Social Media Handout - Sertoma National Convention 2010


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Social Media Handout - Sertoma National Convention 2010

  1. 1. Social Media 101 New tools for your Mission to Serve This reference sheet addresses some of the most commonly-asked questions about Facebook, starts you on the first steps toward creating a page or group, and offers a number of resources you should find helpful. Terminology: Facebook Pages  Facebook Pages or “Fan Pages” are similar to personal profiles – they are the “personal” profile for a brand, company, celebrity, movie, etc.  Similar to, but in place of “friends,” Pages have people who “Like” them, usually we call them “Fans” (the “Like” button used to say “Become a fan,” and this terminology is often used interchangeably with “Like”  Pages can communicate via “updates,” post photos and host applications.  Any fan can write on a Page wall  Pages can host applications and events Facebook Groups  Groups are analogous to clubs in the offline world.  Groups are either open to anyone, closed (administrator must approve new members) or secret (invite only).  Groups have administrators who manage the group, have officers and can host events  Groups must have a “parent” Page or Profile before they can be created. This can be your personal profile or your club’s Page Which do I use? CHOOSE to set up a GROUP if:  You are facilitating communication with a group of people who are more likely to have a real connection (e.g. belong to an actual offline club)  It is appropriate that your personal profile is also your identity as the Group administrator  You have fewer than 5,000 members and would like to send direct messages to their Facebook inboxes  Need control over who gets to participate. Permission settings make it possible for group admins to restrict access to a group, so that new members have to be approved CHOOSE to set up a PAGE if  You want it to represent a brand, businesses or organization, band, movie, celebrity, etc.  You want customers or fans to interact with the Page, but not necessarily with your personal profile.  You are okay with fans writing on your wall (you have less control) and/or you need to be able to send updates to more than 5,000 people  Have a need to host a particular Facebook application A word about Privacy & Security You can set very customized privacy controls in Facebook. Take this tour and learn all about the many options you have. Social Media Guides & Best Practices Prepared for Sertoma by EAG
  2. 2. The first Step Create Your Account  You must have a personal profile as an individual, even if you wish to just set up a Page or a Group for your organization  Must provide a minimum of: your full name, email address, desired password, gender, and date of birth (although personal information can be protected)  You can join existing school alumni and workplace networks  Facebook makes it easy to find friends, classmates & coworkers (who can then become Facebook “Friends” The Second Step Begin Creating Your Profile  Your profile allows you to share your interests, activities, and anything else you want to include with people you connect to on Facebook  Your Facebook profile is about representing yourself and sharing what’s going on in your life with your friends Common Questions What is the Like feature? “Like" is a way to give positive feedback or connect with things you care about on Facebook. You can “like” content that your friends post or Pages of companies and organizations. What does it mean to "Like" a Page? When you click "Like" on a Page, you are making a connection to that Page. The Page will be displayed in your profile, and in turn, you will be displayed on the Page as a person who likes that Page. The Page will also be able to post content into your News Feed. What does it mean to "Like" a piece of content that's been posted? Clicking "Like" under something you or a friend posts on Facebook as an easy way to let someone know that you enjoy it, without leaving a comment. Facebook Applications  Applications are games or other programs that run inside of Facebook and have access to your social data (if you grant such access)  Many of Facebook’s user-favorite applications come installed by default on every profile: photo sharing, video sharing, user groups, or events functionality  The main place to find Facebook applications is the site’s official App Directory. You can access the directory by click on the “Applications” button in the lower left hand corner of the Facebook screen and then clicking on the “Browse More Applications” link. Using Facebook as a Sertoma Member  Share information about who and what Sertoma is  Promote your causes and activities  Recruit volunteers  Raise funds  Facilitate communication among club members Social Media Guides & Best Practices Prepared for Sertoma by EAG
  3. 3. What Could You Do with a Page for Your Local Club? Communicate and connect  What is Sertoma? Get the word out about your club activities and accomplishments!  Share information among members, other clubs, and the media (including bloggers!)  Connect to the national Sertoma page and other Sertoma clubs  Recruit new members and volunteers Promote an event Use Facebook to announce events, gain interest, tell others who is coming. See how other Sertoma clubs currently use Facebook to promote events. Resources  has an entire Facebook Guide, starting with the basics, here:  Some topics you might find of particular interest for Sertoma clubs include How nonprofits are using Facebook Elements of a successful fan page How to manage a Facebook Group How to organize an event using Facebook Other nonprofits & social service organizations using social media – examples YouTube American Red Cross Facebook article 3/facebooks_flood_fighters.shtml Twitter feed of the 1010 project Create the Good-AARP Rotary Club presentation on social media Social Media Guides & Best Practices Prepared for Sertoma by EAG
  4. 4. Linkedin: User Tips 1 Fill out your profile completely to 12 Research your prospects before earn trust. meeting or contacting them. PROFILE TIPS 2 Use widgets to integrate other tools, 13 Share useful articles and resources such as importing your blog entries that will be of interest to customers Use the name you’re or Twitter stream into your profile. and prospects. known by. 3 Do market research and gain 14 Don’t turn off your contacts: avoid Upload a professional knowledge with Polls. hard-sell tactics. photo. 4 Share survey and poll results with 15 Write honest and valuable your contacts. recommendations for your contacts. Create an effective Professional Headline 5 Answer questions in Questions and 16 Request LinkedIn recommendation Answers: show expertise without a from happy customers willing to Pick the industry that best hint of self-promotion. provide testimonials. represents what you do. 6 Ask questions in Questions and 17 Post your presentations on your Answers to get a feel for what profile using a presentation Enter details for current customers and prospects want or application. and past positions. think. 18 Interact with LinkedIn on a regular Write a summary that 7 Publish your LinkedIn URL on all basis to reach those who may not see highlights your most your marketing collateral, including you on other social media sites. important business business cards, email signature, information. 19 Set up to receive LinkedIn messages email newsletters, web sites and in your inbox so you can respond brochures, so prospects learn more List your web sites and right away. about you. blog. 20 Link to articles and content posted 8 Grow your network by joining elsewhere, with a summary of why Request industry and alumni groups related it’s valuable to add to your recommendations. to your business. credibility. 9 Update your status examples of Write recommendations. 21 List your newsletter subscription recent work. information and archives. 10 Use the search feature to find people Select what to display in 22 Import Cards and contacts from your public profile. by company, industry and city. other applications to find more 11 Start and manage a group or fan connections. Review your settings. page for your product, brand or business. A few final thoughts . . . It’s networking, but online. Social-networking sites are ideal for those who want to network. You wouldn’t believe how easy it is to get to know somebody when you’re introduced by a mutual acquaintance. Join the conversation. Once you join social networks and you know who you want to target, start talking. Get to know what they discuss and join that discussion. It’s not about the numbers. If you want to turn your social life into more business, find followers and friends who either improve your relations with the surrounding community or increase your prospects of securing clients. Don’t just stick to business. The worst thing you can do on a social network is just talk about business. Use social networks to find common ground and get to know each other. When you feel comfortable that a relationship is developing, then throw in the business. Share what you know. Social networks provide value because users can share their expertise. Social Media Guides & Best Practices Prepared for Sertoma by EAG