Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Connected for a Cause: Build Your Network


Published on

These are slides from a webinar we did on December 7th called "Connected for a Cause: Build Your Network." For the month of December 2009 we are donating money to The Smile Train, an organization that performs free surgeries for children in third world countries with cleft lip and palate problems. Donations are made for every corporate counsel that signs up during the campaign and for any connection made by or to a corporate counsel member. This presentation shows you how to maximize the donation and your network.

Published in: Self Improvement, Technology
  • Be the first to like this

Connected for a Cause: Build Your Network

  1. 1. Building your network<br />
  2. 2. Why Do We Join Networks?<br />To make friends?<br />To make something great?<br />
  3. 3. To get information?<br />Why Do We Join Networks?<br />
  4. 4. Is it just to be Here?<br />And here?<br />And here?<br />
  5. 5. What if you could do more?<br />What if you could turn this …<br />Into this?<br />
  6. 6. Do More with Social Media<br />Martindale-Hubbell Connected and The Smile Train are teaming up to raise money for children through the end of 2009:<br />$5 for every new corporate counsel member<br />$1 for every connection made by a corporate counsel member<br />
  7. 7. Get Connected for a Cause<br />We started Connected with 20 Corporate Counsel Members a little over 1-year ago<br />The community has grown to over 20,000 members since then<br />Now its time to put our numbers and our networks to work for a good cause <br /><br />
  8. 8. Things We’ll Cover<br /><ul><li> Building your profile to expand your network
  9. 9. Searching for connections
  10. 10. Inviting new people to the network
  11. 11. Finding and joining groups</li></li></ul><li>Building Your Profile<br />Your Profile is <br />Your digital business Card<br />
  12. 12. Anatomy of a Good profile<br />How to edit your profile<br />Picture & summary<br />Past & present employers<br />Education details<br />Hobbies & interests<br />
  13. 13. what are some of the basics?<br />
  14. 14. How do I edit the information?<br />Then use the Edit links for each piece of information you want to change<br />Start by clicking the Edit My Profile Link in the left navigation pane<br />Click Update Photo in the right navigation pane to add a photo<br />
  15. 15. How do I add a photo?<br />Click Browse to find a photo you want to use<br />Choose the photo from your computer and click Save<br />
  16. 16. How do I add Present and past employers?<br />Listing present employer and all past employers helps you find more Connections and makes your profile more complete.<br />To add or change information, click the Edit link.<br />
  17. 17. How do I add employment details?<br />Fill in the employment details and a short description. Click Save Changes. <br />
  18. 18. How do I add Education, articles, clients & hobbies?<br />At the bottom of your profile, you have the option of adding information about your Education, Articles written, Clients represented, and Personal Interests and Hobbies<br />
  19. 19. Anatomy of a Good profile:Clients<br />Client listings help build your referral network by putting others on notice about the kind of work you do. <br />
  20. 20. Hobbies and interests<br />Don’t overlook this section. Listing interests and hobbies can be a great way of meeting people on the network<br />I once got a job interview b/c the partner saw I had “kung fu” listed on my profile (it helped me stand out).<br />
  21. 21. Why is a complete profile important?<br />More info means <br />more suggested connections<br />
  22. 22. Suggested Connections:People you’ve worked with<br />You find Suggested Connections the People You May Know link in the left navigation bar<br />Our system pulls data based on present and past positions<br />
  23. 23. Suggested Connections:your Linkedin connections<br />You can also check to see which of your LinkedIn connections are also on Martindale-Hubbell Connected.<br />
  24. 24. Linkedin Connections<br />These are people from my Linkedin Network that are also on Connected<br />
  25. 25. Using the Invite Tool<br />Click Invite Connections<br />Add people from your Outlook<br />Make it personal<br />If you don’t hear back within a few days, send an email to your connection telling them to look for an invite<br />
  26. 26. Good old fashion search<br />Put a name in the search box and see what you get.<br />
  27. 27. Good old fashion search<br />I can invite Alan Dershowitz to Connet through Search.<br />
  28. 28. Groups in Connected<br />Find where you fit in<br />Groups are one of our most popular features in Connected.<br />
  29. 29. Finding the right group for you<br />What to look for in a group:<br />Avoid the “shell group” = growing membership with no activity<br />Searching the groups directory<br />Subject matter that interests you<br />People you know in the group<br />Content being posted regularly<br />
  30. 30. Searching the groups directory<br />Browse by category in the groups directory<br />Search for group subject matter in the Community pull down<br />
  31. 31. Example of a good group: social media for lawyers<br /><ul><li> Lots of members and activity
  32. 32. Content in all three areas: blogs, forums, and media
  33. 33. Subject matter that interests me
  34. 34. User generated content</li></li></ul><li>Finding your connections in a group<br />Look for your connections among group members.<br />Click on the Members link in the right navigation panel<br />
  35. 35. The wisdom of crowds: Engaging the group<br />Introduce yourself on a welcome posts (start one if there isn’t one there)<br />Reply to existing posts<br />Share an article or white paper in the File Library<br />The File Library can be found on the right navigation panel  click <br />Add New Files in the “I Want Too…” menu.<br />
  36. 36. how this helps kids<br />Studies show that online networks become useful to users when they get 20 or more connections<br />Having a complete profile makes you accessible to other members<br />Corporate counsel members raise money by joining and connecting<br />Better profiles, more connections, more donations<br />
  37. 37. How this helps kids <br />We raise more money <br />with every connection to<br />A corporate counsel member<br />
  38. 38. How will you help the cause?<br />$5 for every new corporate counsel member<br />$1 for every connection made by a corporate counsel member<br />