[object Object]

Windows of Opportunity ,[object Object],[object Object],[object Object],[object Object],[object Object]

Facts a PR Person Needs to Know ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

More Ideas on How to Catch a Journalist at the Show ,[object Object],[object Object],[object Object],[object Object]

Dire Experiences ,[object Object],[object Object],[object Object],[object Object],[object Object]

Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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How to Optimize Your Company Profile at Mobile World Congress 2011

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