Lisa Colton Founder and President Darim Online [email_address]   434.977.1170 101 An Introduction to Social  Networking an...
Social Networking <ul><li>This is all about seeing each </li></ul><ul><li>other as real people. </li></ul><ul><li>Increasi...
Technology is a Tool <ul><li>Just like anything else, a tool is only as good as that ways in which you use it. </li></ul><...
Communication Revolution
Communications Revolution
Social Media Revolution <ul><li>Social Media is fundamentally changing the way people relate  </li></ul><ul><li>to one ano...
What Is Social Media? <ul><li>The Term “Social Media” refers to online tools (web sites) that depend  </li></ul><ul><li>on...
More than 170 million active users  (“active” means have been to the site in the last 30 days) More than half outside of c...
Facebook Wall <ul><li>Running update of your actions. </li></ul><ul><li>Comments on your status updates. </li></ul><ul><li...
News Feed <ul><li>Running feed of info about and by your friends </li></ul><ul><li>Status updates, with comments </li></ul...
Social Capital <ul><li>Social Capital is the value of the connections between and among social networks for increasing pro...
Ambient Awareness <ul><li>See NYTimes Article “Brave New World of Digital Intimacy” Sept 7, 2008  http://tinyurl.com/5frgl...
Strengthening Relationships <ul><li>Making connections </li></ul><ul><li>Learning about milestones </li></ul><ul><li>Overc...
Strong Relationships = Stronger Community <ul><li>Social Network Analysis: 2 kinds of networking </li></ul>Bonding:  Stren...
Using Networks Smartly Unaffiliated but strongly connected.  Prospective  members! Members, but not well  connected to the...
It’s about more than technology
New models
Facebook Webinar Series <ul><li>FACEBOOK 101: An intro to social networking and Facebook </li></ul><ul><li>TODAY </li></ul...
Q/A and Discussion <ul><li>Your experiences </li></ul><ul><li>Successes? </li></ul><ul><li>Frustrations? </li></ul><ul><li...
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Darim for JRF NY: Facebook 101

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Lisa Colton of Darim presents Facebook 101 for New York area Reconstructionist congregations

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Darim for JRF NY: Facebook 101

  1. 1. Lisa Colton Founder and President Darim Online [email_address] 434.977.1170 101 An Introduction to Social Networking and Facebook
  2. 2. Social Networking <ul><li>This is all about seeing each </li></ul><ul><li>other as real people. </li></ul><ul><li>Increasing transparency, </li></ul><ul><li>connection, and knowledge </li></ul><ul><li>about each other. </li></ul><ul><li>What’s something useful or </li></ul><ul><li>important you’ve learned </li></ul><ul><li>about a friend on on </li></ul><ul><li>Facebook? </li></ul>Photo credit: KarenSJilly, Flickr
  3. 3. Technology is a Tool <ul><li>Just like anything else, a tool is only as good as that ways in which you use it. </li></ul><ul><li>Today, what is the tool? </li></ul><ul><li>Next 2 sessions focusing on goal oriented uses of this tool for your congregation. </li></ul>
  4. 4. Communication Revolution
  5. 5. Communications Revolution
  6. 6. Social Media Revolution <ul><li>Social Media is fundamentally changing the way people relate </li></ul><ul><li>to one another, and provides not just new opportunities, but </li></ul><ul><li>new norms for relationship building and doing business. </li></ul>
  7. 7. What Is Social Media? <ul><li>The Term “Social Media” refers to online tools (web sites) that depend </li></ul><ul><li>on user contributions and interactions between people to build shared </li></ul><ul><li>meaning and value. It is: </li></ul><ul><li>Participatory : It blurs the line between media and audience. </li></ul><ul><li>Open and Democratic: Everyone has a voice. For this reason content is seen as authentic and trustworthy, coming from a trusted person . </li></ul><ul><li>Conversational: Two (or more) way conversation between people rather than one-directional broadcast from an institution . </li></ul><ul><li>Communal: Supports formation, growth and strength of communities around a particular shared interest. </li></ul><ul><li>Connected: Thrives on being connected, making use of links to other sites, resources and people, rather than being territorial and proprietary. Facebook is especially successful because it is so “sticky”, meaning users come back to the site frequently. </li></ul>
  8. 8. More than 170 million active users (“active” means have been to the site in the last 30 days) More than half outside of college : 35-49 is fastest growing demographic More than 15 million update at least once/day Approx. 45% of active users visit at least once/week Average user has 120 friends Able to write in Hebrew (& many other languages!) Over 55,000 applications Including hundreds of Hebrew/Jewish applications Adding 600,000 new users/day And… GROWING
  9. 9. Facebook Wall <ul><li>Running update of your actions. </li></ul><ul><li>Comments on your status updates. </li></ul><ul><li>Friends can “write” on your wall. </li></ul>
  10. 10. News Feed <ul><li>Running feed of info about and by your friends </li></ul><ul><li>Status updates, with comments </li></ul><ul><li>Photos/videos posted </li></ul><ul><li>Connections made </li></ul><ul><li>Notes/links shared </li></ul><ul><li>Actions taken, e.g. “Lisa just joined the group Beth Israel Preschool” </li></ul>
  11. 11. Social Capital <ul><li>Social Capital is the value of the connections between and among social networks for increasing productivity, spreading information, and locating desired resources. </li></ul><ul><li>Examples to share? </li></ul>
  12. 12. Ambient Awareness <ul><li>See NYTimes Article “Brave New World of Digital Intimacy” Sept 7, 2008 http://tinyurl.com/5frgla </li></ul><ul><li>Small bits of information add up to a stronger relationship </li></ul><ul><li>Implications for community building, staff relationships, team cohesion, board engagement, volunteer and donor recruitment and engagement, etc. </li></ul><ul><li>If you are in the business of relationship building, this is one of your most powerful tools. </li></ul>
  13. 13. Strengthening Relationships <ul><li>Making connections </li></ul><ul><li>Learning about milestones </li></ul><ul><li>Overcoming the small talk when you are in person </li></ul><ul><li>Open pipeline for awareness and communication </li></ul>
  14. 14. Strong Relationships = Stronger Community <ul><li>Social Network Analysis: 2 kinds of networking </li></ul>Bonding: Strengthening the ties within a defined community by increasing the connections among and between all members, and the social capital exchanged. Black lines: existing bonds. Green lines: new bonds <ul><li>Bridging: establishing </li></ul><ul><li>connections between </li></ul><ul><li>communities. </li></ul><ul><li>Implications: </li></ul><ul><li>Outreach </li></ul><ul><li>-Fundraising </li></ul><ul><li>Marketing </li></ul><ul><li>Impact </li></ul><ul><li>Access to resources </li></ul>Examples?
  15. 15. Using Networks Smartly Unaffiliated but strongly connected. Prospective members! Members, but not well connected to the community as a whole. At risk for dropping membership, and good candidates for engagement. These are your Mavens and Connectors Circle represents current members In general, the thicker the interior network, the stronger the community.
  16. 16. It’s about more than technology
  17. 17. New models
  18. 18. Facebook Webinar Series <ul><li>FACEBOOK 101: An intro to social networking and Facebook </li></ul><ul><li>TODAY </li></ul><ul><li>FACEBOOK PAGES, GROUPS, AND CAUSES </li></ul><ul><li>Monday, May 18, 12:00-1:00pm EASTERN </li></ul><ul><li>FACEBOOK STAFFING AND POLICIES </li></ul><ul><li>Wednesday May 27, 12:00-1:00p EASTERN </li></ul><ul><li>Be in touch with Hannah Greenstein to reserve your spot! </li></ul>
  19. 19. Q/A and Discussion <ul><li>Your experiences </li></ul><ul><li>Successes? </li></ul><ul><li>Frustrations? </li></ul><ul><li>Questions? </li></ul>

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